 Ladies and gentlemen, with an increasingly competitive, hiring landscape and a mostly conventional educational framework, we kickstart the day with our first panel discussion where we discuss the hiatus between praxis and media education theory, and hopefully the opportunities to bridge the gap. I would like to welcome on stage our panel chair, who's also one of the key facilitators of today's event, and personally for me, an educator from my past, Dr. Surbhi Daya, course director, English journalism IAMC. Joining her on the panel, I would like to welcome Professor MS Parmar, Vice Chancellor Kushabhau Thakre University of Journalism Raipur, Professor V. L. Dharurkar, Vice Chancellor Tripura University, Dr. Jayan Sonvalkar, Vice Chancellor Bhoj University Bhopal, and Professor Shambunath Singh, Ignu, Department of Journalism. I'll hand over to the panel chair. Thank you so much, Kartike. So the other day, when I was discussing with Dr. Bhattra in his office that who is going to anchor this conference, he told me that Kartike is there. I said, fine, I never knew who Kartike. So when I came here, he just touched my feet and said, ma'am, did you remember me? And I said, yeah, I mean, I was surprised to see him. He's my student of 2010 batch. So very well done, Kartike. So a very warm good morning to all the distinguished panel of vice chancellors and director generals, as well as those present as audience here. I welcome you all to the panel discussion on Heatus Between Praxis and Media Education Theory at the Media and Media Education Summit 2018. The largest media summit for media education and professionals from across the country. This is organized by Exchange for Media. And I would give all thanks to Dr. Anurag Bhattra for the same. I'm Dr. Surbhi Daya, co-convener of the conference, associate professor and co-director of English Journalism at Indian Institute of Mass Communication. I'll be moderating this session today to carry forward key points and ideas introduced during our discussion today. When it comes to journalism programs, there has been an ongoing debate regarding the relationship between theory and practice, about whom and how we should teach journalism, about practical versus scientific approach, about the form and the content of the curriculum. Some schools around the world are nowadays facing the challenges of the late technological, economical, cultural changes that produce significant effects in professional communication and media production, distribution and media consumption. All these highlights of highlight the necessity that media education programs should focus on the interdisciplinarity and multicultural approaches for designing the curriculum. I welcome to the panel Mr. Professor M. S. Parmar, who is the vice chancellor of Khushabhai Pau University. I welcome Professor V. L. Dharurkar, who is the vice chancellor of Tripura University. I welcome Mr. Jayant Sanwalkar, who is currently the vice chancellor of Bhoj University. And I welcome Professor Shambunath Singh, who is an ex-vice chancellor and heading the department at IGNO. We also have three other vice chancellors on this panel, Mr. B. P. Sanjay, Mr. C. B. Patnayak, whose flights have gone delayed and they'll be joining us soon, in this panel or in the next panel. I would now like to request the professors and the vice chancellors to please give their views on the topic for about 10 minutes. I would request Professor Parmar, vice chancellor of Khushabhai University of Journalism and Mass Communication, Raipur, which is one of the state universities of journalism in India, set up by the Government of Chhattisgarh in 2005 and being developed as the national centre for teaching, training, research in media and allied subjects. The positions he previously held at Devi Ahilya University are head of the School of Journalism and Mass Communication, head of the School of Law, media officer, chief editor of DAVV News and OSD Evaluation Centre. His work experience includes over 30 years of teaching journalism and mass communication at DAVV and in 16 in the industry. I personally went to the Raipur University, he is all kudos to him. I saw the studios that he is making, they are the state of the art studios. I welcome you, sir. Please give him a big round of applause. First of all, I would like to congratulate Mr. Batra that he gathered all of us on a very good topic. And his medium was Dr. Surabhi Dahiya, media and media education in India, theory and practice. Practical. We have talked a lot about this topic a lot, there have been a lot of seminars, a lot of talks, but it is important that how we have to give media education. I had said in a seminar 25 years ago that in the section of media education, we are preparing for a doctor without a hospital, but you are gradually becoming a hospital. Many universities have made a hospital. If a doctor makes a mistake, then one patient dies. If a media person makes a mistake, thousands of people can die in that mess, in that facade, anything can happen. With the word development can happen and without the word. Now how should media education be? This is very important. Because the difference between theory and practical, let me tell you one more difference. The teachers of our media education field, I had said in a seminar in IIMC that all of our assistant professors and associate professors should be sent to a media agency, a newspaper, a TV channel, an ad agency. And when we call the people working for the media, the problem with them is that the field they work in, their knowledge is limited, it does not cover the entire media education. There are only a few things that are discussed. So we said that they should be invited to the university and institute for teaching for a few days, such an exchange program should happen. I think there can be a new beginning in media education. And a new concept is this. Because the biggest problem is that our media