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The Power of Storytelling: Making Brands Come to Life

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Published on Jun 14, 2013

In the webinar, Prof. Jennifer Aaker and David Hornik of August Capital discuss the importance of stories in fueling growth and innovation in your company as well as the role of stories in shaping how others view your brand. To learn more about Prof. Aaker's course and further your understanding of brand storytelling and innovation visit: http://create.stanford.edu/courses/po...

In an environment characterized by 24/7 news cycles and interconnected customers with the power to rapidly communicate their likes and dislikes to millions at the push of a button, organizations are challenged to keep their brands fresh, relevant, and differentiated. Companies must rethink their approach and consider the power of the narrative to build a strong and innovative brand.

Presented By
The Stanford Innovation and Entrepreneurship Certificate program.

For more information about the Stanford Innovation and Entrepreneurship Certificate, visit http://create.stanford.edu

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