 Hi everyone. Hi. I'm gonna get comfortable if you don't mind. Alright so I'm gonna stand up. I'm sorry camera people don't hate me. I broke my leg and sitting hurts. So as a starting point this room is amazing. Yo like we got to give it up for the Greek organizing team who put together a phenomenal venue and such a good place like mad props. Alright so as a starting point I kind of want to get a sense of where we're all at so we can have the right conversation. Alright so so limber up a little I'm gonna ask you some questions I actually want you to move your body. Raise your hand if this is where you're at. You've heard a lot of noise about AI but you've never actually used any of it and you're just like I'm here to figure out what's what that's you don't be shy it's okay alright cool. What about if you use like an AI generative chat tool like GPT or barred periodically here and there like you went in you're like where should I go in Greece chat GPT and it said oh you should go to Peloponnesia. Alright cool. What about if you've assisted used in like AI assisted tool in your work maybe co-pilot to help code or image generation. Alright what if you've actually built AI into your end-facing products your work you've created and trained models. Wow okay we've got a really good spread surprisingly good which means this conversation is gonna have to flow at all altitudes if you're not sure what's going on just like put it in social and somebody will shout it and we'll we'll roll with that. Okay so why are we here let's start with that and then and then we'll go into a conversation. This is not a theoretical high-flying conversation we're not gonna talk about what what we are gonna focus on is real and tangible examples of how AI is being used in WordPress today things that we want to happen AI now soon so that you can walk out of here and go to the next six AI sessions and be like cool I want to do this about how do I do it and you can practically and tangibly start to execute this stuff so this this is like a product conversation not a technical conversation we're not gonna get into the how we're gonna talk about the what and look for concepts and ideas when we're talking about what AI just a frame because that's actually a real big catch-all term that means lots and lots and lots of things what we're really gonna talk about today are generative language models these are like services like chat gpt that you can engage with that captured a ton of data and can parse and create new ideas with it and we'll talk a little bit about specialized models that people are using to execute specific tasks is there any any other sort of things that fall into the AI that no good all right sweet so what we're gonna do we're gonna go and do some quick intros I've asked each of these folks these folks are here because they have stuff in the wild they've been actively using launching executing products for consumers for their internal teams using AI and we just want to talk about them so from that perspective Mike Sujay make the most of it because over two minutes I'm gonna start making weird sounds hey all this is Sujay Pawar I run a company called brainstorm force I'm a CEO and co-founder we have a bunch of products the flagship one is ASTRA theme which is the most used one of the most used now theme in the WordPress repository about 2 million installations so one of the things people use ASTRA is for building their website launching their website we saw the onboarding problem for users where without a product like ours if people are going in a traditional route people have to install a team install bunch of plugins start with a blank screen and start their website from scratch so we help people have the first version of their website ready so with AI like our mission is to help people build their website in as little clicks and as little time as possible so that's what we are really focused on we have been working on this for like past one and a half year and AI has been you know evolving a lot so we have made multiple iterations of the product so yeah it's pretty exciting time I believe and thanks Shen yeah well you've got some actual AI products that like SureWriter yeah and a handful of products that you can go out and use today and they are powered and facilitated by yeah absolutely I wanted to focus on just one product so yeah and that's the biggest one hello I'm constant I'm based out of Austin Texas and I work for big commerce so we create e-commerce platforms we create a platform for people to create their websites their stores and I actually am the management manager this is working okay I manage the team that establishes relations with the developer we create all the documentation and we want to create an awesome developer experience so really I'm developer focused and our connection is to WordPress we offer WordPress plugin and most of the folks I talked with today they are oh yeah we know big commerce AI for us in the beginning it was a buzzword and as a company we've really been trying to narrow it down because it has huge potential for e-commerce in many different ways that we are trying to explore also for our developer communities we're actually just introduced an AI section our marketplace to enable developers to develop AI applications in addition my company also acquired feedonomics through an M&A and feedonomics they are pretty much autonomous but they have one important product called feed AI that focuses on feed optimization which is a huge thing for product categorization and I'm super excited to be here with everybody just personally love to play around with code pilot and all these kind of things and really looking forward to this conversation I am Shane I wear a number of hats I'm a VP at liquid web I'm president modern tribe and we do a lot of R&D for a number of different brands so from an AI perspective we are going to be launching cadence AI and this weekend next week really really really soon we've got brands like learn-dash that just put out their first AI plug-in which creates course outlines we've got one that's about to create quizzes it'll tear through your course and build out and there's an entire framework to allow a lot of our products weeks