 So many people try to build a business in the opposite way that I would recommend. They try to clarify their message first, they try to build an amazing looking website, they try to figure out their niche, and then after spending months doing that or sometimes years and sometimes thousands of dollars, then they come to me and go, George, I have this great looking website, I have great written content, now I need you to make my stuff sell. I'm like, okay, but how do you know your stuff will sell? If you haven't yet been in touch with the audience and the market to know what they're buying. So my recommendation to all of you is to build an audience first, and then after you have an audience, you then figure out your niche, and then figure out your message, and then figure out your branding, and then create your website, but build an audience first, because you can simply show up just as who you are on Instagram, on YouTube, on Facebook, or whatever tool you like to use. You can simply show up today to talk about whatever you want to talk about. Today you might want to talk about puppies, tomorrow you might want to talk about the environment, tomorrow the next day you might want to talk about nutrition, the next day you might want to talk about relationships. You can actually build an audience who just likes you to talk about whatever you like to talk about. Wouldn't that be great? Yes, you can do that. That's called a personal brand. You may have heard of that before. A personal brand is basically an audience of people who liked following somebody for their personality, for their values, for their authenticity. And that is also the most secure and fulfilling business going forward into the future. Because in the future, you know what? More and more artificial intelligence and automation is going to take all of our work, all of our jobs. Anything that human beings can do right now, robots will be able to do tirelessly in the future, and many of them can do it now. A lot of jobs are being lost now. But the most secure work in the future will be for those who have an audience. Because the people who have an audience, they have the attention of human beings who have money. If you have the attention of people who like you for just who you are, then you can find out what they're buying, basically where they are spending their money, and then you can create your version of whatever they're spending their money on, or you can get someone else, some other company to sell whatever it is that your people are spending their money on, and you'll be able to make money forever that way if you have an audience. And the best kind of audience is not where you have to pretend and show up, and you have to work so hard to be something you're not. The best kind of audience is where you show up, just whatever you typically wear. I wear this all day long, okay? Whatever you typically wear, however you typically talk to people, when you're interested in something, when you're talking to somebody about something you're interested in, how do you show up? How do you talk? Maybe you don't talk like me, maybe you talk very slowly, and you'll have an audience for that, those kinds of people who like to hear people talk slowly. So you don't have to be like me, be like you. Build an audience of people who like just who you are, and then you will always have a secure business. I hope this is encouraging for you. Step one, don't build a website, don't clarify your niche, don't figure out your message, don't figure out your product, don't figure anything out. Step one is to show up authentically and consistently, and thereby build an audience of people who just like who you are. I hope this is helpful, and I wish you consistency and authenticity. And until the next video, wish you well. Take care.