 What is up everybody? Ricky Kruth here. Welcome back to my channel. I gotta say today is a super special day for me. I got Caleb Maddox on the show today. What's up Caleb? I was going bro, but look forward to this for a minute now. And I know that your audience out there getting massive results. They're good people. They're committed. And the fact that they're taking time out of their day to watch this versus all the other entertainment out there in the world means a lot to me. And I know it means a lot to you. So look forward to it, brother. Let's get it. Absolutely, bro. So I have mentioned you several times on my different platforms, different things, so on and so forth. But I don't think everybody has a full idea of the Maddox-Addix situation down there. So just give me a little bit of background here. I'll tell you, just to lay it out for me, I ran into you. I found you on YouTube maybe two or three years ago. I've seen a speech that you did and it blew me away. And I was just like, man, look at that little kid. That's really awesome and stuff. And I was like, that he is really doing it. And then a couple years later, I saw an Instagram ad by your father and then I saw you in the picture and I was like, wait a minute, that dude looks kinda like him. That's his dad. Whoa, what's going on here? And so I clicked the link and then boom, next thing I know, I'm down in Tampa hanging out with you guys. So it was an incredible experience to go down there and meet you guys and hang out for a minute just to be around a similar minded person. You know what I'm saying? It was really big for me. But you have hung out with some of the greatest dude like Gary V, Lewis Howes, Arnold Schwarzenegger, Sylvester Stallone, Tony Robbins, Dean Graziani, all those guys. So you've done a lot of stuff. You've written nine books. You got your own publishing company. And I think the reason I'm appreciative of you spending time with me today because you're on this mission with your new project, APEX for Kids, which I wanna get into later. But for now I wanna hear it, like let yourself introduce to my audience here and just kinda give a little background. Yeah, Hunter. So honestly, Rick, when people ask me this because I've done a lot of interviews now, now I'm getting a place where it's like so fluid because like, man, like, you know, been asked so many questions over and over again. And that's what obviously people ask is like, what do you do? Honestly, the deeper I kind of take that question, honestly, it's really only one thing I do, man. That's, I really, really have a deep burning desire that consumes me, change people's lives. Like straight up, that's why I do everything, you know, whether it be a book I write and see some few of my books behind me, whether it be, you know, a podcast I do, an interview, a YouTube video, a company I start, every single thing I do has the motive and intention is backed with the goal of impacting people. And that's why I now do what I do with Apex for Kids. He says, we're focused on first impacting the kids. That way, instead of rewiring adults' minds later, we can wire them right from the start when they're kids. Instead of rewiring, you know, or instead of transforming adults' minds later, we can form them right from the start when they're kids. So everything for me is backed with that intent. That's what I do. Yeah, so like, you're 17 years old. Like, where did you grow up and how did you become who you are today, basically? 100%. So I was privileged to not just have virtual mentors like in life, like, you know, that I watch online or a book I might read, but my dad was very much so my mentor. You know, we grew up in St. Petersburg, Florida. I was born in Gainesville and then moved to St. Pete when I was two and I lived there all the way up until about three months ago and moved out here to Arizona. But we lived there my entire life and my dad was just someone who really, really wanted to help people win. So he obviously took me out and, you know, took me to the streets with homeless and with fatherless kids and exposed me to really the real truth about life that it's not all you just get a new iPhone. This isn't that most kids believe world is but realizing there's real problems going on. And I grew up in that environment of him constantly pushing me out of my comfort zone, making me do things that are massively unconventional, trying things that most parents would say is even across the line and going too far. And he pushed me so much. And, you know, it was a lot of it was the things he told me. It was the actions that he took that I was able to witness. And not only that, but it was also the strategy behind it. Plus, he also started paying me $20 for every single personal development book that I would read and write a report on. So ever since I was extremely young I was always reading books like the success principles since I was eight years old and he would give me a copy of the book. And, you know, if I read the entire thing and told him what I learned, he would give me $20. So I got this like this addiction to learning because I wanted to get $20. And eventually it became such a part of who I am which is now who I am today. Like I went from being a shy, insecure kid while my dad and I lived in a Sunday school room, you know, $7 whenever I was extremely young to now have an unstoppable confidence we're able to travel the world live like we live. And it's purely because of the information that my dad gave me and the information that he allowed me to consume. And that's why I'm so passionate about stuff like you. You know, I went through your videos the other day and I love information that's real. Not information that people are putting out to make themselves look good, make themselves sound smart. I feel like that's what we have. We have an industry of a lot of people that try to sound smart. And like one of my goals is to stop sounding so smart because you get up here and you're like trying to say things and trying to say concepts that you think people are going to resonate with but you're not actually with the end goal of getting them results. And everything you do, you know, Ricky is to do that. It's to get people results. And I watch your videos. I haven't saw one of you going out and speaking at this real estate thing. And the people at the end like the testimonials of the results they got that to me was like, man, like first of all made me want to have you at an event of mine. I'm like, dude, this guy's a flat out beast. But second, like that's the goal of me is like, give people real info, real stuff that gets them real results. You said your dad pushed you, like really like pushed you like beyond the limits. Some people would have said, you know, you don't need to push your son that far. What was he doing? Like what was he pushing you to do? What were the things that he was trying to push you to do? I mean, that's where we can go into crazy amounts of stories. There's so many different things. So like the most minute thing, like I'll give you a few real quick. So one of the little things he used to do every single Friday, it was donut Friday. And he would give me a donut as soon as I get done with school. And you place on the dashboard and you make me look at it as soon as you pick me up at three, I think it was 330. And I would have to look at that donut all the way until about seven to nine that night and couldn't eat it. Cause he wanted me to see something that I wanted. And I was like, that can I have the donut? Come on, today's special. I got an A on this thing. And he would never let me have it until the very end of the day. And what he was trying to teach me was delayed gratification. Like that's just a small thing. But like what that does in the kids mind when they, when they develop that skilled delay gratification. My dad also, you know, if I had one thing dirty in my room, like say there's a sock, we had a three story place, you know, when I was like 11. And, you know, we, he would, if I, he saw me like lay a sock out, like or whatever dirty clothes it was