 Hey, how's it going rich? I'm doing great. How are you? Hey, good good. Hey look nice. You got a white suit on. Oh, it's blue Oh, it's blue. Yeah. Oh nice nice nice soft blue baby blue baby blue I wanted to look sharp for you today my man been a long time since we talked Yeah, yeah, it's good. Good to talk with you again. Are we live right now or how we're live right now We got almost a hundred people watching Okay, very cool I've got questions from you from like literally all over the world, but before we even go into any of that Do you have anything you want to say or you want to break to the community? Is there anything you want to talk about before we even get into any of that? Yeah, why not, you know, we're going to war right now, so I know it's probably an interesting way to put that but You know, the product is phenomenal I think a lot of people that have followed the company and follow You know what we've done from the beginning You know, you've probably looked around you've seen online. You've received free packs You've you've like felt the sensation and the power of the product you believe in the product And so that's what you know this moment in time is is we've done a phenomenal job I think as a company, you know doing our our diligence listening to consumer feedback paying attention to the best way to position the product You know, I think my my early announcement is that that's you know That's the significant moment as is right now in April of 2021. That's what we're doing. And so yeah Hey, thanks for everyone tuning in rich. You've been with us since You know, you've supported us from the beginning and so I'm happy to be here with you and You know, I'm happy to answer questions Man, we've got so many questions. Okay before I even go into those questions Let's just talk a little bit about the history Because this has been a crazy ride, right? I Want first before we even go through any of the questions. I Want you to talk a little bit about Like you're the founder. Yeah, and we haven't talked because you've been so busy We haven't talked in like it seems like since day one really right and the first interview I ever did with tat was with you and I Think maybe some people don't remember or they don't know or they didn't see the interview that Tat has a crazy backstory. Yeah, can we just start with that? Why you came up with the name because I think not only is this a great success story It's a feel-good story. Yeah. Yeah So you can you tell the viewers that are watching a little bit about why you came up with the name with Tat first and foremost. Yeah, so Yeah, okay, so close very close friend of mine. I grew up with them born and raised in Southern, California his name was Josh Persons and You know, we one of those friends I kept in touch with all the way through college even our wives were very close friends, but We just kept a very close bond he was the guy that in any group brought life to it and love and energy and passion to what he did but he passed away in a motorcycle accident and He was a you know where Tat come for comes from is You know, I was an entrepreneur. He was an entrepreneur He was at a tattoo shop in Huntington Beach, California But he was like a passionate like really renowned tattoo artist. He was with some of the best and he was young He just brought that much passion and enthusiasm to what he did and and so, you know, the name tat is It's very simple. It's sticky. It's it's an easy, you know brand to remember But but, you know, most importantly, it's it's pain homage to him But it signifies something in our company about, you know, how to live your life every day, you know how we need to focus more on today and You know live with that same drive and determination and passion and so, you know, Josh signified that he was like You know, one of my best friends and so In a positive way, you know, we we we you know remember him, but that's where it comes from. Definitely. Yeah And, you know You guys couldn't have done a better job Remembering his legacy. I mean tat has been such a success I mean, look at all the people here from all over the world It's like middle of the night in Germany and there's people here from Germany And I want to say thank you to Germany because I'm sure you know this like the people in Germany have been supportive of tat like huge. Would you agree? Yeah, yeah, thank you. Yeah, I appreciate it. It's uh, there is there's a quite a following in Germany and I'll tell you guys that we are working on getting the product there and we're very close. Maybe we'll talk a little bit, but Um, yeah, thank you for all the support. I mean at an early stage, you know, I think the There's been quite a few people in Germany that have really kind of shown their support for what we're doing Followed the story all along the way. So thank you. Yeah, and they're very passionate about tat and I get messages from from From Germany like constantly. I got so many that I'm going to ask you today from people from Germany That are so passionate and I didn't realize that it's like middle of the night and they're here You know, you know, it's a Saturday. It's a 5 p.m. Pacific 8 o'clock eastern on a saturday and we got over 100 people watching right now So that proves how passionate people are about tat and this story And I'm always trying to remind people that this is a story. That's only 10 months old Yeah, you know, I think people have unrealistic expectations like I've got a member that is a very big shareholder of tat and He's he's asked me he's like He's in a part of Ohio that tat's not in yet And he's constantly like rich. Why are they not in all of Ohio? How could they not be in all of Ohio? And I'm just like his name is jeff and I'm like jeff like they've only been in this for 10 months like I'm sure they will be everywhere, but you've got to take time like can you speak on that? Like I know that People want tat to be everywhere overnight But can you explain like all the work that goes in to even be where you