 This is the 430 session with Robert Niesenbaum. He's going to be teaching us about connecting the dots, the relationship between WordPress, SEO, and social media. Robert has been a small business owner for more than 20 years. He has been using social media to build brand awareness, drive web traffic, and grow revenue for himself and clients since 2007. He has been speaking on and teaching social media marketing since 2010. His system, based on human behavior, relationships, networking, and his experience cold calling can be successfully duplicated for any brand. When not online, he can be found on the water kayaking at Pewdie Sound. So please give him a big round of applause. I don't know about that. I don't know about that. Call cement attention. Big round of applause. Look at that video anyway. I'm happy to stand up here and speak and just talk for 30, 45 minutes or so. I would much rather have a conversation. I know this material is for you. I want to make sure you guys leave here with something actionable, not just what I want to tell you. So if you have questions, we will make a customer around with a microphone and give you some exercise ideas and other steps yet today. So for my background, I have been using social media since 2007. So before Facebook had pages, I was using it actually to grow my brands. And I started blogging shortly after that. Very little of note. Any knowledge on what search engine optimization was. No experience in content marketing. Obviously nothing specific about social media marketing. It really wasn't even at that time. What I found over time after giving a phone call from a hosting provider I was using who also built my website back in 1998 was asking me what the hell was going on. No idea what he was talking about. It's like the search strap, the heading and the number of hits on my website just kept jumping and it was beyond what they were used to see. And no idea why this is happening. I didn't know anything about it. I just knew it was. And I found it over time because I was actually posting content to my blog based on just simple FAQs, things that people would normally just ask me on an everyday basis that I was actually just answering in general. And rather than having to tell everybody every single time I could publish these items. There was a reference point. I would share these out on social media. I was interacting with other people on social media. I would see results. Couldn't really connect everything as to why it was working. I just knew it was. To make sure that this really was not just an outside phenomenon when I set up my business I have now in tactical social media in 2013 I figured out how to use WordPress. Well enough to build a really crappy website. It's technically correct. The site will be updated. It's still crappy in our pages that don't load properly. What I was after was showing that I could use social media to drive search ranking based on what I've been doing ignoring every traditional SEO rule and vote. I have never done to this day key working search of edit or shape or form. I don't pay much attention other than making sure as much as possible and use the screen. But that's about the limit to what I did. I simply wrote and published naturally. The only piece I had voted for me at the time was I had been a publisher editor since high school. It's not expected about two years ago. So after this business has been running for a while I was asked to explain search engine optimization. I've been talking about it. I've been writing about it. So now I've got to figure this out. And it kind of dawned on me that everything I'd been doing online all this time was what came naturally to me, a call point, a network. I never promoted myself. I still do this. They don't carry business cards and I work for them. And when I do, I don't even hand them out if I'm specifically asked for it. But what if Google is actually trying to behave online through their search algorithms the way we do every day with people we talk to? That if somebody were to ask you for a recommendation, how do you behave? If I'm asked by a friend for a recommendation he can hire me to fix his route. And I know over the past two years he's fixed his route several times so he keeps complaining about leads that have been fixed new leads that are showing up. He's talked about replacing a route over time. This gives me a good idea that he's probably looking at this point how to find some of your replaced routes now in character. That has affected the Google taking our search history and how we behave online and the way we phrase our question and forming the intent of what we're asking for in that query. Well, that piece can figure out who I'm going to recommend that I know that does route. And the first thing I'm going to think about is who is capable of doing that job. Who has the expertise and the authority to actually get the work done the right way? Because obviously we're not going to refer everybody that's incapable of doing the job we think a person needs. The second thing to ask that comes to mind is professionalism. Will they return phone calls? Can they get it done on time? Can it be on budget? Will they return phone calls when necessary? If something goes wrong afterwards are they going to be around? We are very low with the human behavior to recommend somebody that is not going to be responsible or reliable no matter how good they are. And there are a few exceptions to that rule as we have enough credibility behind you. Some of that professionalism can drop off but enlarges to what we use. When I first did this presentation I also included locale but now Google