 Okay, good afternoon everyone, my name is Gaurav and today I'm here to talk about Share Chat and Modge and there's a ticker here which says I have 15 minutes to tell you about a platform which reaches about half the Indians who are online, right? So instead of running through the entire laundry list, there are only four things that I want you to take away from this. Nothing more, nothing less. If you can walk away from this session over the next 15 minutes and remember four things that I want to tell, I think I've achieved my goal for the day. But I'll make it more interactive, hopefully more fun. And I'll ask you some of the questions, some of the very basic ones, right? What percentage of India today do you think has access to internet? You can just shout out the answer. What percentage of India today has access to the internet? I heard 56, okay? Somebody from the back? They're here, 80? 75, okay. What else, sir? Do you have a guess? And I loved it when you said, Why aren't we only talking about MNC? So today, or the next 15 minutes, 14 now, I will only talk about an Indian company built proudly by Indians for India. About 50% of India today has access to internet through, primarily through their mobile phones. That puts the number at about 700 million everyday. But the important question I want to ask is, why do you think this Indian of today is buying a smartphone with his or her hard earned money? Of course the phone cost has gone down, the data costs have become nearly negligible. But what is the reason, the number one reason you think that an Indian of today in a tier three city of today is wants access to internet? Any guesses there? Sorry? Can you say that loud please? Entertainment, by the way that was not planted, she doesn't work for me. The answer is entertainment, entertainment, entertainment. Today's India is buying smartphone is consuming internet because he or she wants to be entertained. They want to be by the way entertained in the language of their choice. I may be living in Bangalore, I may be comfortable talking in English and Hindi, but when I sit back and relax on my way back home in a cab, I want to consume content in Kannada which is my mother tongue. And that is what the behavior of today's India's internet is. And that's what we are here to talk about. This by the way blends beautifully with the massive rise of short form videos we are seeing in the country today. This is not only an India phenomenon, you would have heard of a company called Tiktok that is making waves across the globe, giving CPS nights to possibly the big giants of the US because people just can't get enough of short form video. India is no different. I can promise you there are some of you right now who are bored of this presentation and are looking at a short form video on your WhatsApp or on your Instagram reel or on your YouTube shots. And that is the advent and the sort of blast of short form video consumption that is happening in India today. It is not the future, it is the present while the future links even more brighter when we talk about short form video. But coming back, only four things I want you to take away from this. Number one, what is share chat and merge? Who in short hands, how many of you right now have share chat or merge app on their phone? No one right? Zero. I was expecting two hands there, they are part of my team but it looks like they have uninstalled as well. Okay, then my question is who are these 325 billion people who we say are part of share chat and launch and who are consuming more than 35 minutes of our content every day and they open their app about eight times a day to consume the content to engage with their friends to follow the influencer they so love. Why isn't any one of those 325 million people in this room? Isn't it a bit surprising? And that is where I think this quote that I find very dear is that anecdotes are always allowed in the statistics, right? Possibly none of us sitting in this room right now is not a target audience for share chat and merge because we consume content on one of those American social media companies because we like consuming content about high-end fashion stuff or about vacations but trust me, there are millions of Indians out there who are consuming or who have the deep desire to consume the content they like in their own language. We may find it cringe but let me ask you, is our job as marketer not to communicate a grand story to our consumers or is it only about creating that emotional add about climate change which helps us win those cans of water? I think it is the former and that is the number one thing I want you to take away with. Share chat and merge today reach more than 32 crore people in India. We are the third largest digital ecosystem in India today. We are by the way growing massively. Share chat was founded about eight years back by three IIT Kanpur graduates who thought there is a desperate need for something very Indian, something very vernacular because people of India are no longer satisfied with what American social media companies are offering them. Mohaj is our short-form video player. Ever since the Tiktok band, we have by far the largest short-form video company in the country today. We have more than 20 million users coming to our app every day and that puts us right at the very top. Of course, the heart and soul of every short-form video player is a world-class recommendation system and there is no tech presentation today without using the word artificial intelligence. So let me use it. AI powered REXIS which ensures that the next video that is shown to the user engages them at another level. So this is the number one thing I want you to take away from today. This is how our user base looks like. Share chat as an app is very tier two and tier three strong. As you can see, more than 90% or 85% of our users are coming from that. Mohaj on the contrary is very herbal, very Gen Z and millennial and that is I think one of the myths that I want to clear out or bust today. A lot of times I hear people use these two words share chat and moj interchangeably. These are two different apps. These are two different ecosystems reaching out to different set of audiences. Now what does it mean for you as marketeers today? Is that if you do common buying across these, you can see how you have access to people across age groups and across all the tiers of the day. Okay, so everyone with me, the second thing I want you to take away. Can I request everyone to take out their smartphones on their WhatsApp search for share chat. On WhatsApp, please do a search for share chat. And what I'm assuming or guessing is that there will be a lot of messages that you would be seeing because some of your family