guys are at? And what it takes to kind of grow in all of these markets and get on all the shelves having enough product to be able to actually manage all the orders like it's not just Like oh, it's oh, yeah, we're gonna go here It's done like well you need to have the product because the biggest mistake Is you don't want people to go to the store and there's not enough tax Yeah, did you agree like it you've got to have enough product to deal the supply and demand It's it's almost like a science. Is that correct? Oh, absolutely on the on the manufacturing side first What I'll do is I'll preface it with this is You know confidence in the listeners is is like like I'm talking to you I'm the one that trademarked, you know, even the term hempettes I'm the one that brought the first hemp cigarette to the market I had that cigarette was sold in over 60,000 stores in the United States of America I was selling products in over 26 countries and and and what I emphasize is that there is no magic button to distribution And when when you know, this question is a great question But I think it also puts a lot of perspective into Ohio Like what was Ohio? Why did we not just start scattering the product everywhere? Which which could also potentially hurt the brand reputation How long did it take us to get the feedback that we've gotten? And I know a lot of the listeners that are all in on tat that are listening to this right now They've scoured the internet and they've seen that 98 99 percent of the feedback on tat so far is positive Absolutely even even through this process. I don't think a lot of people know this and in Ohio We've even separated different groups with different flavored paper Because we're also trying to get the product to To not you know to to be even more desirable if you smoke it in a car You smoke it in your home or you smoke it around your friends that it's an even better product than that of traditional tobacco cigarettes There's a lot of things that we have been testing and trying with the product. And so but yeah, yeah, exactly It's not an overnight thing And then the you know the next point that I would make is like, you know, you asked for like a You know early like hey, what's the thing? I'm coming out I'm saying is that I am so confident in what we've experienced in the consumer feedback that we've gotten from Ohio that And also in the operation to be able to produce enough inventory to support the demand and the supply That's why I'm telling you that we're going to war right now. So our you know, our company we're expanding and We're taking the means necessary to acquire new stores at a much faster speed than we had done previously but But we've done what we've needed to do for this period of time and and I mean that's introducing a new product to the market It's like anybody they want results today, but you know, what happens if you You know, look at look at a company that's franchise And if they're if their initial business is not completely sound from the operation to the sales the marketing The whole message the whole management team everything needs to be aligned before you expand that franchise and so That's why I'm happy that we've done what we've done, but we're definitely Like now is an excellent time. I couldn't be more excited about right now I love that you're saying you're going to war. I I feel like every day in the market is war, right and Tad has been a huge success I mean pre-ipo tat was at 41 cents And today it trades in Canada at three dollars and 12 cents. So on a stock perspective It's been a success Already despite the fact that you guys are literally just starting your sales now. Let's talk about the sales There was a big press release that just came out your first million dollar order. Can you talk a little bit about that? Yeah, that goes back into my background and the people I know and the people I've held relationships with for a long time This is a very close friend of mine We've worked together in the past Um, you know when it comes to distribution and getting the product everywhere, I'll tell everybody that's listening to this The number one thing is relationships Nothing is more important than relationships and so You know, it's we've had, you know, we've had good business back and forth together for years. I've made him money He's made me money mutual win-win relationship and so You know, it's more of that into the future And we're very excited to support him. He's a very very serious wholesaler We're talking about the largest master's distributor in Dallas, Fort Worth Which for any of the listeners that are, uh, you know, internationally based DFW Dallas is central, but it's a powerhouse economy in the United States Um, and this gentleman happens to supply all of the wholesalers He also has one of the largest retail chains in the DFW area. So from Inception to consumer. He controls the supply chain. So we're very very happy to be working with them and uh And yeah, he's a close friend of mine So we're going to support him in every way that we can but you know, we know what it takes to get the product out there And also build demand from consumers So let's talk about the deal with Christina like cannabis. So that is your introduction into Canada Which is really exciting. Obviously I'm in Canada and a lot of our listeners and followers are in Canada and They've been excited about tap getting into Canada Can you give us an update on that and where that is and how soon potentially we could see tat in Canada? Yeah, um, you know, I'll tell you listeners. That's a you know, that's a deal That's a little bit more complicated and the reason is is because of the regulations in Canada Um, you know, as a lot of your listeners know, we have a hemp based cigarette That's filled with powerful cannabinoids that help our You know people switching from traditional tobacco cigarettes, you know ease that withdrawal symptom But but the cannabinoids that are present in our product help the, you know, the tobacco