The Pursuit of You Campaign (rough draft)





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Published on Feb 26, 2014

This is a body image campaign. It deliberate rejects the typical phrases of real beauty or perfection and imperfection. Instead, it asks you to pursue the body that helps you achieve your goals in life. It asks you to #DoYou with apologizing for being you to society. It rejects comparison of different women's bodies as right or wrong. It affirms your ability to create a body that reflects your personality, intelligence and dreams.

Credit in the video:
- Vanessa Gagnon
- Shannon MacAulay
- Potsdam Girls Youth Hockey

Special thanks to
Kim Jones for all the help
and Duncan Fowler for the E & A Free photos

Song credits:
- Chris Zabriskie: Cylinder Six Divider I Am A Man Who Will Fight For Your Honor That Kid in Fourth Grade Who Really Liked the Denver Broncos Out of the Skies Under the Earth
Video credits:
- Dove Real Beauty Sketches
- Grocery Story Aisle
- NEW Dream Liquid Mousse - Maybelline Commercial - Adriana Li
- Phonebloks
- Thunderclap
- Toy Story 2 - Tour guide Barbie

Picture credits:
- http://www.dove.us/social-mission/cam...
- http://awesomeashild.com/2013/11/05/w...
- http://www.clker.com/clipart-29024.html
- http://www.rainforest-alliance.org/ce...
- http://www.nongmoproject.org/
- http://www.usda.gov/wps/portal/usda/u...
- http://www.earthisland.org/dolphinSaf...
- http://www.rollingstone.com/movies/ne...
- http://images.google.com/


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