 This is the WBBM air theater Wrigley building Chicago WBBM FM Chicago the makers of Wrigley spearman chewing gum invite you to enjoy life life with Luigi a comedy show Created by Cy Howard directed by Mack Benoff and starring a celebrated actor. Mr. J. Carol Nash with Alan Reed as Pasquale Friends the makers of Wrigley spearman chewing gum are glad to bring you life with Luigi because they feel it's a friendly good natured show That offers you relaxation and enjoyment and you know Wrigley spearman chewing gum offers you relaxation and enjoyment too It's pleasant to chew on a smooth piece of Wrigley spearman whether you're working Shopping listening to your radio or doing just about anything Wrigley spearman gum tastes good. It's refreshing and the good easy chewing gives you comfort and satisfaction So chew Wrigley spearman gum often every day Millions enjoy it and you will too and now Wrigley spearman chewing gum brings you Luigi as he writes another letter describing his adventures in America to his mama basco in Italy mommy In a few days that we celebrate in the birthday of a great American No, isn't that to me as Abraham Lincoln? And my mummy if a georgia washington it was the father of his a country then I think Abraham Lincoln was his a favorite his son Here in America. There's there's a hundreds of the things are named after this a great demand And they got a link in a memorial a link in a brasska a link in a laundry And I read the ones in a Los Angeles. They even have got a link in a jail But are you sure to see my shirts mama Mia today? They come back from the link in a laundry and an honor of a Lincoln's a birthday. They freed all the buttons in American mama Mia if you're very big Then they put your face on the money Well, they put mr. Lincoln on a five dollar bill But to show you how fair and mr. Lincoln was he's also want the poor people should see him too So he's he's a put his face on a penny Oh How do you delay the something I can do for you? Yes, you have something I'd like to buy that Lincoln picture over there Oh lady, you picked out the one thing you can't have why not I Can't sell a Lincoln on his a birthday What yeah, why don't you buy Washington? He's a very nice man. I want Lincoln. I want him at two Lady, please please understand. Huh? You you like your husband, huh? All the year. Maybe you got the mad on him You could have sell them But on his a birthday you make a party for him Same with the me in a Lincoln. Oh, but that's ridiculous. No, no, it's not the ridiculous. It is a respected Here's a very good and pickaxe. It's a Washington a bed. I don't want it Besides every antique shop has a Washington bed. You're right the lady There's so many Washington beds are for sale. You would think Washington is a slept all through the revolution How's about this nice a picture of Washington? And in 10 days, I don't sell a human either. Why not? That's a here's a birthday then I Never heard of anything so crazy. Please the lady don't be mad. Wait. Wait. I'll show you something else By by Andrew Jackson at Betty Ross. You're gonna be very happy living with them. Look at this a statue of Apollo Revere He's a soul I mean you want to feed the his a horse a carrot, but I want the Lincoln picture I want to give it to someone on Lincoln's birthday But if you give it to someone then then I want to have it. Well, if you don't want to sell it What are you in business for? You're right the lady. Maybe I should have been a popper go in the business a popcorn is a never have a birthday Good bye. Goodbye. I'm I'm sorry Mama made this this day as it's no start out the right. I afraid there's a bad sign But don't you worry, mr. Lincoln you may we're gonna celebrate your birthday together Even if somebody's offering me about thousand of dollars are for you thousand of dollars Well for thousand of dollars, I sell a both of us and we still to get it Luigi my friend Hello, Luigi. Hello. Hello. Hello, Pascale. Tell me little banana. No, sir. I see you business Picking up. No, Pascale is a still laying down Could it be mr. Bigger businessman because you don't sell a Lincoln pictures and a Lincoln's birthday, maybe because Are you was a listening from your restaurant? Oh, no, Louise. I got a portable ears that there was a hiding under your chair What a boob Lady, I can't sell you Lincoln. I say it's a birthday. We're gonna celebrate it together Luigi, maybe you I could make you happy and start the civil war over again, huh? I tried to sell you something else. Sure. I heard you lately buy Washington's a bed Even if she said everybody else is a guy