cigarette smoker Quit and so There are some regulations and some challenges in Canada that we're working through right now I'm very close with those guys that company Christina Lake like I can't say enough positive things about I've met some of the most competent people I've worked with is with that company and So I meet with them every three days or so we have revolving balls And we are still in the stages of the attorneys working with health canada to get through the import export And and and we're very confident that we will The other thing about canada. I'll let your listeners know is that, you know, when products have, uh, You know cannabinoids like this they're restricted to sell in a distribution outlet of dispensaries But the good news is is that canada is expanding that beyond, uh, you know, where they've had it You know these these hundreds of stores across it's a population of 33 million people 34 million So now they're expanding that into a wider a wider, uh audience And so we're excited to get there And I do think that that it will take us a little bit longer to get that one over the finish line and strictly because health canada is They're serious They mean what they say and we got to go through every single step and procedure that health canada asks us We have to do all of our diligence Now in speaking on that you did this video or There was a photo kind of a cryptic photo and you had a bottle of Alcohol with the tat on it and you had some vape products with tat on it. Is there Any future with tat getting into additional accessories? We'll see we'll see Yeah, we'll see the the listeners are all over it man. They're like they're like studying everything right? They're not these This is their questions What about the FDA approval or um, sorry the disapproval of menthol cigarettes? Is that going to be something that could affect hat? Oh, it's an opportunity. That's not uh, that's not something that affects us That's uh opportunity especially in uh in the united states. No, that's that's that's an opportunity Okay, can you explain that what do you mean an opportunity because a lot of people are worried that because menthol is your top One of your top products you're selling that that could affect you So can you explain why it's an opportunity? Well, yeah, so I think you know here in the united states is important to kind of recognize the difference between you know, the federal regulation and state regulation and what's been proposed versus what is enforced and um You know, we're we look at it as an opportunity To help people that maybe do not have access to a type of cigarette that they are accustomed to smoking But we don't have the same regulation on us And so I think a lot of times when people read this proposed regulation versus enforced regulation whether federal or state They think it may apply to us But we are not a tobacco product And so it's very important to understand where the advantages are for us as well Huge that's huge. Great. That's fantastic We're getting a lot of people asking about a nasdaq listing Obviously getting listed on the senior exchange would bring in institutional investing And just take you guys to a completely new level Is there any updates on something like that that you guys might be potentially working on? Uh, yeah, yeah, I I'm confident that that is going through Uh, I'll just share that with you. I'm not uh, you know, I don't I'm not going to talk about timeline or anything else But I'm all in all the emails I know uh, the correspondence back and forth. And so there you go. It's happening Um, you know, stay patient. Don't don't don't quote me on time. I'm not going to tell you a timeline, but I know that it will happen. It will happen Wow, okay, that's big and Obviously as you grow You're going to need to consistently add more capital. Is there any plans? Short-term or long-term for you guys to do another capital round of fundraising? And if so, would you go back to Debbie Chang and would you go back to the same funders that you did last time? Or would you go to do like a bought deal? Uh, because there's a lot of concern about dilution Because typically when stocks go up like you guys have Companies are always running to raise capital And a lot of times that creates a massive amount of dilution, especially in the canadian markets We've noticed that when companies raise large amounts of money The stock will go down to the to the The capital raise price or even lower Is that something you guys are thinking of is there is there any capital raises in the future? And if so, would you go back to the same source that you did last time? Yeah, well, all right I I'm not going to say that we're interested in raising capital at this given moment We don't need to we've been highly efficient with the capital that we do have great and You know, we've also like maximized the effectiveness of that capital. We haven't overspent We have attorneys involved in every single deal that we do to maximize the deliverables So in that way, we're highly efficient with capital So I don't I don't think that we're at a stage right now where we're in any immediate need of capital But if you, uh, you know, look at the size and scope of penetrating the us Yeah, it's likely that at some point we will raise money And uh, but I also think that that will ultimately bring even more value regardless of dilution That capital will bring even more value to you know, myself all the shareholders everybody i'm involved with And we are highly loyal To um to that group, uh, they've been highly loyal to us We will of course go back to them and talk to them about what we're thinking exactly what our strategy is We'll go through every step of the way when that time comes. I'm not saying that that time is right now, but um They've been very good to us and we're going to continue being very good to them. So, um, you know, when that time comes, we'll see That's great. That's great. I sort of like to hear Okay, so a lot of people are saying that You