institutions have as much practical, as much camera, studio, newspaper, publication. This is not the case. That is why when we go to the editor, he says that if something is less or not, then it does not look good. I have experienced in Indore and in Raipur that I called all the editors and I kept my syllabus, I made my own practical. Then I told the editor, you tell me, should I change my syllabus so that I can prepare a student for you. So this is a very important issue. And what is happening in our media industry, it is being changed very quickly, it is being changed in technology. For this, we are trying to, when we teach education, our program, educational objectives should be prepared. And then what is the outcome of the program, we should make sure to measure it, how much learning is being done by the teaching. We should think about this in our media institute. We should prepare a course objective. And we should talk about course outcome. This type of practical change is very necessary. In this country, when the media education started or we should talk about the world, then the media education of America was different. It was given on the craft. In Britain and Europe, the media training was different. We adopted the system of America and are giving it on the craft. That is also necessary. But somewhere it seems that we should talk about values. We should talk about value-based media in our syllabus. And students should be made a good journalist, a good engineer, a good doctor, university. But it is very necessary for us to be a good person. That is why we can say, somewhere it seems that this kind of discussion, this kind of concern will come out of it and we will do something new in the field of media education. In every university, in every college, the whole system should be practical. I believe that a daily newspaper should be published. News bulletin should be published every day. You can put it on YouTube. And if something is available on the radio, it is a community radio facility. You get a lot of subsidy in it. You should start that. And a good, as much as you have studied theory, it is very important to try to learn something from it. And it is also very necessary. Now the question is about the media. What kind of people do you want in the media? How do we prepare students? This is also very important because I call this media communication education. Mr. Batra was just talking about communication. Because our field is very vast. Because there are a lot of things involved in communication. In fact, I believe that in management, in engineering, there is a lot of communication in law. Because a good communicator can be a good advocate. A good doctor can be a good communicator. A good communicator can be a person of any field. That is why instead of media education, you will have to take communication education from the media. And still, you see, in UGC or other universities, where you study, as a different discipline, media or communication education has not been included. You do not have a dean in the university. He is in some art faculty, he is in sociology. We should also try in this direction that somewhere in this regard, we should somehow tell UGC that in the form of a different discipline, in the form of a different education, we should come forward. Because earlier, in some times, which I was just reading somewhere, it was written that those who study Surdas, those who study Kalidas, those who study Tulsi, or those who came to journalism in the beginning. But now there is a lot of change. And I feel that the new team has come, the new ones who are becoming our new heads, new associate professors, new professors in the field of media education, they are increasing in the range of changes. And these changes will lead to a lot of media education in India. Because we have seen, one more thing I would like to say, that the media council of Kahan Bhoomi should be formed in this country. It is not being formed. The responsibility of media education should be given to the media council of India. And as much as these small institutes have started, they should be controlled somewhere. There will be a change somewhere from that. So if the media council of India will be formed, and they control the media education in the country, the way the foreign council, the way the medical council of India controls their education, they should be somewhere in that direction. So there are a lot of things, the values and other things. But this is very important. This is a very important issue, which they have used in terms of terminology. It is also very good. Hiatus and between practice and media education theory. This is very important for media education, that we study theory, but how much practical it is, or its action, or its implementation, or its outcome, how much it is coming out. This is very important. And it is very important to pay attention to that. And for that, we will have to gather the resources. For that, we will have to make some linkages from the media industry. People from the media industry should be called. What are their needs? What kind of students do they want? Somewhere like this, if you are the one who has an interaction, then in the field of media education, there will be a good start. Now we can say that, the way in India, the electronic media is also in the initial phase. Print media is very serious. But social media and electronic media are not as serious. How should people go there? How should they work? Does anyone have a mic? Does he say anything? So we are preparing such articles. It should be controlled. And today these are very important people. I believe that in every field, after the course of that field, as the lawyers do, you have to take a certificate. For a doctor, you get a certificate from Medical Council of India. Our field is that anyone is included in it. The media industry should do this. Only from the media institutes