 Bow! What's up everybody? What's again? My name is Brand Man Sean and today we're going over How to go viral and maintain a career like Lil Dickie Let's start here. The fact that Lil Dickie never considered himself to be a rapper in the first place He never even wanted to be a career rapper What he wanted to be was a comedian But he wanted to figure out a way that he could stand out from other comedians and he figured why don't I just put these Things in a rap. If you watch his very first video, which was my ex-girlfriend or ex-girlfriend Music kind of sucked, but he told a good story And it was pretty funny to the tune of being watched over one million times in one day This is where we start to break things down. I've already stayed the biggest part of Lil Dickie's success standing out He was trying to stand out from being a comedian So he did this rap thing as a part of it But he then ended up standing out as a rapper and catching this other wave of people just coming at him He had this video if you look at the video the video is funny If you think about his name Lil Dickie, what other guy's gonna call themselves Lil Dickie? Pretty much nobody. So yet another thing that made him stand out and people wonder about him Does a dude got a little penis? I don't know don't really care But I've seen interviews and people actually ask people might not think this portion about it is serious But his skin color actually does play a part of it as well When you talk about the fact that when he started to cross over into black media and the black hip-hop because hip-hop has become so Huge and worldwide now that they're actually Segmented racially portions of hip-hop weirdly enough to he stood out as the one big white rapper in black media at the time In the same way it seems like it could only be one huge woman at a time and rap But what about G-Eazy? If you think about G-Eazy G-Eazy's probably actually way bigger than Lil Dickie as an act However, somehow some way G-Eazy really hasn't made his way into the black side of hip-hop Particularly black media outlets for the most part when you talk about let's just say the Shade Room or breakfast club and all those stations And then yet again He continues with this standing out with novel concepts like the song save that money in a genre with so many people are talking about Spending money spending money bling bling though money as strippers and yet still he asked onto that with this novel concept Actually trying to save money in the video for those of you who don't know Lil Dickie for the song video save that money He attempted to not spend any money on the video. He was knocking through dawn He was knocking on doors of rich people like hey, can we use your house for the video? I don't know it's like 50 times that he got turned down or some until eventually this old lady said sure You can use our house He used that house for the video she pain actually called and asked if he could be in this video And he used some of T pains video for his own video all in all the end of the day He really didn't have to spend any money for the save that money video Which is just another part of the concept that blew him up even more because it created more attention more media around him The entertainment business is all about getting attention. Can't say that enough That was like four or five different ways that he used to stand out as a rapper Comedian by the way to save that money video also got over a million views in 17 hours And before I forget another example of how important and how beneficial standing out can be think about Drake Drake actually You singing intentionally to help separate him from other rappers And it's not that other rappers had never done any kind of singing you guys I roll Kanye But Drake was the first person particularly in his era to really fully commit as a singer and then rapper or Whichever you want to go and finally we're just now getting to the number two when we move into the how he sustained a career part Little dickies work ethic is actually very serious if you look at his first song that my ex-girlfriend his rap skills were But now he's at the point where when he did the double XL cover and they did the freestyle cypher This was on point like for real to do some beats in his own right now And then number three surprise surprise Authenticity how many times are you gonna hear that in a brand man shine video? But let me read this quote from little dickie himself. I think my authenticity is a big thing You can tell that I'm pouring my heart and soul into what I'm doing And I'm gonna leave it at the people that rock with him and can relate to them They have put them hard because he's authentic So now he's on a trajectory where he actually has a real career in this rap thing Even though he was just trying to use it to get into the door as a comedian go figure. That's it. Hit that subscribe button