How to use the AdWords Keyword Planner to build or expand your Search Network campaigns.
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Having the right keywords is the key to getting your ads to show on relevant searches. But what if you’re not sure which ones to choose?
That’s where Keyword Planner comes in. This free AdWords tool can help you build or expand your Search Network campaigns.
In this video, we’ll show how you can:
- use Keyword Planner to search for keyword and ad group ideas
- see how popular certain keywords were in the past
- learn how well they might perform in the future
- create a new keyword list by multiplying several lists together.
Once you’re signed into your AdWords account, click the Tools drop-down menu and select Keyword Planner.
First, let’s look at how to get new keyword ideas, let’s say, for a used car campaign.
Click Search for new keyword and ad group ideas.
Fill out one or more of the boxes that appear. Including a description as well as your website URL lets you filter larger sets of ideas.
Then, click Get ideas.
Next, you’ll see a list of Ad group ideas.
To find your keyword ideas, click the Keyword ideas tab.
You can decide which ones to add to your plan by reviewing the historical statistics in the table.
Click the double arrows » to add an ad group or keyword idea to your plan.
When you're done building your plan, click Review estimates.
You’ll see a graph with several estimates, like clicks, impressions, average position, and cost.
You can use this information to set your bid.
Now let’s look at another way to use Keyword Planner. Let’s say you already have a list of keywords and want to find out how popular they are.
You can see how your keywords have performed by clicking 'Get search volume' for a list of keywords or group them into ad groups.
Enter your list of keywords, one per line or separated by commas. These keywords won’t be added to any of your existing campaigns yet.
Click Get search volume.
Next, click the Keyword ideas tab to see historical statistics, like monthly search volume or competition data.
You can also see these keywords grouped into ad groups by clicking on the Ad group ideas tab in your results.
Perhaps you want to get estimates of how your keywords might perform. Click Get traffic estimates for a list of keywords to see click and cost estimates or impressions.
Enter your list of keywords or upload a CSV file.
Then click “Get estimates” to see traffic estimates for your keywords.
Finally, let’s take a look at how to get new keyword ideas by combining multiple lists of your keywords.
For example, maybe your used car business has several locations.
You can have one list of keywords just for locations and another that describes your business.
Start by clicking Multiply keyword lists to get new keyword ideas.
Enter each list of keywords in the List 1 and List 2 boxes.
Next, choose whether you want traffic estimates or search volume for your new keyword phrases by clicking the appropriate button.
We’ll combine your keywords from both lists to create new phrases, like “New York used cars”.
Now that we’ve shown you how to use the main features of Keyword Planner, try using these tips to find the keywords that will help you reach the right people.
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