who have done the course, those students, those people, should be given jobs in the media. They should be compulsory. Because many times, I have given the first example, that because of the media, many problems arise. What and when and how to speak. It is very important that we try. In this direction, how can we implement it? That the media industry, only the media education who has taken it, who has done a degree or diploma, should be given a service in this field. Because I had said at the beginning that a doctor kills one person. And if it is wrong from the media, then thousands of people can die together. So why should we send such a doctor in the field, who can cause such a loss. Because people say, the fourth level of the system, you are not in the constitution. But it is very important, that the fourth level of the system, controls these three levels, justice, employment, education, and in society, now somewhere, when a person does not get justice, he sees it more than the media. Many times, the media has made him justice. These are the things in our India, and the values of India, the culture of India, we should tell the students about it, because they do not know what is in India, they do not know about the world. If we ask about someone, they cannot tell the students. So somewhere, India should be very much. If India is not very much, it will not be able to do that. We should try this way. And it is very important to connect values, because without values, there cannot be very good things in journalism. This is necessary. There are some universities in the country, there is some good teaching in IIMC. And some universities are becoming departments. Business is increasing. So we should think about what should be our theory, and what should be our practical. Most of the time, when you prepare syllabus, then all the things should be in this paper, what should be the practical. This is very important. And when the syllabus is completed, then I said that what the outcome is, we should measure it, what the students have learned, how much learning has been done, what has happened, you told the values, you talked about development communication. When it works in the field, then its impact is on it. This is very important to learn. We take a class of an hour in class, after that the student goes away, forget it, nothing. So this is very important in the field of communication, because we have very old courses going on, but in the beginning, there were certificate courses, diploma courses, one year's B.J. was going on, one year's M.J was going on. There are a lot of things that there will be discussions in the whole country. And in the syllabus, there are different courses, and we have been studying them all. So there are a lot of things that will be discussed every day, and the best thing is that you have prepared the director of media educators, and to connect all those good people. All the people, like Dr. Sanjeev Hanawat Faiz, are very active. In the same way, this director, all of us are working to connect the field of media education, so Dr. Survi Dayya for a very good media educators, to connect them, you get very good information from each other, their details, their email id, their phone numbers, all the materials that are going to be released in the evening, Survi Dayya also gives a lot of information that it is very advanced, in the field of media, in the field of media education, because it is constantly doing something like this. Those who have done this, Business World and other people have done a very good job. Even though this year there are few people, and Mr. Batra has said that next year we will call more people and it will be very good. This is good, and for the first time we have started giving awards. In media education, as I believe, there is no need for an award. Our work is our award. And after saying two things about theory and practice, I will finish my talk because I gave 10 minutes. I have implemented this in two places. One was in Devi Helya Vishuddhala Indore. So I did a lot of innovative work like I signed an MOU from Press Club. And he said that my 10 students will go to the press club every day and the press conference of the press club will be included in the meet to press and will also ask questions. This is MOU and Indore's press club is very good. It is very active and there is a lot of press conference. In the same way, a very good high tech and a small hall to watch the film which gives a multiplex concept. We show the film there, we review the film. I have started a work like this where I am now. I am at Kushabh Thakre University. I feel from far away from Delhi that I will be travelling in Naksali Raipur. There is Naksali area, Pichda area and such area. We have prepared there and everyone is sitting here. There will be very few universities in the country like the infrastructure of our university that we have developed. The technology we use in Raipur we are working ahead of the media industry with this type of studio. We prepare there by preparing news bulletin every day and the students broadcast it. Every day news bulletin is prepared on the radio and they do it live and we record it and broadcast it later. Our plan is that I am starting a daily newspaper from January which all the students will publish and that daily newspaper will be of tablet size and it will be published. In the field of advertising in the field of PR in the field of computer in the field of graphics and animation it should be practical if you go to the university it should have a camera it should have a computer it should have a microphone and what should be the first question and what should be the last question the person who is interviewing should also come we have a very important issue we don't pay attention to the language neither to Hindi nor to English the students who are coming from CBC their language is so bad and it was bad the media has