to leverage it and and move forward so that's coming as well as support and we'll talk about a lot of the others soon hi there my name is Daniel I am director of product development at sidegrounds and the sidegrounds we've been using AI for years now before the boom of AI we do incorporate AI into some of the products that we do and also internally in the company for development for pretty much cutting the costs of many things one of the things that we've been using AI for quite some time now is actually translating our website in many languages that we sell in different countries and also we do provide support through the help of AI so that helped us a lot in terms of other things which are not so WordPress specific because we're a web hosting company we do also use AI for content classification when you think of spam email messages that we want to block when you think of spam comments that people get from their websites so that's also something that we're doing right now and of course with the boom of generative AI we are now into that fast lane where we want to help people get started with a website and say hey I want a website there you go that's the topic and after that easily manage that through the help of AI but we'll cover all those topics later. Sorry about that. Hi, so I am Gabriella Laster I am a product marketing manager at Elementor and in the past few couple of months actually I have been responsible for launching our new AI products. So at Elementor what we do is we make website building more accessible so we had the drag and drop builder and I think we're doing something similar with AI so we are making AI accessible within our builder. We were actually the first ones I think to introduce AI into a page builder so we've already integrated the ability to generate text you can add a heading to your website you can change the tone you can translate as well to different languages but what I think was also really cool that we added was the ability to generate custom code custom CSS, HTML so we've seen people use it to even create their own widgets and what we're trying to do is make that accessible for people who don't necessarily know how to use AI so we are integrating it within our product and making it easier for other users we have engineered it also to make it any prompt you make it knows that it is operating within a website so it is already engineered to give you results that are more appropriate for your website and we're actually going to be launching a new product actually within the week so we're going to be launching a new product and I hope we're integrating AI for image generation as well so we are going to make it easier for users to just describe what they want to create they can edit images they can customize images we are thinking of the web creators so what we're doing is also enabling them to change the aspect ratio enlarge it giving them all the tools they need to create their websites at scale to create content at scale to improve their content we've been doing that for the past couple of months our chief product officer has actually been working on AI for the past year behind the scenes so he's very knowledgeable when it comes to where AI can go in the website building space. All right so we've got a mix here we've got hosting we've got sassy commerce businesses we've got WordPress plug-in businesses and services there's a lot of place that we're actually seeing AI start to show up and I'm going to travel across the ecosystem given Gabby's comment why don't we start with themes and website setup that seems to be like one of the most common places we see people going like well one of the biggest challenges in creating a website is the blank page you know a user shows up and they're like what do I do it's like having a giant bucket of Legos poured in front of you and so AI has this opportunity to start to bridge that gap and people are approaching it really differently and so I'm I'm curious if you talk about how you're approaching that problem and what's on the road map ahead like what isn't being done what could be done where does this actual particular trend of website building go as AI evolves. Do you want to take it? I think we don't really know where it's going because it does change on a daily basis but I think we need to I think it's going to change experience it's going to change how people interact with websites it's going to change how people consume content how people generate content you started you said by people have it becomes overwhelming to start a website from a blank page you don't have to do that anymore when I started using AI before I learned anything about prompt engineering I would ask a question and I would get horrible results but that would even that helped me understand what direction I did want to go and so all of a sudden it became a little less overwhelming it focuses on what you want to achieve although I I'm going to cheat I'm going to be an attendee and a moderator although I would argue that right now we're in this really weird early stage not a critiqued element or apologize I think what you guys are doing is awesome where people are just shoving prompt spaces in and then expecting users to figure out how to get the AI to do what it want which is weird and sort of a half step because the reality is most of us kind of already know what they want you ask any freelancer hey you need to build a church site a community site a small business site the patterns are so well established and really the differences between them are small personal differences and through a really good interview onboarding process you can get to the point where that structure that site map the content can be laid out in a way that is 80 90% of the way there and then the person puts their own unique touch on it where where do we go from having more than just a prompt place where I can fill a block you know me human made this really great block thing automatic is doing the writer you know there are a lot of products we're starting to show up but they're really just like how do I have chat gpt in my website what's the next step beyond that in terms of site building in terms of site building I pretty much think that we have to