guys are growing and in order to grow you're going to need to expand So do you guys have any plans to expand? Your facilities outside of the facilities you have in Nevada. That's one of the questions that's being asked. Yeah um, yeah, we are already it sounds like some people listen to the uh You know some other things that it's that yeah, okay. So yes, we are very close. Uh, yeah, it sounds like it's they're good questions These are coming from the internet there, right? These are the communities all over you guys like these guys are on top of it, man Like these guys I have a lot of questions. I literally got flooded Really hundreds of questions like I'm not gonna ask all of them. I'm trying to ask the best ones Yeah, but these are the ones people want to know but and I think these are great questions Yeah, yeah, we're making a significant expansion to our operation Both warehouse and office space. Um, you know something for the listeners Here we are, you know, we're building a lot a lot of our sales and marketing here in the united states and so From our office capacity as well as our warehouse and facility capacity to produce You know the the the base cigarette material that we make for tat um all of that is expanding here and you know particularly here in las vegas nevada and um Yeah, we're actually very close. So we have uh, you know, we're like Right there. I'm very excited about what I can see that. I can see you're excited. Oh, no We're gonna create a culture like we we're gonna bring in the best of the best We already have we have you know, uh a number of new hires that have started that understand that like You know, this is a passion project. This is beyond just a job Like you're joining a group of people that are dedicating their lives to this product And so the people that we have coming on board right now Uh, but also, you know, they're coming on board to get involved in a in an office That's going to represent that like we have an office coming online. That's going to be um We we we hope to have it as a family I'm telling you I mean not to make anybody else jealous out there But like if you could work at tat like it's the coolest job like there is like our our environments great Our people are great. Um, and so Yeah, but but yeah, so it sounds like yeah, we we we have some Engagements out there. We're very close to the lock and end on that so maybe we'll share more news later Yeah, that's great. Hey, listen, I love it. I love it. Um Progress on european blend Do you have any progress on that? Updates. Yeah, that's uh, okay so so in europe we are working with a A a gentleman that is he's going to start working directly with us as a company. He's a very successful gentleman He's um, he's done this with multiple Countries in europe selling deals and basing it off of volume Now when it comes to the product Commonwealth tobacco is different than that of like virginia blends and different blends here that are Here in the united states. We have uh, I think a lot of people know this We have a sweeter palette here. And so tobacco differs from region to region We have uh, you know, we've worked on some things to cater to that of the european market But I also think that there's going to be some news here soon about About which markets in europe are launching in and Yeah, with regards to the product Um, it's the same as of right now. It's the same. I'll tell you that great Our product is phenomenal. The reviews are phenomenal. We're going to keep the same product rolling into europe Uh, but we are working on it. If a lot of your listeners know, you know, the our background and our science advisors and so forth we're working on it, but um It's a complicated process. And so we want to keep the same product that we have that has very good reception And so that's our intention is to launch that I think you'll find some news here soon about who we're launching with and when we're launching Wow, so many things coming. It's so exciting thoughts on your timeline for asian expansion obviously seti was Speaking to the asian community this week So obviously there's something brewing there um Is that something that you guys are working on? Is that something you're thinking about? Is it too soon for that? i'm going to leave that one to setting okay, okay and any New product development or any different flavors people are asking if there's going to be different flavors right now You've got three Are you I I kind of answered saying I think they are going to expand their product line Can you speak a little bit on that? Yeah, but you know we got to keep it in perspective I think if we go back to the beginning of this interview and really understand what I mean about going to war what we've Achieved in Ohio the consumer feedback that we've gotten There's a time to launch new products to existing customers, but then there's a time to only acquire new customers So we're at that phase We're at the phase that everybody wants us to be at which is going to war to acquire new customers The skews that we have are that good But then it becomes a high driver of value once we have 60 000 stores and then we launch a new product into existing channels so um Our r&d department doesn't stop anyways like uh, we've got things that we love personally, but um When that time comes we'll get there, but right now it's all about getting out what we currently have Totally get it and it makes sense. You're gonna get a fault You got to get the new customers and then introduce the new products to all your new customers. Yeah I love it. I love it. You're saying all the right things This is the way I love tac guys like these guys do all the right things They don't make mistakes and you guys slow and steady wins the race, but it's not really slow I keep reminding people this is 10 months 10 month story that Is potentially going to go global. I mean that's a big undertaking You know, how does that work like you can't you can't distribute to the whole world from one location You're going