 Good afternoon ladies and gentlemen We are back with another round of exciting debate to keep you awake through the post lunch session and this time the subject is totally different This is an area which Has enormous potential. It's the only silver lining in the financial Sense in the news business. This is where the regional news channels come in and I have with us We have with us today Really splendid people Who are well-known in this space? They have done incredible work They are very serious about what they're doing and we learn not only the art of regional television news also The business side so we'll straight away go in Manoj ji meh apsi shuru karna jaata aap kaafi dino se Sahara ki taraf se kaaf kar raheem regional Bhaat lo kyaat hain ki regional channel ki aandhar payasabharana jyada aasaan hai kyunki cost low hota hain Or aap sani se kar sakta hain aur regional market well-defined hain Maha par advertisers well-defined hain Aap iss baat se agree krta hain Mujhe lagta hain ki paise ki baad me revenue ki baad baad mein baad mein baad Lekin jo regional channel ka jo concept hain Uski abhidharana kaha se nikal kar hain National channel jab shuru hua To yeh hua ki ka aapke state ki aapke district ki aapke blog ki news Dekha hi deti hain Kyuki media ek baada madhya main Aur isliye samajik sarokar ke liye regional channel hona bahar zori hain Kyuki jab national channel aaya aapke state ko aapke aapke Aapke zile ko kabru me jagya nahi mil pati thi Aur yehi karan hain ki regional channel ki parikalpna hui aur Chawbiz gante ke hindi news channel ke liye saharan eski shuruwaar ki Ek kamee rahi ke wo hindi bahashi ilakon se bahar nahi nikalpa hain Aur baaki jo dosre media houses the wo bahar gaye Aur jab regional channel ki shuruwaar thi to chai wo chhattis gad ho Yaar fir bihar ho yaar fir hindi ke alawa tamam Dosre raje wo ke regional channel ho Vaaki wo loon ko laga ke hain Regional channel hamar hi apni ek pasand hain Aur hamar hi cheezon ko ush platform tak maa chaati Yehi karan hain ki unke ilake aur unke logon ke beech jo ghatnai ghat rahin thi Wo hapa chai wo ghatna samajik sarokar ki hoon yaar rajinitik hoon Wo sabhi unke channel pe dihti thi Wo uska seeda saar sarkar pe padta tha Isliye ush reason mein wo sare channel Wo ne logon ki peheli pasand ban gaye Overriding national channels? Bilkul Ab aapne kaha ghar revenue aur paisa ka maana Vaaki ki asan hain muskele Yeha par thola sa hamko yeh suchna padega Ke aap kisi raje ki baat kar hain Kisi state ki baat kar hain Ki wo ki agar hindi bahashi raje Chai wo madhapidesh ho, chhattis gad ho, rajistan ho, bihar ho, uttarpidesh ho, uttarakhand ho Agar aap bahaki baat karein yeh to aap ka seeda competition kiske saath hain National channel, national Hindi channel ke saath hain Absolut Aur national Hindi channel wo bhale yeh apne aapko national Hindi channel bolte ho Lekin kya wo karnataka mein utne dekhye jaathe hain Kya Andhra mein utne dekhye jaathe hain Kya North East mein utne dekhye jaathe hain Kya Maharashtra mein utne dekhye jaathe hain Kyuki inarajyo ki bahashi aalag hain Aur jab inarajyo ki bahashi aalag hain To wo hapa unarajyo ke regional channel ne wo zadat dekhye jaathe hain Ab Hindi bahashi aalag jo mein Hindi ke regional channel Ka seeda competition national Hindi channel se Aasthak se, Zee se, yaa aap jo badei korok hain To wo hapa ek parishani Hindi rajjo mein Aur amooman aise media houses jinn ke national channel bhi hain Sahara ka national channel bhi hain Aur Sahara ke regional channel bhi hain Aise hi Zee ke saath hain Aur Zee ke national bhi hain Aur Zee ke regional bhi hain TV 18 ke saath bhi hain To unke apne regional channel Unke apne national channel ka revenue bhi khaate hain Aur unka GRP bhi khaate hain To ye Hindi channel ke saath badei parishani hain Asliye Hindi bahashi jitne bhi regional channel hain Unko revenue ke liye sankharsh karna pata hain Cha hain wo sales ko lekar ho Cha hain wo government revenue ko lekar ho Aur agar duse rajjo ki aap baat karein Jo duse bahashi ke hain Cha hain wo northeast ke ho yaa South ke ho yaa Maharasht ke ho Unke saath ye parishani nahi hain Unke liye revenue aksha aap naa madhya mein Mr. Shyam Sundar I know you have been anchor also you have done debates Tell me Does the audience in Karnataka where you come from Would recognize you first or Arnab Goswami first? Shyam Sundar, myself Okay Why is that? Because we are close to people and I always choose To be very proactive, to be humane, to be laughing Take the comedy route, intelligence comedy route To talk to my audience, I know their fascha They dialect, they frower And I know what is happening in their mind I can directly connect to them And a free-wearing discussion Inspired of a very serious sort of way I mean also do well We also do well I will give an example Mr. Lal Go ahead See I have done a lot of anchor and debates over For example a very serious subject like budget Right Central government budget or Karnataka budget Or whatever budget But the end of the after the finance minister Presents it and we do a lot of debate Finally I will ask the audience Shyam Sundar for example How do you rate this budget? What is your opinion about the budget? I would say Mr. Lal always that the budget is full of numbers So also sir Whenever you go to a conference, a conclave Everywhere Finally it's all