http://www.StartupOwner.com How To Start A Green Business
The explosion of organic and eco-friendly products on retail store shelves is more than just a passing fad. It's big business. This reality presents opportunities for environmentally minded entrepreneurs ready to start their own small business.
Successful green businesses not only benefit the environment, but also use green business practices as a means to market their products. If you are thinking of starting a green business, consider the following tips:
Find Your Niche
The eco-friendly lifestyle continues to catch on with consumers which presents many growth possibilities for businesses. Production of food, cosmetics and cleaning supplies are growing areas within organic trade. To be successful, look for opportunities that match your interests.
To differentiate your product or service as environmentally sound, consider obtaining certification from an independent, third-party. Being certified means that you can include their "ecolabel" on your product's label and other marketing materials. This ecolabel is important for attracting "green" customers, and can strengthen the value of your brand. Investigate the following organizations and programs for certification opportunities.
Products: Green Seal sets product standards and awards its label to a wide variety of products
Agriculture, Manufacturing and Electricity: Certified by Scientific Certification Systems
Buildings: The U.S. Green Building Council certifies new and existing buildings using the Leadership in Energy and Environmental Design (LEED) Green Building Rating System
Chlorine-Free Products: Certified by the Chlorine Free Products Association
Energy Efficient Products: Certified by the U.S. Government's ENERGY STAR Program
Organic Produce: Certified by the The U.S. Department of Agriculture's National Organic Program
Renewable Energy: Certified by the Center for Resource Solution's Green e-Certification Program
Wood Products: Criteria set by Forest Stewardship Council; certified by Scientific Certification Systems and Smartwood
The European Union Eco-Label Program encourages businesses to market products and services that are kinder to the environment to European consumers
Canada's EcoLogo Label program certifies products from the United States and Canada in more than 120 categories
Germany's Blue Angel program provides ecolabeling for a wide variety products
Scandinavia's Nordic Swan allows companies to apply for an ecolabel in more than 66 product categories
Japan's EcoMark Program provides product certification and ecolabeling for several product types
Taiwan's Green Mark and Energy Label programs provide certification and ecolabeling for green and energy efficient products
The Global Ecolabelling Network is a nonprofit association of third-party, environmental performance labeling organizations to improve, promote and develop the "ecolabelling" of products and services
The Collaborative Labeling and Appliance Standards Program (CLASP) is an international organization that helps broker national policies for energy efficiency standards and labels for appliances, equipment, and lighting products
Learn more about Green Marketing.
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