 What is up everybody? Welcome back to the channel you guys. My name is David In today's video you guys I'm gonna simply just I'm gonna simply show you a case study a client of mine 14 leads little under 24 hours Facebook ad right Facebook ad simple landing page simple offer She's a real estate agent here in the in the US. So she's targeting her local area I think she's in the Cleveland, Ohio area Targeting her local area Educating people on what it takes to purchase educating people on the home buying Process right and her ethical bribe her whole entire marketing campaign evolves around a free buyer guide a simple free download a simple free PDF That she can ethically bribe her audience bribe her prospect bribe that person who's watching her content She can ethically ethically bribe them to click Come over to her webpage and capture the lead. That's where she captures the lead, right? That's what the that's that's an ethical bribe So those of you that are building a business right think of what you can give away for free a free training a free webinar a free class a free A free case study a free download right in the real estate space It doesn't get any easier than educating your local audience on it on a particular topic either the topic of buying What it takes to purchase in today's market, right? That's information that people would love to just know right the average person is not a realtor They don't practice real estate the average person is just a consumer a homeowner or maybe an aspiring homeowner Homeowner they need to know the process the ins and outs, right? Many people don't know what you guys know So as you can come out here and educate people educate people on your topic educate people on your business Educate people on the process of buying your product or service and then ethically bribe them to download something or to click and Watch something enter their name and email to watch something right? That's how you want to build your brand But but but at the same time that's what you want to use to be able to capture leads. So This is simple you guys. I'm gonna show you kind of just behind the scenes I'm going through my clients account right now and I'm like damn I should just make a video on this right and maybe teach you guys a few things too So this is how simple it is so again this goes out to any small business owner But but primarily a real estate agent those of you that are watching this watching this that are that are that are That are maybe following me on Facebook or following me on YouTube if you're new to the channel subscribe Smash the bell for notifications. What I do on this channel is I drop a lot of content on Facebook ads and really landing pages The simplicity of building a business online, right? What does it really take? What are the software? What are the tools that are that are needed that are required, right? I'm gonna show you behind the scenes real quick right now and how simple it really is so so when it comes to let me In fact, let me share this screen when it comes to running running ads, right? You can you can look at any platform you guys look at Facebook look at Instagram look at LinkedIn look at Tik Tok It's all the same thing when you're running a Facebook ad and that's why if you're a local business owner This is where my where my passion and just my my real convict Conviction really really comes into play because if you're a local business owner and And and and you're ideally trying to get the attention of a small community your local area your backyard a few zip codes Your city, right? If you're a local business owner, I truly believe those are the only people you need to be talking to So when it comes to social media marketing, it's not really social media marketing because as you social media market and you Organically post just like you guys you guys doing right now. You're organically posting on Instagram You're organically posting every damn day on Facebook, right? If you're trying to build a YouTube channel That's that's something a little different. That's more of a long-term play But those of you that are that are local small business owners and you're over here trying to post on social media Be honest with me be honest with yourself How is that going for you? Right as far as lead capture as far as scalability as far as trying to really build your brand over here, right? If you're a local business owner and you're over here organically posting what really comes with that? Mainly people who start following you from all over the place So if I'm a local business owner, I farm I'm a real estate agent. I farm these three zip codes. This is my town This is my local community. This is where I want to crush it with real estate Local, right? But yet you go to your Instagram. You got 17,000 followers and those are people that are Not local. Those are people that are all over the freaking place, right? So you end up posting your open houses your listings Again, if you're a local business owner You end up posting your products or services when the majority of people that follow you on Instagram or Facebook or tick tock Don't even live in your area. You're a local business owner, right? Those of you that are that are building nationwide brands or global brands Then shit you could post 15 times a day organically and really build a crazy following especially on tick tock Build a crazy following right fast and do it organic, right? If you're building nationwide or global, but if you're a local business owner, this applies to you guys This applies to you guys if you're a local business owner, this applies to you guys learn Facebook ads Learn Instagram ads learn how to take that click to a simple landing page where you can capture the lead Where you can ethically bribe people to download a free buyer guide a free solar guide a free coupon a free five dollars off Your next coffee you own a local bagel and coffee shop start running ads and give away a free download Click here to download your free bagel on us and start giving away a free coupon Your local plumber your local dentist your local landscaper, whatever this applies to anybody, right? Your local realtor start running video ads simple video pieces video content One minute video two minute video and start educating people in that local area on your specific business on your specific topic Primarily the process right again if your