in my room, he'd make me take that thing, go all the way down three stories, put it in the dirty clothes, take it back out and go back up, put it in the room again, take it and go back to the laundry room. And he made me do that like 15, 20 times over and over and over and over again. Cause he wanted that discipline level of not even letting a sock out. Cause he's like, hell, if you leave a sock out, what else are you going to leave out in your life? What else are you missing? What else aren't you focusing on? What other standards are you set in the bar low on? Right? Stuff like that. Anytime I would complain. I remember most kids, they would complain whenever they stuck out. They'd get, you know, cause I played baseball growing up, they'd start crying. You know, my dad, if I cried, if I threw any tantrum whatsoever towards playing baseball and striking out or failure, he would make me watch videos of kids in Africa for literally six plus hours. And I'm not even kidding when I say that, like I'd go to school the entire night would be spent watching those and writing out, I will never throw an attitude again. I will never have a bad attitude again, over and over and over again. So there's so many different stories of just like things he did that most parents would say is too far. He'd throw in my video games when I was eight years old, completely threw him away. Never had it. And like it's funny cause even in the last like two months I'm really, I've been reminiscing a lot of the stories and realizing how strategic everything he did was. So, and I think that's the problem. So many people they're, they're living in their comfort zone. Once again, that's one of those things that we always hear. But that's the ultimate failure to me. Living within your box. Like here's the deal. People, I was imagining that there was some wooden box, right? Let's say. And I'm like, if I threw you in that wooden box, what would you do? You freak out. You're like, if you were just locked in a wooden box in there for a whole 24 hours, I don't even think with all your mental toughness that you can handle that. You go nuts at some point, right? I think that's what most people are living their life. But we wonder why the suicide rate is so high. We wonder why the depression rate is so high. It makes sense. People are locked in a box and they're trying to get out but they have no way of getting out. And that's why people are freaking out. And that's why we have all the problems that we have today. People need to step out of that. They need to stop being so easy on themselves. They need to start realizing that you can't be soft if you want success. You must do things. You know, we have, someone on our team, Anthony, he does a little content for us. He's a flat-out beast. I've worked with him for the past year and a half and he's a straight-up. Like he's awesome. And one thing that he says he wants to grow more. He wanted to grow more. He's like, I want to grow even more than I already have. And he's already grown so much. We're like, well, what's one of the things he was talking about confidence. Like he wants to be able to be even better at people skills and sharpen up sharp. And he's already good, but we're like, all right, we'll make you great. So he said he wanted to grow and we're like, I did, you're going to have to do some crazy things. You're going to have to step out of your comfort zone. So last night we drove around town and we had him go up to random strangers and do the weirdest things. And the reason why is most people would never do that. Most people never go up to random stranger, have a single conversation, let alone do something insane. So he's getting out the, you know, we go to Wendy's getting out the thing, ordering, walking through the drive-through, shaking people's hands. Like he's doing all sorts of crazy things. And you could tell his confidence level 5x in a night. You know why? Because he 5xed his box, therefore he 5xed. And that's the thing, people expect to have massive growth in their same box. You must leap out your box if you ever want to be outside of your box. You must be willing to go to places you've never been before if you want to get to places that you've never been before. So if people get one thing from this interview or this piece of content that we're putting out right now, stop being so soft and stop being so easy on yourself. Start doing, I mean, I see you Ricky, you're trying things. You're putting stuff out there. You're constantly pushing the line. And that's why, you look at people who have success and they have these lines, these bars that are so hot. We have to look at them. We're in awe. Our jaws drop. We're blown away by how high this bar is. But it's interesting to me because it's like, yet you're not willing to raise your bar because you don't think it's safe. You're not willing to raise your bar because you think it's too much. Yet everybody that we look up to has raised their bar to a certain extent. And you think that, you say that it's crazy for people to try to get there. Yet the people who are there, you look at them as legends. So push your bar, get outside the box, man. Get out of your comfort zone and get ready for some growth. In order to grow, you get party who has to die. And that's the, that's one thing I've realized here. It's like, I was doing a podcast with my business partner yesterday, it's like, dude, it's like a sculpture, bro. Okay. People always think of themselves as like, like they add stuff on, like they need to add on a nose and add on eyes and add on hair. And they're trying to sculpt themselves, right? And they're like adding on. You don't really sculpt by adding. You really sculpt by subtracting, by chipping away, by, by taking this block and like weaving it in a way where it becomes a sculpture. And everyone's trying to start a sculpture from scratch and add on the real way that you're going to get best at building yourself is not just going to be adding new things on and adding new things to your tool, but adding new traits, et cetera. It's going to be killing off the old part of you. It's not creating a new party, but it's killing, killing off the old part of you. And that's usually what the new part of you will be. It's sculpting yourself and chiseling and chiseling away and realizing what parts of me need to die. And I do that every night, within a reason. I'm completely transparent. I need to do, I'm literally, I need to do even better at this, but most nights I do my very best to write out in my notes what I need to chisel away, what I did that day that wasn't fully productive, what I did that day that I could have done better. And it comes from a more of a pessimistic standpoint, but sometimes you got to be pessimistic to truly live an optimistic life. Sometimes you got to look at the bad to ever have the good. There are those two polar opposites. So you have to look at things in you that are destroying you, that are pulling you apart, that are screaming at you. The way I put it, and this sounds intense is you must view the dark side of you, that part of you that's ruining you as if they stabbed your daughter and raped your wife. And it's like, whoa, right? We get serious. And I know everyone's like, maybe I shouldn't have said that. I know it sounds crazy and I know it's not even close to that extent, but I like to put my brain in that scenario because it makes you, wait a second. Me personally, my own laziness, my own lack of consistency, my own lack of growth, my own lack of ego, or my own ego, my own lack of confidence, whatever it may be, that has stopped me from being there for kids out there that if they would have had my program, they wouldn't have killed themselves and now they did. After me, that's bad. And I think so many people are so easy on themselves because they think who they are is good enough. Who you are is never good enough. That doesn't mean you can't be fulfilled with who you are, love who you are, but there's gotta be this, this progressive nature of who you are as an individual that you're willing to grow and