to eventually have to have locations in europe and asia Caribbean south america north america. Is that correct? Of course. Yeah, and how that works is people and relationships And so that's what we're good at. That's what I mean if uh, you know Some of your listeners actually got an inside scoop of what it's like to work with tat I think you'd see that you know, the reason we've been successful is because we're surrounded by the best people um I mean through and through the guys I work with are the best the guys I work with in canada seddy, uh, I mean like seddy's an incredible mind to work with and so, um It's it's really people and that's what it's going to take every step of the way is going to be relationships and people When I tell you about europe, it's another step in that bar It's it's it's it's one thing to say. Hey, we're launching in europe It's another thing to say. Hey, we found a person that has six years of experience and and hemp and cbd regulations the legality of this from nation to nation the european union regulations and You know, it was also sold and expanded country by country throughout europe and made millions of dollars doing it So you have to find the right people build a relationship and then expand from there. And so we're um You know, that's what we're doing now. We're just very far ahead now So I know that you know the the you know results, especially with new accounts. It's happening You know, it's happening right now like we've got a lot of fun things that are coming up that you know Maybe a month from now when we talk it'll be You know, you'll see the results fantastic now we've heard a lot of across mark and They've done incredible things with some other companies Can you give us a little bit of an update on where things are with cross mark and maybe One of the questions is can you give us an update of like expected sales with cross mark from 2021 if possible or estimate? uh Yeah, so okay. Look cross mark is a valuable partner and valuable relationship for us They are very well networked at the highest levels of convenience stores gas stations and massive distribution channels here in the united states We're very very close with them. We meet with them every week. We talk about deliverables But just like any relationship that is one that we continue to pivot and move to try to maximize the value and so We really like the you know, we like the guys at cross mark. We like what we're you know, what we're doing, but um That's that's about as much as I can say about cross mark right now Okay, and there's a lot of questions about a potential buyout or a takeover you guys have some philip morris exec seti obviously ex philip morris execs that are part of your team That have done incredible job We don't want to see a takeover but is Is there anything brewing there? Could there potentially be a takeover? Are you guys even looking at that? Is that on the bag burner? Yeah, not not right now. Um all I can you know confidently say is that you know, they're definitely uh, they're definitely paying attention to us and so we know that you know, we know who's viewing profiles and what's happening and so, um You know, it's flattering but you know, I don't really care about that right now like our job is to um You know bring this brand nationwide You know give it its its legs internationally and so, you know, whenever that time come it comes it comes But uh, you know, we're not really thinking about that right now Good. That's what I want to hear because I don't want even to even think about that either um Is there can you I know you probably can't answer this but these are the questions so Can you do it like somewhat of a sales forecast because we haven't really heard anything about revenue yet We're hearing little numbers here and there but Do you have any idea of like what the numbers look like or what your sales forecasts or maybe sales goals are for this year or next year? No, I actually uh, like I I think that's a really good question I'd like sincerely anybody that's listening to this. I want you to know that like I'm a I'm like an absolutely no bullshit guy And that is a completely valid question Uh, that also is like a real data point that's going to drive your investment as to why you're investing in the tech Why you believe in us or not? So, um, I respect the question I at this moment right now, I'm not going to give a Forecast but understand that like I'm also very much so taken into heart that it's like our responsibility To be able to drive that forecast here soon like you just asked me a question about cross mark And I just told you hey right now in april of 2021. It is time to go to war Um as we are going to war we are assembling the troops. We're going to have 20 vans all over the country market by market Uh with internal oversight um I think providing a forecast here soon is going to be Easier to do I respect the question and I guarantee you like we'll have uh, you know, we'll disclose some numbers in the future About, uh, you know, what our anticipated sales numbers are and the other thing is the last thing that I'll say to that is like a foundation uh for us as a company is to um is to under promise and over deliver and so, um, that's That's why I'm not gonna I'm not going to talk any numbers right now But I know confidently like we will give numbers and we will see those numbers like when that happens, but um You know, we're at this phase right now. We're going to war right now and that'll that'll be very telling Absolutely. Well, I mean we went from No revenue to now there's revenue So obviously it is going in the right direction and when you get a one million dollar deal Your first million dollar deal then clearly it's moving in the right direction And it was one of the things that I said before we before you joined us was this is their first million dollar deal You know, not their last their first So this is a great start and I'm really really proud of the fact that you guys are moving in the right