 Jacqueline, what is your definition of service design? So I just happen to have it typed out because I've been including this in my workshops that I've been doing in a couple of conferences. So I'll show it first and then I'll read it. Wait, there you go. Okay. So there are two sections, but they're both important. So service design is a holistic participatory and cross-functional approach to improving end-to-end human experiences as delivered through digital, physical, virtual or human touchpoints. So I know there's a lot of buzzwords in there, but I think the participatory, cross-functional, holistic, or critical focusing on these end-to-end human experiences is important and the definition of end-to-end can vary based on what you're designing and who you're designing for. Then I think it's critical to think of the touchpoints as I think digital and physical, I think of often in the product space and virtual and human, I think of in the service space and in real life, Shopify has an IRL thing. Then the critical thing I really want folks to grasp is, we talk a lot about business viability, technical feasibility, and user or customer desirability, and we talk about this three a lot. The one thing that I've been talking about when I'm doing these workshops is the importance of looking at employee desirability and operational feasibility. So there are five pillars, let's say, of how you would evaluate service design and evaluate any ideas that you have against these. So user and employee desirability, business viability, technical and operational feasibility. So there you go.