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Published on May 17, 2011

PLEASE READ IN ENTIRETY ... The new Facebook policy of having old groups "upgrade" to the new group format is causing a lot of PAIN to people, causes, organisations, businesses, Not for Profits and charities who have been building loyalty in their group/brand for possibly a few years.

If a friend adds you to a group they think you will be interested in, which under certain settings they can (on the group page you will see "ADD FRIENDS TO GROUP" under the members on the top right hand corner), your email notification for THAT group is probably ON. Not good! This means you will feel you are being spammed to the point of feeling violated.

You are probably muttering certain words under your breath - actually make that out LOUD ... "WTF! Are they obsessed!". I know I did with one group which had good intentions.

Actually, you can get very OVERWHELMED - some even can have panic attacks. I have a psychology degree, with health promotion, journalism and literature. I also know what I experienced. I am lucky this new group format was not in back in 2009, when I started my first group on Facebook and it had 10,500 members in 2 weeks!

This leads to other repercussions for your group's reputation, including people leaving the group, feeling they cannot trust the group's settings (even though it is actually a member's individual

In the first instance, a group can take off like a rocket - like my MusicWise group for Australians - however MOST people don't realise that when the group is in its initial stages of building , it can become a hive of activity. Mine went a little ballistic.

If your OLD group has a brand loyalty which has been built over a time period, it is obvious members will want to help with the new group being established. Facebook is misguidedly, and unfortunately, forcing you to change to the new group format (hate it). If you do not do this, your "old group" will be archived soon.

If you have an iPhone or Blackberry, you may have trouble changing the settings.

So, this video tells you, step by step, how to do this. I just hope it is not too crackly - you should be able to understand by the visual. When I can find a programme to make a better one, I will do as soon as possible.

Please post this to your friends and any group you belong to on Facebook.


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