direction And I know the the listeners and the investors in the community Loves what you guys are doing Can you speak a little bit on your relationship with adco? How that is and how that's going and yeah, yeah Adco's been fun or like fundamental in the process of uh, like early consumer feedback Like I can't say enough positive things about the people at adco that have Uh, you know supported us in our inquiry supported us in in in shop lists supported us in market feedback on pricing. We are going through pricing We were getting feedback from stores. We were getting surveys from stores um, you know adco has been a phenomenal early partner for us with regards to what we've been testing in ohio and uh We really like the people over there and we thank them if any of them are listening. Thank you so much You've been uh, you know, we look forward to growing with you and supporting your success And uh, and yeah, thanks. They've been they've been great to work with One of the interesting things I've noticed is that Philip Morris And other big tobacco companies have used the term Beyond nicotine Do you guys not own that term? Yeah, we own that term Hey, so uh, pmi if you're listening Hey, hey, uh, we've also used that term in the market. I mean, that's on a lot of our pos materials Yeah, um So we have uh, we have absolute claim on that term beyond tobacco and beyond nicotine Um, and yeah, we I mean, of course we do look to protect our intellectual property period um, you know, it's been a big part of this journey is uh, you know is protecting this vision and um, but yeah beyond nicotine that's um That's our term So you guys you guys have trademarked that yes So you own beyond nicotine and beyond tobacco? Yes Yeah, because I never heard of to be on tobacco until tat started putting it out there, right? So I was like, well now with some people are starting to put it out there in publications And I'm reading this and people are messaging me. They're like Like are they allowed to do that? I'm like, I don't know. Well joe just answered for you guys um This is a question from our audience from marco Thank you marco for the question is tat planning to sell their beyond tobacco material in batches to big tobacco companies At this time no, okay Um, there was a deal that organogram did with a large tobacco company. Are you familiar with that deal? Uh explain I don't have the specifics in front of me. So I can't really explain it perfectly but essentially They did a deal with a large tobacco company and stock went nuts I didn't I don't know all the specifics of the deal, but a lot of people have been asking me if there would be any Something like that. It wasn't like a takeover. It wasn't an acquisition. It was more like a partnership Would that be something that you guys would ever consider like a big a big tobacco company? Maybe working with tat as opposed to doing an acquisition like a full acquisition Maybe some type of a joint venture. Is that something you would consider? Yeah, yeah I mean of of of course we would if the opportunity is right and I think most importantly too when it comes to um distribution you can't like underestimate Uh, you know some of the century-long legacy tobacco companies how significant their distribution is and so, uh, you know if the opportunity was right we definitely would consider um But uh, you know, it's not something we're necessarily thinking about at this given moment, but You know, we know that um, we'll see there there are some good people that actually work with those legacy tobacco companies And and some of them actually, you know, believe it or not are innovative. I know they're dinosaurs kind of and uh When it comes to innovation and doing anything new, but uh, you know Some of them are innovative and they do employ some good people and we've talked to some good people So, you know, we'll see maybe some opportunities arise in the future, but right now You know, we're focused on what we got to do Are you guys doing anything right now to attract more institutional investors? I know that seti did the conference so Stuff like that. Is that part of your your focus right now or are you just really focused right now on? opening up markets distribution Advertising and marketing and just the day-to-day Evolution of the company or are you right now? Do you guys have a plan? to bring in institutional investment Yeah, uh, okay. I'll leave I'll leave a lot of that to seti and so Let's let seti answer those questions. You know for me. It's it's just day-to-day execution And it's like I want to win and I've always won so like I'm going to continue winning But that has to do with like the day-to-day grind within the business and so Institutional investors. Let's just seti answer that. Okay. Can you talk a little bit about expansion into new markets? Do you have any markets right now in america that you guys are looking at? Can you speak on that? I know it might not be something you can talk about but Can you kind of hint on or can you kind of give us an idea of your rollout plan? Well, I mean obviously as the you know, the news will show is Texas and that's a market. Obviously. I'm moving from a very close with everything's bigger in texas Everything's bigger in texas. It is a great place. Good people friendly people Um, but you know what after Ohio? Um, we're going to do what's always worked and that is we are going to be strong in our terms and we're going to start It's expanding uh nationwide, you know, we're going to support specific markets for higher sell-through um with marketing but um But you know when it comes to if we get it you have to imagine if we get a phone call from a shop in california And they say hey, I'll pay you your price. Can I get the product and put posters up in my window? Why would we say no to that? Because why we're still still studying our product in Ohio We've gotten the feedback and that's what i'm emphasizing to your listeners We have gotten so much feedback on the product level from the consumers