real estate agent explain start educating people on the process of what it takes to buy Right or and and and you're only focused on that one person or Or start putting out content Weekly daily, whatever but I'm speaking ads. I'm speaking specifically Facebook Advertising pain for the damn post to be seen right targeting your local area You want to focus on one person? So again, I'm either I'm either creating content this video ad to target my local area to educate educate people on the purchase of Bine and my ethical bribe is to get them to download a free buyer guide or My whole push from this point on with content creation is to is to is to only talk to the homeowner I'm a real estate agent. I'm only gonna be putting out content from this day forward speaking to the homeowner Educating them on what it takes to sell and my ethical bribe is gonna be a free seller guide a Free seller guide right click here to download my free seller guide in this seller guy sellers guide I'm gonna teach you about staging prepping your property and all the above click here to download now So now as you put out content you guys it makes it super fun because again You're educating people on what you do right if you guys are in the business Hopefully you're freaking in love with the business right you can educate people on the business right on the process of the product or service Right, that's the content and then again the ethical bribe is to get them to click and download a free seller guide That's all we're doing for this for this local business owner This local realtor out there in Cleveland one of my friends one of my clients shout out to Andrea But but again, I'm in her account right now. I'm like down. Let me just cut a quick video and show you guys what I'm doing as People go through the through the newsfeed right and so these are the three The three the three tools I'm gonna I'm gonna I'm gonna share with you and these are the three tools you need So as you come on a Facebook as you come on an Instagram as you come on to LinkedIn as you come on to I'm freaking whatever Any damn social media platform and as you start to run ads this applies for organic as well But but but mainly ads because that's that what I could target an area I could target a specific location That's the key here you guys That's why learning Facebook ads is so freaking crucial if I'm a local business owner I can literally run an ad and target my backyard Right and and and now I can start talking to the homeowner and now it becomes fun because now I I'm just educating people on what I love and now I can actually give them something of value Upfront for free it literally cost me virtually nothing to put together a free PDF a seven page PDF Teaching people my process on what it takes to sell their property, right? I put a package it all in in a free in a free document click here to download your free PDF, right? There's the exchange of value there There's the exchange of information the exchange of value. I give you this in exchange for that, right? I'm gonna give you my my free download in exchange for your name and email And I know a lot of businesses want phone number up front, right? If I'm gonna get a lead I need to damn phone number. No, this is how you date This is how you kind of just get your feet wet with with that audience you you give give give What am I doing here with you guys? I'm freaking giving you shit I'm giving you giving you value that you can pause that I can possibly turn your business around Over here on social media, right? And and and it's pretty simple. It's actually pretty simple So again with no further ado as I go through my clients account I'm like damn let me show you what what's going on as people scroll through the news feed, right? And all of a sudden you come across a sponsored post. This is a Facebook ad, right? That's your typical Facebook ad. This could be Instagram. It could be a LinkedIn ad. This could be a TikTok ad It's all the same thing the back end tools. What are needed? What am I managing over here? What what am I trying to show you? That's the upfront the ad right anybody can put on an image or a video or whatever and and and run the ad Anybody can do that. It's the back end. It's the back end that needs to be in place It's the back end 99% of this stuff is about the back end. Okay Here's the back end as you click on this ad right as you click on this ad He's taking you now. Here's here's very this is very interesting very very interesting I'm glad we're coming across this he's taking me straight to a Facebook form Right, he's taking me straight to a Facebook form. This is not a landing page. He's not taking me to a website He's bringing me straight to a Facebook lead form, right? That's cool If you don't have landing pages that that that can work you can use Facebook lead form to capture that person's information Right, I can ask for all kinds of information right here. I can ask for first name Email phone number I can ask for a freaking all kinds of different things I can ask for name an email is all you really need up front to build the relationship up front to start the relationship Right, and then it's the back end the email automation that builds the relationship, right with that lead But here's what I'm trying to say about this you can use a lead form. This is the lead form No landing page needed because you can capture the lead and everything's all good The reason why I don't teach this this to run ads to lead forms is because you still you still need the other The other tools you still need an email auto responder, which is going to cost you 20 30 40 bucks a month And if you're in the business of appointments, you're gonna need some kind of online calendar You can only use Calendly for free for so long until you really start scaling up your ads Then you're gonna need a thank you page Along with that calendar and that's when you have to upgrade so the before you know You're spending 20 30 bucks a month for a Calendly. I got this monthly fee for my email automation Right so I so you end up needing so many different so many different tools just to manage that lead You're using Facebook's lead form But you still have to export that lead put it into some type of email automation and Tie it to some type of online calendar if you're doing appointments, right if you're taking appointments So there's just too many softwares