 The study found that only 9.1% of women in Ethiopia received all components of continuum of care, COC, throughout their pregnancies, deliveries, and postpartums. This indicates that there is a need to focus on increasing access to these services in order to reduce maternal and infant mortality rates. Factors such as educational attainment, wealth, and media exposure were associated with receiving all components of COC. Additionally, perceptions of getting money for healthcare, having blood pressure measured and urine sample taken during antenatal care were also associated with continuing care at the delivery level and postpartum level. These findings suggest that targeting these factors could help increase access to COC services and ultimately reduce maternal and infant mortality rates. This article was authored by Ashitu Ishaka.