the messaging the marketing Ohio was unbelievably valuable to us now. We're going to war now. You're going to see our store count really start to spike great How about the online sales? Can you give us an update on like how that's going? Are they Are they better than you thought? Are they kind of what you thought? Are they less than what you thought? Is it Is it a huge part of your sales right now? Oh, it's a lot. It's it's a it's a lot more than I thought I mean look at it like uh like when I was uh, you know leading that hemp cigarette brand, uh, which is one of the largest in the country I uh About 0.5 to 1% of my sales came from the online store Uh because cigarettes are one of those things where people want now. They want to buy them now um With that said like there is a large, you know group of people that will still buy them online So i'm very impressed with how well our website's done early. It's it's incredible Like I I've I've never been involved with anything that has had this much success with the website this early and so um But uh, yeah, and uh, you know, I think for the website for us It's not so much as it be to see or direct from us to consumer. We love our consumers We love everybody that's buying products from us, but uh, you know, we're a lot more focused on Uh business to business we need the product to be in every brick and mortar and every every corner So every gas station and convenience store. Um, that's our that's our primary focus And so, um, you know, I think a lot of people list into this you'll see You know kind of the switch from what what we've been doing in ohio with the website And you also understand how much we've been testing and trialing Vers what's about to happen right now? um With is what I mean. We're going to war and it's all about acquiring Uh retailers you have to build demand um But go ahead rich and I'll probably finish with a uh, I think a call to action See how many people are international versus how much of them are domestic I'm sitting here thinking like how long will it take do you you've got so much experience doing this And that's what makes it so great like you guys have you've got experience said he has experience like you have a great team Like a great team like like a powerhouse team that is like not new you know, you've done this before Do you have an idea of how long you think it'll be to get all across america? Like do you have like a goal or is is is is it just like one day at a time? uh you know that's what's interesting so like Like we have the resources to do it much quicker than what i've done in the past You know, I like I had my product in over 60 000 stores covering all 50 states and that took me about You know about four and a half years, but that was without financing and so or experience and so um It's going to be much quicker. You know, I'd say like uh, if you're taking a snapshot right now in april of 2021 Like come back one year from now and really look at like where we're at as a company um But yeah, we're close one sec rich. Yeah, no worries Come here One of the memories i've got my dog panda anyone wants to uh, see this is uh, this is panda. Hey panda Hey um so One of the things that i've talked about a lot is seti has really set a high standard He wants to do a five billion market cap So you guys are right now around a 200 million market cap And when we started talking, I think you guys were like a 40 million market cap So you guys have already You know been a huge success, but to get where seti has set the standard of five billion I think we did the math you'd have to grow by 25 times Do you have a goal or a timeline on how Like how You can attain that. Is it a five-year plan? Is it a 10-year plan? For investors that are thinking long term that you know, are holding the stock be okay How long do I got to hold this for this to go to five billion market cap? Do you have a plan for that? Is there a timeline for that or is it just like no? This is our goal and when it happens it happens um Well, I mean, yeah, of course that that is our goal but We're still at a you know, we're at a very early stage right now. And so um, I would say You know for me even thinking just out loud It's it's it's probably closer to three years. We should be I'm hoping you know two to three billion dollar market cap Wow, but the only way that I think everybody knows this too. It doesn't matter It's this is the number one thing that I said which is going to war and acquiring Uh distribution. We look okay. Look at it like this. We have Like 82 percent reorder rate in every single store that we have launched in in Ohio We close about eight out of ten stores that we walk into So now okay, if we go nationwide and we get into every dick smoke shop and and you know, you know Sherry's aporeum and and circle k and every other independent franchise and so forth It's a numbers game. I've done door-to-door sales. You knock 100 doors and get two yeses I make a thousand dollars on the day What we're doing right now is that exercise but that just started so we have to keep things in perspective We couldn't expand a product before it was ready. We can't expand a message before it's ready So now post Ohio, I mean we have very powerful studies that have been piling up that we know exactly what our message is The uniformity of our brand and how we promote it How we present the product in the store the signage the posters the table tents the menus the The uh, you know the actual packaging the operations the logistics between us producing the bcm Our suppliers and then who we supply it to order fulfillment There are a lot of steps in this process to be able to get the company to a Two billion three billion five billion dollar market cap. We all have that same vision I I I make a promise to every single person listen here. Trust me. Nobody wants that more than me I will make that happen, but it takes time. There is no magic button to get there I've told you I've we've had product. I've had product in over 60 