 You've probably heard your sales team tell you we're a relationship-based industry and we couldn't agree more. The same needs to be true for your marketing. The same type of interpersonal connections that your sales team works so hard to build needs to be echoed on what you're doing in your marketing. A lot of the times we let salespeople be themselves, build rapport and individual relationships, our marketing gets sterile. It gets cleaned so that it has the exact right corporate language. Often what happens when we follow really strict guidelines like that is the humanness is taken out of what's going on in your marketing. So if you're looking at your marketing channels reviewing your reporting and not seeing the engagement that you want, it's often not the optimizations or the channel or even the imagery. It's actually probably your messaging. It's the way you are attempting to connect with your audience that is falling short. If you want more strategies, tactics and tips to turn your online presence into your best salesperson, follow along for more.