 Pakistan's polio eradication program faces challenges due to misinformation on social media, which resulted in an increase in new cases in 2019 and shifted public attitudes towards vaccination acceptance. To address this issue, provincial and local health departments should engage with local users on social media to correct vaccine misinformation while acknowledging information gaps and addressing concerns of readers and viewers. Monitoring visual misinformation more closely using AI capabilities of tech giants like Google's DeepMind could also help mitigate its spread. This article was authored by Mohammedi Tifak, Maureen Apoor and Shanaweer Afiq.