 I think hacking is about building on top of each other's work and taking an idea, taking a technology, taking a concept and really taking it to a whole new level. It's about that continuous iteration and building upon what existed before but really making it your own into something new. Hacking arts really ignites innovation in the creative arts from virtual reality to performing arts from augmented reality to film, gaming, music. We are bringing artists and technologists, entrepreneurs and innovators together to really build the future of the creative arts. Hacking arts brings this great cross-section of people from all different walks of life and we feel in many ways Vitra does the same thing with its design talent. At the heart of a creative work culture it's a creative workspace. It's made of components that can be personalized and optimized by individual workers. Vitra really gave us that flexibility to allow hackers to make all the space their own to create their own work. HACK presents almost an unfinished aesthetic. Kind of like a snapshot of an experimental project under development. The hackers can use them in so many different kinds of ways. They can use them to huddle. They can use them for heads-down work. They can use them in a lounge environment. They can use them to sleep. We wanted to install a very agile work environment that people could make their own and transform it in any way they wanted to. With HACK what we're able to do is create an infinite number of different layouts using the HACK modules and these layouts actually facilitate creativity among the hackers.