spoiled it neither Hindi nor English nor in writing so on the language because this is also a part of practical if you don't have a command on the language then you can't be a good communicator journalists are fine so we have to prepare so they have to be very careful on the language so how should the language technology and social media be used should also be prepared how much social media is being used how to use it how to stop it some should be concerned because in many countries social media online media we call it it has done a lot of harm and the best thing is that somewhere in the universities we will bring such things we will make them practical we will pay attention to their language we will pay attention to their communication skill we should have knowledge we should have knowledge I think a very good media education can be started all the people today we all are thinking in the field of media education a very good communicator and a very good media worker will be prepared and whatever they try because seminars, workshops a lot of them I believe that the society of that seminar or the students or the media should think about it and in the same way in the research we do it seems to us that what is the benefit of that research is not only being closed in the library such research, innovation and with some good ideas we all will go here all the media educators and I congratulate them and a beautiful and inclusive and a good Gaurav Mai Karikram Thank you I would like to thank Professor Parmar for his enlightening words I would now like to invite Professor V.L.Dharurkar Vice Chancellor of Tripura University Prior to this he was professor and head Department of Mass Communication and Journalism and director of the school of Liberal Arts Dr. Babasaheb Ambedkar Marathwara University He has been the UGC Emeritus Professor from 2016 to 2018 and he was also the president's nominee for Jwaharlal Nehru University from 2015 to 2018 he has published 27 books so far I welcome you sir Please give him a big hand Thank you Surabhi Ji Mr. Parmar Anurag Batra Ji and senior media persons I am in the field of media education in the last 42 years and I feel media education in India is today on the crossroads of change from tradition to modernity from past to present and from renaissance to new ideas of technology it was in 1945 when Professor P.P Singh started media school in Punjabi University Lahore prior to that in 1919 animation and locomotive had initiated a nationalist media school at Adyar near Madras like our history of press media education is also connected with national awakening it was Narsiyar Chintaman Kelkar who was then editor of media history after Lokman Hettilak wrote series of articles and what is journalism education all his articles have been compiled in the title as Blattapatra Mimosa journalism first book of Indian language journalism was written in Marathi somewhere in 1918 by Mr. Vila Bhave titled as Shigra Sahitya Darsha but to say first journalism education assessment report was published in professor cards in America in 19th century in India first journalism education report and status and condition of mass media and journalism education in India was professor K.Eepan B.S. Thakur and A.K. Banerjee later on also after 10 years another report came out like Anurag Bhatera B.Schools number of research undertakings have been conducted on B.Schools in India by number of economic newspapers in India and also about the current status of B.Schools in the world there is a UNESCO report about media education in 1980 when I was in Shivaji University, Kolhapur I received a book written by professor Srikhar Minikanan published by UNESCO common curriculum of media education in the world in this book common curriculum of media education Srikhar Minikanan a Japanese professor has given three common goals information goals skill oriented goals and value oriented goals we have to provide information to all Srikhar Minikanan has conceptualized the term informant society as Yasoda Jokhai the society which is rich in information and advance in technology in such an informant society so Markin says it is a global information society in the global informant society teaching media is a challenging phenomena it doesn't remain only journalism education it crosses mass communication it embraces film and technology digital technology into the digital age a book published by Eric Schemin a chairman of Google in a point two fifty nine has written we are all in the phase of transition because nations are changing people are changing business are changing and at this juncture media education India needs to be totally revitalized because we are all in three phases rightly described by Paramarsha one a phase of diploma and certificate courses which was in the 60s second we had courses like bachelor of journalism in all the universities then there are only five universities in India in 70s had post graduate courses later on we strapped in research areas we also appeared on the map of research in the world I have written article in commonware journalism and communication review in 1991 about status of journalism education a third world model published in Kazakh review later on I have written also an article media education in south asia in communication today edited by Mr. Bhanavat so looking into these my studies on Indian journalism education certificate course diploma course age has ended master course need to be revitalized when UGC prepared 2002 model courses course graduation it was really a very nice effort I was also on the panel at many places rightly pointed by Bhateraji in these courses the inputs on multi-cultural studies multi-disciplinary studies focus was given on media management focus was also on media laws and media ethics unfortunately in India as pointed by the conceptualization of the panel media education and communication theories are very far off from each other what