number driven conferences Right We are all number animals Or number homo sapiens Right Before going to you ask a question to him I agree that the investment and ROI of the local TV channels Longway channels in India We will go there sir But just wanted to know the penetration of a regional channel In the area of its dominance Is somewhat higher from what I understand from your answer Certainly In comparison to sort of a nationally recognized channel See the nationally recognized channels They are restricted to five star hotels And CEO's room Particularly in the capital like Bangalore And if you go to another deep and second tier, two tier, three tier cities We are the heroes We will talk to our audience They will trust us better Because the language holds the key Because the type of language An anchor like whoever it is And the nationally channel They can't understand They cutting it technology they don't understand We say In our own language This company is rendering a loss Why did the person committed suicide So that is the The route the language route we take So as you said This national channels will have a very restricted visibility Confined to the closed chambers of Microscopic section of the society That too in Bangalore We take out the national channels So in that Always First three or four Marathi channels will be there After that The national channels will be visible The English channels will not be visible to you If the top national channel in Maharashtra Is making 40 GRP So about 50 GRP is making the top channel of the Marathi channel So But if we If we talk about the spot rate Then there is a lot of difference When you look at the national spot rate Then it will be about 10 times more Which will be regional spot rates So even after that As you asked Manoj Yes In Maharashtra Starting regional channels Is not so easy Distribution cost is very high Here you have at least 50 crores The fund will have to come with The fund will have to come with How many channels are there Just the Marathi language news channel If we take the news channel Then 7 new channels are still working in Maharashtra Out of which 5 channels Which are making the right GRP and DRP Financially stable Financially stable Out of which only 5 out of 4 channels are book channels The national channels Offshoots If I talk about my channel Sam TV is a stand alone channel News media group And If we talk about this year Then we are on sustainable revenue We are not making losses But yes In Maharashtra Manpower cost is high Distribution cost is high So if you want to come in a state like Maharashtra Then you have to come with Good funds and long term investment You should definitely come There is a lot of market And there are opportunities in the market But how do you see it And how do you invest Will you be able to sustain or not These are the language channels But the language is not only Not only in Maharashtra But also in other places How do you distribute it We are going out of Maharashtra With all our D2H operators We are seeing So if I go to Kyrgyzstan I can see my channel And if I go to Kerala But does it have any impact On your advertiser that we can see in the world Advertiser never thinks Where are you going to see That is only in Maharashtra And based on that Adition based Right You can take the mic You can take the mic Hyderabad edition so much And the regional language TV We don't have such a pricing factor For different languages But one thing if you want to add value To what you said See in Kannada TV channels Particularly in Swarna TV See There are 400 channels in India I don't know Of course all are Have their presence on the web And socials But I am not sure how much Is wrong Because you have been singing The digital song right from the morning And we are going to sing the song for another 100 years But then How digital is strong depends upon your Distribution mechanisms For example in my TV So we have reasonably a good strong Web And socials So we have 2 million subscribers on the YouTube channel On your YouTube And at no cost And the dependency of the provider Is reduced to so much of extent And Particularly Spending on these providers is very huge To offset that To compensate that Or to embellish that You have the digital advantage See we have so many followers on our socials The reach is there Whether they are in Chennai or in California Doesn't matter to me This is a big thing If you look at the revenue I think There is a revenue around 2700 2700 crores Crores And if you look at the national Hindi news channel The revenue Is around 9400 crores 44% The remaining revenue Is with the regional channel But these challenges For both national and regional Because the way you have told That the digital platform is moving ahead And the big Groups Apart from these There are 3, 4, 5 big groups in each state Apart from these In the state The small regional channels Which have Neither to be taken from the social sector Nor from journalism Some small Businessmen Made a group And started a channel So these national and regional Those who do journalism There is a problem for them Revenue The way the revenue is increasing People want to see You can't take the TV set with you But you have a mobile The penetration Is a challenge Before this How many people watch The digital platform Does it affect