 dropping the song a week became extremely popular after Russ got known for blowing up using that exact strategy but a lot of artists say yo isn't working for me Russ himself spoke on why using his strategy is not working for a lot of you artists and it's two reasons but i'd argue to the third one as well check out this clip from Russ speaking first and then we'll add that third tip that i know you're missing i've been thinking about some right a lot of up and coming artists they hit me and they say hey i've tried the song a week thing and it's not working i'm not getting results so i wanted to touch on that first of all this obviously just should go without saying but the music has to be good right second of all it has to be versatile the reason why my song a week approach worked for me is because one week it would be losing control and then one week it would be doing myself right if it was just losing control type of songs every week it would get boring it'd be mundane it'd get monotonous you know now he says you need to have quality and variety which i feel i assumed that was assumed you assumed that was assumed i was going to get on that third thing that he's really not touching on and i think he downplays i don't think purposely but first let's lean into those things one yeah it doesn't matter how much you're dropping if it's not quality what's going to happen nothing yeah a lot of trash is just a lot of trash a lot of trash is a lot of trash right two what do you say you need variety yeah switch it up i don't know about that one i argue that one because i've seen people drop the song in a week a week and not as versatile as russ in terms of the types of songs they're dropping and they still find a decent amount of momentum where they can say like all right this works yeah i think i think that advice is genre specific maybe to applies more to like the melodic rappers maybe pop artists kind of out those outside rapper genres because i've seen trap artists get away with basically dropping the same song a hundred times but i guess you could argue from the other side that could just be a genre specific thing so i see where he's coming from i get it but i'm with you i don't know if i 100% agree but i do i do think i see where he's coming from with it like basically it boils down to just switch it up so people don't get bored right you know what i'm saying i guess it's kind of no different than you got a good piece of content a good video you just keep dropping the same video over and over like the first four or five times everybody's like oh this is cool the fifth six times like we've seen this before seven eight times like all right we sick of it now you know what i'm saying see i would i would look at the modern case study for this to be nick d yeah i agree now he's definitely had a period of time when he was doing a song about a week uh but when he popped with fine apple i'd argue his next two songs i don't know if they were oh i don't think they were a weekly drop afterwards but his next two songs had a similar sound yeah right after that but his catalog already had a good amount of variety in it yeah so you know you take that as you will to have some variety maybe in the tuck just for your catalog sake so people can consume more of you than the adag algorithm starts to trigger spotify says we like this uh this person in this profile but once you find a bag a lot of times it does help to stay somewhere in that pocket because new people are coming in and expecting to sound yeah i trade both sides on that first part of the advice but i think the part that rust doesn't acknowledge enough or maybe he doesn't even think about personally enough is the fact that soundcloud was in an era where our granite reach really mattered yeah i'm i'm so glad you said right thank you visibility visibility he was dropping a song a week on soundcloud when soundcloud was actually organic and you can really get real views without really doing anything else so just dropping a song a week means i'ma get heard just by dropping it of course if you got quality and variety you know that plays a factor right because you don't want to organically put trash out there but okay it's good shit bam people won't hear this one up i'm gonna drop another one it's just gonna get heard without me doing anything else over time that builds up next thing you know you're taking off people say i'ma drop a song a week where you know i'm saying like you drop a song a week on Spotify what does that mean it's not necessarily visible you drop a song a week on youtube the way the algorithm is set up not necessarily so visible it's uneasy to organically build off of that the only platform we got like that for real for real is tiktok still i'll argue maybe a little bit youtube that's it's not built to go wherever people want to see it go like now because you're gonna get away with it yes you can get away with it if you're doing covers it's easier like drop multiple covers and build up that same bag but just off of your pure music and it being quality it's a lot hard on youtube tiktok is is still the gold platform in this moment but that brings in new elements because russ could just drop music in that time yeah you gotta have videos to this shit yeah on on tiktok couple different platforms on a couple different platforms for sure but let's just say we focus on tiktok you gotta drop a video every time and then we know it's still visibility at the end of the day so how do you get the most visibility you gotta drop more than one video you might drop we always talk about like 30 videos for one single song yeah so are you gonna do 30 videos for every single song every single week i don't know maybe you have to make that number more like 14 so i'm doing two a day or maybe five just to at least say you did something but maybe that's out of your range once you start getting to 10 videos 14 videos a week but the whole idea is visibility no matter how it's done maybe you help you pay and you got money to bring uh pay for ads and put marketing out for every song visibility is the keto whether it's a organic discovery engine or pay shit don't matter if it don't get seen and it's a lot of play loot what's that stat 38 million songs got zero streams yeah something like that yeah yeah something crazy so right you could drop a whole bunch of those every week if nobody know what happened how can you build off of it yes the whole tree tree falling in the woods but even the quality tree even a nice oak falling with nobody around is still not gonna get hurt let's take a quick second to talk about the elephant in the room if you're an artist trying to grow we already know what your goal is a thousand true fans everybody talks about it but how do you actually make that happen how do you get those fans it's not just about getting views you gotta push people further down the funnel so let's talk about it number one do you have these people's data right do you have the ability to text and build highly engaging relationships with these people can you boost your Spotify plays to actually have engaged users not those surface level play listing plays well guess what feather fan is a platform that allows you to do all of those things in one so it's not overwhelming you don't have to switch and have all these different logins and switch all your link and bios you have even a link and bio tool that you can do so everything is done in one place so not only do you grow your fans you do it for less work how about that check out foreverfanmusic.com because we know it's not about views for the day it's about getting fans who will be there forever foreverfanmusic.com let's get back to this video well that's why I'm glad you brought up the organic reach of SoundCloud because I don't think that part gets talked about enough because one you got to think about what SoundCloud was as a platform SoundCloud was like TikTok for that time period saying a lot