we teach John Hohenberg what we teach Janis McVill all is not relevant to Indian conditions in spite of some early efforts by Prof. Tiwari no Indian communication theory book has been evolved I am writing a book a comprehensive book on Indian communication theories communication theories should be must be developed in Indian perspective the whole colonial approach has to be given a good buy and Indianization of media education in need of the time we should also start from what is the news value bad news is a good news western concept has to be thrown out Rukweda says what is the word news should be appreciable so what are the Indian theories of communication what Gita says what is about communication so on the Samaj of Swasthena communication for the betterment of the health of society so when you talk regarding news regarding editing regarding theories regarding various fields of specialized reporting specialized reporting much can be done in India we have not at all developed certain you know workbooks in reporting we are not workbooks in reading when I wrote highest number of books in Indian language journalism I have produced 10 editors who are editors of 10 lakh copies Vivek Giridhari was given a prize for first page editing graphics editing and he was invited to America for presenting fine news he also received a Durgara award for that so when you say regarding the front page makeup horizontal makeup vertical makeup circus makeup and new makeup styles India requires suitably its own makeup and design styles for newspaper presentation so is the case of India's television channels small screen to revitalize our more said methods of presentation of the news on television a total reachable is required to face the challenge a country of 125 crores we have only 22% of media person giving media education earlier it was 17% now 22% to 30% all the universities in India are not learning media schools there are only 3 media universities like Parmar has many of the Indian every Indian language state must have a language journalism university and that can be a modern university to provide a new light as a light liberator and protector of media education I fully endorse to Mr. Parmar's idea of establishing a media council to control steer and coordinate and also provide a new dimension new line of action for the future of media education and when you talk regarding editorial writing op ed page editorial page inner pages specializations commerce page new experiments are required in Indian language journalism very good effort has been made by Punjab, Kesari, Rajasthan, Patrika and also Delhi Pudhari and Lokmati in Maharashtra but in spite of all these new efforts when you talk language journalism is a backbone of Indian journalism it was what Lokmati Lakshmi said in 1980s that language journalism can only reveal the hopes and aspirations of people it was in the Rajaram Mohan Roy's time there was campaign of social reformation in the tiller's time it was a medium of national awakening for freedom of press in the Nehru's time media strategy to participate in national reconstruction in spite of this we are not following supporting the developmental initiatives what we would have expected India's growth rate is just 7% it can touch double digit if our media supports development initiatives of the government at NGO and at many levels that doesn't mean to apprise to praise them but critical estimation of development is highly required with these few points I think that now is the time to change now is the time to adopt a new policy now is the time to adopt a new frame structure of syllabus and now is the time proper coordination healthy interaction between the media education and media professionals all the big media houses in India are now aiming to establish their own schools of education to evolve their own work culture in their industry it's a welcome change but however I would like to say that it was second press commission and first press commission also focused on media education provided a new line of action the second press commission has recommended to establish newspaper development commission in India from 1980 to up till now 2017 no government has seriously thought about establishing NDC newspaper development commission or media council so this house I make an appeal to prepare agenda for the future change by the end of this conference with these few words thank you very much for inviting us for the participation I hope and miles to go before I sleep woods are lowly dark and deep we have to go miles before thank you very much thank you so much sir I would now request Professor Shambu Nath Singh Director Ignu to please come up on the dais on the podium to enlighten all the media educators present here Dr. Singh obtained a PhD from New Delhi based on a thesis as the best thesis of the year Sanchar Kranti or Vikas Shildesh he served as Vice Chancellor of Patna University his initiatives in recognizing teaching excellence and encouraging student toppers introduction of semester system examination reforms and initiation of e-governance etc enabled the university to be in the limelight again as the founding director of the School of Journalism and New Media Studies of the Indra Gandhi National Open University Professor Singh has been instrumental in initiating programs and projects in collaboration with UNESCO Dache Valley Germany Commonwealth Education Media Center for Asia SEMCA and Communication Center, AMIC he has been a visiting professor at IMCO so I welcome you sir please give him a big round of applause it's my privilege to be here in this first media educator and media industry summit this is a very unique kind of integration with media academics and industry also I congratulate Mr. Anurag and Surbhi to organize this kind of event this is the first of kind in India this is very good that I have listened to all my co-panelists the theme of our summit media education