 Paloma Tepa, Creative Director of Plant the Future, is all about connecting people with nature. She does so through biophilia, the innate tendency humans have to seek a bond with a natural world. And one of the most important living elements in that equation is bees. But bees, right now, are in danger. So Paloma and Plant the Future teamed up with GoDaddy to create a unique billboard for Pollinator Week 2019. To bring attention to this small, but very important, very busy, buzzing ally of ours, a billboard made with specific plants and flowers that bees are drawn to and can feed from. To help us spread our message, the billboard links to a GoDaddy website that features a video with information on the importance of bees and how easy it is for anyone to help. The biggest concrete jungle in the Midwest was the location we chose for it to come to life. And on the morning of the first day of Pollinator Week, our billboard, or should I say, beeboard, went up in front of almost 600,000 people. But of course, that wasn't it. Passersby were also handed a very peculiar flyer made with seeds that can be planted to grow wildflowers. At GoDaddy, we believe that anyone with an idea should be empowered to bring it to life. Today, Paloma's mission to plant the future and bring the connection between humans and nature is one step closer to becoming a reality. GoDaddy. Make the world you want.