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Published on Dec 17, 2013
I was up in Santa Monica the other day meeting with an agency that somebody referred me to. The referral was my foot in the door and my online presence was my validation. I started that presence a decade ago.
I turned left onto Santa Monica Boulevard and Sheryl Crow came into my head as I was looking for a parking spot. California songs always make me feel good as I started my journey in Toronto. The songs lead me here.
I asked the agency principal how his agency won New Business. Referrals of course came up and then internet leads.
That sounded good I thought. Practice what you preach to clients about lead gen if you are a digital agency.
We chatted a little bit more. I learned that many of his leads came all over the country and that resulted in his agency gaining business on the East Coast. That sounded good....