in order to grow, you must die off the part of you that you don't want to be. Oh, wow. So your dad, I wanna give you an effort just a second, man, like put a donut on the dash. You're like, you eat that sucker all day long. Like to me, that tells me that he has some determination himself. Like not only to like not eat the donut, but to like make sure that you don't eat the donut. Like that's discipline. Like your dad must be like a real beast when it comes to this kind of stuff. Like tell me just a little sneak peek. I mean, like how much discipline does your dad like? Cause I don't, that all the stuff you're telling me about what he did to you when you were little, like it really doesn't sound like, like in a perfect world, I would love to do that to my kid, you know what I mean? But at the same time, it's like, I don't even know if I have like the time of day, the discipline to like do everything I need to do and make sure my kid doesn't eat a donut, you know what I mean? And like to try to teach them the deep lessons that he taught you. Like it just sounds like he really went above and beyond to like mold you into who you are. Yeah, yeah. Well, first of all, my dad, I was, you know, I have this joke with my dad. He's always like, tell me that we have mentor moments and those mentor moments like us in a hot tub and he'll be like, all right, mentor moment, he'll give me a piece of advice. And I was like, dad, like, you think you would go with what you said, but really you were more go with what you did. Like get the mentor moments. Yes, it was whenever we were sitting in the hot tub but the real mentor moments was me watching him day in and day out. And I think a lot of people think my dad mentored me a lot with the words he said. A lot of it was mainly the actions he took. And I, people, you know, my dad used to come in at 3 a.m. And I'd have my nose inside of a personal development book. It's like 3 a.m. at the age of nine years old. I'd be closing my eyes and be like, are you asleep? I'd be like, no, I'm visualizing, right? Like I would do all of these things ever since I was extremely young. And he'd always ask, how do you think the way you think? Why are you up till 3 a.m. reading a book when most kids are up till 3 a.m. playing video games? And I said, dad, because I saw you up till 3 a.m. reading a book the other day. Or he would say, you know, like, why do you, why did you just hold the door for that elderly lady? I've never taught you to do that. Because dad, I saw you hold the door for the elderly lady. Like my dad, I really was mentored in watching him and consuming him. And that's like humans are so great at as being a sponge. Like we are, we are masters at sponging up our environment. We are a product of our environment. Take someone who's Australian, make them born in Florida and see if they have an Australian accent. They won't unless their parents do, right? Because they are in an environment to have that, it's exact same thing. Why do you guys have accents with your minds? But those accents come from keep dark places because you didn't have the right environment to glue those up. And I was blessed to, for my dad to have an accent or he's had analogy that really molded me into being who I am and acting the way I am. So my dad, even if you watch us walk to this day, we walk super similarly. Like I just my entire life, I always wanted to be like him because he was someone I respected. And also he gave me a lot of quality time, like a lot, you know, and it's, it's, it's, people always want my dad's results when it comes to parenting. And I'm not just talking about who I am, like what I've accomplished, mainly just the bond that me and him have, et cetera. And the truth is like, it's like, it's like wanting Jeff Bezos business without doing Jeff, without living Jeff Bezos life. You know what I mean? Like there is a certain sacrifice that comes to greatness in any area of life, whether that be being a spouse, a husband, or the same thing, but being a spouse, a parent, an entrepreneur, real estate, whatever it may be, there's certain levels of sacrifice. And my dad, every single day whenever I'd get off school, because I live with him 50% of the time, my mom 50% of the time, whenever I was with him at 330, whenever he picked me up from school, his phone would be on airplane mode for the rest of the night. He'd give me full attention. He'd be there for me. Yeah, I mean, it was a whole other level of commitment that he put in as a father, because he really believed what I've kind of believed and that's that, you know, your kids are your greatest accomplishment. You know, everything else is cool, but like, my dad told me this the other day, he was like, hey, Caleb, you know I'm the most successful person of all time. I was like, man, I was like, I love you, dad. I don't know about that. He was like, no, there's no one on earth more successful than me. I was like, I don't know, dad. I was like, you know, like, look at Jeff Bezos. I gave Jeff Bezos, he looks at me, starts laughing. I'm like, yeah, dad, Jeff Bezos were the 150 billion, you know, after the analysis of divorce or whatever, but still man made that much, right? And he's like, yeah, okay, what did Jeff Bezos create? And I go, Amazon, and he said, okay, what do I create? I was like, I don't know. You know, I named one of his companies. He's like, no, I created Caleb Maddox. He said, are you not better than Amazon? And I was like, because like, because my goals are so big, he pinned me up a little bit, was like, my goals are so big, I literally want to change the world like he was basically saying, what's better? Creating something that changes the world or creating something that ships a toothbrush quicker? And like, it was a funny thing because it made me realize he really did and he does view me as his greatest accomplishment, not because I'm me, but because I'm his son and your son and your daughter, that's what, that's who you are. It's the extension of you. And I think parents, they don't necessarily take that as deeply, and I get it. I mean, I don't judge, I mean, I'm not a parent. I know it's, like that's why I do everything with Apex because I know being a parent in this day and age is impossible. You got kids addicted to video games, kind of found their devices, you have school, you have soccer, you have your own life to worry about, your own friends, your, you know, parents, you may have someone that's sick in the family, like it is stressful, chaotic, and I get it. But at the same time, I think parents having that realization that their kids are the greatest accomplishment will have a whole extra drive to really, even if they don't have a lot of time taking it to the next level when they do have time. It was not about how much, I just didn't spend a crazy amount of time with my dad. By the time I spent with my dad was massively focused and intentional time. I think that made the difference. Yeah, you guys both are incredible. Like I said, I spent some time with you down there in St. Pete. So one of the switch gears were quick because, you know, most of the audience here is real estate agents, and real estate agents are kind of like notorious for putting their stuff in a box because real estate is so easy. Like it's so simple because it's easy. Like the things that you do to be successful in real estate is literally just talk to property owners, create relationships, you know, and maintain those relationships through whatever system and then help them do deals for the rest of their life. And then you just build on that database and help more and more people. And that's just the bottom line. It's so simple. And we all make it so hard. There's so many distractions out there. But like one of the biggest things is is that agents are scared of a couple of things. They're scared to make calls. Like they're scared to talk to people they don't know on the phone. They're scared of rejection. They're scared of sounding silly, sounding dumb. Even though they'll never see this person out in public or if they do, they won't recognize