 I'm John Furrier with Silicon Angle. We're here at EMC's mega launch in New York City where they had record breaking 41 product announcements, all kinds of gadgets and flair. And Jeremy Burton, kick-ass marketing guy who's got an amazing theme here. Great show. Joe Tucci's on board with it. Pat Gelsing is playing well. I mean, all kinds of great stuff. Really good show. Wasn't goofy. It was really clever, well done. Good messaging. But the theme's big data. You know, talking about data, storing data, moving data, in data centers, between data centers, around data centers, Zeta bytes, and there's a ton of data flowing around. And Len, you run the social media group over there. So, you know, one of the things they really talk about, they kind of touched a little bit about is the social media, where it's very data-driven. I mean, there's more data, gesture data, user data. Just how is EMC leveraging all this data internally? Oh my goodness. You hit it on the nail on the head. It's user-generated content, right? And in fact, you know, as a brand, I've seen us move from sort of the very traditional corporate content to now much of what we generate on a day-to-day basis is from the individuals. If you look at, for example, we've got a community out there called EMC One. It's internal for employees only. We've got 35,000 of 45,000 employees on this. And every day they're generating new content, pictures, you know, product plan strategy documents. So from my point of view, we've made that shift. It's all about what's coming from the individuals now. Yeah, Joe Tucci mentioned that about people with iPhones putting, you know, attended HD video around. But it's just so much data, new data. Yeah. Well, and you heard Joe's, the sound bite was what, between now and 2020 we're going to have about 44 times the amount of information to store. And yeah, as you suggest, a huge chunk of that's going to come from yourself, myself, the folks at Silicon Angle. We're here in New York City with Len Devanna, so director of social media for EMC, where they're pushing the boundaries. They're doing, using data. They're leveraging data. They're eat their own dog food. They're pushing the envelope. Certainly they're up their game on the marketing side with Jeremy Burton. And they're pulling no, holding no stops on this one. They're just killing it. Congratulations. Cheers, thank you.