has that automatically at this point and now for the clients and businesses that I talk to and my friends they will drive from Portland to Seattle and they will do a job to pay us right and the customer is right. So location has a little bit less importance depending on the brand especially if we're WordPress developers we're doing graphic design we really don't have a geographic constraint at this point. And then I was wondering about how Google does this and I started looking into Google search and I came across an article that was published in search engine journal February 2nd 2017 where about a year change is out of date at this point but based on everything I'm still reading this is fairly relevant and pretty much on point now. And what I found in that article the top four ranking factors that Google uses are content, backlinks, mobile responsive, and technical factors. At this point the way we've shifted in terms of when I first did this presentation mobile responsiveness now falls into technical factors things like ANP the fact that Google is actually using mobile speed as a direct ranking factor. And the interesting thing is if you do pull up a list of those somewhat 200 ranking factors that are in that algorithm they all point back to these. It really just boils down to this and to get this right a Google search quality senior strategist in March of 2016 basically stated that if you want to rank you need content and backlinks. That was where he grew down to. Expertise, backlinks are your authority, mobile responsive and technical factors are your professionalism. This comes down to your website that if you want to rank it starts at the website level. This is talking about things like your slugs, your permalink structures, robots.txt files, site maps. This is only about page speeds, all the things on the back end of the site. And the core message that starts with that website is built. So A, if you're a developer make sure this stuff is priority number one. Because again, how pretty a site looks doesn't matter in terms of whether it's going to rank or not. If this is in here and if it's pretty and doesn't rank it doesn't matter how much a customer does like it or not. And in the end I will take functional over credit. And to that end my company website just landed a global claim. It still works. If you're looking to have a website built find it the developer that actually is doing this. And there are a couple of tools out there that you can play with that aren't listed in here. For site speed testing I use gtmetrics.com I know with Prestable it's got part them up with another firm here doing site speed tests. And it's actually pretty much on par with what I'm finding in gtmetrics. The other one I look for are things like accessibility issues how things will appear on mobile and are rendered and touch taps, etc. varv.com and I want to at this point how up the date it is varv.com and it was pointing at even validity errors and HTML code errors across the site. How well built the site is from a core structural foundation. Everything else comes down to content. You must have new content on your site to work consistent because that means we have to do at a specific time. It's less about how often we do it and making sure we do keep adding it. Because no matter how important the site is to start with like the foremost leading expert if you just appear up to the face of the earth for two years we have no idea if you really still are that expert. Even if you've been doing everything in the back end there's nothing to give us any sort of proof that you are. Content on the website, keeping it with this natural human piece that we have in the real world is your portfolio. By looking at roofing company and they're showing all the roofs they've worked on all these pieces they've done, that's great. It does give me a sense they're capable of doing the job but they've got plenty of experience doing the job. That doesn't mean they can do the job. And even when I get a recommendation from a good friend there's always this extra piece that's nagging that says trusted source but I want some third party validation I want some extra testimonials why we have testimonials on our websites but let's point to the content. You can have all the content in the world about a particular topic you can clearly be an expert your website can show that authority Google can see you're likely to be the authority on this based on the amount of content but there's still no anchor that actually states you are. And getting those backlinks pointing to your content or your site as a whole helps give Google some third party recommendation that yes this is authoritative content. The other piece about backlinks like testimonials where they come from matters as much as getting them in first place. Everybody's going to come up with testimonials on the website. Everybody says they work they do. I ignore testimonials on websites. If it's a customer viewers you are not going to put up a negative testimony. So all you're doing is listing positive testimonials I've got to wonder are they all positive or are you just missing the negative ones. When are testimonials on websites one of the things I'm looking for would be who's writing if you're a roofing company and you have a testimony on your way to help out and when their crew is going to get a job done or they took on too large a job and needed help and they said you did an amazing job that matters to me. You can do the job because it's coming from another expert in your field and if I look at their site and I can see that it looks like they know what they're doing that validates