 Stop over complicating lead generation in this video. I want to talk about the only two ways to generate leads online Hey, what's up? It's Sean Anthony And if you're an entrepreneur looking to level up your business your skills and your income go below right now hit that subscribe button I'm posting videos just like this every Tuesday and every Thursday So in this video I want to talk about the only two ways to generate leads online and most people most business owners entrepreneurs They massively over complicate this okay, and there's a ton of different strategies and tactics out there for these For lead generation right, but they all fall into these two buckets here So let's just jump right into it now bucket number one is Prospecting okay prospecting. What is prospecting? Well? I also call it hunting and it's basically you are going out to the market You're going out to the market. You're you're identifying who your market is you're going out and contacting them via cold calling cold emailing Messages on social media Facebook LinkedIn Instagram any of these platforms you are going out to your market and you are contacting them Right, so you're going out and you're trying to draw up interest for your service your product your business Okay, now let's talk about the pros and cons and when you would use prospecting okay The pros of this is it's predictable right so you can say every day I want to reach out to 50 people and you can go on go out and do it right it's measurable So you can say okay? I reached out to 50 people every day, and I got this many responses. I got this many phone calls I got these many clients right? It's also free to start it doesn't cost anything to make a phone call It doesn't cost anything to make it to send out a cold email It doesn't cost anything to send messages on Facebook LinkedIn or Instagram right now Let's talk about some of the reasons why people wouldn't want to do it. What are some of the cons? Why do people not like prospecting well most business owner and even a lot of sales people they hate Prospecting why did they hate prospecting well? It just feels it doesn't fit with their personality right just feels slimy It feels salesy. They don't like sending unsolicited messages or sending making calls on on on every single day They don't like sending emails. They don't like sending messages to people and it's understandable right people just don't like to prospect So they don't want to do it because it just feels it doesn't feel right to them Right, but let me talk about why you would use it and when you would use it Well, why would you use it if you're starting a business from scratch? Let's just say you're launching a new business you have an idea you want to launch a new service or a new Product and you're just in the idea phase and you're testing things out You would want to use prospecting if you don't want to burn a ton of money on like things like paid advertising Right, so let's just say you have zero dollars and you have a product or service That you want to bring to the market and you want to see if people are going to buy it The best way to do that is through outbound prospecting you can send you could make some cold calls You can send out cold emails You can send out messages on social media and you can get clients for completely free Using these these methods here right prospecting methods right now for me for my agency growth response We got to nearly twenty thousand dollars a month using just prospecting right. We just sent cold emails We send messages on social media. We didn't even do cold calling We just sent messages on email and social media platforms We got to around eighteen thousand dollars a month in monthly recurring revenue just using Free prospecting methods right so it's an amazing place to start if you are just starting a brand new business or an offer from scratch It's the best way to do it without spending a ton of money and wasting a ton of money, right? It's just gonna take a bit of your time. Okay, so that's number one. That's bucket number one is prospecting number two is Marketing and I'm sure you know what marketing is right. It's but I'm gonna define it for you I'm gonna break it down this way Marketing is is putting things out into the market right and add a piece of content a video a blog article a white paper Something like that you're putting things and feelers out into the market and you're getting that your market to come to you Right, so you're it's kind of like going fishing right you're throwing out your hook there with bait You're gonna you're gonna see who bites and I'm gonna reel it in right so Marketing is kind of like going fishing right you're putting things out into the market And you're waiting for them. You're trying to attract them to come to you and magnetize them to come to you Right, so marketing. What are the pros? What's obvious, right? You're getting your market to come to you It's a lot more comfortable. It's a lot more ideal You can kick back and wake up and when you wake up your calendars full of appointments and people who are willing to talk to you Marketing is amazing because you don't have to put in the effort of going up to your market and feeling Spammy and salesy and trying to send messages to people to draw up interest and business for or clients for your business Right, so it's waiting for people to come to you or attracting them to come to you now What are the cons? Well, it could take a ton of money, right? A lot of people I see jump straight into marketing without Validating their business or their offer they go straight into spending thousands of dollars on Facebook advertising or Google ads or YouTube ads or or pitchers ads or radio advertising They go on spend thousands of dollars and then they wonder why oh this didn't work I don't know why this didn't work because they haven't validated their messaging their niche their offer their price point their service, right? They haven't validated anything so the cons of it is you can lose a lot of money and a lot of time by Spending a ton of money on marketing or creating content for something. That's not going to work, right? So if you try to do marketing behind something that's not validated you can end up spending or wasting a lot of time And a lot of money so when would you use marketing, right? In my opinion marketing is best used when you validated your business or your offer it So let's just put this scenario into place, right? Let's say I'm starting a new business from scratch a new service-based business And I'm selling let's say marketing services digital marketing services, right? I'm not going to go straight into using paid advertising I'm going to use prospecting to try and try and get my first three to five clients that way, right? So I'm going to go out to the market. I want to send some make some cold calls. I want to send some cold emails I'm going to make some messages on Facebook LinkedIn Instagram and send those messages out to people who fit my niche, right? I'm going to send messages to try and drum up interest. So I'm going to get my first few clients that way I'm going to get results for those clients. I'm going to turn those clients into case studies and testimonials and social proof and then Once I've done that I validated the business. I've got messaging that works. I've got an offer that works now What I can do is create marketing. I could create paid advertising campaigns and content and case study videos and all that stuff Around the validated offer in the validated business, right? So now I have case studies. I can use that in a Facebook advertising campaign I can use that in a YouTube advertising campaign I can create content about how X client got X result using X method, right? So your marketing becomes as high-powered machine when you've already validated everything It's an accelerator to what already works. Okay. So again, I want you to think about that bucket number one is prospecting Use it to get to from zero to like ten twenty thousand dollars a month in your business Once you've got there, you've got some case study some testimony with some social proof Now you can just add fuel to the fire and just start using marketing content paid advertising to just shoot that to the moon Right. So you always want to start with Prospecting in my opinion That's the best way to get started with zero dollars and zero like pretty much zero risk You're gonna go out to the market get your first few clients are making money validate your business and then move to actual marketing and Accelerate that right? So that's that's just my two cents. It's just my opinion I know some people might disagree with me on that because they allow people hate prospecting But I think that's the easiest way to grow business is to validate the offer using free prospecting methods and then only Accelerate what's working so you're not wasting and burning tons and tons of money Which I've done in the past right so I hope this is helpful for you guys I'll put some videos over here or over here on I have a video on building an online business from scratch I'll link to that over here and then also how to start generating leads using things like LinkedIn and cold email I'll also link to those here or here. I'm not really sure words gonna show up Okay, so I hope you guys like this video leave a comment below and leave a like leave a comment below If you have any questions and what you want to see next, but I hope you guys like this I'll be value out of this and I'll see you in the next video. Take care