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VICE Life Hacks with Oobah Butler S1 • E1

How to Become TripAdvisor’s #1 Fake Restaurant

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Published on Jan 22, 2018

This was nominated for a Webby Award in Reality and Weird. Vote for us here!

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The Shed at Dulwich was the number one rated restaurant in London, with foodies, celebrities and bloggers trying to get a table. The main obstacle for them, however, was that it didn't exist. Over the course of 8 months VICE's Oobah Butler used an assault of fake reviews to get his 'restaurant' to the hallowed top spot on TripAdvisor.

With his phone perpetually ringing, PR agencies begging to represent it and TV crews pitching shows, Oobah decided he had no choice but to open its doors for one night only. Here is Oobah's journey into a false reality that captured the world's attention.

Read Oobah's full story on VICE.com - https://vice.video/2DrLgCC

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