 You guys welcome back to today's module in this video you guys I'm gonna simply show you how I send out broadcast email This is like real day in the life In the trenches Send out emails, right? This is part of my email marketing. This is part of my overall marketing This is what I truly believe every single one of you guys need to be implementing Whether you're a real estate agent or an insurance agent or a local plumber, whatever my whole my my whole whole Passion really is just teaching local business owners how to really dominate right how to take over their local area, right? And even if you're building nationwide if you're building nationwide same exact thing as we're in this this the scale of social media, right? As as social media has really taken off and exploded 2023 and beyond It's obviously important that that us as business owners are on social media But the number one number one goal for every single business owner It doesn't from from small to to freakin extra large The number one goal is to is to eventually take that attention or take that individual take a piece of that audience Off of the platform get them to opt in to your world and that happens with a free download That happens with a free PDF a free e-book a free training a free case study a free video a free Anything right? That's where it starts. So again a lot of you guys being real estate agents a free download a free buyer guide a free seller guide You're out there promoting a listing you're out there promoting an open house getting them to click Come over to your page where they enter your world. They enter their name and email and opt in That should be the number one goal for every single business owner on Social media you have to be able to take that person off eventually, okay? And get them into your world and that happens with simple email marketing that happens with simple Email domination. This is the basics, right? So so as I take an individual off off the platform again Whether they came from a listing funnel an open house funnel a free download funnel Whatever what whatever may be right there they're often in Once I have that person on my list number one, they're gonna be on a list, right? That's number one. They opt in they enter their name and email into a form They're now on a quote-unquote list, right? That list nine out of ten times. In fact, I'll just show you Here's the list. So I use cartridge for everything right you guys So if you haven't activated a 14 a trial, I don't know what you're waiting for Because all these email software is out there you guys I've been using cartridge since 2018 It's what I've taught on this entire time. It's what I recommend still to this day 2023 and beyond I'm still recommending cartridge and it's really because of the price point really the price point and obviously the software the technology behind it Because I'm gonna fill yet. I'm on different conference calls with cartridge Executives with cart with the cartridge board members with the owners of cartridge And again, I've been promoting it hard course since 2018 all my clients. It really came First because of the tools but because of the price point in the very very beginning It was the price point that got me and I'm gonna tell you the truth I'm still on that price point, which is 99 bucks a month a hundred bucks a month That runs my entire products my digital products. So when I charge clients, right? So so if you're charging clients Some of you guys are getting this our real estate agents. So you're not you're not charging clients, right? But if you're a coach a consultant a trainer anything like that, right? Selling digital products selling an e-book selling a course whatever I run all my products all my transactions through cartridge I run my email automation through cartridge, which is my email autoresponder I run my pages all of my landing pages every page I could possibly need to build for anything Simple templates. I run all that through pages. The form is what they opt into The membership is what you guys are in right now. You guys are in my membership course I'm able to create this course provide value monetize it. It's all hosted on cartridge So I'm here using it for many many different reasons, right? But but but but in this case with email automation, this is the most important This is the backbone to every single business, right? So so as I get people to opt in what I want to be able to do is is yeah Number one put them on a list number two put them on a sequence. The sequence is the automation So once you're opted in you're on a list. That's one thing. The second thing is now the automation That's what what cartridge call is the sequence, right? So so as you opt in today tomorrow, you get an automated email two days later You get an automated email a day later. You get an automated email three days later I can set the days for whatever I want They'll get an email later and these are preset pre-written emails that I would have put together, right pre and then boom I just love the sequence and and and in a way Automation goes so so powerful you guys because again as you're building your brand on social media That's where people are seeing you right whether it's a YouTube channel that you're creating Whether you're just simply posting on Facebook. You're simply posting on Instagram That's really the only time your audience sees you they need to see you