especially basically media academics and media industry theory and practice it's very old debate not new but there is no solution of this I have gone to many conferences this dilemma is unsolved when I entered in media industry besides I obtained highest degree of education after doctorate I go to media industry normally media and with this one thing I also revealed I got the opportunity to work with two big editors who I think I will reveal there was one editor who had no degree and the other editor who had the highest degree I think he was the first person to obtain the highest degree in academics and then go to media this is a very unique opportunity that I got I got chance to understand academics and industry because I also moved after industry experience so somehow I always try to resolve this issue what is the role of media theories for practice how you sharpen your practice is it possible you sharpen your practice with theoretical framework with strong theoretical background or not now I am an educator but without that I think theory has role in practice and practice is more sharpened if you aware about theoretical framework theoretical background theory does not come from air it evolves from practice and I feel that the theories of media are not relevant but the relevant theories are across the board whether the reporter of no more times should implement it they are across the board theorized theorized is full train theorized if you want to write news how the intro is written if you have understanding then that practice will follow the journalists if that practice is best practice it evolves betterment is there scope of all this but theory emerges from practice itself I believe that whatever theories of media are not implementable or whatever can not be implemented they are irrelevant and will be part of history and will not be ahead and whatever practice if its theoretical background is strong how you shape the news how you write the news how you write the intro write the editorial, write the feature write everything sports news, business news literature related news if you have some knowledge of the theories about them you will do your work better you will do your duty better do your work report what you have seen in the spot reporting but if you have to keep in mind that there are some basic ingredients which should not be missed those who should be in that report should not be complete those basic ingredients will come from your theories that there should be some element you cannot miss if you are aware about the theoretical aspect of reporting so I think that there is no problem in theory of practice but there is a dialectical relation both of us not one or the other universally both theory and practice influence each other there is no compliment there is no bifurcation if you keep the theory different then there will be no benefit of theory no benefit of practice the problem is practice is old and media education is a bit new since journalism has started here media education has started and a co-panelist referred that B.P. Singh started his media department in Punjab University I think it was in Lahore or Chandigarh I don't know I can choose because when that university was divided either came to Punjab anyway in the beginning small program like Diploma came later degree program I think research has been more advanced than before there was nothing research started late which is not to be done and other research research is the key in academics if there is no research in academics there is no meaning this is the reason because in our media communication research is slowly evolving so in the industry education doesn't give much attention it doesn't notice much because we don't have research where research is strong there is a notice of media academics which is taken notice I would like to refer one media school I also got the chance to go there so I saw you all must know Columbia School of Journalism located in New York their research component is best and generally Columbia Journalism is also there CJR it is so popular like we take out communicator after 6 months after 3 months they take out every month and its size is very popular size magazine size but the research reports are very strong and people do it after a long time the American media industry is waiting when CJR will come many times they predict the trend they predict the trend that in the media industry in the next 5 years in the next 10 years there will be changes for which the industry needs to be prepared what components will be relevant such research reports are published so the media industry are waiting for the journal to correct themselves we have not seen such a situation I worked in the industry about 20 years ago in Edmicks Edmicks is not taken seriously especially media other subjects like political science history geography its not practical its not its not a scrutiny its not a professional audit our media education the audit industry keep doing it and they complain that the children you send are not of any use its a painful trend there are many media groups who instead of taking the children from the courses they prefer to take the children from the second number who are taking the children from the media department this shows the status of more media education in this country and for that there is no other responsibility other than the media educators Mr. Parmar was saying that we should make a studio we should get the news we are not able to keep the faculty one person is going to the department or one and a half or a guest faculty what are you talking about who is going to invest now we should pay attention I think the private sector has paid a lot of attention but they are making a lot of money they have ruined the reputation of media education so there is a problem in media academics because all the media educators are sitting here so I would love to share this kind of thing