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Ted Nicholas How Important Is Optimism For Ultimate Success?

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Uploaded on Oct 3, 2007

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For those of you not already familiar with Ted Nicholas, here's some background. Ted has been extremely successful in business, sales and marketing since his late teens.

One of his first jobs was selling Kirby vacuum cleaners door to door. Even before that, he worked in his father's homemade ice cream and candy business, bussing tables, cleaning floors, whatever needed to be done.

At the age of 21, and $96,000 in debt, he started his own homemade ice and candy business called "Peterson's House Of Fudge" It was here where he began to learn the ropes of how to successfully market a business.

The candy business was also where Ted began to realize the awesome power of words, not only in business but in life. Ted began to see how differently his customers responded depending on the choice of words he used in the signs, print ads and mailing pieces he used for his business.

Through hard work, determination and learning many things the hard way, Ted was able to build his retail candy business to where he began to franchise. He went from one store in the beginning to ultimately 30 retail candy store franchises.

It was right around this time that Ted got the idea for his first book titled "How To Form Your Own Corporation Without a Lawyer for Under $50". This book contained all the necessary tear-out forms needed to form your own corporation. Something you would normally have to pay a lawyer to do and charge you hundreds of dollars for it.

Needless to say, when the book became one of the best-selling business books in history, Ted didn't have too many lawyer friends. But business people loved the idea that they could fill out all the forms and incorporate themselves without all the expense of hiring an attorney to do it.

From the success of "How To Form Your Own Corporation Without a Lawyer for Under $50" Ted was able to build his own publishing company called "Enterprise Publishing Company," eventually leading to 14 other best-selling business books. He also created an incorporating service company which he called "The Company Corporation" (TCC). TCC grew to become the largest incorporating company in the world.

In 1991, Ted sold Enterprise Publishing and The Company Corporation and retired. That didn't last long however. After less than a year he decided retirement was not for him.




Around that time he started getting calls from business owners who knew of Ted's successful track record, asking for marketing help. Ted decided this would be something he would enjoy. So he started helping other businesses by consulting, conducting seminars and other speaking engagements.

Today, Ted is not only a successful international speaker and author, he is also an expert marketing consultant, and one of the most successful and highest paid copywriters in the world.

Ted is a man who talks the talk and walks the walk. He is not only incredibly generous to share his business knowledge. But he is also a man of sincere integrity and honesty.

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