 Hi Kenzie. Hi. Good morning. Hey. Hey. Hey. Good morning. How are you good? Sorry to keep you waiting No, it's all good. You know, it's it's what's so funny is that I'm so busy on my end as well with my little baby My little our little infant. I'm changing diapers over here every time. Yeah So you couldn't have messaged me at a better time. I'm like, oh, thank God. Okay, good Changing diapers all morning Well, yes, it's crazy Right like oh my you guys don't have any right no Yeah, I don't know well, I mean obviously it's a beautiful thing But once you have like multiple it gets a little crazy like we just we just had our second little one So, oh my gosh, man one little one is crazy But then two little ones are is like not even twice as crazy. It's more like a hundred times crazier That's that's what I hear. I mean, oh my god three, but that's gonna be a while Yes. Oh my gosh, take your time. Have a dog get a dog get three dogs. We have two of them. Oh, yeah We have a one and a half year old German shepherd who Awesome runs our house Right and I see you're out there in Colorado man. That's one state. I've always wanted to go to right here It's because I love the outdoors like I love greenery like I love the outdoors Mm-hmm. I can don't I can only imagine How long you've been out there? I moved out here. September will be the start of three years Right. So you did you come from North Carolina? um, yeah, I did I um, I grew up there. I moved to florida on a whim and met a bunch of people and then met my boyfriend A couple years ago and like three months later. He he lived out here. He's been out here for like six or seven years and um He flew out to ashwell and drove all my stuff out to colorado. He said you're coming with me. Yeah Right on well, thank you so much for taking the time I just wanted to reach out introduce myself and and just really see if I can bring some value To what you're doing here on social media to build your real estate business. Okay. Do you want? Do you need my video on if not? I don't even see your video. I just hear your voice You should see maybe you see your video, but I just had Okay, I'm gonna turn my video off. Yeah, I'm just I'm just in screen share so I can just hear you And just see my screen. Okay, perfect Yeah, so what do you got going on? Are you are you full-time part-time? What are you doing? So I'm a full-time real estate agent. Awesome Are you are you doing any marketing online or social media or what do you got going on? Um, that's what I'm trying to do. I just closed my first sale It happened so fast. Thank you. It happened so fast. Um, it was just friends of mine that live in Denver who are moving up here and It went it literally was just like a blink of an eye and then it just happened. Um, and it was a terrible experience because It was it was because I started out I started out doing front desk answering phones when I did Kind of the behind the scenes work for a year doing transaction coordinating. So I was shuffling papers So I knew how to do all the transaction stuff. I just wasn't out there doing the deals myself. So, um, It was just a very stressful The sellers uh They like they the home was supposed to come furnished. Anyways, they like took took things So now we're the deals closed and we're still dealing with stuff Wow that and you know what's so crazy is that because before I started helping real estate agents with with all this stuff Which was in 2016 Six years prior I spent in the mortgage industry Okay, so I was a lender Helping all real helping real estate agents get their clients approved for for deals like this So I spent six years as a lender and it was all that craziness man that drove me out Oh, yeah, it definitely is the lender Right. I just I just yeah, I mean Having to be on the mortgage side and deal with all the financing and making sure that Yeah, it's like it's a whole another ballgame and I just I just didn't like it I spent six years full time here in San Diego and I just at the end of six years I was like, dude, I'm out but but it was in that six-year period when I Kind of built a passion For wanting to help real estate agents because I knew That most of them were not leveraging social media Right. So as a lender, I'm you know doing deals with different different rotors across the country They're coming to our bank to get their client approved and I just knew because I had a marketing background I knew that the majority of them were were just missing the boat and I'm like man And any agent that I was coming across they were still spending a ton of money offline So either either an agent's not going to spend anything for advertising or marketing Or if they are they're spending it offline on a billboard on a bus bench on a magazine article On direct mail maybe buying leads from Zillow Like all that stuff was offline and all that stuff was expensive. And so in 2016, I'm like, man, I'm going to start helping everyone And so since then I've just been I've consulted, you know thousands of agents on social media marketing and facebook advertising So it's kind of all I do now, but but that that all started in 2016 and over here on my personal page Can you see my personal page? Yeah, okay These 5 000 friends that I have Kenzie every single one of them and it's a public list so you can go look at all of them Every single one of them except for one, which is my wife. This this one right here. Melina. That's my wife She's the only one out of 5 000 who's not a real estate agent So in 2016 I started requesting nothing but agents And so now today, let's just call it 5 000. I have 5 000 So that started in 2016 but in 2018 I started realizing and I started seeing patterns I started seeing how everyone was posting and promoting their business And so when you're following thousands of people That all have the same interest You start to see patterns and when you follow thousands of people that literally all have the same job You really start to see what everyone's doing and everyone's doing the same thing So it was in 2018 when I wrote a book about this um, it's the social rule estate agent dot com And this book just covers five basic steps To capture more leads and build your personal brand fast and it's five steps that I knew agents were missing And that's the reason why they weren't building a social media brand and why they weren't capturing leads on social media five basic steps and that's kind of what I share share now because The way you and I got here is you clicked invite to like your business page That's what I call step two So out of these five basic steps, I'm here to tell you I have 5 000 agents Every single one of them clicks invite So you're not the only one clicking invite to get your friends to like your business page every agent does that and so I I I knew and I quickly I quickly saw that that was A problem and there was there was a better way. There was a better way and that's what I call step two Okay, so what I can cover here with you real quick is just is just these five basic steps And once I once I show you these five steps and and they're very simple. They're very basic They're very simple, but but all five of them have to do with your branding And lead capture local lead capture because although you could probably close a deal anywhere I'm assuming that that that your ideal client is right there in Either keystone or right there in denver or somewhere in your local area. Am I can't can we kind of been on that? Yeah, and so the the thing about social media Is that as we start to take this friend list up? Whether it's linked in whether it's instagram whether it's pinterest twitter It doesn't