get metadata from the users in terms of let's say getting started where you put a form or another way to get the metadata from the user and they say okay so I'm based in let's say San Diego and my target users are those target users I like those colors and that's my brand identity so you go through that process and after that the AI pretty much helps you to get the layout you want it gives you a couple of choices there you pick one and after that it learns from what you have picked in order to design your other pages like the contact page for example so that's the next step for me because prompt engineering as you said people don't get it like it's a whole different process there like you have to think more but end users people building the websites if you get the information that they don't know specifically it's going to be useful for the site building process then you're going to cut the time in generating really nice websites for them yeah or it could be at simple as not staring at a blank screen when you are trying to design a landing page for your business or a marketing campaign right? so it could be at simple as right now when you have to create a landing page you have to click on it you have to find out the exact block that you want or widget that you want or whatever of your page building tool so it could be at simple as there is a button you click a button you tell AI what kind of landing page that you're building and out of the database or whatever it has the patterns it has it can put up a really nice landing page we're making this assumption at least I was until just recently we're making this assumption that this process starts in WordPress but I don't think we're all that far away from the process whether you're actually going to a generative AI I call it an agent or a tool that enacts things for you but I mean they're going to be built into ROS real soon they'll be built into our browsers so being able to be like and bar goes all right cool let me gather some quick information for you now let me generate I think one of the interesting challenges we have as an open source community is well what's Bard going to pick what's ChatGPT going to pick how does it go about through the decision process I mean last night we were hanging out and I was like hey ChatGPT I need to make a website what should I use I was on the list of like well you could use WordPress and I was like nah I don't care just pick something and it came out and it's like well then you should just use WordPress which is an unexpected and kind of interesting but what I really wonder is how do we continue to build our platform such that if the decision maker is an AI not a freelancer how does a project need to evolve in a particular way that is a good solution for an AI to build a site my stake on it is that those AI agents that you are talking about if they're in the browser or the operating system doesn't really matter when you ask them something and they're connected to part of the internet or know about certain lists of APIs they will require those APIs to understand what you want and then it will pick WordPress instead of let's say Drupal or Joomla or Wix because it knows that with that specific API I can achieve that and I can do it in a way that's going to fulfill the request of the user so for me that's really interesting approach of things like how do we shape the APIs and documentation I mean that yeah I totally we have to do you want to take mine yeah so we'll have to get to the point where we train our docs grabbing the mute button okay so yeah we have to train our documentation our content to be picked up by AI and I've seen this a lot at the developer center for our platform and it's very actually hard for developers to discover what they need and we can train AI we can train the APIs to pick that up and that's how I see it at least in our business when it comes to developer developer experience we have to do exactly what you're saying I mean it's interesting because if you think about when Matt came up and we heard him recently deeply my first thought was you know probably the most important team in cores about to be the documentation team just thinking if you want to go and actually have influence they're fundamental to the future of the project so we got site building we've got like awesome future robots we're going to spend outsites for us what else is coming to what else are you using it today what else we got we're using it internally basically to help our support teams both the developer support and also the customer support to right now basically get to the right documentation be able to answer support question automate support queries and all that and that makes it very easy we also have it built into our support sites into our developer site so that our customers and also our engineers get to the right information more quickly and just really speed up the process and get targeted consumer information so you're wow that's intense you're an e-commerce business and when people come ask for support they're probably handing over potentially some pretty private or risky stuff like money stuff data stuff customer stuff sometimes when you're debugging if you're using AI how are you doing it in a way that doesn't give you like PII or security problems that's one of the tough issues for us definitely so first of all we're making sure that this information does not there is a way actually even to have a plugin that does not it's not used for any future queries so we're doing that we're also really not using it so much for customers directly but for our internal support teams that they have that information and that it does not get outside our internal teams I think that's super important we have to gate the information basically or otherwise but make sure no private data is shared it's challenging how many of you are using it to bolster your support teams either helping them create better answers understand translation actively today how many of you yeah? we're working on it so are we actually to be fair we're using it to consolidate and create a much better way to experience documentation so we've been using DocSpot little plug for Aaron Edwards plugin which is really really