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THE DIFFERENCES BETWEEN WOMEN & MEN CAR SHOPPERS | Hwei- Lin Oetken| | Automotivedigest

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Published on Nov 2, 2015

Learn from this illuminating video interview with the VP of Strategic Insights at Kbb.com of how they use data, and shopper analytics, along with primary survey research, to gain comprehensive insights on the differences between how men and women shop for cars.

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Hwei- Lin Oetken
Vice president of Strategic Insights
Customer Insights & Brand Strategy Leader
Kbb.com




151028KbbHLOetken01

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