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Published on Apr 23, 2015
To find a marketing automation solution for your work, check out our product selection tool: http://technologyadvice.com/marketing... This video details the main tactics enabled by marketing automation for generating leads. These strategies all service the bottom line: producing more revenue for your organization by generating the correct quality and quantity of leads.
As businesses gain access to more customer information, and consumers themselves have multiple options for services or products, marketing strategies have become more complex. The number of specializations within the marketing profession has expanded to include positions like social media, search engine optimization, copy writing and blogging, conversion rate optimization, email marketing, and so on. For many organizations, this means producing a steady stream of leads. Securing a steady stream of leads is difficult however, which is why consistently measuring ROI still eludes many marketers. Marketing automation software (sometimes referred to as lead generation software) is one of the best solutions to this puzzle.