matter whether it's youtube and you're building a youtube, you know channel whatever it doesn't matter facebook As you take this friend list up on any of these platforms as you take the 687 to 1600 As you take the 1600 to 4200 and the only reason why you would do that is because you're building a business Like you're you're you're logically thinking that you need as much exposure as possible, which is obviously correct But that's the only reason why you would take that number up is because we're building a business If you were not building a business you'd be fine with the 200 friends, you you know Right, right, but because we're building a business we got to scale that number up But here's the here's the reality. Here's what i'm getting at Is as you scale that number up the majority of these people aren't going to know you Like just like i don't know you right you don't know me. I don't know you and now we're friends on facebook Right how does that number goes to 1600 the majority of those people will be the same They don't know kenzie at all. So here's the deal when it comes to social media our brand Our our business that that comes first. That's why we're here obviously to connect with good people Obviously to stay in touch with our family Yes, but the majority of this whole entire purpose is because kenzie's building a business and i need i need buyers and sellers And so here's here's what's going on and here's what i call step one and and again I have 5 000 friends 99.99% miss these basic steps and i just truly believe they're super important to your brand and to Lead capture, but here's here's as basic as it gets here's step one As i have all these 5 000 friends and i've had thousands of friends since 2016 I'll unfriend a few i'll friend more and i'll always keep it at 5 000. It's always 5 000 agents as I see And come to everyone's personal page As I see and go to their business page This is step one I come to kenzie's page and this is what I see in the intro And again, this is for people. I don't know you because the reality is again The majority of those people the majority of our friend list whether we're meeting them online like you and I We're meeting virtually. We don't know each other Or whether you met me at the local grocery store down the street But I never met you before Right, how many times does that happen like you and your boyfriend will go out to grab some food You'll run into people that you've never seen before you never even met before Uh, you'll go to the grocery store. You'll meet people that you never met before and because you're a real estate agent It's in your DNA now or well. I hope it's in your DNA now To network wherever the heck you're at to have a business card on you wherever you're at to let people know What you do wherever you're at right right now now, let's say that happened Let's say let's say my wife and I we were we were down at a restaurant right there in town And we were having lunch and we were sitting next to you and your boyfriend You guys were having lunch and we were just kind of shooting the shit and we were just you know You were doing your thing we were doing our thing but for some reason we just you know cross paths You're gonna bring up what you do you'll eventually you won't like you're not gonna pitch me right there Right you break the ice and we you know, hey kind of talk, you know, maybe have a beer or whatever And and we're talking about what we do you're gonna bring up what you do Now again, I'm I never met you What's gonna happen is you're gonna most likely connect with me on facebook You're gonna say hey david and by the way, I do real estate. Here's my business card and if you're on facebook Let's become friends Mm-hmm. That's what's gonna happen again. You're meeting someone virtually like you and I are today Or you're meeting someone locally either way We don't know each other Here's the first step So as we connect on facebook because it's gonna be here before we ever go to your business page That's why this page is more important than the business page The business page is only important if you're running facebook ads If you're not running facebook ads, you don't even need a business page all the magic happened here first So as I get here, I can Right away see pictures and I could be like oh cool chick Family woman, you know friendly. I can I can look at images alone And and automatically assume that you're a cool person But because you're building a business There's information here right here that you're not showing And this is super okay. This is super crucial. That's why I call it step one So here's the reality. Here's what's going on. I come across kensies page I meet her for the first time. I come across we're friends And in the intro, this is what she's showing me I come across candy's page I don't know candy no more than I know kensie But I come across candy's page and this is what she's showing me Right away. She's showing me a link to her business page And then as I scroll down, she's showing me her instagram her twitter her pinterest her linkedin her website address Again, I don't know candy no more than I know kensie for all I know kensie 15 years in the business top producer Candy just got licensed haven't even closed her first deal I don't know. I don't know either one But candy is just showing me a little bit more Which gives her much more credibility and much more social proof. I'm going to come here and think that she's a veteran All because she has everything listed she's showing me everything and she's exposed in her business But if you look closely, yeah, everything is listed And if you look a little closer, which you don't even have to look that close everything is matching Okay, so she's on social media and she has all of her handles under one single name, which is very easy to the eye It allows her to give off one name and one name only to her audience So wherever you type in hedge properties on social media, you're going to find her But at the same time all you got to do is click on the link And automatically it takes you to her instagram page You click on the link and automatically it takes you to her linkedin Right, so this is what I call basic step one like this is basic step one Just like offline your branding is everything your your headshot on that business card Your headshot on a decal if you have it on the side door of your car Whatever your your picture your headshot on your for sale sign Offline branding is everything your face better be on everything But then on social media these links better be listed and it take it up a step further match them all Okay, yeah basic right basic, but does that stand out or not? Yeah, definitely does right big time like major difference, right? So here's what's here. Here's here's here's another thing It's what I see right away So that's why this is so important because it's the first impression And sometimes you only have one second our attention span on social media. It's so freaking short. It's not even funny So you better grab my attention fast, right? You better grab my attention fast because I may not even come to your page I may not even come back to your page Right, so so that's what shows in the intro right away the moment I land here But if I click about because I want to know about kenzie I see february 13th And that's all I see If I come to candy's page and I click about I see twitter pinterest linkedin instagram her website And all again all of them are clickable links Okay That's step one That's what I call step one and once you get everything listed on your personal page Then you're going to come over here to the business