and you could have said yours is a different you could have show it's got a inner string of mattress What a bus quality in a Washington's a day. They didn't have any string of mattresses. I know that's what would have made it so different Oh, what city used to talk to you couldn't sell a straw to a drown in a man Squally that's a silly what the foot a man wants to drink it when he's in a water Well, the greenhorn millions of countrymen and I had to bring you from Italy. Why couldn't I bring patrillo? Joe he's a man who's a maker bigger successer every time as somebody's a go peep on a piccolo he's a get a penny Well, all right, so I'm a net to such a good a business a man. That's that's it the way I am That's not the worst thing in a whole world. Ah Listen to him admit it. You like to hear yourself are called a flop flop. Yes a flop F. L. A. P. Flapp You are failure in America squally don't say that I'm a no failure. Yes, you are look Look at this old junk you got here and you thrown down the sale of a picture Isn't that all adjunct? Oh, no, what are you gonna do with this broken down harp slice of hard-boiled eggs? I Suppose you're gonna become a JP Morgan though with this dirty Paul revere statue. No, but squally down a place I have a respect for Paul it available. Maybe you don't know this but here's a famous ride This is maybe saved. It's a holy country. Yes. I know I know so what so he's a rider around and as a horse all day And he's a yellow high old silver I Don't know look who's are gonna teach me about geography Squally you mean a history history Luigi when a horse is a runner does he hiss or does he jar is a job? I'm no here to make you feel bad even though you were bad businessman I'm still willing to take all your problems off your hands But how you don't even have to sell anything I offer you what they call in America good old-fashioned a horse Trained horse to trade. That's the right. I take you store you take on my daughter Rosa Sorry, I'm no one a trade. Do you keep your horse? Listen a mr. Flop You got an all right back that way the only reason you know marry my roses just because she's a happened to weigh 250 pounds right right well, that's approval. I still put a businessman you are when you marry a woman You've got a looker for value value sure when you buy toothpaste or what do you buy the small size of the medium size? I know you're super squally. I'm not gonna buy the giant economy sizes Luigi don't forget that famous slogan good things that come in a big package. You mean little packages today I'm a push in a big package No use of to talk to me but squally I'm not taking them all right to mr. Bankrupture you are failure flopping You always will be what? But squally you go get out of my story. You can't talk like that. I said it where it hurts the most Well, if you don't believe me you ask your school chumps if you ain't a failure since you've been here You ain't cumulated tense answer my eyes and how around the country the way you run your business the whole army It'd be down to one mid-ball Going to get out. I'm an old failure. I'm an old flopping and I'm a donor And I bet you're afraid to ask you school chops at all. No, I'm a nut. I'm not afraid Fact is the time for my night school and now and I'm gonna go and ask him a sister so goodbye Maybe I insulted him too hard Little pop squeak is so sensitive Tell him he's a failure a flop ain't got a dime and never will have and should go in the bankrupt Right away. He's a feel bad I'd have a sign man. All right quiet class. I'll call the roll. Mr. Basko. Yeah, Mr. Harwood. Yeah, Mr. Olson Hey, Mr. Schultz never swap horses in midstream Well, since you must be so smart, Mr. Schultz who originally said never swap horses in midstream Of course it was Abraham Lincoln. Yes now class I asked you to read the chapter on Lincoln in your history books Are there any questions before I begin the lesson have miss budding I'm I'm like that's very important a question. Well now by that tone in your voice I think it's a personal question, isn't it? Yes, we then save it for later Please mr. Basko was a very important. Well then gentlemen, let's get on with our lesson. Mr. How it's you may tell us when Abraham Lincoln was born and when he died slightly Abraham Lincoln died on April 15th 1865. Yes, and when was he born? You must be joking miss folding Mr. Horowitz when was Lincoln born on Lincoln's birthday. What else? Tell us the year mr. Horowitz 1809 go on the month February today. Well, all right now mr. Schultz if you ask me about time it happened And who was the doctor I am finished