you. Google uses their backline profile so that all of your weeks and all of your backlines are coming from just little local businesses it's going to have a certain value like a speaker being brought in from out of state if for example you're just going to speak if I'm going to be thrown in from here to New York specifically speak to a group on a topic that's going to bring a huge amount of authority with it somebody's going to go out of the way with it same thing if you're getting testimonials from others around the world as opposed to just a little that's most likely to necessarily be friends or family or other people you're related to this is more than just directory links you really need to get back links from others who carry enough credibility to give you credibility for me that's other people that do search and optimization, social media get those back links because in order to get back links to anybody you want them from which means they have to find in their search which requires their back links and we've got a chicken for you that's been the same link and a lot of people simply take their content share it to Facebook, Twitter, Instagram wherever and call that good or work to figure out how to get it seen by the right people yep put up the news feeds anyway it's a good luck it's all the important people that probably want to reach that really can give you those value back links and sit at your feet and scroll hit a certain point I'm posting my stuff I'm not bothered to look at anything else and that's what our typical behavior is all we do online and social media is we actually post content we publish it here, we publish it there we're trying to show them this feed it's not going to do anything mine, what I used to do for anybody that could provide a valuable backlink to me influencer and marketing just seems shady to me and I'm not trying to use anybody to actually build a meal in my industry I can actually go for anybody that does photography so there's another presentation over here in another room Josh Hudson is talking about using stock photography and websites and the problem with it about using use of images and creating images for websites that you will show properly in social media great type I can easily write content and get it in front of them that gives me great value they've got a very bold distance it's got a great following credibility so it's not too a directed influencer what I'm doing when I find these people is very different than what most people do on social media no more than 30% of your time should be spent publishing new content on your pages and profiles period there are times I will do no more than one post per week and we have six months to have without posting much of anything on my facebook page which is over the last month or so and four of those are about speaking here not even talking about my own content I am spending the other 70% of my time networking I identify these brands but we use social facebook as an example because it's easier for us to get our heads around I am going to other business pages Hudson Design Warfare plugins if anybody is familiar with the social sharing plugin actually going to their facebook pages as capital social media I am liking their posts I am taking the time to find content that they are publishing that I can actually respond to as capital social media and I'm doing it in such a way of adding value to their conversation the typical type of content I'll see some of you have posted these are the top four reasons why you should be doing this and I'll go through love 1, 3 and 4 I would probably change too if it was me giving this list to this thing here's why even if that's a long comment that does two things it starts creating a conversation about the brand that I now are good they see that I know what I'm talking about anybody else see and also see something like this and they prompt them at that point to want to know more about who I am they'll mouse over my brand which will pop up a preview and they interest them enough to go to my page the other way I do this is I take time to look for content a lot of times where my content that I do publish comes from is everybody else I spend more time sharing content sometimes than I do creating my own and I simply add to it a sort of a cross between shared content and origin and when I'm doing that sharing that content I'm hopefully tagging them on the page as well so that I might actually instead of that comment that I add to the post share their post love this post by such and such I would change number two to this I will probably have this and I will tell you some of my Facebook posts to 3 and 400 more don't worry that things are coming up in the news feed the thing here is I'm trying to get everybody to go actually to my page directly skip the news feed they get all the way out of the way and the reason I make sure those tags are in there even if I'm sharing a content that should be notified before the tags show up especially on Facebook and we want to know who tagged us in line and should drive them back to your page they'll specifically end up on your post but the theory is that they're back on your page here's the thing about getting to a page for the first time how many times when you get to a business page for the first time do you only read the first post don't if the business has done its job you will read down several posts and you will keep reading until you decide you're done and can't deal with it anymore good books people tell you all the time no one reads a 5,000 word blog my mom could read a 5,000 word book in 3 days if it's good compelling content it's written well