them. Like, and if they call back two days later, that person will not remember that they called. You know what I'm saying? Like the call that you sounded dumb on, they forgot about it five minutes after the call. You could call that same person back two days later and they don't even remember that you called two days before and you could have a whole new brand new, you know, a reset on the whole conversation. But like they're scared to make calls for all those reasons. They're scared to overwhelm their self with business. They're scared to like commit to certain marketing ideas. They're just scared, scared of stuff. And they're putting their self in this box that they can't really get out of. What do you think the like biggest reason is behind people holding their self back and like keeping their self in this box of this low production when like there's so much success. Like it's so unbelievably unlimited and the potential is just amazingly like abundant for every person. Like everybody has unlimited business. Why do you think agents and business people, sales people in general just hold their self back with this fear and how can they overcome that? Honestly, that's the whole thing. Like when it comes to fear, fear of rejection. Like really what comes back to the fear of failure. People are afraid to fail. Whatever that thing may be, whether they are afraid of what someone thinks about them because that's failure to them. People are afraid to fail. To me that never made sense because I always bridge the gap between failure and success. I literally view them as the same. It's like, am I afraid of Ricky? No, Ricky's a great guy. He's awesome. He's cool. Like, no, I'm gonna give him a hug. That's my man, right? But like if Ricky puts on a hat, am I afraid of Ricky? No, he's just Ricky bowed a hat on. That's how I feel about failure. It's like failure and success are the exact same thing. They just, failure is wearing a hat and the other one's not. It's just a little bit, it's packaged a little bit differently. And people are afraid of this, of these one thing in two different ways. They crave one, but they're afraid of the other. Yet it's the same thing because failure is not the death of success. It's the start of success, right? It's not the end of success. Like people always think once they fail, oh, it's over. I can no longer be successful. It's game. Not like once you fail, now you've started success. You've started it. So every business I created that failed, I really, really, it's interesting the way I look back on it. I didn't view them as failure. I really view them as like, that's awesome. Like I'm a stepping stone closer. Like honestly, what went through my mind is like, okay, well, I picked up this. Like I believe failure is the ultimate personal development. You know what I mean? And I was so used to doing personal development, growing up, reading books. They're like, whenever I fail business, I was like, whoa, look how much I like learning this. Like I should have had to pay for a course on this for 25 grand, but I didn't have to. People may say, well, yeah, I kill, but you know, you lost five grand. I'd be like, yeah, but I made $100,000 worth of value. Like I'd spend five grand to make a hundred. Like that was the way I thought about it. So I think it's realizing they're the same and realizing if you really fear failure, you feel rejection, you're also fearing the success. And also just like perspective all the way. Like, so I used to go into door to door and knock on doors over and over and over again at the age of 12 to 13. I was a maniac when it come to door to door selling. And I used to go out on the streets and communicate with people, talk to people. And real quick, I realized it doesn't hurt that bad to be rejected. At first I was very afraid of it. Then this one dude cussed me out really, really intensely. Then right after that, my dad and I went and grabbed a tea. I remember sipping the tea and thinking, this dude just cussed me out. You're Mike. Can't hear you. I think you covered up your mic or something. There you go. Okay, good now. So then anyway, so this guy cusses me out I was used to getting cussed out at the time a little bit, but this dude went really, really hard in the paint. So I was thinking it through. And then my dad and I went to get a tea afterwards to talk it through. Because it was a pretty interesting moment. And I was sipping on the tea and then I realized like, I've been at this tea place a lot of my life. And I'm sipping on the tea and I'm like, the tea tastes the exact same. The waiter doing the exact same thing. My dad and I are having a conversation. I was like, wait a second. So my life is no different. After I just had the ultimate rejection of getting cussed out intensely. My life is no different than it was before. But wait a second. Every time I make a sale, my life is different because I make $15 per book. And I can use that for something that I want. Like it clicked for me that way second rejection. Like it's not a thing. It's not rejection is just pre-success. Failure is pre-success. Rejection is pre-sale. And that's how you have to think about it. So when it comes to real estate agents, like, like you said, you know, I don't believe real estate is easy. I believe Ricky real estate is easy. The way you do it. You make it simple, which I believe is the power. Cause people would think, well, you don't have a complex. It's like, no, some plus these ultimate sophistication. That's what seed job says. Like Albert Einstein, the only genius can simplify. You have such a simple process. If people realize what other humans do, the extent they push, there's one dude who ran, I think it was seven Ironmans or did seven Ironmans in seven days. That, that is hard. That is crazy. You going and talking to Susie down the road. That's cool. That's fun. You get to make some money doing it too. He just got to even get paid for the Ironmans. So having that perspective, realizing Ricky set it up for it to be so simple, keep it simple, just get out your head. Like, and like, you know what? And even if it is hard to push stuff out of your comfort zone. I saw Anthony do it yesterday. I mean, it went out and he was, you know, at first he was like, oh, I don't want to do it. His heart was going like this. You don't want to go talk to all these people. He goes up and does it. He comes back in. He's on fire. He's fired up and he's a better man as a result of it. Gotta be willing to grow. Gotta be willing to get rejected. If you ever, they're the same thing. So if you don't, that's fine. You don't want to fail. That's great. But I also want you to look him in the face and tell him you don't want to succeed. Right, right. It's like I say, like, if you make the cause, there's a chance that you're going to succeed. If you don't make the cause, there's zero chance. Like even if you suck at making calls and communicating and talking to people, even if you're horrible, you're the worst, you know, communicator in the whole face of the planet. You get really nervous. Nobody likes you. Like I've seen people that have zero talent get out there and sell properties because they were willing to just try and talk to people, you know, and they just face that fear. And like that's really the only thing between most people and their success. So before getting into like Apex for Kids and stuff, because I want to hear about that, I want to know like out of all the people that you've like hung out with, all the celebrities and big names and stuff like that, like who would you say is your most, your favorite person that you got to spend some time with that you maybe learned the most from or got the best feeling from or feel the most like accomplished from being around? Well, that's a super interesting question. You know, I do a lot of interviews and it seemed like that'd be logical, a lot of questions. I don't get that ever actually. Favorite at all. Honestly, I don't really have a favorite cause I see them all in a way of like they each have their own specialty, what I've learned, what