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Published on Jul 14, 2011
UBS's new brand campaign is "We Will Not Rest." It's about an obsession with doing things perfectly and getting every last detail right. (see full campaign here: http://bit.ly/o16scp)
Rather than simply talk about the brand's philosophy, we found someone who embodies it. And he created a cinema spot and outdoor board for us.
Meet Stephen Wiltshire, an artist who can draw entire cityscapes from memory.
Artist: Stephen Wiltshire
Director: Noah David Smith
Editor: Megan Brennan
Agency: Publicis, New York Worldwide Creative Director: Paul Steentjes Chief Creative Officer: Rob Feakins Executive Creative Director: Jay Williams Associate Creative Director/Art Director: Hajime Ando Associate Creative Director/Copywriter: Jason Savage Director of Broadcast Production: Nadia Blake Producer: Tim Bierbaum