again They need to see you again That's why video form is so so powerful YouTube channel is so so powerful because okay if you found me on Instagram That's one thing you're seeing my feed you found me on Facebook. We're friends on Facebook. That's one thing You're you're you're seeing my feed um But but but but but but but but but but we're out we're out to my showing up, right? We're also my showing up. That's why video you'll be seeing me on YouTube right my video That's another touch point. So all of these different things in business are touch points to the audience I'm gonna touch you on Facebook. I'm gonna touch you on Instagram I'm gonna touch you on YouTube and I'm for sure gonna touch you on the back end which is email automation Okay, so so you so as they opt into your listing funnel your open house funnel Whatever your free download funnel. They're on a list Then you want to tie it to a sequence so you have a handful of emails that are preset ready to go out automatically, right And then whenever you randomly just simply I don't know in your business You're following because you're you're you're you're the authority in your industry You're the one staying educated with everything, right? Because that that's the value you eventually start to start to give to your to your potential clients and And prospects, right? You're always staying educated. So if you're real estate, you're always staying educated You're probably going to conferences meetings. You're probably affiliated with with with nar You're probably affiliated with you're probably a realtor, right? So now you're going to to annual events through the through through the realtor association, right? So so you're always staying up on on on on game, right? Let's just put it that way. You're always staying educated, right? And and that's that gives you the the the leverage To to attract, you know more more business, right? So in this case, for example Something happens in your in your industry news flash headline news alert, whatever or or or or as as easy as as what i'm doing today What i'm doing today you guys as i'm training you at the same time is i'm setting up a broad a broadcast So now we're going to go into broadcast Broadcast is a one-off email. So whenever something randomly happens in some news. I want to share it with a certain list um Or maybe my whole database whatever I can come in here and send send a broadcast email So no matter what email platform you're using whatever crm you're using Um, you should have the capability of broadcast email sequences is your automation, right? Your preset emails But the broadcast is a one-off, right? So today Again day in the life. I'm training you. I'm preaching. Um, um, um, um, um, um, what does it go? How's the single i'm i'm i'm i'm teaching what i'm preaching or i'm just doing what i'm doing i'm doing what i'm teaching, right? Because I just released a youtube video So what I want to do with that youtube video is I want to send out a broadcast I could for sure put it in a sequence and have it go out at the end of the sequence Let's say I have 17 emails that are already preset in that sequence. Okay today's youtube video could be Email number 18 in that sequence, right? So one email is going out every three days, for example, and I have 17 ready And and now i'm now I have this new youtube video So i'm gonna i'm gonna simply add it and it'll be number 18 in that sequence It's like dude that could be that that's good. That's good. Obviously that's super super good That's why you want to make your content evergreen because because if a lead ops in today There are 17 more emails that they're going to be getting every three days before they even get to this youtube video Right in this case with the youtube video So Yes, I want to add it to my sequence, but I want people to see it now Like I want people to see it today. I want this email to to reach certain people You know with within the next, you know a few minutes type of thing. That's a broadcast. That's a broadcast Okay, and so this this is what you're going to always want to send out broadcast like probably like at least maybe once a week Right if you're out there really working and grinding and creating content and just continually Continually sharp sharpening your sword and and getting better in your industry You're gonna always have news to share You're gonna always have have have more content and more value to bring to to your audience and again What do most people do they'll just take that and post on linkedin They'll take that and post it on facebook. It's like dude You're taking that you're posting it to your 1100 followers on instagram When they're all across the country and you're a local business owner So none of these people in your market. Anyways, it's like dude You got to you got to you got to know who you're educating man And you got it. You got to really know know know the value and and and so the broadcast you guys the broadcast I'm gonna always continue to educate my audience and and I'm gonna always try to send out a broadcast At least at least once a week because something always new is evolving in in in any industry And and that's good content that's stuff you want to share So rather than just simply posting it like you guys are organically doing now Start building a list start building a list Run ads And if you're posting organically make sure you're you're