I've picked up. Provided to is like a favorite connected with. It wouldn't be based off of their name or what they've done, based off of who they are. So I love Russell Brunson. I think Russell Brunson is amazing. You know, I got to spend time with his kids. I got to mentor his kids during one summer for a little bit and like, he's a really, really good dude. Like when it comes to family and that's usually what I gauge it by. I love people that have our close to their family. Just show us so much. Like the real, the real very true part of you. And I feel like being with Russell, seeing how close he is with his kids, seeing his relationship with his wife, seeing the way he thought. It's like hearing him actually talk about people, not from a place of their buying units, but from a place of their, his movement. And he really wants to over deliver for him. I thought that was really cool experience. Plus he's been so kind to me, giving me so many opportunities. So I didn't name one of them. Honestly, Russell Brunson is massively up there. But there's, I'm out of all of them. I'm so grateful for each and every single one of them. And I don't really think about that way. I mean, I can answer and tell you some of the conversations I've had with homeless people have been amazing. You know what I mean? Whenever I was with you, dude, like I spent a whole day with you. I was fed. I'm a better man as a result of it. So, well, this goes on. I mean, honestly, I just love humans. Like, honestly, people wonder what my motivation is. My motivation is I love humans. I don't know what it is. I think I realized that humans are just an animal, but really, really cool. And we think really, really amazingly. And we do really, really cool things. And we have emotions and we're so complex yet so simple. It's, I love humans in general. So anytime around humans, whether they, you know, are amazing big names, whether or not, whether they're really nice to me, or even sometimes not, I still enjoy being around those people because it's a whole different contrast. I love the diversity of the human race. Right, right. See, a lot of people will say, well, yeah, Caleb, sure you feel like that. You've been around there all the big names. So, yeah. That's right. And that's great too. Like, I mean, me saying that, you know, a lot of people are like, that doesn't matter the big names. It doesn't matter. Before you hung out with a lot of the big names, like, you really, like, you didn't feel that way. Necessarily. Like, you saw somebody who you just really, like, I remember your dad telling me when you guys went to see Darren Hardy and hung out with him first and everything. Like, how excited you were and all that stuff. And, you know, so you haven't always thought like that. But now that you've been around so many people, now it's just like, they're just like, you realize that they're human too. Like, they're just another person with a family with a life. And they're just trying to accomplish the same things we're trying to do. Trying to live the best life, help people make the world a better place. And don't get me wrong, I still get excited to meet different people. You know, even just, I've known Andy for so for a minute now, cause like, I've messaged him a little bit back and forth for like, last three years. And you see my videos, I've obviously seen a lot of his stuff cause he's all over. But I got to meet him in person finally in Vegas. And we filmed some stuff for all of the parents at Apex for Kids. And like, that was super exciting. Cause like, you know, there's a level of respect. Like, you see these people have done a lot of cool things. And, you know, like, I think the most surreal was definitely meet Arnold Schwarzenegger. That one was like, well, it just didn't feel real. Like, even to this day, it feels like fake. I mean, I don't feel like I know him just because it's purely how fake. Like, his presence is just that, that, that insane. So I still admire the greatness and my respect. And even before I did obviously, I would really look forward to it. But I've always had a sense of me that, I don't know, I feel like, even when I was young, cause my dad, I get to meet a lot of, because we used to be in a very religious space. I got to meet a lot of the really big people, whenever I was extremely young, in that, in that space. And like, it was like, many celebrity thing, right? And, and I think being around those people, I realized really quick, they're humans. There's so much to learn from. And before I get excited on them, I get excited to know what they know. Not for people to know that I know them, but they get excited to know what they know. And I think that's what gets me excited about being around greatness now, is just being around the knowledge that they have and the experiences they have. And that's why I say I love all humans because all humans have knowledge to share. His job is the ones that build stuff. Obviously have the best things to say. So you went out with Arnold Schwarzenegger at his house, right? Yes, yeah. Okay. Arnold Schwarzenegger, Sylvester Stallone, Jason Statham, they were all there. What, and you got to like sit down and talk to Arnold? Yeah, I got to sit down. I didn't really get to sit down and talk with Sylvester. I got a picture with him, that was cool. I got to talk to Jason Statham for a minute. I was actually crazy, I met him. So I never seen really a lot of their movies, cause I didn't watch too many movies growing up, but I knew of them obviously. And I'd seen Jason Statham, I think it was in like, I don't know, I forget which movie it was, but I remember Arnold Schwarzenegger had an alligator walking around, an alligator walking around his house because it was like this, like a little event thing going on. He needed an alligator, he had like tame cheetah. That's what happens. That's what you expect when you go to Arnold Schwarzenegger. Something crazy like that. And I would go down to- A real live alligator? A real life alligator walked around. I'd probably- They have a mouth like taped under your eye. I can't make stuff. And no, look around his mouth. It's just purely tame. It's like weirdest thing. Tamed since I was young anyway. Yeah, yeah. I'm pretty sure they paid good money to have him there. But, and then I go to pet this alligator and I look over and I saw someone else's hand pet the alligator. I looked over and it was Jason Statham. And at first I was just so confused by this moment cause I'm petting an alligator. Jason Statham still left me. And I'm like, yo, what's happening? Like I didn't even get to have much of a conversation. Then I got to talk to him for like a minute, take a photo and then kind of went back and then all sorts of things I've actually gotten sat down with for, I would say, I've met him twice now each time. I got sat down with him for a good 20 to 30 minutes with quality combos. Yeah, like I've talked to him and like shook his hand and think pictures and stuff. Like a real quality combo, at least, you know, like an hour or more total amongst every interaction we've had. So he's a beast, man. You look in his eyes and I believe eyes are the winds of the soul. You know what I mean? You can see in people's eyes. I think I told them that ones. I was like, look at your eyes, bro. You got the eyes of a winner, right? Like, if you look at all sorts of guys, you just see eyes of greatness. You just see that. And that's the purpose of everything we do with Apex is I believe every human has greatness. I just believe so few of us actually tap into it. And to me, that's the ultimate shame of life is that like people have so much potential. You know, you hear this all the time. This is like what goes on in the space is there's so much potential because we realize that's not just something to say. Like, I want people to realize that. Like when we say you have more potential, you can tap in your potential. Think about the species you are. Like there's lemurs, and then there's humans, right? There's lemurs that like are cool animals. There's dolphins. There's all sorts of animals. Then there's humans that literally been able to take a device, ping another device all the way across the world. 