Who will be Who will end But it is so important That the digital platform is a problem for the TV You are saying two things I beg to differ It is not a problem It is an embellishment It is a compliment Because You are nobody It is a value add It is gone So you have to have your mobile The whole thing is happening on your android He comes from Karnataka Which is an IT state So he is already thinking ahead This is beyond the set top box It is going to be digital You think That it can be a loss But You don't feel What do you think Digital is an opportunity And Digital Will not be giving revenue TV is the main Supplementary revenue Is coming from digital Even today But in the coming days If it is planned We are spending so much On TV newsroom Are we spending as much on digital When we are running As a supplement Then it will be given as revenue But this revenue will come in subscription It will definitely come on subscription If you give content of that quality Yes Why do people want to see regional channel Who is the minister of your ministry Who is the minister Who has been transferred Which SP is coming in your district Which collector is coming Which most people like to see In which district What has happened Which is going to affect the government It is going to be on political party The president of your state I will add two more Honey traps What Swamiji ran away from So all these things are on mobile Who has been appointed Who has been Those who go on TV They are working on mobile And they cannot be On national television Those are your areas of interest Anything else I will ask you a question Sir, you are from Karnataka When the landslides happened in Kurg We heard about them Because we live so far away How did it impact your channel Were you the first to reach there You are a good question Subranha news, we took the initiative, first thing is help KURK, that was our slogan. We gave a call for the public to give food, clothing, whatever, whatever they can. We sent 70 truckloads of flood relief materials to KURK. It did it twice, the floods came the previous year and once again it came. And we took it as a CSR. And even our Malayalam channel, Asianate News TV in Kerala, when the flood happened, they took that initiative. And sir, for 3 hours, 24 into 3 days, without advertisement, we covered the flood. So our policy was, no revenue, we don't want money, we want to cover floods. That was the stance taken by the management of the Kerala channel. And in Bangalore, the way Subranha national responded to the call of the KURK havoc was amazing. And that gives value addition to the channel. That gives a lot of value over the year, that can't be quantified. He is right. Like in some state, if a child goes to Borubil, and that regional channel covers it, then people like to see it, instead of going to the national level. But here you have to see one thing, because the mindsets of the people in the south are different. Even if they think about how political they are, their state politics is different. But if we come to the Hindi language today, then the people of Bihar, who live in Delhi, are smarter than the political people. Can you repeat that? With the advent of 24 hours news channels in the regional sector, the political awareness of the government has gone up. He can assess, validate, quantify, make a judgment. That was not there for ten years ago. Maharashtra is such a state, which understands the Hindi language. It is also close to the English language, and it wants to save its own language. Very good. Do we have time for any questions? No, sir. I want to make one point. Yes, let him make one point. Okay, I have a patient and an actor listened to all of your lectures and speeches in the present morning. And my special appreciation, I should say, I cannot hide it to Pankaj Pachori, who gave that, his presentation. How I wish I would have been one of the Indians to go to Doha conference for the social conference. I am told only two people went. Next time I will go there. You sure? So then, sir, all illustrious cricketers in the world, right from Brodman to Selim Javed, to King Richards, to so many people, at some point of time, they will lose the forum. They will call it as bad patch. See, once Rahul Dravid lost his forum as a batsman, so then a journalist in Karnataka asked a question, what do you do, Dravid, since you have lost the forum? He said, I will go back to basics. I will go to stadium early in the morning at five o'clock. I will take distance to take the right stump or the left stump or just away from the middle stump or just behind the left stump, whatever stump he allows and be practiced. Similarly, on the web, on the TV, we take that, go back to your basics. That's a good forum, good thinking. I believe, I trust. Go back to basics and take, essentially, on the digital front, we decide that digital literacy, we watch digital literacy, penetration and connectivity. So, these are the three mantras, we should say. And in Bangalore, you know, though we speak Canada and English, in our symposiums, we call it a theme murtnya. So, these are the three things we should review. Go back, go back, go back. That's a good take away from this session. Go back to the basics. Go back to the basics. Okay, cool. Ladies and gentlemen, round of applause for our speakers.