 I thought Sneaker World was very boring. It was like the same drops growing up. There was a lack of community. It was really just about who had the hottest shoe, but not really about what does that mean and to be in a niche community. For me, it was that and it was also just lights. Lights are such an amazing way to bring people together. When I was in high school, I just took some Nike Air Forces tapes and LED lights around them were in my hometown. I had like 20 people want to be my friend that night. You know, stopped me at a bar, stopped me on the street and I was like, wow, lights really have possibility to bring people together and what other way to do this footwear. So I ended up dropping out of university after my sophomore year. I was naive, but I just jumped into it. Yeah, you found your passion.