page in the about section of her business page If you just scroll down click on about and then just scroll down just a bit. You'll see everything listed here Let me refresh this. Oh, here we go So if I if I if I click about and just scroll down just a bit This is where you want everything listed as well. So the same social media links Would all be right here So hedge properties hedge properties hedge properties hedge properties everything's one name super simple and super basic And i'm telling you everyone misses it That social media branding and so what's your let me pull up your business page. What's your business page? um Okay, see if you don't know it no one knows it right I get that all the time people are like damn, what is it? It's got my name in it See right and see so that's my point We have to have it listed the moment they come to the page. It better be right there at the top Right because if we don't remember shit no one's gonna remember and no one's gonna be there until you click invite No one's gonna know you have it until you click invite. I didn't know you had a business page until you clicked invite You know what I mean? So let me see if I can if I can pull it up this way Right here right. Yeah, okay. Cool. So here here's here's the page right here In the about section. This is where your social links go as well So right here right where it says about or actually right here where it says more info you have the the remax link But again again, what candy did is she simply customized her link to match all of her platforms So she got the dot com to match all the platforms and when you click on it Then it can go to your remax site Mm-hmm, but don't list this remax link. No one cares about that link. I want to brand kenzie Is it is it karte? Carti carti. I want to brand kenzie carti Roulter com or whatever the heck you're branding, you know, I mean, right like list that dot com and when people click on That dot com then it goes to your remax site Okay, so that should be there, but then also more info. I should see instagram linkedin pinterest twitter And and that's it. It's really just those top five and here's the deal These are the top five facebook instagram twitter pinterest and linkedin YouTube is is is a monster as well But youtube is only if you're if you're putting up video every day if you're not doing video then youtube's not going to be your platform But as long as we have up these five now, here's the deal though It's not about kenzie all of a sudden being this social media butterfly and posting on every damn platform every two minutes It's not about that at all All it's about is having them active having them listed And making sure that all of them are matching It just makes your brand stand out because the reality is is that just because you and I connected on facebook How do you know that I don't spend 77 hours a day on instagram? Right, right, you don't know that but what you do know now is that there's billions of people on these specific platforms That's what you do know now So if I land here, it's it's highly likely that one of these platforms will be my favorite I'll click on it and follow you there And because that's my favorite, I'm comfortable messaging over there So if I message you over there on instagram, for example, you better hope you get that message Especially if it's about buying or selling residential real estate Right, right. So it's not having all these up because you're going to be a social media professional It's all about having them up so people can follow you on their favorite platform Message you on their favorite platform not necessarily yours Right, which could be I can assume facebook just like it's mine facebook's my you know where i'm at all the most but I don't know kenzie's not on linkedin for all I know kenzie's probably on linkedin all damn day So I better have mine listed in case you want some message me there Right, right. So so that's what I call step one kenzie That's basic that's step one get all those links listed on the personal and the about section on the business page Here's how exactly do I do that? I have a I have a video. I have a youtube channel that i'm building So I have a ton of videos, but I have a video on that I'll mess I'll email it to you once we're done. Okay, super basic It's like a 20 minute video But once you watch it because I walk you through everything once you watch it you'll be able to link your links links like in two minutes Okay, so yeah, I'll I'll send you that video for sure Here's step two. Okay now now again You're not the only one clicking invite, right? As you follow thousands of people that are all in the same profession Thousands of people all do the same thing So at this point kenzie like hear me loud and clear on this one I'm telling you I've been doing this since 2016, right? Uh-huh at this point. I've literally helped hundreds of agents like you can go to my business page and read a ton of reviews I have a ton of reviews on my business page alone all real estate agents, but at this point. I've helped hundreds of agents Since 2016 I've literally spoken to thousands of them like you can't help everyone, right? You're always going to speak to more people than you can possibly help, but I've spoken to thousands And at this point since 2016. I've looked at Tens of thousands of business pages when it comes to real estate agents in our country alone tens of thousands of them 99 of you guys have 200 to 300 likes So just like on the personal page The intro is the first impression what I see here or what I do not see here is what I see right away When I come to the business page, it's this light count that I see right away So I'm telling you 99 percent of you guys are at that low light count So that means that the market the consumer market People out there homeowners people looking to just buy and sell people that have no idea about real estate But they live in a home or they want to buy a home your potential clients I'm telling you right now that every single one of them if they've ever looked at a real estate agents business page That's what they're used to seeing a couple hundred That's the first impression from a consumer's perspective from any perspective. That's the first impression the couple hundred I come across kenzie's page. I see 268 I come across candy's page. Here's her business page over here I come across candy's page and I see 3500 I don't know candy. I don't know kenzie Right away she has my attention right away. I'm thinking candy is the queen of real estate For all I know she just got started for all I know She hasn't been closed her first escrow I don't know that Right, like I'm thinking she's 25 years in the business 3500 people falling or this chick must be crushing it Right, that's what I'm just thinking just just naturally That right there is step two So when people come to this page, you don't necessarily need 3500 because what I'm telling you is all you guys have a couple hundred So you don't necessarily need to take it that high But you do need to take it up a little higher and put a comma that 268 should be 1200 right Bottom line and that's a facebook ad So you you're not going to be able to click your way invite that high at all You're not even you won't even hit 400 by spending the next few months clicking invite You have to run a facebook ad a facebook ad would take that 268 to 1200 literally in the next few days That's what has to happen next that's that's that's step two. That's what I call the first your first facebook ad is step two Taking that light count up a little higher just so when people land here, they're like dang Kenzie must