 CNN announced today it's going to launch a 24-7 all live all the time streaming news service called CNN Max. What is CNN Max this time? How's it different than CNN Plus? I think this is a much more compelling offering actually isn't it? One of the things Warner Brothers discovery the people that now run CNN are keen to have is younger viewers watching CNN because we know that young people just do not watch cable news do they? I think that idea of an open beta is really interesting as well they're not pretending that this is the final finished product and what's perfect for their viewers straight off the bat they're not pretending that anymore and we should say it's a section within the max app now