otherwise there is no meaning in this we should help the media industry now the problem is people are paying attention to the craft people are sitting here they run the institute they teach the skills I think all the groups have opened their institutions they do not want to take anyone from our investors but the research component is not here I have a request because there is a representative of the industry they should help the media academics how to strengthen how to make it relevant and how to benefit because we have this time we have this tool technique we can do research in a better way industry people do not have this ability they cannot spend so much time they cannot spend 2-3 years on a research project until then their TV will be shut and the newspaper will be shut if they spend so much time that is the work of the people and if the media industry helps them then they will benefit if they get good predictions good formulations even industry can re-save itself they can re-save themselves they can make a new strategy for themselves and their profit can be more fruitful their success rate can be more for this it is very selfish that is why they should invest in media education what the government is doing the government is not doing much media academics means we have been running media education for so many days till date I think in UPSC even subjects like Bodo are available as optional if the child wants to study Bodo he can go to sleep but not journalism and mass communication when every administrator when he is a collector he needs communication and your communication subject is not in the helmet of UPSC's affair who will think all this I think people will discuss about this because it is very short I have spent 10 minutes for this so keep time like inaugural panel it has a protocol follow the protocol of academic because you are talking for the first time so I am not saying much but follow the protocol of time and the rest of the process and you are giving awards it is very good but it should not be self-nomination that is illogical immoral also that we should nominate ourselves this is not morally correct so correct some things you have made such a big decision thank you very much so thank you professor I would like to tell the audience as well as the panelist here that the jury members cannot nominate themselves we are not getting any award here so sir any jury member nobody has nominated themselves we did not nominate ourselves for any award I receive a phone call to nominate yourself so I politely refuse the girls I am not going to nominate myself so that Dr. Bhattra had decided that people had to nominate so next in the panel we have Dr. Jayant Sanwalkar I welcome you sir Professor Jayant Sanwalkar is currently the Vice Chancellor of Bhoj University he is a PhD MBA MA from Delhi University and he is a professor of journalism and marketing at D.A. University Indore he has six years of hardcore experience in media market and reporting good afternoon everyone this is afternoon now Dr. Dayan on the diaries Dr. Parmar, Dr. Singh and Dr. Dharukar who just left for a meeting in UGC I start with the words of taking a clue from Dr. Essence saying that the protocol has to be maintained for professors and academicians because we are used to teach one hour a day minimum our one class is for one hour so if you ask us to please all our thoughts in 10 minutes it's almost impossible anyway let me quickly sum up what because I am not going to give you many new thoughts many new things today because the time is already we are running short of the time and we have already exceeded the time of the first and the inaugural and the first panel both so I am going to sum up in just 5 minutes 5-7 minutes of course it will be 10 minutes at the end so most of the problems of media industry are can be sum up in 3-4 lines one is the media in India not only India and all over the world is facing the challenge of credibility then that flout claims is another challenge of the media most of the newspapers if you go to ABC they will claim we are 60,000, 70,000 1 crore, 60 lakhs, 40 lakhs and actually you know I have in one of my 6 years of my experience in media with Nair Duniya and Free Press in Madhya Pradesh and 32 years of teaching journalism and management because I am basically a management professor I know how to get the ABC certificate so I have also done understood that practice as well so you can get an ABC of that kind so most of the panelists on the diaries have talked about editorial aspect I am going to little bit touch on today on marketing aspect of the media because now the media has one of the most important challenge before media has sustainability today you have seen in this time so many editions closing down in a day just in a day and we have the most surprising event in the modern history of journalism in India of closing down of top magazines from times of India group which is the largest group of publications in India now of course not in terms of market capitalization of course not in the terms but other things which are challenging in media as today is decaying value system and ethics I can just give you some examples many very senior journalists are sitting here and of course they will agree with me that earlier in their earlier lives they took the profession for passion passion of journalism and nowadays a young journalist which is 6-7 year old reporter he comes with 2 SUVs and 6 crore 2 crore house in 6 years where is the value system so I don't know where is the value system Rajesh Badal ji is sitting here he would share his experiences when he was doing reporting way back in Mejwaniya 30 years ago in cycle bicycle so another problem with the poor legal system in India where we are not able to maintain the legal system or the laws or even the complaints we are not able to handle about media with any of the legal system but I will touch upon the other problems