and involved with using Facebook lead forms That's why the majority of the ads that you'll see let's scroll down to another one Here goes another one sponsored the majority of the ads that you see will take you off of Facebook, right? He's taking me off of Facebook to a simple page. This is not your your brokers fancy real estate website. This is a boring Blank page. There's nothing on there, but one blue button, right a headline a sub headline There's nothing but one blue button. That's how he's captioned the lead So this guy is literally spending money. This is a Facebook Sponsored ad he's probably spending five bucks a day 10 bucks a day 20 bucks a day To get thousands of people to see this click come off of Facebook to a simple landing page With Andrea with Andrea, this is her post, right? This is her sponsored ad. We post it on the business page first Right, so this was post on August 30th today is November 5th So it's been running for six days six days, right six days six days And so this actually no I take that back. It's been running as an ad It's been running as an ad for three days. It was posted on the 30th. We started the ad today's Monday We started the ad. Let me see. Let me see. Let me see. Let me see them and give you guys exact numbers exact numbers today's Monday We started the ad on Saturday. We started the ad on Saturday Okay, so the ad so it was posted on the business page on the 30th But we didn't start the ad until Saturday. Okay, that was the third today's the fifth so it hasn't even been two days it hasn't even it has not even been two days and Let's see this list 14 leads have came in so far 14 14 Leads have came in they all came in from the seller guide seller guide seller guide seller guide Seller guide. So what Andrea is focused on what Andrea is folks that focused on is rather than putting out Daily organic content posting on my Facebook page posting on my business page posting on my Instagram Doing a Instagram real doing a story shaking my ass on tiktok Let me post something professional on LinkedIn and let me do it again at 5 p.m Rather than posting all this organic crap That that that everyone's putting out rather than doing that. Okay, and again, this applies if you're a local business owner Rather than doing all that right what I'm recommending is Posting once like this just like this the same damn video you guys are doing the same video, right? But you're doing it for your plumbing business same freaking video. You guys are already putting it out That's the good thing. You're already writing out the text. You're already putting out the content. You guys are already doing this Again, if you're a local business owner, I'm encouraging you to learn how to run an ad So pick your platform. It doesn't necessarily have to it doesn't necessarily have to be Facebook at all pick your platform Whatever your favorite is LinkedIn tiktok, whatever learn how to run the app learn how to run an ad target your local area Give away something of value Learn how to run an app. It's that simple. It's that simple. So this is the ad, right? This is the ad been running for about two days almost two days now and all we're doing again rather than posting all over the place We're running one video every 15 days. That's it two videos per month That's it. So as everyone posts organically just to get your thousands of followers who live around the world to see your open house post Rather than doing that. I'm saying, okay You got the post run it as an ad put some money behind it and do it for 15 days on the 16th day do another one and now rather than talking about Everything in your industry talk about one thing in real estate, we're either talking to the buyer or We're talking to the seller in every single post from this day forward focus on one, right focus on one It makes it super super simple and fun to create it to create the content And then the algorithm starts to work in your favor, especially when you're when you're when you're running paid ads The algorithm algorithm really works in your favor because you're targeting one person You're talking you're targeting one person the algorithm just needs needs to look for this one person This one person is either a potential purchaser a home buyer or this one person has shown major major interest in all of that That's how they know or this person's a homeowner and they follow home depot And they're interested in Martha Stewart garden, right? And they they show every freaking interest in behavior of a home buyer, right? Facebook and and these other platforms have this data. They know what the hell we're clicking on. They know our interest, right? So target one target one Create that content talk to that one person offer that free download and exchange for the number Name an email for example, and here's the whole flow and then and then that's all I got for you guys This is all we're doing right so one video every 15 days Replaces all the posting that you guys are currently doing one every 15 days. Here's here's video number one as that ad look I click on it So we got almost 600 views we got almost 600 views on the video, right? Those are local views you guys That's the difference. That's the difference so as you're taking your freaking listing video that you did in your cute outfit and You're putting on your Facebook page. You got 3700 friends 99% of them live across the country You got 3700 followers on Instagram 3600 of them live across the country, right? So it's like dude, you got 300 views on your video, but they all live across the country Those are almost 600 and again the ad is barely started. It hasn't been hasn't even been 48 hours yet But those are 600 views that are local That's the difference. That's the freaking difference. That's the difference And that's why you want to watch my my previous video also on how to set up a business manager Make sure you set up your Facebook business manager. Don't be boosting post. That's not what we did over here We didn't just post it on the business page and then and then boost the post We didn't just do that. Let me go back to it. We didn't just boost the post. We're running it as an actual ad Welcome to Andrea cool We're running it as an actual ad through the business manager So catch my previous videos on how to even set up a business manager But those are targeted views now through the business manager. We can track that