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Uploaded on Nov 25, 2014
Are you missing out on providing customers with the product they are searching for, simply because they call that item by a different name? For example, do your customers get the same result if they search for “T-shirt” vs. “Tee”? On this edition of Nextopia's eCommerce Labs, we learn how configuring synonyms on your search tool can help drive revenue on your eCommerce site. Learn more here: http://bit.ly/11SEN0t
Nextopia is search-driven conversion platform with over 1,600 happy customers. We have been named a leading provider of site search solutions by Internet Retailer. Simpler, more flexible, and more cost-effective than the rest. Visit us at http://www.nextopia.com to get a free site evaluation!