 so here's a new lens right here for the Sony Sony mount so hi so who are you hi my name is John and this is the Lauer 10 to 18 mil f4 4.5 5.6 designed specifically for email cameras so this is the the widest and smallest in the world that's correct yes there is the Voigtlander 10 mil f5.6 but that is just 10 mil this is a zoom and it goes from f4.5 all the way down to f22 and you can zoom it out zoom it in sorry to 18 mil so it's a very wide zoom yes it's all manual all manual there's no electronic contacts either so there's no exit data stabilization on the Sony cameras with ibis has to be input manually or just turned off has to be put manually yes in the through the menu through the menu yeah and uh uh so what's the special thing about Lauer Lauer we like to create lenses that are unique other ones that other manufacturers don't have if they do have them we like to make it a little bit different so like a better manual controls or what well features that they don't offer so this lens actually has a 37 mil filter thread in the rear of the lens and that's located just there you can screw on ND filters you can just screw on ND filters yeah 37 mil well uh anything else you can screw on there or well you could put polarizers on but it would be difficult to to be able to turn obviously because it's internal and the designers are currently making a 100 mil filter system so square filters which are 100 mil width 100 mil length will work perfectly fine with this so what's the price price point we're not too sure just yet but we're thinking about the 700 800 dollar area all right and you also have another one over here this is uh uh worlds first what is this two one micro telephoto lens so this is the 100 mil macro now there are a lot of 100 mil macros out there Canon, Nikon, Sony but this features a two to one magnification ratio which is a world's first it still has infinity that goes all the way down to two to one so what does that mean that means twice the size of a life size image so one to one is life size which is what traditional macro lenses offer but here you can go double and get twice the size of that twice the size of everything yeah yeah yeah and uh so what's the price on this one um again pricing is not confirmed however it's going to be in the region of five hundred dollars so um now are are you some of the best in doing a manual kind of lenses that are good for macro what kind of other stuff um yeah we well we do obviously one of our strong points is macro photography we've got a 15 mil one to one macro which was one of the first lenses that we released it's been incredibly popular the 60 mil macro was the first lens that we released but it was the first lens that we released and that was again very popular because it offers a two to one magnification ratio just like the 100 and uh so without people are taking pictures of insects yes insects amphibians reptiles you name it i mean it can they can be done with anything basically can we look around over here so what is this so this is our cinema lens zoom it's a 25 it's a yes it's a cinema lens um and it's constant t 2.9 the thing with this lens is um all the optics have been designed specifically for this lens it's a 25 to 100 mil and unlike several cinema lenses which have recently been released they are photographic lenses rehoused with all the gearing and stuff but this one has been designed from the ground up to be a cinema lens and what's the camera used here this is the new pin affinity we've just got it on loan at the moment all right is there price on this again pricing is to be confirmed as it's a pre-production model but it's looking at around 10 000 and uh so laowa is a chinese company yes that's right they're based in hong kong but no cameras no cameras not yet not yet maybe in the future what could be what could be the it's a weird question but what could be the laowa camera something that's that's not that's missing in market maybe possibly yeah um i'm not sure if there will be a camera the next thing i know that laowa are concentrating on are building in electronics so we do want to offer electronics for exit data i forgot to mention the 100 mil is the first one with contacts electronic contacts so it does have electronics inside but you never do you never do autofocus no not yet but that is something that they are working on and uh what is this one here so this is the seven and a half mil after tomorrow it's a micro four-thirds lens we've got it here mounted on a micro four-thirds so it's right here you have any other micro four-thirds uh yes we do um we've got this one over here this is the 12 mil at one point eight this is also a new lens it's also very very very small yes anything you can say about the quality of laowa the build quality is phenomenal for me manual focus lenses i do not mind i know a lot of people hate manual focus but it's all metal there's no plastic involved there's only glass and metal and it is smooth smooth quality high quality high quality um high uh no issues no issues what's called uh uh like people don't return their lenses or anything like this not that i know of my my lenses that i own personally i've not had any issues there's no movement or or anything like that and if there's a need for any service then it has to go back to china or you have offices in europe um we have a an office in the uk um which we send it to if there is an issue i'm not too sure about the rest of the world