posting links to your landing page where you can capture the lead It's all about the lead you guys. I can't stress that enough. Okay, so so here in today I just released a youtube video literally just just An hour ago really actually yeah not even yeah an hour ago And I want to promote this to it to a handful of people on on certain lists, right? So here's how I do it I click on communications to the left and this is how I do it in cartridge. So again, if you haven't activated your 14 a trial There's a button below Activate a 14 a trial because this software at the price point I'm teaching how to use the entire thing and if you're in the real estate space You've gotten all those funnels for free the listing funnel the open house funnel the seller guide funnel the buyer list funnel The cma funnel, right? So so that's a whole added value right there. I just saved you literally a few thousand By just giving you those funnels. So jump on the software with me activate it This is one major major important component within it. And that's the the communications. This is your email marketing Okay, so I'm going to click on communications to the left. I'm going to come over here hover over communications And I'm going to go broadcast. Okay, so now all over here. These are all just past broadcasts that I've done, right? So Over here, I'm going to click on the green one and I'm going to name this broadcast The name of this broadcast is simply what whatever I want to name it, right? Like like this is regarding a youtube video I'm going to be blasting out right now to an email getting people to my youtube video This is this is crush it. This is crush it crush it with facebook Video ads and no one sees this part. This is just internal I'm just I'm just giving it a name, right? So and then the category that I'm going to put this in is going to be the fb ads cheat sheet Yeah, I'll just throw it in that one. Um for now. That's fine and then create Okay, so so now I'm going to go through the the basic setup. This is step one send by email. That's the email. It's coming from Being sent from and then if that lead were to apply They're replying to that email and I can change these out too. I can change it I could put whatever but it has to be a business email It has to be a business email This cannot be your gmail or or yahoo or whatever like this has to be your your your your business email Okay, so I'm going to hit save and then save a next and then here is where I can I can I can This this is why I love cartridge you guys. That's why shout out to Russell Brunson Shout out to click funnels Shout out to all these other kajabi and and softwares, but but but cartridge is so simple It's so freaking powerful and at the price point. It's yet to be beat like it's yet to be beat So so that's why I I continue to use it. I'm an ab I'm an avid user of it. Um, I'm an advocate. I I promote it. Um Because I truly believe this is what it's all about man We're all shaking our ass and and trying to build an audience on social media You got to get them off if you're built an audience You got to get a a piece of that audience off and into your world You need software on the back end to make it happen and this one's super basic you guys cartridge So there's a fortunate trial. Click the button below Click the link below and and and activate it. Okay, and I'll and I'll help you with all this stuff So in this case with the recipients, this is where I really narrowed in now I base a lot off of tags. I'm always trying to tag a person So whatever funnel I create the moment they opt in they're tagged, right? So so that allows me to really filter future emails And and and for sure filter broadcast emails. Everything is based on a tag Or I can go everyone subscribe to a list It's there's all these different criterias all these different ones. So in this case, I'm going to simply put down Has tag I'm going to base everything off of my tag, right? So has tag has tag fb ads cheat sheet Okay, um fb ads cheat sheet. I'm going to put The people that are going to receive this email. They have that tag Or or or they are subscribed. I'll do actually I'll do another tag or has tag Clients I'll go with this other this other client list or they have that tag right or they have that tag um And and also when it yeah, or or they have that tag and then and then is there any other one? Um I'll leave that I'll leave that that this is and here's the thing to you guys You'll see some people that have lists that have thousands and thousands of people on the list Some people will brag that they got that they got 10,000 plus, you know emails on a list What what they're not saying is the fact that x amount and a good x amount a good percentage of that 10,000 lists, for example are unsubscribes and and and and undeliverable Where where the email was wrong, for example, right? And so people like that tend to not even Account for that and not even clean their list I clean my list like once so once a week like anyone that unsubscribed I take them off Take them out completely take them out of my system. So it doesn't go against my number, right? Um If they unsubscribe I take them out if it's a if it's a bounced email So they put in the wrong email. Um, I take it out. So that number doesn't reflect So my my number man my small list is freaking powerful. My open rate is powerful These are people who really want to hear from