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Uploaded on Aug 11, 2011
To combat the increasingly severe problems caused by counterfeit and sub-standard semiconductors, Rochester Electronics joined forces with the Semiconductor Industry Association to establish the SIA Anti-Counterfeit Task Force. In addition, Rochester continues to participate in international anti-counterfeit efforts, including the Reliable Electronic Component Suppliers Classification program in China (RECS).
To further this cause, Rochester Electronics introduced Captain Rochester - a strong and entertaining industry hero who promotes safe and secure methods of dealing with the procurement of semiconductors. As an icon, he has come to be a symbol of what is right about the industry. As Smokey the Bear is to preventing forest fires, Captain Rochester is to preventing customers from making mistakes in buying counterfeit or sub-standard devices. As new plots and adventures unfold, Captain Rochester will do more than battle against the "dark side" of the industry - he will interact in positive and beneficial relationships with other characters who will represent real-world allies dedicated to facilitating the purchase of legitimate semiconductor products.