you'll read it my entire content strategy around publishing from my pages is strictly around getting people to move through my content but I want you reading 6,7,8,10,12 28 posts because I'm getting content working 6 months to a year old being re-shared or being commented or being liked and it happens on a regular basis I've had clients land 4 or 5 finger deals because that's a 6 month old post and one specific we have posted that on July 4th 2 years ago they went back and phoned we got to read down that 4 and we're going to see that post and care that it showed up in the news feed so the piece now in terms of the fact inside of this is if you were publishing on your website creating blog articles and you were sharing them along the way for your content strategy that at some point I will read down and get to it these are blog posts from my site 2 pieces here this comes up on a regular basis I will never say I just published a blog post go read it I will never turn around and simply say hey this is a great article go read it because if I come across that I'm just blown through if I do happen to see the news feed I'm not going out of my use cases it somewhat comes to me as being a bit of a quick thing even if it's your own content and it seems like you're certainly trying to get me to my to your website and on my site because you want to be there I'm summarizing my content and the body of these posts my hope is to tell you enough that you want to click that link and follow through and if you're trying to reach somebody at influence or levels somebody that can really help you I've done to you they're not going to click through if you just tell them to do so read this they might hope is now that I've got them on this wordpress site I'm going to read something else I've written creating content and they now figure out what I am and for any figure based on everything I put out there or if you relate it to what they're doing there's a chance they may link back warfare plugins this is again long time long term investment this is almost three years back and forth this is what they've published on their website that's linked back to me and now I'll go and get the backlink value because they have a highly authoritative site this blog post alone has 400 plus shares they've got a blog post that has 2,000 cross shares it's a well read site but this also gives me an extra bonus I get referral traffic from this directly to my website that's one big piece on top of it they added this with a quick tweet which also points back to my social profile this is me taking the time using social media to network with other brands that can help me and I'm doing so in such a way that actually helps them this helped them create content without them having to go all work it means other people are saying the same things that they're saying even if they were at a higher level than I am this is still bad official for them it goes more than just the backlink guest blogging opportunities Richards is not the only website that I've been asked to guest blog on there are quite a few of them and this gives me the ability now to publish content elsewhere that potentially links back to me and at the same time if you're doing this and you're getting some recognition this is a syndicated blog it's a article that I wrote that was syndicated on business.twitter.com Twitter's own website now links back to me this is three years plus of doing this but this has done amazing things from my search capability and one interesting piece is about how I'm using social media I have never said at any point the thing that I'm looking for my customer or my client I am using social media on a level but it's not my primary goal I'm building relationships yes with them but predominantly with others in my industry because when my clients who are likely to find me aren't going to find me on social media they're going to find me in a Google search I want to make sure I show up in a search that I'm leveraging relationships with by influencers or others that they need support over what I do so that when I do show up in a search when my client searches that you find me if you want to rank your sites have to be authoritative that means a solid content marketing strategy it means an effective social marketing strategy that means having a proper built website start and if you don't have a goal you're going to have a hard time the proof in all this is how many people wear Maas's domain authority scores so basically a website has zero authority and it exponentially gets harder to increase so it's easier to get from 0 to 10 to 10 to 20 to 20 to 30 my website when I created it took 11 months to get to the domain authority of 19 and 13 months to get to 23 with a page authority of 33 to the homepage I was able to do in 12 months of content and social media what some SEO firms can take 6 years to do with their long sets and all this is driven by getting people from my website or to my website the name we've got SEO Months well it's SEO Months with maas.com and they have an SEO tool in it what advice or strategies do you have around SEO title laying or SEO like SEO friendly title laying and captioning so a lot of times when you put all this stuff in the maas and the title where you go through a deal or co-schedule which is a scheduling platform for social media does have a headline analyzer they'll say this is what would be the best title I'll sometimes ignore it completely because this is what I want to title it so one of the rules I have as far as search application comes down to I don't necessarily worry about playing by getting all those rules if it works out and fits