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The Secret to Investing? Outwit Your Brain - Jonah Lehrer

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Uploaded on Jan 12, 2010

Complete video at: http://fora.tv/2010/01/05/Jonah_Lehre...

Author Jonah Lehrer explains how an emotional tendency towards loss aversion can negatively influence a person's decisions. Drawing from an analysis of stock portfolios, Lehrer warns that "unless you know about loss aversion...you're going to make the same mistakes that people have been making forever."

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Over the last 20 years, neuroscience research has fundamentally changed our understanding of decision making.

Lehrer, a critically acclaimed science writer and the popular blogger behind "The Frontal Cortex," explains what the latest in cutting-edge research can tell us about how our minds work. How do we make decisions? And how can we make decisions...better? - Commonwealth Club

Jonah Lehrer is an Editor at Large for Seed Magazine and the author of How We Decide and Proust Was a Neuroscientist. He graduated from Columbia University and studied at Oxford University as a Rhodes Scholar.

He's written for The New Yorker, Nature, Wired, The Washington Post and The Boston Globe. He is also a Contributing Editor at Scientific American Mind.

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