be she must be a veteran. She must been doing this for a while. Let me follow her. Let me see what she's doing Right, so that's that's super super important. Now. Here's step three. Okay. Here's step three four and five and that's all I got for you Here's step three These videos right here 100 here's all you need to be here's all you need to be doing and I cannot stress this enough This stuff really gives me a headache because I just I'm so freaking confident about what this what what this is all about Here's the deal Every agent is putting videos up everywhere whether it's linked in whether it's they're on their instagram story Whatever But as I get as I keep telling you 99% of these people that follow us don't even live in the area Now although you can help anyone relocate. I get it. You can help anyone relocate But our ideal client is somewhere in our backyard But when we post on social media the majority of people that see it don't even live in our backyard So that's why when we post something it gets very few views Or any or very few engagement at all because the most of the people that are seeing it are just not in the area So here's all you need to be doing Rather than thinking you have to post all the time on all these platforms Let's look at this one real quick. This was a listing right? Okay, here's all you need to be doing Here's the only strategy kenzie. Here's the only strategy for social media and for marketing Here's how you can absolutely crush it. I want you thinking one video per week Okay, one video per week. This is step three one video per week And that video is going to be ran as a facebook ad Targeting that area Okay, one per week Okay, now you're not always going to have a listing every week You're not always going to have an open house every week So when you don't have a listing when you don't have an open house Every week you're going to run a facebook ad On giving away a buyer guide or a seller guide But the strategy step three is what what i'm really saying is the strategy is a weekly ad Is a weekly post one post per week, but rather than just posting it for 41 people who live across the country and don't care to see it Rather than think we have to post all the time for those bozos. It's posting once per week so we can run it as an ad So we could target that local area if we did that We would have had 4100 views And those 4100 views would have been targeted people that live in that area So this is an open house Step three step four Because it's an ad there would have been a call to action button down here. It would have said learn more I would have clicked on learn more because it's an ad and when I click on learn more Here's step four Step three is the weekly ad that week you had a listing that week you had an open house But if you didn't it would have been an ad on a seller guide giving away a seller guide or giving away a buyer guide That would have been the weekly ad if you didn't have an open house video or a listing video But since you do have an open house video, this is what we would what you would run as the weekly ad That's step three as people click on it. They come to this one page, which is what I call landing page This is step four So they come here. This is a person that lives in that area who's clicking on the video Coming to this one page open house saturday and sunday one to four Address click button below to rsvp a few bullet points. They click the button and you just captured a lead This is what I call step four the landing page Once that person enters their name in email Your email auto responder, which is what I call step five that email auto responder automatically emails them While you're sleeping Emails them. Hey, Dave. Thank you so much. This is kenzie. Thank you for inquiring on our open house coming up this weekend Let me tell you a little bit about it about it and what to expect That's an automated email that would have went out and by the way, Dave If you'd like to schedule a private showing now I know so many people are wanting to look at this property Click the link below. It'll take you straight to my calendar where you can schedule a time. Can't wait to talk to you Tomorrow another email goes out. This is step five Another email goes out tomorrow. Hey, Dave. Just wanted to follow up. This is kenzie. Hey, we're super fired up This open house is going to be off the hook. So many people have rsvp'd Let me tell you a little a little bit more about the property before you come this weekend And by the way, Dave, if you like to schedule a showing now Click the button below. It'll take you straight to my calendar where you can schedule your best time Can't wait to talk to you So whether it's a listing this is for an open house But if that if that was a listing if if we weren't promoting an open house this weekend And it was just a video on a listing They click on learn more They come to this one page Get instant access to the price and photos of this property Homes in this market move extremely fast schedule your private showing before the bidding war begins A few bullet points. They come down here view all 17 photos now They opt in and it's the same exact thing step three was that weekly listing ad step four was the landing page Step five is now that email otter responder. So this is a person that's now now opt in This is someone that lives down the street. Kenzie This is not some random person from Nebraska commenting on your video. Hey nice house. No, dude This is someone that lives down the street That's actually seen your facebook ad saying raising their hand saying hey, I want more info So so right when they enter their name and email Step five that email goes out right away while you and your boyfriend are down out having dinner That email goes out right away. Hey, Dave. Just wanted to follow up. This is kenzie. Hey, thank you so much for inquiring on 777 plaza boulevard. Let me tell you a little bit more about this property. In fact, I included a ton of images I hope you enjoy them and hey by the way, if you'd like to schedule a private showing right away Click the button below. Take you straight to my calendar where you can schedule your best time. Can't wait to talk to you, Dave Tomorrow another email goes out. Hey, Dave. This kenzie just wanted to follow up Hey, man, yesterday we had a private showing and let me tell you so many people showed up This property is not going to last. Hey, if you want to schedule your showing now Click the button below it'll take you straight to my calendar where you schedule a call Can't wait to talk to you And so no matter what happens whether it's a listing whether it's an open house whether we're giving away a seller guide Here's a simple page for a seller guide. So so if we don't have an open house or if we don't have a listing We're running a weekly ad directly to our local area Giving away a seller guide targeting people who are interested in selling And all we're doing is giving them something of value for free 10 simple tips to raise the value of your home before selling So whether it's a listing whether it's an open house, whether it's a seller guide They come here. They opt in and right away. They receive an email. Hey, Dave. This is kenzie Thank you so much for downloading your free 2020 seller guide 10 tips to raise the value of your home before selling Thank you so much. Let me tell you a little bit about what's in this free pdf and what you can expect Hey, and by the way, if you like to really jump on a calling and really find out exactly how I help my clients Sell in 2020 click the link below or take you straight to my calendar where you can schedule your