 So Adweek has actually been instrumental throughout my career. I just can't believe that Adweek is turning 40. It was always kind of like the place I wanted my work to be featured. That was, you know, it was always like really hoping that whatever ad I was working on, someone at Adweek would pick it up and write something about it and then I'd feel like, you know, it was real. The idea of being able to work with Adweek so that they can kind of find what the trends are and what's happening in our industry, not only to help further the work that we were creating, but also to learn and to figure out what everybody was doing and how to stay ahead of the trend was essential. Honestly, it's the Bible of advertising. So if you're in advertising, you just want to be seen in it and you want to read it. You don't want to miss a day of the news and now there's so much news. So it's great. It's a friend. I feel like Adweek has really been my source for information, understanding that there's more than just the brand or the story. There's actually a community behind it. I really feel like Adweek is where that community lives. So for me, I've always turned to Adweek as one of my top places to learn and see what I should be learning from other people. And I look forward to continuing to do so. Adweek, feliz cumpleanus, happy 40th birthday, wishing you all the best of the next 40. Happy 40th anniversary, Adweek. From fancy, we want to wish Adweek a happy 40th anniversary.