me, right? Um, they're engaging they're opening They're opening my emails, right? They click on my emails. So you always want to scrub your email list Get rid of all the bad emails in there. Um, and and only focus in on that small list You don't need tens of thousands. Yes for sure. You'll get there for sure and and and yeah for sure But as long as you clean them and and and stay engaged with this email That's why you want to broadcast at least once a week broadcast once a week This is my once a week right here that I'm doing with you guys and I'm just turning into a training video. Um But but this is what you want to do. So so I'm going to send it to this this highly engaged smaller list People who have downloaded this recently And in recent recent clients of mine. Um, not full-blown coaching clients That's one small list of just just random basic clients. I should say Not random, but basic clients. I have different levels in my in my coaching So that's my that's my level one client list and I'm going to go save a next That's it save a next and then I'm going to hit single email And then all I'm going to do is simply go to rich html I want to work out of rich html in here. I could choose all these different templates These are all different templates that carts already has available. So so I can literally just take any of these templates click Drag it over drop it there and then boom work off of this template. I can change everything about it the color That's not my yellow. Then boom. I want to change it to freaking pink. Whatever, right? I can save colors I can create palettes, right? I can link that button somewhere Right. So so if I want to link it somewhere or if I want to just completely take the button out I could completely take the button out, right? I can change out this image right here and put a completely different image I can link the image. Um, if I don't want the one two three, I could just delete it, right? Just delete it, right? If I don't need this this bottom part right here. I'll just delete it, right? So what I what I normally do is all come in here on the very very very first email and I'll and I'll completely optimize my template, right? I'm going to change out the copyrights. I'm going to change out the the the social icons If I don't need phone number, I'm going to I'm going to take that out, right? So so I'm going to optimize it and fully fully deck it out. I can create my own I can I can click drag it over and just simply create my own um Or I can yeah out of all of these different ones like I can add a countdown clock I can get super super creative with it you guys, right? I can I can I can Put a countdown clock and I can base that countdown clock off of um off of off of a fixed day Off of a date fixed day and time fixed date and time Based on a due date. So I can even base it off of a tag, right? If they have a tag Then then then then make this countdown clock countdown, right? So so I can get super super fancy with you guys But but but also keep it simple at the same time So once I really get my template, right? Once I get my template, then I would save once I create my template I'm going to do it one time change out the blue Maybe add maybe maybe create a different color whatever man, right? I can I can do whatever I want to this template and then what I would do is I would save it Save as template, right? That's what I would do. I would save as template now in this case what I'm going to do I'm going to just get rid of this real quick Because I already have a simple template and my my template is basic But but the reason why you want to simply create a template one time and then save it Is so it saves you all the time in the future This is my basic basic template Let me drag click drag it over. There's my tech spot There's my button to where if I want to link someone to and then maybe I'll put a picture down here Um, in fact, I have the youtube thumbnail picture. So all I'm going to do is I'm going to put that here That's the youtube thumbnail picture. So boom that goes right there And then what I'm going to do is I'm going to link that video. So I'm going to go to that video Um, let me switch out accounts real quick So let's go to this one And then right here. So this video and this is what I want you guys doing. So if you guys or if you guys are um Let me switch account again If you guys are building a youtube channel, this is what you want to broadcast often, right? You want to put your your your your youtube videos obviously in your sequence, right? Let me let me grab today's video obviously in in the sequence, but The broadcast too, man get more attention To the the the video the moment it's released, right? That's a broadcast. So boom. I'm going to share I'm going to get that link. That's all I did there. I got the link and then I'm going to bring it over here And I'm going to link the image I'm going to link the image And then I'm also going to link this button right here and I'm going to change out the color I'm going to I'm going to go down to my youtube red And and all I did is I simply Chose the color and then I hit the three dots create palette. That's how you can create it, right? And then you could just save a bunch of colors, right? So there there's the the butt the the color of the button and then I'm going to I'm going to change out this text click here to click here Click here to watch today's video