100%, 180 degree across the world and communicate with them through face. Be able to sit in that, like we created this. Try to get a dolphin. As much as I love dolphins. When I'm older, I'm gonna have a dolphin in it. And I'm serious. That's one of my visions. Fall back on them. Like dolphins are cool, but they can't do that. You know what I mean? And I believe humans, like we can do that and we have done that. Not because of anomalies, but because of the people that tap into their anomaly. Us as humans are the anomaly. We don't have anomalies. We're anomalies amongst anomalies. So we're not anomalies because we were born a certain way. Being born a human. Yes, people are like, why that person was born an anomaly. Heck yeah, they were. But so was Suzy. So was Jeff. So was Ricky. So was Caleb. So was Thomas. All of us were born anomalies. Just who can tap into that? So that's the mission of Apex is we are a model as every kid has greatness. Every kid is anomaly. Every kid has greatness inside of them. Every kid has potential. Every kid has going to Mars potential. Human race has gone. Try to get a monkey to literally go through our atmosphere and land on a giant rock, not on our earth that we were all born. Insane. We are that exact same species. So our goal of Apex is to give kids the resources for them to actually tap into their Apex, into their greatness, into the pinnacle of their potential. Cool, yeah. So let's dive into it. I have one more question. We'll do it afterwards. After the Apex thing, but like Apex, like this thing is turned into a monster. I know you did a test run with it. You had a lot of success. So then you went mainstream with it. You brought on some really big names as partners. Like tell me what this is. Tell me all about it, the vision and where you're going with it. So like I said, the mission of Apex is to tap into every kid's greatness. You know, for me growing up, you know, I really was. I mean, people think I tell this as like my backstory, you know, to like make, you know, for social media. This really was, this is my story of life. This is where I was at one time. Shy, insecure, addicted to video games, constantly complaining, constantly whining. Got picked on because of my teeth, because of my height. My parents got divorced when I was four. We lived in a Sunday school room. That's where I was. That's where my dad and I were. That's where my family was. That's where my mom and I were. How tall were you, dude? You're pretty tall. Yeah, right. How old am I now? No, no, no. How tall, like, were you short? What do you mean? I was short, bro. I sprouted up as soon as I quit baseball, because I was like, dad, I got a girl. I got a girl because like all my friends could get way further than me, even though I actually ended up starting to hit further than purely based off technique, but all my friends could get way further than me. It's funny because every time I talk about baseball, I feel like this needs to like, I was good. I was good because like, like I put so much time into it. I need people to know at that time I was really good at baseball. But yeah, like I used to be extremely short when I was, you know, even up to like 12, 13. And then as soon as I wrote my book, I started to get tall, like 14, 14 years old. That was when I quit baseball. And I was like, wow, now God's gonna let me grow right after I stopped trying to hit home runs, but it's all good. Anyway, so, but I was in that place where I was there. And then now I get to live life I live where I made my first million dollars at 16. And the limit is to bring out monies because money is a metric to show someone's performance, right? Like playing simple. Like people always say money's not everything. Same time, like to accumulate a million dollars with the resources is something that's powerful because I was able to use that to impact a lot of people. I've had videos that have reached 40 million plus people, I've written nine books. Like not only that, but who I am as a person, the confidence, the fulfillment, the happiness, the memories that have been made, the place I've been able to go, the relationship I have with the people around me, that all happened because I was exposed to personal development. I was exposed to the right information at the right time. That just so happened, my dad was cool enough to bribe me into doing, literally with money. And it changed my life. So I figured if this is what changed my life and if my only goal and my only focus is to change other people's lives, well then shouldn't what change my life I do to change other's lives? And that's being exposed to the right information at a young age. So I created a program and I did a test where I put out the world's first ever personal development for kids. Cause I have no personal development works. It transforms millions of adults' minds. But what if we get formed right from the start when they're kids? What if instead of transforming them, we form? What if instead of rewiring them, we wire them? So I had this concept of what if we put out personal development for kids? But the thing about that is, you know, there's TV shows for adults and then TV shows for kids. There's food for adults, food for kids. There's parks for adults, parks for kids. There's all sorts of stuff. Yet personal development, it's only been for adults. So I said, how can we make personal growth with all the entertainment that's out there? The frozen movies, the Netflix, like the YouTube videos, the video games, all this entertainment. How can we create education that teaches kids the right things about not making excuses, about taking full responsibility, about being folks, about being respectful to their parents, about the important things in life having character? What if we could take this education and make it equivalently entertaining to all the entertainment out there? That way kids love to watch it, but what they're watching is feeding them. Because what kids are currently watching is making a negative, depressed, complaining, floating through life like a plastic bag in the middle of a hurricane. That's what it's like now. I wanna create something that's just as fun as this is so that kids are almost tricked into doing it. And I say that in a very loving way of like, you know, you got to, like kids are already being tricked into video games. They're already being tricked into movies. We might as well trick them out of the trick. People are always like, are you a scam? And I'm like, yes, I'm a scam. I'm a scam from the scam. I scam people from the scam of society in the way that it is. So our goal is to take the right information and put it in a way that's entertaining. That's what we've done. We created the world's first ever fun, relatable, entertaining, and powerful personal development for kids. It's called Apex for Kids. And in just about four months of being open, we have about 7,600 families going through it. And the results they get honestly out of everything I've ever done, it's the most moving for me. It's gone from an obsession of I'm obsessed over doing this thing to an obligation. I feel obligated to do this because I see the results of kids who had social anxiety and now have unstoppable comments diagnosed. I see the results of kids who used to have ADHD and they were on pills and Adderall and all sorts of stuff. And then they come into Apex and now they're focused. They're on a mission. They've come in with that. To me, this is the single greatest mission on earth and it is what I'm going to be doing for an extremely, extremely long time. And anyway, I'm passing about the mission. We wanted to make it two rows of no-brainer from when I was out there. So it's only $7 a month. So we literally went cheaper than Netflix, bro. I mean, it's a no-brainer for me. Plus in 30 days, you get a full, I'm always at this because I believe in it so much. Like within 30 days, if you don't like it, you get a full refund. You have nothing