fascinating if you want to try getting your own model and putting your own plugin customer product documentation in it it'll create a chat bot it's your own system you got to train it but it's a great WordPress project that came out a couple months ago and it is and I quote in Japan that's where it blew up it's really interesting what about on the consumer facing side or any of you like direct interaction? yeah so on the consumer facing side where people get where people get to go to our support so right now we do have that quick help thing which is inside their user area and when you go there people usually type words or DNS problem or cannot log in something like that so what we do there is first of all we give clear indication to the user that they can select an AI model to answer their question because there could be something written in there which they don't want to share for example so the user has the option to opt out and go for traditional support so what we basically do first we have a small model which tries to match the query of the user to our whole knowledge base in all of our tutorials once we find those matches that we know are super targeting that question after that we get it as a context and we give it to an in-house model which is based on GPT-3 and after that we generate a reply which is kind of sort of generated as if by an operator and if the user gives a thumbs up or thumbs down we can train the model so it gets better next time and after that of course they can go to a real human if they don't want to this may be too technical and we can pause it but how do you train the model because like user thumbs up and thumbs down are complicated it could be like that's a weird answer it could be like I don't like that answer which doesn't mean it's wrong it just means it's not what they were hoping for you need to get some more context after that so we tend to get part of that data and after that run surveys so it's not all the thumbs up or all the thumbs down like we're going to contact you additionally but percentage of those we do send them surveys so they can fill it out and give more information about why they rank it up or why they did not like the answer so that's how we get more information. I think also for those of you who are playing with it a lot of them tend to try just a smiley face frowny face thumbs up thumbs down it's not going to be a fake answer we've been playing with did this answer make sense or like get way more targeted so that the answer you're getting is actually helpful as opposed to like I came in frustrated and I'm still frustrated which is like that happens sometimes but I think also that's where you have to test it internally because AI doesn't always give you the answers you expect it to or right ones or the right ones sometimes the very wrong answer is in a very convincing way so it's important to test that to evaluate random samples and make sure that it's giving you the answer that it wants to and if it's not to train it to provide a better answer so relying on people's feedback at scale that's great because generally when you're working with larger numbers that will give you a better insight but also it's very important to review the own review the answers occasionally yourself to really make sure that people aren't just filling out some random content just to close the conversation bubble they don't want to deal with it they're lazy they just want out so there's also some manual work involved yeah so one thing that we're experimenting right now with in order to get it to the next level is that we're putting a button inside to review that our support agency on our end so how would AI reply to that question and how I reply so like newbies for example they can get the information from the knowledge base if they're not familiar with the topic or experienced operators they can see that the AI is pretty much talking nonsense so they can mark it as okay that's not fine so that's another way to train it internally that's a great idea it's like co-pilot for exactly probably the first place that I personally used AI although I'm sure out here almost everybody you just probably thinking it was Google Translate and eventually DeepL and some of these others are any of you I know you mentioned it are any of you leveraging translation as part of creating products as part of interacting and support and how is that evolving we haven't tried it for the translation because I mean English is not my first language so I have the first-hand experience with the translation so whenever I try to translate something at least for my language I speak four languages and still Google Translate itself is not as good with the translations it often times makes mistakes so I'm a bit doubtful about that like what kind of experience my customers have so for example a simple what is a theme a theme can have different meanings theme in the WordPress concept is very different and it can mean something else so I'm a little bit conservative on that so I haven't tried AI for the translation but I'm very happy to see how it is working for SiteGround and that gives me some confidence to try it out for our teams as well you want to talk us through that so we've been using our website which is not a tiny website so we do have a lot of things to translate and in the beginning it was a rough write I'm not going to lie it was generating things that do not sound correct in German or French or Spanish but with time we figure out ways how to improve that so for example when there are many technical terms in tutorials, knowledge base or even on sales pages it doesn't do good what we figure out that we can do is we can get the translations from Firefox so for example you can get a ton of technical terms translated properly there like SSL certificates encryption and stuff like that and that helped a lot to increase the accuracy of the translations and after that of course we have people that speak Spanish and Italian and German and French we had them give feedback about that so internally not believing that you're going to get the perfect translations but a year from now if you start you're going to get very good translations so you're saying you've got Google