That's it. That's it And then boom this button That right there is is the link That's the link and then I'm going to write out the text and then I'll even link my little logo down here I'll even link that To the youtube video. So now I'm going to just simply write out some text And we'll be on our way. Give me one second Okay, you guys just wrote out something super simple and basic and here's another thing too you guys when it comes to these emails Authenticity is the most important Communicating with leads as if they were your friends is the most important, right? No need to be super corporate. No need to sound too Company like no no need to to sound fake like keep it real like treat these people Like like you're texting your friend. That's that's just my professional opinion. That's my personal personal professional opinion um You want to dumb it down and that's the whole thing about social media. We we are attracted to to people, right? We are attracted to to to socializing, right? That's what we gravitate to we are social beings So that's that that's why social media is so freaking Just magical is because we're connecting with people. That's all it is We're connecting with people being human beings connect with human beings bottom line And and so as you're bringing people into your into your world, right? You're taking them off of the platform you're bringing them into your world talk to them like you're they were your buddy, right? Talk to them as as if they were your your your your pal, right? And and that's what I what I try to do and I try to keep it short, right? Not too long There's some marketers that will really write stories in this email, right? they'll they'll write freaking 17 paragraphs and it's and and and They work they they actually work they convert they work But but but in my opinion as a consumer I like shorter and go with based on what you kind of prefer, right? This is your business You want to tailor it towards the audience for sure, but also you're a consumer So how do you like things done, right? How do you how do you read your emails, right? For example, you know, so in my case when when I get emails that are super lengthy I don't read them like I don't read them and they could be coming from those credible Marketer in my case they could be coming from the most credible business person, right? But but sometimes I don't even read them And if I do it I'll maybe read it two weeks later when I get freaking five minutes to spare because it's going to take five minutes to read it, right? But but many emails come through me come come come to me from other marketers that that I Right like that. I really look up to and aspire to be right people that I'm learning from just like you guys Learned from me. I'm learning from others as well And and I have emails that come through that are short and sweet and to the point and and and the whole objective is to give me to click Right. That's the whole objective. So rather than getting me lost in your freaking 19 paragraph story Make it short and sweet and get me to click get me to click and what I'm encouraging all you guys to do 2023 and beyond I'm encouraging all of you to start putting videos on youtube start putting videos on youtube put videos on facebook for sure Um, if you're doing rills on ig. Okay, cool. But but for sure on youtube start building a youtube channel So in this case what I do in my a lot of my broadcast email is that's all I'm trying to do is get attention to that video Right away that and it keeps it that's and I keep it that simple. It is that basic When it comes to my my part of the back end of my marketing, right? So here quick little short to the point email It's all about getting them to click. It's all about getting them to watch here So i'm going to hyperlink this word watch here And i'm going to simply come down to Let me just click it again. Here goes this right here and i'm going to link There is the youtube video watch here, right? And that's it and I'll and I might vote. Yeah, it's already bolded. So we're good there And then And that is it you guys so we got this hyperlinked, right? We got the button linked We got the image linked. We even got the logo link, right? So so again Find find your template and these are just dynamic variables all use their first name a lot you guys these are dynamic variables So right here in here you got we got all the templates where we can build a template But up here we have the dynamic variables all use their first name, you know a lot I'll use it in the subject line. I'll use it in the body of the text the body of the email Let's see how I could put it up here in the subject line jack This is how you dominate This is how you dominate a local Area, okay. This is how you dominate a local area. That's it. That's it That's it. That's simple. So, okay. So now again, if it was my first template I would save as template and be able to use that over and over and over again, right? So I put their first name in the subject line. I put their first name down here. Hi jack Um, I put their first name down here start targeting your local area jack and dominate, right? Um, it can happen. It can it can all happen. It can It can it can all happen It can all happen With simple facebook video ads here's how to set it up. Watch here. Okay. That's it. That's it. That's it. Okay, cool And then we're going to go save and next save and