and it's great perfect if it's going to take me too long to try and optimize to get the title the only rule I have is really make sure that whatever that meta description is matches with the content on my pages so that if it does show in search they're going to actually get to the page there so the major authority the main authority that you throw at your site are there when I use maas I look at you know we're running a site and I sort of look at whatever number they have and we start off I kind of look at anything like let's say the number to 25 I don't know if that's like good or bad is it by industry because I know like twitter whatever is going to be so have you figure how do you gauge what that number is if it's good or not for that site where is it just about moving the needle for you so I spent a lot of time trying to figure out what was good or bad because I wanted to be able to say well that's for a small business most of them are 15 I think the number was something like 30 to 40 was ideal where you want to be for a small business most of what I'm seeing out there is in that 20 to 30 grade so for me it's about moving the needle forward more than just worrying about a specific number it just gave me a benchmark initially to say that I can move a site in that short period of time this far with this so I was able to actually verify that all the things I've been doing all along actually work and there is some hard data show I was just wondering if you had some method of choosing influencers to network network with online do you actually look up or debate authority or do you just look at how many followers they have or do you have some sort of strategy on that so where a lot of this came from 92 9 plus percent of the industry and social media is here I'm over here so I basically spent time just searching for Facebook Facebook the same way you search Google just put up in the bar and I would be looking up for you know how to post on Facebook and just see who out there what they're saying and every once in a while you find somebody that's like oh yes I agree with you complete so I'll do more research about that we have the same viewpoints so an opening remarks that I mentioned when I met Bridget in 2009 one of the reasons why I ended up connecting with Bridget she was one of the few people then teaching or talking about using social media to build relationships which is exactly what my whole line set was in the last two years everybody else is talking about how to post content and do so it just naturally fit the follower so I'm doing the same thing every once in a while I didn't purposely go after looking for people now I'll do a little more I talked about again photography how to use images so they actually show up properly in image sizes Josh again that's in design is the perfect person I will follow at this point at the medium because we're talking the same language and there's a way for me to support him as much as for him to support me so it's pure same way out so again I'm just looking for people that I can connect with, that I can work with there's some correlation between our businesses so there's relevance so that again when you're looking at backlinks if I get a backlink from a roofing company what do they know about social media so you give goals, you've got to wonder if there's no relevance to see why these two would be linked it starts looking black half to the main if it isn't but photography, graphic design there is a connection so that's kind of the other thing so this is about the networking aspect you can put it all legwork to find these influencers and write a guest post on their sites but they can indicate all that effort if they tab your link as being a no follow so I'm wondering do you sign some sort of contract to make them say that they're not going to do that so that the engine will still continue to follow those links to find their site or is there any you don't and again that's the thought of I'm not worried about whether I do actually get that link or not so one of the few SEO practices when you're hiring somebody to do SEO that I really recommend especially if you're a larger brand and you've probably got a lot of mentions is looking for lost backlinks where they've been mentioned on the web somewhere but there's no link to you so that I don't always pay attention if I get a link even if this even if those links with us don't follow he's still promoting his stuff on social media that means there's still opportunity for my brand to be found to build some brand recognition for me because again human behavior when you show in a search later we're more likely to click on what we're familiar with in which case I'm probably going to be quick before somebody else because they've seen the name over and over again and they've seen it from other influencers in the industry the rest of that even if it's a no-following that's still a potential referral from their site to mine so I'm not just gaining that search piece I'm getting traffic from their website directly and if any of their readers are going through that and finding it and it could be another industry influence it's possible they print something without me having done a leg book so my primary concern is to build a relationship in such a way that helps them shows my experience in authority gives me content to share most of the content I find comes from actually going and looking at everybody else's either I have something to share or it gives me an idea of what I'm posting so I never have just one of my postings but I don't care and then it just shows up so assuming you've gone through posting content on a