 there's two barriers, which stand in the way of that person becoming a customer. Number one is the product affordable, so as long as you're not selling it for a ridiculously expensive price, although the second thing and the hardest obstacle to overcome is a person's fear of whether your business is legit. Even if you have 50 reviews, a hundred reviews on your Shopify store, people have become wary of how easy it is to fake those. However, if you have comments on Facebook from real people, then that person no longer has to worry about whether you're a legitimate business or not because they can clearly see those real people that have bought this product.