Translate and on top of it you feed it through a small model so we are using Google Translate but not the free version of it so we're using the paid version obviously and after that once we generate the pages we do have a small model which is used by our internal people we're giving feedback for every string that we have in our lingua application and they're changing it so every time you're typing in that field we're sending feedback to that small model and after that we bring up tons of VMs with cards in order to train the model again so it takes time and it takes expertise but we're lucky to have an AI team for PhDs so we're not an SMB here so to me where that gets interesting is are you using that as well to power customer conversations and support? Yeah so right now if we don't have operators on shift that speak for example Spanish and we have a Spanish speaking client because we do provide support in Spanish they come in there type their support ticket in Spanish we translate it through the models and after that the operator writes in English and we do translate the reply to the client in Spanish so if you think about it at any time in our internal systems you can see the two replies by each other so you can see if the context is right and if the feeling is right and what you wanted to convey as an idea in the answer was actually done so we do have people after that reviewing some of those So I think when we talk about what Suje said like hey I'm uncomfortable because I worry that I won't have the technical accuracy so if you look at we are so global and the odds that somebody is providing you've got a support person the odds that they can work in their native language and whoever is asking for support can also work in their native language and it's the same one is pretty low and so most often what I tend to see is two different people who may not be native English speakers attempting to figure out WPCLI commands in English between each other and that's the target the target isn't native language the target is can we get the model to do a better job than two non-native English or two non-native speakers trying to work it out where it's literally more comfortable and more effective for them to work in their native language you know if he can be in Bulgarian and I can be in Spanish and the two of us can have a functional conversation without worrying about it and if something is weird we can be like okay what is that laughing implications the comfort and customer success implications are huge yeah by the time people come to support they have wasted probably couple of hours to fix something and they want their issue to be fixed they don't want perfect native English speaker on the other end they want their issue to be fixed and if it's fixed that's the most important thing for them so that model like do we think that whether it's DeepL or Google we're going to get there technically or do you think like the WordPress community needs to make a as part of the documentation translation team can essentially build the linguistic layer we need for translation because WordPress is translated like it's got a huge translation team we're doing a lot is this a gap that is a community we can fill and train the model and then every SMB every small plugin house every small freelancer can have access to a translation tool that actually I think that fine tuning a model similar as Google translate with the already translated core and all the plugins and teams and everything that's going to work out pretty well I think that could be interesting I don't know how that works yeah I mean it works but what I'm trying to say is the translations work great but it takes you till like 90% 80% 85% somewhere like that so even we internally translate our products so that they're accessible in multiple languages right and we try to use the AI to translate them but after that we require a human touch so that we make sure that it is not translated in a very robotic or inaccurate way and it's getting smarter and smarter so hopefully like that 80% or 90% we'll go to like 90% 97% whatever but yeah still like I would select 2% like some sort of a human touch is probably going to require so that we verify if the translations are done accurately and in a way that they will not rather confuse users rather than solving their problem yeah I tend to agree with you absolutely I used to when I was in college I used to make money translating like you guys speak four languages and I could never trust at first machine translation that works but like for us in e-commerce we have a lot of potential as we have the multi-geo multi-regional website multi-language websites you could really use AI to do that job to translate all the product descriptions and everything but of course there will always have to be the human touch I am hoping though for AI to do things like that you know convert like a pricing model or a shipping model that to me would be a great thing if we could utilize AI because if you have a store in the US it differs from a store in Germany with anything taxes, shipping zone so that would be a cool aspect as well so we haven't talked about media yet so image, video, sound I know you just announced that like media hoy yeah awesome what are the different ways that you're seeing even just image generation image categorization being used that's effective but sounds like three-armed babies and weird I think it's gotten a lot better from where it started and it's getting better every single day so you can even if you're trying a tool like mid-journey if you tried it a month ago and you tried today the results you're going to get are very very different I see it helping us create more content, more variations of content at great speed so for example I think we spoke about it yesterday I'm not sure, it was in one of the conversations for sure where we spoke of you can have an e-commerce website I think you mentioned about the photographer you're not going to need a photographer anymore so that was your point but also creating variations I don't need to take a picture of this shirt in five different colors I can just instantly create it in five different colors I don't need Photoshop, I don't need anyone else