Mr. Olson tell us something about Lincoln's boyhood, please this folding I would be just over your aid to tell you Well, yeah, he goes old faithful is about to spout some hot air Well, he was born in a log cabin in Kentucky During his youth he worked on a boat. He owned a general store He was a farmer a real spitter a postmaster a surveyor, but he wanted a job with more security. So he became president Stop that mr. Schultz go on mr. Olson miss folding I have dozens of books about Abraham Lincoln before I continue with his youth Perhaps you would like me to recite this Gettysburg address or his second inaugural address or his famous reply to Douglas Or perhaps I could put excerpts from his most famous letters Olson, why don't you just go home and bake Lincoln a birthday cake? Mr. Schultz you'd better stop that I can't bear it when I hear such brain showing off Somebody's got a stick out for the dumb cops in this world Let's continue and thank you mr. Olson. Thank you Now mr. Baskoff Come on. I'm a spotting is all right if I ask that a question now you better let him spoil you He's gonna explode and blow up the whole school All right, I suppose you want to have some more information on our weekend excursion We can excursion or what's that? I didn't have a chance to talk to him about a chat miss Paul Well, I've decided to take the class on a two-day bus trip in and around Chicago pointing out the various sites We eat our meals out. We sleep in our hotel. Oh, there's a wonderful idea. Love each very education Oh, yeah, besides it gives us a chance to get away from our lives Mr. Schultz, please Mr.. Baskoff we're all going in the cost of the entire trip including meals is $18 and 75 cents But I'm a spotting. I'm not got the AT&T 75 Don't you ever have any money? Well, it seems every time you're broke, Luigi, you know, instead of Luigi Baskoff They should call you Luigi bank robberies What are you saying? I'm a bank it up. Now, Luigi, you don't get excited. I'm only kidding. I loan you the money I'm gonna win alone. I'm gonna want to nothing. Well, Luigi, if you don't go, we won't go then the whole trip Which was gonna be such a success is gonna be a failure. Don't say that He's gone now. What do you suppose we said the chase to mouth? I don't know but if I ran out every time my wife said a nasty word. I would freeze to death in the cold Before we Spearmint gum handy and chew a stick from time to time You see the smooth easy chewing helps relieve the strain and tension most of us build up during the day Makes it easier to relax and helps you get more enjoyment out of the things you do Then to wriggly spear mint gum tastes good You like the lively real spear mint flavor flavor that freshens your taste and helps keep your mouth feeling moist and clean So for good easy chewing and pleasant relaxation For refreshment any time and any place get a few packages of refreshing delicious wriggly spear mint chewing gum Millions enjoy it and you will too Now let's turn to page two of Luigi basco's letter to his mother in Italy Well, I'm a man. I'm gonna want to tell you all about my troubles I'm a feeling so terrible today. I don't even feel like to write to you So don't be surprised if you don't get this a letter because it may be I'm never gonna send it anyway Anyway, mama me What does the mother but you Luigi you look like an airdale with the air leaking out If you'll feel any better, I'll apologize for whatever you wonder should apologize for what I said in the class last night You know in front of the fellas and the sparkling. I'm sorry in the school house. I know My shows isn't that you it's it's initials. I'm a flop failure Just like a post quality is it said to me and and all you're in the class is agree with him No, that's not true. You you could do anything you want though. That's what I told a post quality. I'm I'm a no good in the antique shop, but I told him I could get a job as a paint the carpet Maybe bricklayer, but he said you got to belong to the Union, but that's right Luigi He said only job. I'm can get I'm sure to succeed is a job as a husband. Then what did you say? I'ma said the way he's a daughter eats. I could never pay the union dosing Yeah, but that better don't make me a successor shows and shows you what I'm gonna do Luigi smile you don't worry. We'll think of something no himmel himmel into my head an idea just who what Do do you think you could be a barber? Once in a while. I used to give a haircut. Oh, that's wonderful You could open your own barbershop right away. Who did you give the haircuts to Uncle Pietro's gut? Well Luigi