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The Knife and Fork Show -- Season 1 Episode 13 -- The Initiative

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Published on Nov 1, 2012

The food manufacturing, beverage and fast food industries are often vilified for contributing to the childhood obesity problem by making less than healthy products and promoting them to children. But a group of 16 large companies have organized to self-regulate their marketing practices. Elaine Kolish, director of the Children's Food and Beverage Advertising Initiative, talks about the early success the group is having with Food Chemical News Editor Jason Huffman.

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