to take care of that for me but in addition to that I think that over time and this isn't I think over time our expectations of content, media and images is going to change we are going to expect more extravagant images more extreme images because that's some of the capabilities that AI produces so over time we're going to expect that and want more of that so I think our styles are going to change also it's going to take time but I think our expectations and styles will also change that would be pretty sweet I have so many like half-assed photos that if I could just take my photo feed it to AI and it could be back and be like, here's a great product photo of nearly the same thing and now I don't have to worry about copyright infringement and I don't have to worry about is this really my content it's just elevating the quality can you imagine in e-commerce you sell a shirt like this shirt and you sell it in five colors you don't have to take the pictures anymore I mean so many things also approaching different markets different countries like different kind of product presentations have different focuses if you could use AI to provide those kind of background images or settings and have basically what's called localized product pictures would be super also for websites we use a lot of banners and everything half that, AI generated honestly banner generation would be so sweet what about so on our side we produce as an agency our arm, we do a lot of work with government we do a lot of work with education where accessibility is really important WordPress cares a lot about expulsion and effort to making sure and it's an ongoing journey but we all know that the biggest challenge in accessibility isn't actually WordPress it's convincing the users of WordPress to fill out all tags and to have the correct color contrast and all the challenges that come to creating great products you know I think there's a lot of opportunity in AI to fill a lot of those gaps that humans aren't interested in spending the time on yeah we were discussing yesterday that when you need to write the alt tag for an image AI could do that automatically mid-journey for example most of you have used it to generate images but you can also give it an image and it will describe the image for you so after that you can use that description and fill it automatically and that's been around for years so it's not something new so in terms of accessibility I think that's going to be also a revolution you can give you a checklist of things that you haven't done and propose let me do those for you automatically do you want to change something here because it knows that they are not pretty much done I mean there's plugins out there that are already starting to do this with varying degrees of success I know the Yoast team is probably working on stuff like this I know the class of AI from 10 up already does a lot of this type of work I think we're getting to the point where there will be solutions out of the box I just like to see that in core like I don't see why that has to be a third party solution that feels like some WordPress should do in terms of democratizing and making it really accessible is there what about I mean search and personalization one of my critiques of WordPress has always been that our search is behind lots of other solutions that exist in the world where do we go in terms of just making it really easy to find and understand things do you have any active projects or work I know we've got stuff the thing that we've tried with search because our knowledge base and tutorials are based on WordPress and we're pretty much using it as a headless platform but I guess that when you put AI in there it's very difficult to measure and the other thing is that it's kind of slow because we're not just trying to give you here, there's a link of your search like that post we're trying to correlate that information to the user to see if that's the best result and it gets sluggish at this time you know how if you're using right now GPT-4 for example GPT-4.5 and I think that if it needs to be done properly it needs to be part of core as you said because if you're just thinking a third party API for that it's going to be even slower so I don't have the vision to tell you how it's going to work to be honest because it can be obviously part of WordPress itself but the foundation needs to be laid there and I think that those language models the larger language models now that will be a commodity like you won't have to go to open AI specifically or BART there will be so many open source models that you can run on commodity hardware so on every single server which is running a WordPress website you will have a decent model which can do that for you and we're already seeing that with the release of Meta's latest model it kind of leaked right now people are innovating super quickly and building things on top of it and I think that's going to be the future in a couple of years you will have a language model running on every single server and it's going to be local for that server and it's going to work well for specific tasks I mean that's how if you think of something like WooCommerce or BigCommerce as a shop owner the ability to go in products and I don't have to query or find something hard to find and I don't remember what that brought a natural language experience to get reports surface it right away that would be so awesome I want somebody build that for me oh yeah and then implement like really act on it too what is the best selling product do I need to do inventory management you can use AI for that too just my inventory my pricing all that that's really something super cool I think it gets interesting when you mix that and the first conversation we had around site building so if you can get to the point where you have a co-pilot AI an agent that can look at how your data is performing your shop is performing and be like hey here are our top three pages let's rejigger those let's run three you were talking about the feed AI that can do multi multi-variate tests and there's no reason you as a human need to figure these out like if you've got like cadence will have the ability to build out full pages for you now