next you guys and then We don't need any any automation right now. So we don't we don't need to do any of that schedule So I can I can save as a draft. I can schedule for later. I can send now I'm going to send this bad boy now save and next Yes, and that's it you guys Congratulations one two three fourteen now what I like what I what I really really love about carter as well is the fact that I can track All my leads I can track the activity. I can track the click the the engagement the open rate I can track all that in real time. So right here. I'm not positing pausing the video. I'm not not editing this part at all Um, we are literally in real time right now. This is live where I'm going to simply a few seconds later I don't even think it's been 60 yet, right? I'm going to come in here analytics. I can go to broadcast And I can last 30 days. I can go today and boom look at that for opened it already, right out of 314 for opened it already Um, and that's right here. So show me right here. Oh, even show me who sent me to spam Right. Um, it'll show me who unsubscribes and people will unsubscribe. That's totally fine Um, but but four of them opened it that quick, right? So so I don't really micromanage this back end part like the unsubscribes for sure because and even the spam So if someone reports me to spam, um, I'll take them. I'll completely take them out of my database, right? That's just how I do it, right? Some people will leak will will will keep that list or keep that email But it's like no do that person reported to spam. They obviously don't like your stuff or or they unsubscribed They obviously don't like your stuff or they put in a bad email. They obviously were only trying to, you know Opt into maybe try to try to you know, find out what the hell you're up to but but that was about it So I don't need those leads in my system. I need the most most most highest engaged most loyal followers To be receiving these emails, right? That's who I want and that's another thing you guys another misconception about social media And just marketing in general the fact that we think we need millions and millions of people following us No, we don't no, we don't like look at my youtube channel My youtube channel still not even in the tens of thousands of subscribers at this point 2023 I'm still cracking 5000, you know subscribers on youtube But do you know how do you know how blessed I've been with with just that amount? Like I've gotten so many clients shout out to every single one of you They're going through this training right now that actually found me from youtube, right? And that's all organic It's it's video content, which i'm telling you right now is magical You got to be creating video content on your subject right on your business um No matter how you look no matter what you sound like no matter your accent No matter where you're from none of that matters. None of that matters. There's a piece for everyone That's why you don't need millions of people. You don't need even tens of thousands of leads You need a few engaged one highly engaged ones, right? And I truly believe most of you guys that are getting this this video right now Most of you guys that are going through this training I I I I'm willing to bet that it doesn't take many many clients for you to make a good income Right for you to build a bit a build a big business So so don't worry about having tons over here focus on the ones that you do have treat every single one Like like like you're like they're they're your favorite one Right and and really just bring value bring value and people will stay on your list you guys people will engage even more And and you'll be you'll be closing deals and and building building relationships and in clients seven clicks Look at that dude. Look at that. Actually, that's the whole that's the whole 30 days Let me go back to today. I was like holy crap. Okay. Look look at that dude Look at that. Again, I haven't paused the video here. You guys we're in real time 22 people. Look at that the open rate seven percent so far and it hasn't even been five minutes It has not even been five minutes. It's been like two Right. So so look at that one unsubscribed and that's totally fine. Dude. Here's what I do. I click on it Mariah Lewis whoever whoever that was I'm going to simply click on that And then I'm going to simply come over here and delete That's it. I would delete the lead and completely take it out and that's it. No big deal. All right So so you guys that's how you send out broadcast emails You want to be engaging you want to be communicating with your leads and this is how you're going to do it You're going to do it by by by by building the value on social media, right building the value putting out content and really educating your audience And then driving them to a click driving them to a landing page where you can get them to opt in That's where where it starts you guys. So I cannot encourage it enough Enough when you're running ads when you're running ads, it's all about capturing the lead You want to capture the lead because this is going to be another touch point that you'll be able to educate that person Build a relationship with that person Um, and eventually do business with that person. This is the back end. This is email marketing So if you haven't activated your 14 day trial, there's a button below and I'll see you guys in the next module