best time Can't wait to talk to you Dave And every day after that another email goes out. Hey, and let's say for tomorrow for example tomorrow another email goes out Hey, Dave. This is kenzie. Just wanted to follow up. Hey yesterday. You downloaded my free seller guide 10 tips to raise the value of your home before selling. Hey, do you remember on page 3 when I was talking about the importance of curb uphill? Here's what I meant Hey, and by the way, Dave If you'd like to talk or schedule any kind of call I'd love to give you all my secret strategies and tips on what I tell clients before they list their home Click the link below taking straight to my calendar where you can schedule your best time. Can't wait to talk to you So so this right here like if you really think about it and I'll say this in closing because that's really all I have for you It comes down to automating the entire thing From the moment we put up that weekly video. So forget about social media forget about posting all over the place It's one video per week on facebook And it's ran as a facebook ad targeting my backyard. That's it But as that video goes out, it's running 24 7 So again, rather than 41 views it'd be at 4400 views because it runs 24 7 and thousands of people are seeing it that live next door to you So from the moment we put up that video and you're running it as a facebook ad, it's running automated To the moment they're coming over here, whether it's a listing whether it's a open house Whatever to the moment they're coming over here while you and your husband or boyfriend are out playing with the dogs This is all automated to the moment they're coming over here and entering their name and email And those emails are going out on your behalf. All of it is automated To the moment they're clicking on the link in your email to schedule a call with you because they're interested in buying They're interested in selling or they're interested in this open house or they're interested interested in this listing coming up Whatever it's all automated So you're either going to spin spin your wheels and continue to try to physically market yourself Or you're going to put a little bit of money out and start running ads that you can leverage That's leveraging when you can run an ad and have that thing automated. That's leveraging. That's leverage right so That was a ton That was the five steps, but here's what I can say in closing. Here's where you want to start right now I know you're probably not going to start with all five steps right away. No no one really does But let me kind of give you some homework. This is where you want to start You want to start with listing all your links first? That's step one So I have a simple video I can send you that step one And then step two you want to run that like ad this page needs to be at 1200 likes fast That's step two And then step three I always tell people okay Maybe go close your next escrow or go I mean, this is so powerful kenzie and this is so so important. I'm telling you man I've spoken to thousands of you guys. I see thousands of agents what they do. I'm telling you This is all this is not theory. This is not even you know, just my opinion on marketing This is what you have to be doing. You have to be running facebook ads in 2020 no matter what like no matter what So I always tell people like look Go close your next escrow and then start step three and start running weekly ads or I literally tell this to people kenzie. I say or Go get a part-time job Like if you have to have a part-time job if you have to have have some type of part-time hustle If you have to have a garage sale on you know every week and if you have to sell stuff online Just to free up a few hundred per month for marketing. You're gonna have to do it You're gonna have to Or you're gonna just hold your breath and and continue to do what you're doing and and maybe you'll close a couple deals per year Or for someone that's looking to close a couple deals per month We have to get the attention of our local audience and the only way to do it today at the at the most cost effective Price point is a facebook ad Like i'm telling you your your videos over here that open house one I'm telling you if you ran that for a week In your targeting that local area. Here's the reality on the numbers If you ran this as a facebook ad because i'm telling you weekly I'm telling you okay if we have a listing this week let's run that for the week If we have an open house coming up next weekend, we'll run that one for a week But if we don't have either one then every week we're running a seller guide or a buyer guide and we're giving that a way to capture leads But either either either either one Let's say this this listing right here this open house This number would have been at 4100 views in a seven day period And all of those views would have been people that lived in that area And that would have cost you Literally kenzie. I'm telling you the factual numbers here That would have cost less Than what you and your boyfriend would spend on dinner tonight less If I take my wife out to dinner and i'm not talking of fancy fancy dinner I'm talking about a normal dinner at some burger joint For sure my wife and I for sure we're spending at least we're spending at least with the tip couple beers We're spending at least 50 bucks Right, right and that's just an average dinner Like if we go have a steak like i'm i'm spending at least at least 75 bucks Right right like on a nice steak dinner like let's just keep it real That would have cost if I would have ran that facebook ad Let's just say 10 bucks a day that would have been 70 bucks for the week That would have been 70 bucks for for the week and I would have had thousands of people See this listing and I would have had a ton of um come over here and give up their name and email right so What I want you thinking is 70 a week 70 a week. What is that 28 or 280 a month not even not even yeah Yeah, if you think yeah, let's say let's call it 300 a month So if you're running an ad at 10 bucks a day And you were doing one every day because I'm telling you every week. So it's one ad every week It's not a new ad every day. It's one ad every week And you're running it daily. So you're running one ad for seven days This one right here would have been seven days another ad next week for seven days. That's what I'm saying All you need to be doing is it's one video per week That's the post that's the ad That's it And so if you're spending let's just say 10 bucks a day you'd be at 300 a month And that's it man. Like that's not a lot to market our business I'm just telling you if you need a part-time job if you need to do something online You you're gonna have to because most don't have that few hundred right especially people like either just starting So I'm like dude you either got to Close some more deals or we got to get some type of side hustle to implement what what david's saying over here Because i'm telling you that's how you're going to take over your local area. It's not going to happen by online zilla leads It's not going to happen by by door knocking It's not going to happen with direct mail. You're not going to do it with direct mail either It has to be it has to be a video ad. It has to be an ad and I'm just saying it should be video Like it should be video And so that's kind of what I got for you. So have you ran an ad lately like at all like recently? Um, yeah, I've ran a couple of ads. I actually ran two yesterday Um, since I've closed um my first deal. I've Obviously wanted to put you know Some money into getting my name out there and stuff I would shut off those