and so if you could basically tie that into the take that AI and say hey every period of time look at the performance try something experiment with it see if this has a better result and that result doesn't have to be financial although obviously that's an easier thing to measure so last as a wrap up to respect our time we've talked about some things that are being built some wishes what are you hoping over the next year that either people in this room that the watching online that the community builds either in core or as independent products like what kind of solutions are you looking forward to seeing in the future thanks so I think one of the things that's really important is we're having a very in depth conversation with a lot of you who understand AI and how it fits into our lives but I think the majority of the population has not adopted it yet so I think it's very important to help the community help everyone outside adopt AI better so making it more accessible for them making it more of a commodity but I think and I can't say credit for this this is something our Chief Product Officer said is that currently we're looking at AI to replace functions that we are performing ourselves so we're looking for AI to make our lives easier to improve our workflow but I think the next step is understanding what does AI empower us to do that we could have never done before that we could have never even imagined before and I think that's where things become very very interesting and I would want to see more of that take so we people usually overestimate what we can do for one hour for one year and underestimate what we can do for ten years still waiting for my self-driving car yeah so I have two answers for that question first one is the professional one obviously we've discussed how AI will help the end users build their own websites with just requests like I want the church website I want the contact form that picks it up for you and builds it the next step is actually using an agent to help you run your business like let's give an example with the e-commerce like give me a report of the best selling products suggest three things that I can do to sell more or give me analysis of something and after that not just that but give it a go and it iterates in order to achieve that go so that's the professional thing and my personal wish is that the AI should be able to do my taxes for me and deal with the government because that's a whole shit of work WordPress is on it brother yeah if it's powered by WordPress immediately you get 40% coverage of everyone on earth um had you stole my answer so I'm gonna skip to you while I think I mean to be really honest for any of you who've worked with business intelligence tools they're painful you know and even like Google analytics like the average person to go in there and actually get any insight out of it is really hard it's pages and pages and numbers and queries and not I don't want to that I just want to have a conversation and so like honestly I would love to see our community start to build tools whether it's in the e-commerce space or whether it's in the content space that looks at how my community is engaging looks at my content looks at my stuff and says hey try this or hey we've noticed that you know if you're a plug-in owner all your sites that have WooCommerce and have your plug-in at this have these characteristics you might want to put more focus on this part of your product and can create insights that allow you to create better solutions like that to me would be transformative oh totally you took part of my answer yeah with the community for me like there's two like looking in e-commerce at a shop yeah I would love to have that kind of AI that really optimizes my stores tells me from the beginning this is what I need does it analyzes improves optimize it maybe even have that automatic translation into different language so I have a store in English okay have AI launch the same one in you know Spain, Greece that would be awesome for community because we work a lot with community development community feedback it is super hard to get the right sentiment get the right data and I so agree power BI not to say anything back but it's a difficult tool and so it would be super cool just to have a overall analyze the community sentiment the community feedback aggregated and provides recommendations on improvement on and maybe even helps us yeah react to a lot of that and optimize a lot of that for me as a business owner like we use so many tools in our business it starts with a WordPress website contact form LMS analytics CRM and the list can just go on right so for me it would be awesome if there is a just a slack bot or some sort of AI tool where I could just ask question and get insights for my business right now I have to like open that page visit that website click 10 tabs and open 10 things and find that number right so wouldn't it be awesome if I could just say hey how many visitors did I get for my this website in last 24 hours or something like that I mean realistically like even just a like we were talking about search if there was a native AI interaction with the content in a WordPress look I broke my leg three months ago and I had to go through a whole conversation and it was hard to just figure out how to navigate that and all the answers I didn't need a human to tell me they were all buried in a you know in a core manual it would have been great if I could have just gone to a chat bot and be like broke my leg what do I do oh well you're gonna we'll actually screw it we'll fill out the forms for you don't worry about it we'll get you how much PTO do you need doctor says three weeks okay filed for you all good like I think there are opportunities to have an internal wiki and act on it as a simple agent internally and make our lives better so with that there are a ton of sessions over the next day and a half today and tomorrow on on how to leverage for accessibility for block building for go mob them learn experiment get like real creative I think the biggest thing we don't know is what's actually even possible yet we're we're in your discovery phase within this but you're gonna get really surprised so that thank you