data We can we could track those who watch it for 25% it's a 51 second video We could track those who watched it for 30 seconds Put them in an audience show them another ad and that's all we're doing So as we run this video and get get thousands of views on it We'll take the percentage of people who watch the majority of it put them in a custom audience show them ad number two Same thing with ad number two one minute video. We capture the audience who watch 30 seconds of that one Put them in an audience show them another video ad number three comes out. We're now retargeting ad number one and ad number two Once we get several thousand Viewers who watched let's just say 30 seconds of my two minute video or 30 seconds of my one minute video We then take that data and create a look-alike audience and only target them Ninja stuff on what we can do here you guys, but the point is we're targeting our local area We're targeting our local area and this is how simple the video content is we're targeting one person That's the seller and and and we're getting seller leads. So so so far you guys so far so far um Little under two days 14 lead 14 leads came in. These are all people in her local area who downloaded a seller's guide They simply saw that ad running, right? They simply saw this ad running this video in their news feed These are people who live down her street, right? It's running 24 seven And we were getting a ton of views on it, but 14 people said yeah, andrea i'll take that Here's what happens. They see that as an ad in the news feed. They click the button They end up coming to her one pager So this is not her fancy broker real estate website, right? You don't come here and see 17 listings all of a sudden None of that fancy stuff It's a simple landing page a simple web page the essential guide to selling your home, right a headline What every homeowner must must know before selling and one simple button, right? There's a simple simple page you guys little bio on her to the left her her headshot one Single button. That's all we're doing. So we're we're again. We're targeting. We're talking to one person We're targeting the post Our local area since we're a local business owner and we're getting tons of people to come in through this one page That's it now. There's two pages. This is a simple sell funnel. It's a simple landing page and there's two pages That's it. So as that person sees that ad right now in real time They click They come over to her one page. They click the button. They enter their name and email. I'll just put a bogus email for now David test download now They end up coming to a second page Okay, two pages. That's it and a lot of you guys are you know, might may be saying, hey, I have a landing page Or I have kb core You may have the first page But the second page is the money page. That's this is what I call the money page. This is the second page the money page Right here is a video Where she's covering four bullet points simple one minute video. She's she's she's covering four bullet points The moment that person just came in all they did is simply request a copy of her free seller guide That's what that's what they did, right? They enter their name and email. They're now landing here Number one. I'm thanking them. Thank you so much for downloading my 2022 sellers guide in this seller's guide I'm giving you my top tips and tricks on how I consult and and and what I say when I consult my clients before they list their home Right. So number one. I'm thanking them letting them know what they can expect in in the seller guide or whatever simple Number two, I'm introducing myself. My name is david. I'm a real estate agent with x brokerage Let me tell you a little bit about myself and why i'm so fired up to help homeowner sell in the greater area of cleveland Or whatever, right? Number two. I'm introducing myself a little background a little experience why i'm so excited Number two. Number three. Check your email I just sent you an email and I could play this for you, but these are the four bullet points. She's hidden on Number one. Thank you. Number two. Introduce herself. Number three. Check your email because I just sent you your free pdf It's titled 20 year it's titled your 2022 pdf your 2022 freaking sellers guide. Whatever the hell you want to name it Check your email and also be on the lookout for my future emails because over the next few weeks I'm going to be educating you on what it takes to sell in today's market. You're not going to want to miss an email Right And then number four. I'm going for the close Number four I'm saying something like and this is again a lot of you guys may have landing pages But you don't have this second page This is the money page because here's here's bullet point number four Bullet point number four is I would say something like hey guys and by the way, I know a lot of folks have questions I know a lot of people are moving these last couple years have been crazy times So if you have any questions, or if you just need some consultation, I'd love to speak to you So if you click the button below it'll take you straight to my calendar where you could schedule your best time That's it So you guys again, I was like damn I'm working on Andrea's account I'm looking at the lead count now It's 15 because I just opted in right so if I hit 15 you're going to see that bogus email of mine There's mine right there, right? So I'm going to click on that I'm going to delete it And that is it I use this cartridge system you guys for my landing pages My email automation and my online calendar. Those are the three tools that one one needs So as you start to run through your news feed, that's why I showed you this ad To show you that every ad that you're going to start to see whether it's in the news feed Or whether it's on the right hand side. I click on the right hand side They're taking me off of facebook to a landing page There's nothing to click on this page except for one button, which will be right here Rush me a free copy. That's all I can go through this whole entire cells page all of this text text text All this is what we call a long form cells page. Look where I'm at My cursor is barely over here to the right. It's way up there I could freaking scroll through all of this and the only thing that's going to be on this is a freaking button one button It's that orange one One button. Let