 When it comes to building a brand and a powerhouse brand, enterprises really rely on customers to do that. To really leverage the voice of customers to get the word out and to have customers go on record to talk about the power and the value of BEAM. Because when customers go on record to talk about it, there really is no better marketing than you do. Everything is connected now and that data, that's the value. The data that the customer has is their crown jewels. The BEAM has done really well as, yeah, they started off as a small virtualization player, but as they've seen the market grow and evolve, they've made adaptation to really be able to expand and stay with their customers as their needs have morphed and changed. In terms of the product design, we think customers first. Make it easy for the customer and really stick to your core customer, that customer that is using your products every day. So make it easy, powerful, and affordable. That was our core principle in designing the product and the whole business model behind BEAM. We're really excited to be here. The most exciting thing to me is the recognition, the conversations with customers about this journey towards intelligent data management. As you said, most customers are in stage one, stage two, but for us, this is a partnership. This is not just giving software. This is talking to customers, talking to partners, making them successful.