page, liking that content and so on and they're not necessarily responding let's say it's a bigger organization it's whatever slow you move how do you, I mean at some point you have to take that conversation up on or reach out directly to them so what sort of strategies do you use at that point to kind of go ahead or do you even bother so sometimes again I'm doing this to put my authority out so one of the things we get into is I need to publish new content I need to put new content on my pages comments are a form of content in and of themselves they are still published content they're simply publishing in somebody else's space it still means it's highly visible so it still has that value for your need for anybody who sees it so if you're a large enough brand anyway that has a big following people are seeing their content are likely I'm going to still do it because I still get something out of it at least I recognize the other piece that I've done back depending on who they are and it took a long time to get here to work on plugins I started looking at other stuff that was posting I didn't go to their website I didn't look at who was writing their content I did start looking for them on social media and I started interacting with them personally and because my page my personal profile is set up with a link to my business page if I appeal to their interest especially if you're a Facebook group because brands can't act there they come back and see who I am I look at my page they make the connection between me and my brain and that gets into my page so there are a couple of tactics and again I'm not 100% always doing this with the purpose of getting backlinks it's to build relationship pieces I just know long term if I do this and again because I'm doing this with 10, 15, 20 different influences over the course of a couple of weeks one or two of them here and there will hit over time and it's just again it's just building over this and social media is not like most people are worried about how much money am I getting from what I'm spending it's not an expense it's an investment sounds like you said that you didn't tell people to go and read a blog or some new comment and your example around Facebook was very creative but what happens if you post some fresh content you know about something on your blog you don't tweet a link to it how many people find it and are people aware of it who don't currently follow you so one of the pieces is actually to put it out on social media so that I won't it's creative method I'm using it's how I'm creating that content and putting it out there it goes out on Twitter I actually have micro blogs where I'll actually summarize my blog posts where I'll take the same image that I'm using that I'll show up on Facebook and I'm using that on Instagram and the whole article is basically there or someone's so I'm still pushing out there I'm just not telling them hey I just published something go read I'm giving them everything they need to know so you still half market but for some of the small folks that I'm not sure I really want to really push hard I'm still playing with them a little bit and I'm still working through some of my ideas and I don't publish them I'm still working on other posts around them we're in traffic back and then we'll usually have a blog post we'll usually have a previous post next post kind of thing or suggested posts so there's still other ways that if I get into my site overall this full chance that content will be seen I mentioned earlier that on Facebook it's sometimes the same content that's on your website and the blog do you push that out automatically with some plug-in do you usually go to each Facebook and Twitter 90% of all my social media content across five platforms is done in realtime and the same thing and I'm managing five and six and seven different clients and 90% of it is done in realtime I schedule it very well and there are a couple reasons for doing so there are specific pieces where my core content is updated is added and create a CSV file that I use Hootsuite to upload for Twitter that is generally the extent I may schedule out one or two posts so if I publish the blog post on a Sunday evening I may have a Facebook post schedule for Monday I usually want more than one or two published or scheduled at any one time what do you use to manage that? so Facebook is internal and I am in Facebook's platform every day I am on Twitter every day I publish clients content on LinkedIn I have it ready either I need to keep things a little bit tighter for my schedule I'll have to create the entire body of that post that sits in a G and L draft I can pull it up from my phone if I have to wherever I'm having to be waiting on line somewhere and publish it at that time the advantage for me in publishing in realtime one I don't want to get everything around WordCamp and I'm the one that's in the voice behind all the social media content here has been around aviation and a lot of tweets have been out of sight to see so had there been an airline disaster every piece of content that is scheduled to be put out in that in your future needs to be asked and if I've scheduled 25 or 30 or three tweets over two or three days and I've got Facebook post schedule that is a nightmare for me where I'm sitting here doing something to go back and undo so by limiting what's out there I can act a lot faster that means I have fewer problems dealing with reputation later and making a mistake it also allows me to react to changes like one of my clients we had content set up that we knew we were going to do and it had a last minute thing that came out from a client of