me go back up one button right here one button. That's how he's capturing the lead one button So so people are running ads to a simple page to capture lead. That's it So rather than rather than posting your listing or your open house or just posting random stuff now talk to one person Learn facebook ads. Learn how to set up your business manager Drive that person to a simple landing page where you can capture the lead But again again the three tools landing page email automation and an online calendar because here's what's going on as people land on this second page Some will schedule a call right now Some won't That's when your email automation needs to kick in Now from this point on if I did not schedule Let's say I'm one of the 10 who did not schedule a call right here and there two days later I need to receive another email two days after that another email two days later that after that another email And that's what I was actually working on inside of inside of um, Andrea's account Is I was making sure that all the automated emails All the automated emails are programmed and ready to go out to these 14 leads So as leads start to come in you guys, this is we're just we're just getting started And she's spending like I think she's spending $13 a day $13 a day Which is not a whole lot $13 a little over 300 a month. What is that $13 a day? $13 a day $13 a day $13 a day $13 a day times 30 she's spending $390 a month $13 She's spending $390 a month. She's real estate agent you close one deal you make six grand She's spending $390 a month on facebook ads. That's it and we're just getting started We're just getting started. We're just getting started. But again as I'm coming in here So as like this is her email auto responder the sequence So if you guys are interested in a 14 day trial, I have all these funnels done for you seller guide Listing funnel. I have an open house funnel. I have these funnels done for you Activate a 14 day trial. You'll see the link in the description I'll email you and I'll give you all these funnels for free I'll even give you my time for free to teach how to use them all But this is simple like once it's landing pages email automation and my online calendar So again as emails come in we're obviously shooting for the appointment, right? If you're if you're in the business of taking appointments, then that's what it is, right? Not only do I need to lead but I need someone on the freaking phone, right? I'm in the appointment business If you guys are in the appointment business a real estate agent a broker You guys are definitely in the appointment business, right? You're helping people buy or sell real estate You need to take that damn appointment first, right? So of course we're in the lead business, but at the end of the day we're in the appointment business So it's like man, I need to be able to give people the ability to click a button Go straight to my calendar. That's based on my schedule And schedule a call, right? That's that's so so freaking powerful So so again for those that do not schedule a call on that second page That's the whole objective is to get them to download our free seller guide in this in this in this case um And then and then as they do that they land on my second page where I'm now going for the call I'm now going for the appointment, right? So for those that do not schedule, that's where the email automation, right? Immediately they get that first email regarding the free download, but two days later another email two days later another email two days later Right, this is the back end and in these emails are also the green button Getting people to schedule appointments via email That's the other tool. So landing pages email automation and an online calendar Those are the three things the three tools that one needs obviously you need to learn how to use them But they're so simple. I use everything. I run everything through cartridge My entire online business is ran through cartridge. I I I can host courses I I can do so much when it when it comes to what I'm what I'm explaining to you guys What what what it takes to run a freaking ad on any of these platforms landing page email auto responder and an online calendar. So so I run all that through cartridge. There's a 14 day trial in the link The link is in the is in the description But that's what's going on you guys. This is a real estate agent 14 leads so far came in You can see here which funnel which opt-in form they all came in from and they're all coming in from the seller guide So so i'm super fired up for for andri and again you guys when you when you look at when you look at the content You guys look she's in a basement. She's given a seller tip and she's on her cell phone selfie style in a basement That's it you guys and she's not like crazy. She's already obviously beautiful But she's not like all done up, you know what I mean? She's not like all hair all freaking out the salon and maybe maybe that's her style But but whatever she looks good no matter what no matter she's in a freaking basement So it's like for those of you that think you need to be in front of a green screen and all done up and all that No, dude, you don't need any of that any of that this right here so far and if we can keep on that pace Let's say let's say we can keep on let's say we get 15 leads every two days 15 leads every two days And i'm putting up one post every 15 days And that's it and that's it Right there you guys that is the formula to dominate your local area So shout out to every local business owner if you're a local business owner comment below Comment below. Let me know what kind of business you're building. Let me know how it can bring value to what you're doing online Like let me reach out to me dude facebook ads software Facebook ads software the software is your landing pages your e-modimation and your freaking online calendar That's all you need man facebook ads landing pages and depending on what business depend on what your what demographic you're serving Okay, cool. Yeah, maybe tiktok But the ad learn how to run the ad you guys stop shaking your ass for free Learn how to spend a little bit of money Run your ad get your message in front of the right people and dominate your local area. All right guys So that's kind of all I have for you shout out to Andrea. We're just getting started. I'll see you guys on the next video over now