to lose. It's $7. You get $7 back. Yeah, yeah. We're like, we still have parents complaining. That's too much. $7. Why don't you give it to us for free? And I want to know why isn't Netflix giving you stuff for free? Coffee, dude. Yeah, exactly. Why isn't Netflix giving you anything for free? Why when you go to Disney World, don't they give you free tickets? And why whenever you go to the movies, are they not trying to let you watch the Avengers movies for free? Because in life, like that's how it works. And we're cheap in all those things. We're as cheap as McDonald's. To feed your kids physically, the cheapest way possible is literally our product is cheaper to feed your kids mentally on the highest level. We're the highest in feeding your kids mentally out there. And we're less expensive than the lowest in feeding your kids physically out there. And we even let people try it. Apexfins.com forward slash one, number $1. Dude, try it for a single dollar bill. $1. And if you don't like it, we'll give you your dollar back if you really want. Like we will, we will. You can let us know. And we'll give you that back. And if you do like it, then you continue to be on for $7 a month. So anyway, I get passionate. I didn't want to get into talking about it because we'll be doing. No, no, no. I wanted to talk about it because there's a lot of older parent, you know, there's a lot of real estate agents who are parents that are on my channel. And so I wanted to expose them to this because I really believe in this. Like I've seen the testimonials and stuff of the families that are in this program. And like I've seen some of the content and stuff. And it's just mind blowing the stuff that you're doing. So these are videos that you made if there's a whole series, it's laid out and it's $7 a month or whatever. And it basically, it like replaces everything you're talking about, like for kids, like that's bringing kids down, social media, TV shows, this, that, all those things that are out there abstracting people, it can replace all of that, right? And then give them positive reinforcement and plant seeds in their minds, in their young minds now to be great people, right? So I think it's incredible, dude. This is like something I'm super proud to know you because of this, like this is like, I knew like right after the St. Pete thing, like I didn't realize how busy we're working on this because you didn't tell anybody, you know, but then like when I realized, oh my gosh, that's what he's been doing the whole time. I was just blown away by this. So what do you think about kids like on social media? Should children even be on social media or what's your thoughts there? My dad let me get my first social media platform at nine. I think it was like right at the beginning of Facebook. So I shake off, I'm gonna give you Facebook. And I was like, why? He's like, because I want you to learn. I know this can be big. I know social media is gonna work. I want you to be able to use social media in a standpoint from a creator versus a consumer. He wanted to be able to know, because he knew this thing. This is when people don't address their dark side. They don't address the part that they're not willing to go. They're not willing to look there. It's like parents always want to be like, well, I'm not gonna let them use social media. The truth is they're gonna use social media. It's the world we live in. So my dad at nine years old had me get on my first social media platform and he started having me create stuff on there where I was inspiring people, putting out videos, posting quotes, coming up with stuff, ask people questions. Is he wanting me to be good at creating versus consuming? I think that's where people go wrong. So shouldn't your kids be on social media? From a standpoint of creation, of course, they can get their message out to a lot of people and they're gonna be on it anyway. So you might as well teach them to use it that way. But from a standpoint of consuming, I think kids are constantly consuming over and over and over and over and over again. And that's what we live in a world of consumers rather than creators. And I think that's the difference. We need a world of creators, people that are creating, because if we had a world of creators, and that means that there's people that are gonna create solutions to problems and no longer will we have problems because we have problem solvers. The antidote to a problem is not a solution. The antidote to a problem is a problem solver. You have a problem solver, now that's a thousand problems solved, rather than just one. So he wanted me to be able to learn how to create things that solve problems rather than consume the problems that are being thrown my way. And I think that was extremely powerful for me. And that's exactly why, because in life, inputs create outputs. What you input in is what you're gonna get output it. That's how it works. And my dad wanted me to have the right inputs growing up versus having the inputs everyone else has of the YouTube videos they watch, the Netflix shows. And that's why, once again, that's why we create Apex is we're changing the inputs of society. We're changing what's inputted into kids' minds. That way they have the output of the results that parents want them to have that they wanna have and living a fulfilled life. We want them to have the output of fulfillment by having the inputs of the right information. So when they join Apex, they get access to seven of my best selling e-books for kids, so all seven of them, just for the seven hours a month, they get access to hundreds of on-demand videos from me that I filmed, that I've edited, that are fun, that are from a kid to a kid in a relatable way. They get access to all of those videos. So it's like Netflix and YouTube, but educating your kids. And by the way, we have kids loving this so much. Like you should see it. They'll be saying the intro and it's like a TV show for them. They're always watching it every single morning. But we have kids loving this so much that the way parents punish their kids now is say, you can't watch an Apex video today. Literally. They're literally, these kids love these videos so much that their parent says, you cannot watch an Apex video today. Are you like, that's insane. Most of that, it's always been video games. Like I would much rather your kid be so enthralled in watching videos that are teaching them about making their bed in the morning and about setting goals and, you know, being disciplined and delayed gratification than them, you having to punish them because they're playing too many video games or doing something like that's how, that's what we've decided that we want to make this where kids get enthralled and lost in learning. Cause I believe that one of the number one scams of society is that education is boring for kids. And it does so much, man. It's way worse than if you look at it on a surface level. Cause it teaches kids like, think about it, they wake up every single day for 12 years and they wake up and say, I don't want to go to school. I don't want to go to school. They wake up with a negative hit in their mind every single morning. I don't want to go. We wonder what we have a society where 12 years compounded over time when they become adults, they wake up negative. Because they were trained to be waking up negative because they're not looking forward to going into the very thing they're supposed to do. We wonder what we have a society that hates going to work because kids work is school. They hate going to school. Therefore they hate going to work. They hate their teachers because they're, you know what I mean? And then they hate their bosses. It's how it works. So our goal is to switch that. It's to make education fun. That way instead of kids associate learning with boring and growing with boring. But think about that. Kids literally view what's good for me is bad for me. Broccoli, bad. Learning, bad. Growing, bad. Actions that are good for me, bad. Habits, bad. Reading, bad. Everything that's good, they view as bad. Our goal