theirs and the testimonial was huge it created a video form we pushed off the other piece of content that we needed I didn't have to go back in line schedule, reschedule, move things around on four platforms so it is longer it is more work doing the groundwork and putting in that time results if you want to automate everything you take away the relationships the other piece for me really doing that I'm in the platforms and if I'm using Hootsuite or Post-it let me know in the third party program do my posting I'm over here we tend to not go back and do the networking piece but if I'm already in Facebook it takes me 5 minutes to go just run a quick search or play while I'm there for a client and then I move on to the next one I can't just forget so that's 70% of what I have to do once I'm out of bed and I'm moving through the day it's a lot easier to get all my errands done I'm still dying in bed so if I'm actually in Facebook, I'm on Twitter I'm on LinkedIn I can actually network and do because I'm already there and I get to see the entire picture not just this snapshot so it sounds like you do this for other clients and I am in a similar position as a communication manager for usually full-time currently I'm doing it for a few different people but it sounds like the idea is that you need to understand enough about the business's domain to be able to comment intelligently on influencer's site on behalf of the company and in that sense you're kind of managing the central social media account and then there's also kind of the individuals in the business who also have their own social media accounts and I imagine that I following your advice I encourage them to go out and make similar comments and so I'm just kind of wondering but at the same time they hire you to be the one to do all that stuff for them so they don't have to be so spend their time marketing so I'm just wondering how you deal with the tension between you as the social media voice and the people that are in the business so that gets in the heart of something that I played with for several years I don't do social media management I don't like the term social media management I do content management for me to work with a client the content that is being published they need to provide me they're the experts they know it better than I do I am not going to be able to create the authority around them the more we're doing working together I will see things as I'm with other clients that may be up their alley I will send it to them because we use this this is something you want to use and I will ask them to give me more on it and I will drag it out of them if I have to we're going to share a link good I need to drag out of them why we're sharing this link what was it about you reading this article the same way I could read an article that's exactly what I've been saying for three years I would also do this and this they need to give it to me my job is to make sure it gets out and publish properly and to create how it's published we're going to have to do all the same thing it wants and to stagger some of this I also make sure I work especially with larger brands for a company and then I will sit down with their staff where it's done through online meetings where this is what we're looking to do that we want you to go interact as yourself we want you to share company content we want you to interact on company content on content and anything you see that related identify comment if you can we go through this list based on what the brand's parameters are what they're willing to allow others to do I will do what I call basic or limited engagement that there are things I can certainly set they can turn around and ask a question that I've been actually answered because of the time working with a client to learn anything from me too I'm learning more and more about other brands and other businesses as well and I'm bringing like some decades of experience in other brands too when I get to a point where something's made and I can't answer the question I'll come in as the brand that said we'll get our technical advisor to give us an answer and get back to short so at least there's a media conversation email a text message goes off they get media information I reply with them or they say hey we'll just have our manager log in and provide the answer so it's a it's a big piece of it what I generally can do in terms of networking for them is I will get a list of brands they work with or they're interested in or follow where we can find content or interact in such a way and when possible I'll react to it I'll add comments to it if not the length of that Facebook post the length of that tweet of an Instagram article it's sent off in an email or it's sent off via text message or whatever messaging platform we're using and I make sure that they know they have to do this it's a big piece for me if you listen to me if you do all the things I ask you to do get me the content that I need from you if you turn around and when you need to interact with somebody and I tell you to do it, you do it the results will be there if you're going to miss stages of this the results are going to be for us and then it's on them to do so I am not completely tying what their pain need to do based on results it does require them to do this and off social media which is a relationship-based thing to a third party you have to be involved at least to a point I know there are a few exceptions but again, you also know your clients very well you can do the social media for me because you know how I think and work and that takes some time and some learning and meaning 6 o'clock, Cagney's