 Want to know how to write irresistible web design proposals that win clients? We're talking about it here on The Journey. Writing a world-class web design proposal can sometimes feel like pulling teeth. After all, you got into freelance web design like me to spend time designing great websites, not to spend all your time on sales. But your web design proposal can make or break a freelance web design project. So you need to get comfortable packaging and selling your design services. And proposals give you the opportunity to convince clients that, hey, you understand their business and their needs and to make your case for why you're the right person for the job. Now, creating a professional proposal doesn't have to be zero-focal. While each website design will be different, every proposal that you create should follow the same simple structure. Here's how you can put together an irresistible web design proposal that wins clients and present your proposal to maximize your chances of success, broke it into three parts. Starting off with problem statement. Why are you here and where do you want to be? Every web design proposal needs an introduction, but many freelancers make the mistake of focusing their introduction on the details of the project itself. So instead of preaching the benefits of the work that you're proposing, start by emphasizing the pain that you intend to resolve for your prospect. Why? Simple. Pain is a strong motivator. Your prospect doesn't really want to spend money on web design, but they are willing to spend money to avoid pain. Loss aversion is a classic copywriting technique and it can do wonders for your close rates. Your introduction should focus on the pain points your potential client is experiencing. Like, what are they struggling with? Why do they come to you for help? What would it feel like if that pain just went away and what could tomorrow look like for their business? By focusing more on the pain you'll resolve than the work you'll deliver, you'll instantly set yourself apart from the pack and prove to clients that you have their best interests in mind from the beginning. That takes us to number two, proposed solution. How will we solve the problem? Well, next your proposal should cover how you're actually planning to solve this problem that you outlined in the first section and this is where you get to flex your creative muscles and dive into the details of how you're going to help your prospect achieve their goals. Focus on your prospect's pains, not the features and tools you'll use to prove that you care about their customers. Explaining the features and tools you'll use for the project might sound professional to your ears, but if you and I were chatting about this project at a word camp, this might make perfect sense and would be a meaningful conversation. But unfortunately, technical jargon and a lack of clear benefits will only confuse your prospects. They don't know our lingo and make them wonder how the design work you're proposing will actually help their business. Instead, try to reframe your solution in terms of the needs of your clients' customers. What are the specific business outcomes you're working to achieve? Most clients tend to value three things. More sales, clients' traffic, reduced cost and insurance against potential revenue loss. Most web designers will concentrate on that first benefit using your design skills to bring in more sales, leads or signups for their clients. Get specific here. How will your clients' businesses look when you're done? By clearly outlining the potential outcomes of the project, you'll actually be able to anchor the cost of the projects against the dollar value of the benefits your prospect will receive from the project, improving the chances of your client accepting your proposal. And of course, this also requires framing the details of the project correctly. Let's take a look at the project details. So number three, project details. How long will this take and how much will it cost? At this point, your client should be very excited about the prospect of working with you. And now it's time to set expectations about how much the project will cost your client and how long you expect the work will take. So pro tip, give your prospect at least two potential packages to choose from at different price points. And the reason for this, by offering multiple packages, you're competing against yourself instead of competing against other web designers. Every proposal will be different, but most web design projects can benefit from one or two packaging options. So offer a quick package with a limited set of benefits alongside a pricier premium package with all the bells and whistles. Or offer a fixed price package with optional extras for clients who want to invest more. Both of these packaging strategies lets potential clients choose an option that meets their budget and still gives them the business results that they're hoping for. You'll also end up maximizing your profit with clients who are willing to pay for the more premium options. I know this is a strategy I use consistently and more often than not, they end up going with the premium package. So many clients haven't worked with freelancers before, so they might not be aware of the process around presenting and accepting a proposal. So you need to walk them through every step, clearly outlining what needs to happen once you've delivered the proposal and how your prospect can accept your offer or negotiate terms. I would encourage you to create a sense of urgency, deliver your proposal via email to let clients review it on their own time, but build a sense of urgency as well. Hint that because you're working with other clients, your time may get spoken for if they don't accept your proposal right away. You should also use an electronic contract system by using one of these like Bonsai or DocuSign, which is included in the business premium tier of Microsoft 365 from GoDaddy. It lets you send proposals via email and prospects can provide comments online or accept your proposals with a single click. They don't have to print anything out, sign it, fax it, just whatever it might be. Makes it super easy to actually accept that proposal. Sounds pretty easy to me. So next step, lay out the next steps. Make sure you give clear instructions on how clients can move forward with the proposal and schedule a follow-up call. Like maybe in a few days after you deliver the proposal to talk through the scope and budget the project. And also answer any questions that your client might have. Ultimately, landing high value web design project boils down to having an understanding of your potential's client's needs and communicating that understanding, along with how did you plan to solve their problems through your proposal? That's right. And if you implement these essential elements in your web design proposal and make it easy for clients to make a decision quickly, you'll find yourself closing more contracts and building a sustainable freelance web design business. And after your client has accepted the proposal, you can deliver your contract and invoice for your deposit. Then you'll be ready to begin the project. But that's a wrap. I hope you learned a ton when it comes to writing proposals. 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