Transcript: Gift certificates, have you ever wondered why stores are so keen to push their gift certificates? Why they would try to give you a gift certificate or store credit instead of a cash refund? The answer is simple, gift certificates usually have an expiry period, and research proves that a high percentage of certificate are not redeemed within the time period. Free money for the store. That's not the only reason why Market Power Pro is equipped with a full featured gift certificate creation tool. By allowing your members to give gift certificates, they will be able to promote their business via prize draws and promotions as well as introduce their friends and family to the opportunity through product trials. Producing your own gift certificates is quick, easy, and a professional presentation, managed with your Market Power Pro system.