of media schools because I have been director of media school also so one of the most important issues there have been old syllabus and syllabus of 1950s, 60s and 70s they are trying to create a journalist for 2040 syllabus of 1960 you are still teaching the same same history, same everything nobody has even thought till today to write history of journalism after independence there are couple of books you can just refer from that but since it is not in syllabus what will happen students will come and say please do not teach us since questions will not be on this area we will not be able to answer we will not be able to discuss this with you other challenges of media schools are poor or not tearing of the faculty faculty is very old and faculty comes from after doing PSD from journalism they do VJ, MJ, PSD and they come and they do not have any experience in the media the third and most important thing here is lack of futuristic approach nobody talks about what is going to happen in journalism next 20 years, 30 years, 40 years or even in 2050 because in 2011 the editorial department and internet department of New York Times was merged there was a hue and cry all over the world people said our job is done our job is over the reporting and editorial team is not required but then they come up with the system and they found that the technology is going to derive the new system of the world so there are so many other problems of lack of interest of practising journalists in teaching the classes so many editors and senior reporters with 20, 30, 40 years experiences and requested them to take some classes in my journalism school none of them, very few of them even dared to come you know what they said and one of the editors I should not explain the phenomena what happened there he was travelling in the class he was not able to take the class at that point he said no I can be a good editor but I cannot teach in the class so a lot of lack of interest of regular journalists in teaching the journalism is one of the major problems of the issues today we are discussing and how to create media personnel with spine what Mr. Bhattara was referring in the morning if there is no value system nothing can be done if the teachers are showing something there is no path there is no direction you cannot actually get into the system and if you get into the system and if you don't follow what your owners are saying reporters will not do what they want so these are few problems and one or two things I would like to say at the end media schools never talk on media organizations and media management everything is bogged down to profitability and sustainability if we don't talk about sustainability of the media house what is the use of people who are working with us where will these people go and work because I remember when HD closed down these editions a lot of people were unemployed and they were just running from pillar to post to get the jobs and they were not able to get good jobs they are also not talking about profit and loss accounts they are not giving management orientation and one of the biggest things one should do is the oldest book in India in the world on media management was published in New York in 1939 which I read page by page and the only two things at that point of time New York Times book said was advertising and circulation and later on the other book which was written by Mr. Gulab Kotari when I read that it was also emphasizing on circulation and advertising none of the books till date has talked about in media on strategic management if you don't talk about strategic management and if you don't know what should be the strategy of sustaining yourself in the industry in the city in the town you have so many debacles to refer so many publications have started in other cities and they closed down ultimately and why it happened because they did not know why they are starting and what people want and first of the principles of management is you must know what the consumers want if you don't know then yes if you don't know then you just cannot sustain so I congratulated the organizers for having the nice conference I also welcome all the dignitaries on the desk and all the dignitaries here in the hall next panelist and the whole day we will have a very fruitful discussion but my only submission is the results and the substance being created out of this seminar should go back to BS schools should go back to UGC and should go back to media houses thank you very much thank you so much sir I would like to invite two or three questions quickly if there is any question ok ok thank you gentlemen thank you ma'am for this interesting panel ladies and gentlemen I would like to call upon stage our co-founder for the please and strides foundation to kindly come on stage and felicitate all our guests before that I would like to give you a couple of words about the foundation who are our CSR partners please and strides foundation is an initiative by young entrepreneur Mr. Sagar Koshik with a single goal of bringing a positive change in the society it endeavors to bring about a change in the lives of underprivileged children, youth and women the foundation works in four intervention areas which are environment protection preventive healthcare, education and women empowerment please and strides has recently launched a very interesting initiative where waste material from the corporate buildings and in return provide air purifying plants to them the waste is sold to recycling plants and the profit made in this process is used for girl child education so this is a self-sustainable model for a noble cause which does not depend upon a charity I would like to call upon Mr. Shashi Koshik co-founder of please and strides foundation to kindly come on stage and felicitate our guests please give them a big round of applause thank you Mr. Koshik thank you gentlemen, thank you ma'am thank you, over to you