ads shut off those ads because again, I want you to do this like ad first Like do the like ad first and then and then turn back on these other ads But i'm telling you i'm willing to bet that these other ads are not taking people to a landing page Right. Okay. So i'm okay. Let me just I hate technology and um I don't know how to do most of this stuff like how exactly do I get To where they can click on it and it will take them to that landing page And is that something that you can do for me or? I I can yeah, I can all it is is like for example. This is the link right here Right every web page has a link. Okay, right That's the link to this web page right here when when we set up the facebook ad All we're doing is we're telling facebook when people like here Here's what it looks like so as people are scrolling through the news feed And they're just kind of seeing what their friends are up to and seeing what everyone's posting And then all of a sudden we come across a sponsored ad. Here's a sponsored ad right here Okay, anytime you see the word sponsored that is a facebook ad So there's a word sponsored. There's the text. There's the video. There is the learn more button Okay, so as we set up the facebook ad Facebook just wants to know okay when people click on learn more Which link do you want us to take them to? So all it comes down to is to answer your question It's when it's it's it's it's the moment you're setting up the facebook ad is when you tell them about this link So when they click on learn more they come to this single page right here But I mean all that I I do that stuff in my sleep like I can help you with all that I just don't want to jump into all of it right this second Of course, I would say we take baby steps first and let's let's get the links listed Let's run this like ad like I can easily run that ad like I Like all I would charge you is a good review like you pay for it. You pay for the ad I'll run it for you. This is the like ad and I'm well, and I'm and I've spoke with my uh my boyfriend about this and and Um, we talked about buying leads and we've you know, well looked at a lot of reviews and um, I don't want to buy leads. Um, Come to the conclusion of that and I I uh, I'd rather put it into advertising. Yes and um, but again, I would I Get so impatient and it Bugs me to death. I just would rather pay somebody to do this shit for me because it just pisses me off Did I get it? And so I'm willing to do whatever it takes to get to where I need to be. I just Personally don't want to do it myself. Um, here's what you let me ask you this. How comfortable are you with video? Are you doing video at all? I'm trying. I'm trying to get more into video Perfect. Um, I I did start a youtube channel I have one video on there, but I just haven't Put everything going on. Um, we've moved twice in corona. We've just you know, everything's Been craziness. Um, so I haven't really gotten the chance to do it and I One of my biggest things I just I'm like, what do I say? What do I do? See here? Here's here's I'm I'm telling you man I I cannot again. I'm just super fired up about this stuff because I just know everyone everyone Thinks it's more than it needs to be everyone Everyone is is is trying to make it more complicated than it needs to be. I'm telling you right now I'm trying to I'm really dumbing it down for you. It doesn't. Oh, it doesn't seem that complicated To me and I know I think I 100% agree with you. I think that and I just don't know how to do that Yeah, so here's so here's what I'm saying. Here's what I'm saying I'm really dumbing it down for you like not for you, but just in general like I really Down for you guys because here's all I'm trying to get you to see Here's all I want you to be doing all I want you to be doing is one single video per week That is it that is your only job like that's your only job. It's not to know the facebook ad site right now It's not to know. Okay. What do I you know? How do I do the damn ad? None of that if you can do one video per week I can help you with everything else It's just and that's your only responsibility Your only job is to put up one video week and and what you talk about is is simple You're you're going to focus again if if we have a listing that that week Okay, great. We'll run the ad on the listing or the open house or whatever But chances are we're not going to always have a listing or an open house So that's what I'm saying a buyer guide or a seller guide is what you want to focus on so you want to focus on one So what I would say is I would say okay, kenzie if our if our if our goal is to find more listings Then what we're going to do is we're going to do a weekly video Two to three minute video Talking about the process of selling. Okay, so we're going to start educating people on what it takes to sell Maybe curb a pill maybe renovating the kitchen. Maybe renovating the bathroom. Maybe new flooring. Maybe the importance of a new roof All this stuff that you already know like you know this stuff like the back of your hand you do If I sat down with you and had coffee if I reached out to you kenzie This is a real story like a real real real example here If I reached out to and I said kenzie You're my girl My wife and I we're we're we're thinking about moving. We want to sell But I have a couple other agents that that are you know, obviously want my business But you're my right-hand man I'm going to read I want to sit down with you. Can we have coffee this weekend? And let's sit down and I simply want you to go over with me What you're going to be able to do to sell my home Mm-hmm This is a real conversation If you and I had coffee and sat down You would come with your a game. You would come with all of this shit That that you can do and it's all real like you tell me you could do this You tell me you'd be able to do that you tell me about your broker You'd probably tell me about your marketing department You'd probably tell me about all this stuff that you're going to be able to do to help to really ensure that I saw that house Because you have the knowledge Like we're not going to sit down and you're not going to know what to say Like we're going to sit down for coffee and you're going to know exactly what to say like in a real appointment Wouldn't you? Right, right. You you know what the hell to tell me Right, if I wanted to sell my house, you know exactly the process So all I'm trying to tell you is that that knowledge that you have Needs to be broken up in too many videos And we need to do one per week Because that's education based once we start putting out videos that are educational based content People start to listen But if I put out a video, hey, I'm Kenzie and I am the local role stage and I'd love to list your house call me today It's like dude, who the hell are you and you didn't give me no value whatsoever Right. Well, and I always say that I always think that you know people want something from people always want something They want something from you Okay, what do I need to do So what what you're giving them is is value in that two minute video But at the end of the video, there's a call to action. So this is the weekly facebook ad campaign This is how it's going to happen You're going to educate that person on a handful of things in the Let's let's let's focus on sellers In a two minute video, you're going to be you're going to easily be able to tell me What how important it is to maybe renovate my kitchen and why I'd want to maybe think about Updating or renovating my kitchen because it's going to do this to my listing price and allow me to maybe sell it At a higher at a higher value