here we don't let our beards grow so long But I think I got it a good idea you're gonna learn to be a barber and learn about who's are gonna learn to me Himmel Luigi what grammar it who is going to learn? I? Sure, sir, the do the barbers make good the money money for sure. There's plenty of profit and it all comes off the top Smiley with you are not your failure. You are going to go to Baba college Should some and not even a finish to high school Stop it Luigi. I'll give you the money and when you become a barber you can pay me back in haircut No, no, no should say thanks about how many I want to nobody's the money I'm how am I gonna start out of my own on your own on your own what you ain't got nothing It's another don't run. It's your store if anybody leaves. It's gotta be me I'm appreciate what you're stop. I'm not gonna let you alone Just truth is this is enough for me to do. I'm I'm I'm a canticelle. I'm I'm failure That's not true Luigi. Anybody can learn how to sell look at me I never sold a thing in my life till I opened up my delicatessen store today There ain't a case of hardburn in the neighborhood that can't be traced to my salami I don't want to be salesman Luigi you got to want you are living in a country where everything is Competition if you don't learn to sell sell sell you can't exist everything is salesmanship Everything certainly without salesmanship. We would all be bachelors What I'm it should do well the best way to learn is to get a job as a salesman here Let me look inside newspaper. I'd like to hear No, no, here's the salesman's jobs right here. What come cleaners Most of these you got to know something about here here closing salesman needed for Lincoln's birthday Luigi, this is ideal for you You don't even have to lose a day off from business and you can see how you're gonna make out All right, all right, I try yeah, and when you get back, we're gonna have a little celebration prepared for you Yeah, now take the paper and let me see one thing now stop it I'm not got the coffee in my pocket. I got the coffee to the story. No, I mean a smile I Think you'll do fine, mr.. Belasco No, no, it is a basco. Luigi basco. Oh, yes, basco, and I'm white house white house Exactly, we have many strangers coming in here and with today Lincoln's birthday being their day off They'll be down here buying suits you'll handle them. Well, thank you, mr. Lighthouse. That's it. It's white house White white I think of the color white house just as in Washington, DC Think of the capital of our nation and you'll always have my name on the tip of your tongue It's white and white house Now now our operation here is very simple. We run a very high-class operation on commission Oh, very very you stand outside the store when someone passes by you shake hands with them I'm gonna shake your hands with them exactly and when you do you don't let go until they're 50 feet inside the store Mr. Wineous house White stone white stone white. I mean white house Say it Must I yes remember house What's the use it's not every day I can get salesmen in here especially those that speak the language now, mr White housey. I'm trying to think of your name Bosco Bunko White to face it All right, let's forget it. You're a clever little one Now our merchandising operation is also very simple high-class. Oh very very we don't pay a regular salary You work on commission the more you sell the more you make That's a good way to learn how to be salesman excellent now our store is strictly one price What a price exactly we don't make much because the quality of our merchandise is very high Now for instance, here's a suit right here this brown check now It's strictly one price when a price if you sell it for $18 you keep nine for yourself I mean the one of price is any price I sell it to fight that is up to you now say a customer comes in Now don't get into a long conversation with him that way you reach a stalemate Huh a stalemate. Don't you know what that is? An old wife No, no, no, it simply means nothing happens immediately you try on a suit Of course you treat him courteously, but try to make the sale Exactly if it's baggy on him you tell him it's a new style But sell him if it's tight on him a new style. What's the old style when it's his own suit Well, what do I see here a customer coming in and take care of them You think I can do it you can try I'll watch you this once. Yes, sir I'm the general manager of the store and this is our head salesman. He'll take care of you. Thank you Go ahead. Go ahead. I've had a salesman. How do you do mister check your hands. All right