group, some of your dear friends, some of your college, Landa group or your one to one messages would have had some forwards from share chat. Let me give you some statistics around it. We joke internally that if share chat was to shut down for a day, it would lead to a significant reduction in traffic on WhatsApp India. That's how big we are. We are possibly the biggest content aggregator for WhatsApp today. And that's why I asked all of you to search for it. For the first time now, and we have now opened it up, this product offering outside our beta phase. But today we are now offering all these shares for monetization. Here's what I mean. Today about 10 million people come to share chat every day, consume content which may range from a good morning messages to a shiree to a husband wife joke or whatever they like. And the content which they like most, they actually do a one click share on their WhatsApp groups. And that is why I was confident that when you search for share chat on your WhatsApp, you will find some of the other content. Now imagine this is happening by, this is being done by 10 million people about two to three times every day. And that's the power of share chat content. Now imagine if all those good morning messages that are going or all those shirees or all those jokes that are going out there from share chat to WhatsApp, you could have your brand slap at the bottom of it either in form of a GIF or a banner or a six second pre-roll video. This becomes the world's only way to advertise on WhatsApp. And that is what the second thing I want you to take away from this presentation is we are now offering WhatsApp branded shares as a way to reach, to make your brand reach millions of Indians in possibly the most efficient way. Here's what it looks like. These are real examples. The first one is Zomato. Every time there was a festive share that was done from share chat to WhatsApp, there was a Zomato banner down at the bottom. The second one is how it would look like on the actual WhatsApp screen, which includes a click to action to a ITC store. And this is by the way a mock-up. This is a creative ideation that we were doing with the ITC team. So imagine reaching 30, 40, 50 million Indians on a single day running this campaign for 15 days at a stretch and imagine the amount of brand lift, brand message, recall or the actual click to action you could get from the WhatsApp branded shares. So this is the second thing I want you to take away from this. Third one. Like I said, Internet of today is no longer urban. It is no longer male-dominated. It is no longer English and Hindi. In fact, any data that you refer to will tell you that a bulk of the India's Internet users, and I say bulk, I mean majority, I mean more than 50%, actually are consuming content in their own language and that's where regional influencer ecosystem is very, very strong. And we at ShareChad and Moj are very proud to have worked with these influencers over the past eight years and have good relationships with more than 700,000 such influencers today. Now imagine leveraging those influencers as a one-stop shop for your next marketing campaign. This means you don't have to engage with any other influencer agency quote-unquote. You do not have to engage with a creative agency quote-unquote who would work on a creative ideation. We have invested in teams and processes at ShareChad wherein we work with you right from creative ideation, which hashtag challenge should work well, which jingle works well to selecting the influencers to giving you the choice to choose from that list of influencers and going all the way to ensuring that that campaign delivers 100 million, 200 million or 500 million views. So that is the third thing I want you to take away. When you think of ShareChad and Moj, think about how strong and important regional influencer marketing is and we are at the forefront of it. These are some of the examples. To reiterate the point, think about your next user, think about their behavior, think about where they spend time. How do they like to consume the media of today? Are they any longer interested in a 15-minute YouTube video with a pre-roll ads or do they want to engage with a 30-second short video of the influencer who speaks their language and then think how you can leverage that influencer for your brand? The last thing that I want you to remember, India Internet is going through a native language revolution. There is no other way to put it. Like I said, it is not the future, it is the present. Any data that you refer to will tell you that vernacular has taken over India's Internet. We again are at the forefront of it. Let me show you some numbers. This is our top five languages by user base. Hindi, Tamil, Telugu, Kannada, Marathi are our top five consuming languages. But if I were to show you the entire data, you would realize that I would have audience even in Gujarati, even in Bhojpuri, even in Urdu. And that's how powerful this native language revolution is. I just pulled a screenshot of some of the states and the list, of course, is long. Cannot be fit on one slide. But what it essentially means is that next time you are thinking of reaching out to your audience or doing a media mind, remember, we are not a subset of the large American companies that are out there. We are very proud to say that there are incremental users that are only available on our platforms. There are some of the numbers for some of the states that have put it out there. But it is not that you as a marketeer should think that if I'm buying on these platforms, I anyways have access. Because trust me, contrary to our intuitive belief, some people do not like those platforms and they only like to be on the platform where they are able to connect with people, real people, who speak their language. So this is the last one. That's all the board says. My time is up. But me and my team are available for any further questions. I consciously did not go into the details of this. The only four things I would like to repeat for you to remember. In March today, we reached 32.5 crore people on a monthly basis. These are engaged users coming to our app and spending upwards of 30 minutes every day. There is a native language revolution happening in the country today. We have incremental users that you will not find on any other platform. Short-form videos have taken over the world and India has no exception. For any short-form video, regional influencers are the bread and butter. We have strong ties in relationships with 700,000 of those. And lastly, the next time you receive a WhatsApp forward, do notice the top left-hand corner. I can promise you more often than not, it will have the shared chat lag. Thank you very much.