or maybe you talk about solar And how how how good it could be to have solar To maybe increase the value of the home when I go to sell it There's so many things that you could educate me on these are the little videos that you'll start doing and at the end of the video Here's the call to action Here's how you're going to start capturing leads because it's an ad And because there's going to be a learn more button At the end of your video, you would say hey guys and by the way Click learn more It'll take you straight to my web page where you can download your free 2020 seller guide In this free pdf I give you all my tips and tricks on what to do to the product what to do to your property Before you decide to list it click learn more i'll see you on the next page So at the end of every video becomes that call to action to get people to download your free seller guide These are people that live down the street who are interested in selling But it's not you that's going to be calling them every five minutes. Hey john You want to you want to talk? No, we're not phone calling them because first of all, we're not even asking for their phone number up front right What what what we're doing is we're automating the follow-up process We're automating the nurturing of the leads with an email. So as I get their email It's that email auto responder. That's going to nurture that list and get people to schedule appointments with me So in a perfect world, I want Amy I saw Amy's name I want kenzie to be waking up every day with scheduled appointments in a perfect world right So all this stuff from the facebook ad going out to the person landing on the page To the people receiving our emails to the people clicking on the link in the email to go to our calendar to schedule an appointment I want Kenzie to wake up to appointments every day. That's the that's the overall objective of all of this Because it's cool to have a have four thousand people to watch the damn video But if nobody's coming to my page and if nobody's scheduling an appointment, what good does that do? Right, right. So I need people and and so that's what I'm saying. It's a weekly ad I speak to agents and they're like, yeah, david I boosted a post for 15 bucks back in january Yeah, I ran a facebook ad and I spent five dollars and I did it for for four days But I shut it off. I'm like, dude, you didn't even give yourself a freaking chance Right, you got to run it every week. Like it's your religion And after we do that three four videos down like that whole town's gonna know who you are I'm so on board. I'm ready. I'm ready. So so let's do this. Let go to go to your business page really quick Can you get to are you on a computer or are you on your cell phone? I'm on my computer. Okay, go to your business page Really quick. All I'm going to do is just request access To the page so I can run the like ad. Let's start with the like ad first Let's get the links listed. Let's get the Do you need to share my screen then? No, no, no, no, all you had to do is go to your business But you can hit escape so you can get out of the zoom window And then just go to um go to your business page And then and then all you're gonna do is you're gonna let me know when you're on your business page Okay, well Okay, there we go. Wasn't letting me go do anything All I'm gonna do is I'm gonna request access To your page so I can run this like ad Let's start with step one. Let's get all those links listed Let's start with step two. Let's run this like ad and then in the meantime, I'm gonna give you some basic homework The first video. Here's your homework The first video that I want you to put out And you don't gotta do it right now, but this is just I just want to plant the seed Here's the first video because you have these other videos here needs to be your absolute very next video And I'm telling you kenzie. I'm telling you man. I'm telling I'm telling you the fact that you're willing to do it I'm telling you hear me loud and clear on this one The fact that you're willing to try a damn video Puts you ahead of 99 percent of every agent 99 percent of every agent that I've ever spoken to is camera shy Most aren't even willing to try Right, so the fact that you're willing to try and put yourself out there. I'm telling you that is all once the person tells you I'll put it that way. I know I need to do these things to make the career that I want And and once I hear that once I hear that I get the chills because once I hear that I know you're gonna win Once I hear that I've done some research. I'm reading a book right now from um, ryan was the same he and manhattan uh, and I mean We'll say the same things. They're all saying the same things whether it's you know, how they Interpreted it's just what's going to work best for you and but as far as facebook goes. I mean, it's it's the same Same thing people are doing the same thing to get the same responses And here's what everyone's doing as well though Here's what a lot of a lot of social media people Also pitch is the fact that yes video video video But what most are trying to do is put the video everywhere And and and take over social media and build this huge social media presence But as i'm telling you 99 of the people that will eventually follow you don't live in the area So rather than wasting my energy and putting out 50 million videos on 50 million platforms every five minutes Rather than doing that i'm telling i'm just twisting this i'm just tweaking the strategy just a little bit And i'm saying no kenzie. I don't want you doing any of that stuff I want you to put all that energy into one weekly video And I want to run that one Weekly video as a facebook ad to target your local area Those are the only people that need to see kenzie are the people that live in her backyard the hell with everybody else So would you are you targeting so you're just targeting like semit county itself not necessarily colorado We're gonna target whoever the hell you want to target like but let me let me put let me let me start here though The like ad that's gonna go everywhere that first ad has to go to everyone on facebook that fits the interest of home ownership That's how we're gonna get to 1200 in the next few days We have to target everyone on facebook with the like ad After that we go to step three and that's when we start doing weekly ads Which we'll talk about I have an email coming out. We'll schedule another call for that But i'm going to give you homework on what the first video needs to be But what i'm saying is that once we go to step three and we start running weekly ads We are targeting whatever area you want Okay, so so wherever you're farming. I mean we could target the whole city We could target the whole state we could target just your a few zip codes whatever like we could target Just your backyard like whoever the hell but that that's for step three because once we go to step three That's when we're capturing leads the like ad is simply to increase the light count that's not lead capture at all So I don't even care where those people come from It's not that that's not where we're gonna get leads We just want a big number. So when we do start running local ads We have that big number By the time we get to step three and we start running these weekly video ads And we target just that area where you're living. I want those people to see your page at 1500 Right, that's why the like ad happens first And I I did run. I don't know if I run the right one But I ran I've my likes have gone up Because I started an ad yesterday. I thought I did a like ad turn it off I'm telling you you didn't run it the right