Now what I'm sure to pull him No place. He's inside already Sell him. All right to sell him. Mr. I think you need a new suit because you look a little baggy That's fine fine, but I'm mr. Just so it shouldn't be a stalemate I'm gonna give you any new style in the house won the price I'm also throwing the manager because he's a make a nine dollars What are you saying I'm saying that you keep your job if I'm gonna make a living like this is a better We should about to stop so goodbye, mr. Bricker house I Was probably sure so how do we salsa? I miss miss falling. What are you doing here? Well, I told you we must gonna have it as a leverage. This is sort of a surprise for you You know we give us you we call the store downtown. I said you were going hours ago. What you do in the meantime Well, I'm I'm gonna want to go home. So I'm walking around the town and see the planet. I'm zoo like Labirin Luigi, don't tell us you got a job as a guy This is nothing to laugh at Appreciate how you want to help me out the friends and make me sell them and everything, but I'm a flop failure. I'm I'm a nothing Luigi you are taking a very pessimistic view Now watch the post quality he knows what I mean Luigi look on the cake, huh, but for you Happy birthday Mr. Lincoln and I paid for myself Luigi Maybe you're right if you don't want to sell the picture if you want to celebrate Lincoln's a birthday Then we all are going to celebrate But it takes everybody still still it only changed me that that I'm a failure I'm I'm a couldn't even a cell of suits nothing mr. Basco Let me tell you something about a failure a man you idolize Abraham Lincoln Failure these are facts Abraham Lincoln had less than one year of schooling He could be considered a failure as far as education goes. He worked as a rail splitter He clerked in a store. He did odd jobs even managed a mill if you said he couldn't hold on to a job You wouldn't be far from the truth. He couldn't even run a store story Store like me. Yes, that's right He even had a partner, but the store went into bankruptcy He served a term in Congress but considered himself such a failure there that he retired to private life Even then when he did come back into public life. He tried to become a senator and failed He failed again as a possible candidate for vice president He changed his party and again ran for the Senate and again he failed ma'am. I'm a felon as a married things as a Lincoln did Yes, and you know what that means. Yeah, that means that Luigi is going to be our next president It means very simply you're never a failure until you consider yourself one Miss Barling Thank you miss Barling. Well, come on everybody. Let's cut the cake. I got some wonderful food Speaking of waiting Luigi, you know who else is awaited. No, hope us Scotty. Who you take it? Rosa Rosa That's my little log cabin Rosa, say hello to Luigi Rosa today's Lincoln's a birthday. What do you say to Luigi? Luigi, are you gonna grow a beard? Isn't she cute? Luigi you want a home of money family everything why don't you marry a rosa and become a bigger success? No, no for Scotty. I'm no failure. But that's the biggest success. I'm no one to be Friends the makers of wriggly spearmint chewing gum Hope you enjoyed tonight's episode of life with Luigi and they want to remind you that chewing wriggly spearmint gum is enjoyable too Yes, the moment you sink your teeth into a smooth piece of wriggly spearmint gum You start to enjoy the lively real spearmint flavor flavor that tastes good and helps keep your mouth feeling fresh and clean Then too you get a good feeling from the pleasant easy chewing The kind of natural chewing that helps relieve strain and tension Makes it easier for you to relax And you know you can enjoy wriggly spearmint gum just about any time and any place So get a few packages of wriggly spearmint gum next time you're out millions enjoy it and you will too That's wriggly spearmint chewing gum healthful refreshing Delicious The makers of wriggly spearmint chewing gum Invite you to be sure to listen next week at this same time when Luigi basco writes another letter to his mama basco in italy Life with luigi is a cy howard production The script is written by mac benhoff and lou derman and directed by mr. Benhoff Jay carol nags is starred as luigi basco with alan reed as basquale Julie gilbert is rosa mary shift is miss pauling conch conreed as jolt joe forte is horror with 10 peter's at olsson Sondra duel is the customer and hal mark as the salesman Music is under the direction of lutz blustin charles lion speaking This is the cbs radio network