is to make everything that's good. That you're already, by the way, we're not trying to replace parents. People are like, do you think you can parent better than me? Heck no. No way, I'm 17. I ain't got none of this figure. I'm not a parent whatsoever. But I do know that parents need a relatable source. They need a source because parents like my kids aren't gonna watch you. And I'm like, yeah, they will. You know how I know that? Because they're already watching me. It's just not me. They're already watching some 17-year-old out there. They're already watching some 20-year-old. They're already watching some 13-year-old on YouTube. They're watching these people because kids crave someone their age that's communicating with them. So, if you're gonna have someone communicating with them to pull off pranks and do stupid things, you're gonna have me talking to them and be like, yeah, listen, like being vulnerable, being real connected with them. Not to mention we have a Facebook, I can go on, but we have a Facebook group for the parents and for the kids where all the kids connect and all the parents are able to ask questions like, yo, my son got bullied. What do I do? My daughter's struggling with this. What do I do? Parents come behind each other. My dad's in there. He's answering questions. I'm in the kids group. The kids are like, hey, I'm getting peer pressured. What do I do? Honestly, it's powerful, man. And I believe in this so much that, first of all, it doesn't come across as selling me. And I hope people hear that in my voice. It's not sales, it's serving. But I believe in so much. I really believe if a parent's not willing to try this for their kids and get their kids a part of this, and it hurts me, man. It really, really, it pains me, dude. Cause I'm like, there's so much to spend money on for your kids and this is nothing. This is nothing. I encourage every parent out there, at least, at least try it out. Cause that's the thing. We have such a great product. I want people to try it out. Most people are like, be a customer for life. I'm like, don't even be a customer for life. Be a customer for a month. See how you like it. You don't like it. We'll give you your money back. But I know your kids are gonna get so many results that just like 7,600 families are going through right now. You're gonna love it so much that you're gonna be, you know, a raving fan, a part of the culture. You can literally do it for a dollar, right? Yeah, really. Apexkids.com forward slash one dollar. You can try Apex for a dollar. You can go get some gumballs at the mall. You can go ride a little pony at the mall. You notice things going to arcade. That's more expensive than a dollar, bro. Yeah, I know dude. Nowadays, that's what I'm saying. Like, let's, yeah. Yeah, 100%. Nothing is a dollar. Like you go to the dollar store and nothing there is a dollar anymore. That's what I did a video on that. I was like, nothing's a dollar. Still nothing. I was like, now you can try Apex for a dollar. I heard you on a podcast recently where you said that you had more testimonials per sign-ups for Apex Kids than anything else out there. I really believe that our customer to testimonial ratio, our kid to testimonial, the kids that get results, customer to result ratio is higher than any other information product on her. Any other product on her, honestly. Like, if you see the result that we get, it is absurd because these kids are so moldable. They want to know. They want to learn. They want to grow. I think parents, they see so much potential in their kids. What's so cool is parents finally, you know what my favorite message is? Parents message me like, Caleb, what have you done to my kid? And I'll message back for like, oh, is everything okay? They're like, yeah, but I'm two weeks in this program and they don't make excuses anymore. I've been trying to get them to do that for a year. I'm like, yeah, because like this stuff works. You know what I mean? It really, really does and we're getting results day in and day out. If you see the little kids, you know, it'll get your heart, you know what I mean? So if there's parents out there that want more for their kids and they're, I call them super parents because there's parents that do amazing things for their kids, like giving them food, shelter, water, all these things. And I think that's amazing alone, especially with how crazy the world is. And a lot of people aren't even parents. They leave, they go out, even if you're a parent alone, you're already doing great. But there's like a whole other level of super parents where they don't just give their kids the necessities to survive, but they give them the necessities to thrive. And they not just feed them physically, but feed them mentally. And that's the goal is to have an army of super parents and kids who are not average, but they're savage. Love it, bro. That's why I love you so much, man. Cause we're, we're so like minded because I'm doing the same thing with real estate agents. Like the education system and mainstream coaching and everything is so backwards. Like it teaches them nothing. It teaches them how to figure out what the, what the prospect can do for the agent. And what I'm trying to do is show agents and teach them how to figure out what they can do for the client and create a lifelong relationship forever. It's kind of the same mentality. I'm just late to the game, bro. I got 20 years on you and I'm just now putting some together like this. So I'm super proud of you, bro. I see you and I think we're very similar cause we come from a place of obligation. You know what I mean? I always say there's three levels. There's working hard, work ethic. And that's like, I gotta work hard. Then there's obsession, which is I work so hard. Like, like I don't even think about working hard. And then there's like literally like obligation where it's not even that you work hard. It's a part of your survival. It's probably your DNA. And that's as humans, we're built to survive. That's the only thing. We run from tigers, we get food, we hunt. We're meant to survive. So I would tell people if our system optimizes for one thing, we're really good at this thing. That's survival. We could put all, you know, I was wondering how do we put all this terrible garbage food into our systems and still stay alive? And I realized humans are designed to fight, man. We're designed to like, we're designed to survive. So I would tell people if you want to win you, if you want your system to optimize for your mission, it must become survival because we weren't created to create buildings. We were created to survive. And until, until your mission is survival to you, your system will never fully optimize to get you to your mission. So like once it becomes survival, and I feel like you're that way, you, what you do for these people, it's a sense of survival for you. It's a sense of obligation where it's like, I have to help them because they are getting scammed. They are getting torn apart. They are getting lied to. They are getting damaged. They are getting, the system sets people up to fail. And our goal is to create a new system that not replaces. I don't even like saying replaces. That destroys the previous system. So from a fiber I'm watching you, I see your Instagram posts. I see the videos on YouTube. I see the vlogs and I see the people you're talking to, the way you're communicating, the information you're giving. And to me, it's a beautiful thing to see, bro. I think you're doing an insane amount of things and I'm privileged to know you, brother, and sit down and have a conversation like this. Thank you, bro. And hallelujah on all that and amen. And we're gonna leave it right there. Thank you so much, Kayla, man, for bringing all that fire today. I know everybody got a lot out of this. And if you guys are interested in Apex for Kids, you can reach out to me at apexforkids.com or anything else that me or Caleb one can do for you guys, just let us know. Thanks for tuning in. We'll talk to you guys soon. And like I say, hit me up if you need something.