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Greg Roberts, Author of the Shantaram, explains PUMA's 4Keys

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Published on Jan 19, 2010

We at PUMA use the 4Keys as a tool, which means always doing our best to be Fair, Honest, Positive and Creative in everything we do. These 4Keys represent, in the broadest possible sense, how PUMAVision works. We measure our thinking, our decisions, our actions, and our processes against these values by asking ourselves if what we are doing is Fair, Honest, Positive and Creative. Making PUMAVision work for us and for the world in which we operate—across our workplaces in so many countries—means using the 4Keys everyday and in all that we do. But what do these words really mean?

For more information, head to http://creative.puma.com.

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