 When E-Ink hired MSL Group, they were looking to take their groundbreaking research from the MIT Media Lab and bring it to the commercial marketplace. The goal was to distinguish electronic ink from other approaches on the market, and in the process, position E-Ink as the clear industry leader for emerging display technologies. By promoting E-Ink's technology milestones and partnerships with giants like Amazon and Sony, MSL Group made E-Ink the go-to source for the country's leading consumer and technology media. MSL Group secured a steady stream of high-impact print, online and broadcast media coverage for E-Ink that brought its behind-the-scenes technology to the forefront. MSL Group helped E-Ink secure a leadership position in the market and win numerous product awards. A significant contribution as the company doubled its revenue and eventually was acquired by PrimeView for cash and stock estimated to be roughly $475 million.