way at all. I know for a fact turn it off Turn it off because the way I'm gonna run it is we're gonna be going up by literally a few a few hundred every day Okay, I know you didn't go up a few hundred you probably didn't even go up 50 in a day You didn't you probably didn't even go up 20 in a day What's that like a hundred maybe yeah shut it off like so you're paying way Okay, so just Just like pause them or shut them. Yeah. Yeah. Yeah pause them or shut them all off Shut them all off because we're gonna go a completely different route This like ad will be a one-time ad. It's not an ad. We run every month at all It's a one-time ad. We're gonna just boost the number really fast And it's on time All right, but the but the weekly ad that's when that's when we'll get back on the phone in a week or so Or whenever you're ready just schedule a call with me, but That's when we'll go into weekly ads and that's when we target just the local area and that's a weekly ad That's a monthly ad. I want you thinking one per week for a month Okay, okay, so so I'll help you with that part too But at the same time, let's prep it. Let's let's get this ball rolling first So go to your business page and click on click on settings in the top right. Do you see settings? Okay, click on settings and then click on page rolls to the left Say that again page. What page rolls? Yeah, click on that and then if you scroll towards the middle of the page, you'll see um inspired digital It'll say respond to request Okay, okay. Yeah, click on that and then just follow it through and then they'll ask you for your password and And that's it and all that's doing is giving me access to run to run this ad Okay And then all i'm gonna ask for you kensy right now is for a review. So you better give me a good review Of course your rock star. Thank you And then just tell me just tell me whatever the budget is just let me know when you're in or when I have access I think you should yeah, you have access there. Okay, so let me Add myself really quick Okay, perfect. So we're good. So this is the only ad that I run from my end only because I have everything already set Like I'll click one button and that ad goes goes live and I'll send you a picture of the ad Right before we go live. I'll send you I'll email you a snapshot of it Okay, so you can see it and all I do is I use facebook's images So I'll type in I'll type in luxury homes in colorado and facebook will pull beautiful images of You know beautiful houses in that area and I'll just use one of those as the ad Okay, okay, so so you'll see that ad and then that number that 270 will be yet I mean, it just depends on what our budget. What's our budget our budget? I mean We can go five bucks a day. What do I need? I mean, it just depends on how high you want to take it like I don't think you need to go that that high I mean, I I do want it to be um A lot when people go to my page obviously like yeah, wow, she has a large number of flakes You want more than candy? I mean candy candy did she got to 3,500 by and she and I'm telling you everyone has a couple hundred She started literally 200 And we shot her to 3,500 and she put she went at $10 a day Oh Yeah, that's I mean $10 a day. Yeah, that's fine. Um um because I I just these two ads that I Was running I spent 150 on um on those Okay, but I mean I paused I paused them only 18 and 40 dollars was spent so okay. Yeah pause those pause those Let's do let's do $10 a day. Well, it's totally up to you. I mean $10 a day for 30 days would be a $300 budget That would take this number to 3,500 Okay, and that's it. You um, let's do A little bit more. Let's do 400. Okay, perfect. Yeah, that would that would take this number to 4,200 Well, well for sure at that budget we'll break 4,000. So we'd be at right. Okay, so that's great. Let's just do 4,000 That's our goal Okay, sounds good. And then check my emails Check my emails over the next well for sure what I'm going to do today is I'm going to email you step one So I'll email you that video Um, you'll get that later on today is is is the actual video on how to do step one all the links So once you watch that you'll be able to link everything up in a heartbeat Okay, and I'll also email you. So I have a question about that Don't have twitter don't have linkedin. Um, just get those Just set them up. You can easily set up because I really hate twitter. I hate it so much. Um Just have it. Kenzie. I'm telling you like I'm telling you like if you like I'm over here pitching social media, right? Right, you would think that I'm a social media guy like to tell you truth Like you would think that I know all about it and everything I know it from a marketing perspective But as far as the actual damn platform, I'm gonna tell you right now. I'll keep it real I don't know one damn thing about pinterest. I don't know one damn thing about linkedin. I don't know one damn thing about twitter Okay, I just know I just know that the audience is there And so I have it active. I have it listed and so my brand looks better. I have everything matching Okay, right. Don't think you need to know about these damn platforms. You don't and okay, but in this one other question again I don't really know much about technology and all this stuff. Um I need to do I need to buy a domain name as well to like you said match Yes, I and I and I walk you through that in the actual video. I show you how to get it for a buck Oh, so so what I want you to do is yes once you get that domain Register it for a dollar and then and then and then message me and I'll and I'll forward it So I'll link it for you where when they click on it. It goes to your rematch site. I'll be awesome Yes, I'll do that for you. I'll do that for you. Just set everything up Again, I walk you through all that in a 20 minute video on my youtube channel, which I'll I'll send to you Okay, so I'll email you that and then um And then the first email is going to be titled step one So so once you once you get that email, which I'll send to you once we're done, it'll be titled step one Okay, click on that it'll take it to my page where you put in your name and email And then that's going to trigger email number two, which will be the video Okay, so that video is going to walk you through step one Okay, and then I'll and then the third email I'm going to send you is a snapshot Of of the actual ad right before we go live. So just give me whatever card I can use either visa or master or amix or whatever Um, do you Is it on my facebook the one you want to use or no, that's not the one I'm going to use The only ad that I run that I run on my end is the like ad so I don't see anything on your side Okay, gotcha, and then I'll email you a confirmation like a receipt of the ad as well Okay, um, do here. Let me grab my card number real quick. Yeah, no no receipt So you'll get four emails for me today. Okay. All right one second All right. This is it's a visa um, and then and it'll have a You said you run it on your side. I'm sad to say that again. I'm the like ad. Yes. I ran. I run the like ad on my end Um, that's the only one because it's a one-time ad But as we go into step three and we start running weekly ads I'm gonna either teach you how to run them from your end or I can help you run them for your from your end Okay, I'm just I just want to clarify them. Are you getting the four? I'm just that's what I'm trying to figure out Yeah, I'm gonna email your receipt for the 400 and then and then I'm gonna run the like ad on my end. Okay. Gotcha. Gotcha Yeah, so you'll have full confirmation for everything. Okay. All right. Yeah, that's fine. Uh, the card number is four seven