000 stores I know what it takes and we're way we're way better off with way more experience and way more financing and so That's really started Sincerely rich. That's like april of 2021 come and check back to us in a year If you said what are we at 200 million 200 million market cap just over. Oh, yeah. Well, well Yeah, now's a good time Yeah and I I don't want to take too much your time because I know you're getting busy and we've asked a lot of the key questions So why don't we do this? Why don't we end this with this because I think we've touched on pretty much everything Is there anything else that you want to talk to shareholders about? There's a lot of shareholders that are holding the stock that are thinking about investing in the stock Stock's been a huge success. It's come back down from high highs It's kind of in a I think a decent price right now where the next leg up investors can do really well Is there any message you have for investors that are holding the stock thinking about buying the stock Interested and you know, maybe looking at it for the first time any message you have for them uh I Yeah, I'd say this look, um Sign up for the free pack online if you're if you're of legal age or 21 years or older sign up for a free pack Share it with friends and family Tell me that the product isn't the greatest beyond tobacco experience that you've ever had I understand that a lot of people listening to this aren't smokers. You don't know what it's like to be addicted like Terribly addicted to nicotine into a product that's killing you For millions of us across the country. It's a very powerful Addiction and it's something that we are very passionate about quitting I'd say definitely check out the free pack go to try tat.com sign up for a free pack and try the product Get involved see what other people are saying about the product And if you live in the united states and you're really all in with us That means that you're not just like hey, you're here for next week to watch the bump and get out like Uh, we don't I'm gonna tell you I don't really care. I'm all in I'm holding I'm holding for fucking 10 years So it doesn't matter like I know where we're going. I I'm doing it So, uh, but it's to go out there and talk to the store It takes an army of us that believe in this product. You may believe in making money But if you believe in the product Then go to the store ask them for tat You'll know it happens when you go to your dad's shop and say hey dad Are you carrying this product? He says oh shit. Am I am I losing money? Is somebody else carrying that product go out there and ask your local stores If they're carrying tat and go back and ask them again and ask them again That helps us tremendously to get the product on the store. So that's my call to action Um, I know we have a lot of passionate people that invest in the stock They want it to go everywhere But if if if we could get some support from you, we're all gonna win guys Like we're all gonna win But we need to get the product out there a lot of retailers don't know about it We know about it. They don't so that's our that's what we're doing right now internally, but I'm trying to call everybody Let's all work on it One more question From keo christian trader. He's a heavy investor in this He holds a lot and that's why I want to ask this last question. Will tat in the future have cigarettes with thc? Uh, let's you know, hey look, we're not going to give up on We're going to pay attention to the legal environment And if the opportunity presents itself and it makes sense Uh, we believe in all cannabinoids We there isn't uh, you know, we believe in all of them Have a very powerful um So yes, I mean, you know, if if if the opportunity But let's be patient on that. But yes, we're look at like this Our infrastructure is going to be very well situated For if that opportunity comes and presents itself We may be the most You know advantageous company in the country to take advantage of that And so yeah one more question joe So you've talked about having them go out there How can people work with tat like Let's say we got a hundred countries watching and there's people all over the world that want to work with tat Is there a way they can contact you? And Like literally find a way to work with tat like how does that work? How do they get in contact with you? How do they communicate with you? Let's say someone goes to a store and says, yeah, I want tat How do they get in contact with you to make that deal happen? Yeah, okay right now it is monitored 24 hours a day seven days a week is hello at try tat.com This is a very well managed email address I have emails that go to me from hello at try tat all the time like dependent on how passionate you are What your experience is what you can offer it could be on multiple angles and directions of the business It is being read and then it is being ported to whoever needs to see it And so hello at try tat.com Use that email address You know on the investor side use investors at try tat if it's strictly related to the stock But if it has to do with the business like let Hello at try tat.com use that Joe, this has been great man. Keep up all the great work Love the interview today. Love all the news Super excited for tat. I'm more excited than I've ever been now Like you're speaking my language. You're going to war guys tat's going to war for you So thank you for joining us today. Joe and keep up all the great work the founder of tat lifestyle and wellness guys Joe deegan Keep up all the great work. Joe. Hey, thanks for it's appreciated Hey, and thank you for joining me on your saturday, brother Enjoy the rest of the weekend keep up all the great work and for all you guys that are watching If you're not winning you're not watching risk to be live brought tat to the universe first And we're going to be here every step of the way all the way to a five billion market cap and beyond Thank you guys for watching. Have a great day. Everybody. See you later, Joe