of organic reach um to the point where if you just worked it in sheer volume you probably would do okay the algorithm wasn't figured out I can't think of the artist's name but you could probably find it if you look up something around this but I remember this one guy literally blew up just because his song played next after a Kanye song you know what I'm saying and it was like that so you think about just SoundCloud as a pretty new platform back then trying to figure out where the algorithm would go and I will argue that Russ's drops and a lot of other artists who did that back then probably helped shape the algorithm for it today oh no we can't just keep giving like TikTok we can't just keep giving out all this organic for free you know what I'm saying so I think that part gets missed where like you're playing the game by 2016 rules with 2023 algorithms you know what I'm saying um and I also think you gotta think about at least in the point of his diversity argument I think about where the artist is a smaller artist that doesn't really have an audience established I think it could get away with being super super diverse because they're more than likely still trying to figure out a sound they don't really know what's attracted them to people anyway it might be you drop a rock a country a pop and an Afro beat song and you see like people really like the afro side of me and maybe that's what you you lean in from there right big artist yeah I agree it's like especially if you're latching on to a song that's currently popular and bring you people in because like you said you're like these people don't know you you have an established base so you got a catalog and the ones that care go through enough to get to learn you and maybe kind of fall in line but enjoy those people like 80% of those people are staying within that bag you know what I'm saying like that sound in that bag and if you drop you know what I'm saying fine apple today and then you drop gremlin the next day bro you you cutting off half of those people now we're talking see in fact I'm gonna skip the I'll go back to the organic and visibility reach conversation I want to talk on that right there you're talking about real diversity yeah so a lot of times people get caught up in this conversation diversity and variety but when you really look at the scope of it's like it's not that much variety in what you're doing yes you know it's not the same sound it's or exact same song every time but it's in the pocket of people who like that type of music a lot of elements from the other yeah it's similar you know I'm saying whereas you talk about going a gremlin to fine apple or we had one artist um that was uh taken off might even say his name but his song was like very sex driven and and like very poppy and then he people start going down his catalog it was one that was like real sad and like suicidal and another one was like very very it's love based but in a completely different direction and it wasn't matching up you could clearly see and don't and you even talk about songs that individually did pretty damn well themselves so like it was not like they were bad songs it was just like this new audience was kind of like yo bro you had me in this this energy you know what I mean and I hear the next song I'm sad now I was just like you know I was lit I was lit you know I'm saying so it is not all about people's ability to you know a lot of times like artists are like oh people can't consume multiple things and it's just not like when I'm in a pocket I'm in a pocket and it helps me consume more of your stuff if I come to you in one pocket and you have more to deliver in that particular space so so you had a variety conversation most of y'all honestly don't need to worry about as much as y'all y'all think y'all do because most people aren't that diverse in what they're putting out doesn't mean you don't got the billy to you know I'm saying oh don't start dropping the comments you know I'm saying and I got all this and the tuck and I got all I got it you got the skills but most of the stuff that you're putting out generally speaking the same fans usually will like both types of the music people aren't that dense yeah exactly and that's the other important part too right are there enough people invested in you that we even notice the diversity because if I'm coming from song four of your you know four week diversity drop plan I don't know what everything else sounds like yet to me this is you you know what I'm saying if I heard you on the Afrobeat song I know you as the Afrobeat artist until one day I care enough to go look at the rest of the catalog I'm like oh shit this dude made country music like you know what I'm saying this is crazy like where this is going from so I think that that's why I say I think the advice fits a certain caliber of artists you know even though he's aiming at a lot of like newer artists and I do think it's a different it's one of the things like yeah it's great advice but it is a completely different time period you know what I'm saying one quick question before we even leave diversity do you think there's now a specific type of artist that their actual pocket and niche is this new age diverse niche where still you can almost put it in the same sound that's a good question man because I feel like there's an old diversity you know what I mean and not diverse and then now as a new age diversity I give you examples so the the the crowd that juice world X ushered in okay okay I can see I can see where you're going with that you know what I'm saying if you strictly any real strict and maybe old thinking in some ways you might say oh that's very diverse but there's very is a lot of pattern in that diversity you know I'm saying but it's like all the everybody in that tree makes those types of songs if my only argument against that would be it felt diverse because they were rappers switching to more pop winning music which is I think it's just like I don't know man my personal opinion don't take a lot in the rap space to make them thank you diverse you just go do some other genre of shit and they're like oh man this nigga versatile like this is shit crazy so I don't know that would be my only real argument against that I probably would give it more to X than juice maybe um in that in that regard because he's done like Spanish shit he's done you know I'm saying like the more super poppy shit modern like are we talking like last like three three three years or so like we're talking about like pandemic artists up into now yeah let's do that now I can't make a one I was gonna say maybe maybe those you got but none of that said a lot I don't think so okay yeah I can't think of one all right yeah we have to continue that conversation but I think the so like summarizing it he says quality quality should be assumed especially if you're talking about moving organically yeah right quality has to be at all time a variety arguable but the visibility has to happen whether you're paying for it whether it's organic and no matter what it has to happen and I think they understate that much and then once you understand that that matters now what are you doing to get that visibility outside of being on tiktok because you okay now I'm on tiktok am I posting to have many different platforms I mean how many different videos and then on my other platforms if I don't want to do tiktok well shit am I paying for $50 or $100 in ads for every single song what does that look like to you and by the way like I rest did acknowledge that to tiktok is today's soundcloud he did say that he just hasn't he just hasn't specified that era of soundcloud enough where I think artists are understanding it enough that like that was a huge element that organic nature of it so yeah that's that's all I got to say on this you got anything else to add on that combo nah man that was a great 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