 We are the team of 4 from Manage and we have conceptualized this business plan for a fortified chips as our product and the name for the organization is Fika Foods as you know that FE stands for iron and CA stands for calcium these are the two minerals that we want to include in our chips. So that is the reason why we have named our product as Fika Foods and now we I'll introduce the fourth member panel of our team that is Gangavasumam and she will be holding the position of director and Nihar Ranjan Pradhan sir he will be holding the position of marketing chief and Samprit Aditya sir as he has done his graduation in food technology he will be looking after the product. So he's he's been handling the position of product manager and I myself will take care of the HR management and I want to say one more thing that we have decided these portfolios basing upon the interest and the performance of people whereas the most important thing that we need to focus is we are all the co-founders of this organization and it is a brainchild of everyone's interest and next will be continued by Nihar. Thank you. Okay very good afternoon everyone this is Nihar Ranjan Pradhan the first idea came to one of our team mate who is who was like doing his research on fortified potato chips. Like the idea came to our mind because almost 69% of Indians are suffering from malnutrition according to the FAO data like 39.86% of people are suffering from iron deficiency and almost more than 50% are suffering from zinc deficiency or are going to or are susceptible to the deficiency. All these are mostly confined to a demographic of children, young adults or like world-class people with busy and rapid life of generation G the new unhealthy lifestyle is like kindly leading to a more less like less human life. Especially the ready to cook and the ready to eat foods are adding to it coming to one statistics like it has it has been found that fortification in board fortification of iodine has decreased by 90%. And also we and one study has found that fortified food market is going to be forecasted to grow at a rate of 6.3 between 2019 to 2077. The Indian market is showing growth in consumption of vitamin and envious food with growing health concerns especially after this pandemic the people's awareness to eat healthy and nutrient rich food will drive the market of fortified food at a faster rate in the next few years. Also with more disposable income with people's hand the fortified industry will be fostered more. Our business plan is going to be on a fortified food for ready to eat and ready to cook. Our fast product will be the fortified chips. Our tagline is hunger with tasty nutrients. Wow. We have done a market research for this. In our market research we found that in our market research we took a survey sample size of 132 and also done a telephonic survey sample of 19 people. We've incurred about how many people follow any diet plan or take any supplement. Around two third of the people said that they don't follow any diet plan or don't take any nutrient supplement foods. That's a big reason for going for this fortified industry. Then we asked people about how much are they aware about supplementation of micronutrients in foods. As high as three fourth of people replied with they know about it but as due to previous data mentioned most of the people don't go with nutrient supplemented food. As paying extra work is a problem for them we asked people what they look for the most while consuming the food. It is evident from the data that more than 50% of the people concentrate on test and price. Only one third of the people look at the contents or nutritional qualities of the food. Then we asked are they willing to pay any extra work to go for the more nutritional supplemented food or a hooping amount of 82.7% people replied with a yes. In further question when we asked how much they are willing to pay more than 50% said that they are willing to pay 10% extra. Coming to our business plan according to the market research with the market research data we concluded that there is a big need of fortified food in the Indian industry especially with the ready to cook and ready to eat foods. That's why we are going for the fortification in the ready to eat and ready to cook foods. Further my team member Samprit will take over. Talking about the business plan when we actually had done our initial survey we found out that there is a huge gap between the nutritional supplements and nutritional foods especially in the criteria of RTE and RTC. RTE is ready to eat and RTC is ready to cook. There is not much fortification in that kind of department. So we came up with the business plan where our vision is to formulate the start-up with a general partnership. We all are individual and are working in a partnership and our co-founders and this start-up will provide healthy fortified snacks to tackle our tagline that is hunger with tasty nutrition. So it's not only the nutrition because people correlate healthy with something boring or correlate healthy with something very tasteless of bland. But our motto is to tackle the hunger with tasty nutrition. Our mission will be to provide the nutrition supplemented RTE and RTC food pan India. So within 5 years we want our distribution channels to reach all over India in order to supply our formulated product. The goal for us will be to successfully establish a Pan India distribution channel and innovative healthy snacks and development product line. However we are going to start with potato chips which I will be coming to later but it's not the only product which we are planning to launch. That will be the first product and that will be followed by a line of products which will further establish our goal and that goal is to establish a market segment for fortified food and our place in that market. So all these things vision, mission and goal will be completed and the first step we took was the development of the FICA potato chips. So it's fortified potato chips with added iron and calcium as the name suggests. So this potato chips is fortified and it's not like any other for produce is much more healthier and much more nutrition supplemented. So people can not only just take the taste and flavor of the product but again also derive the very various nutritional qualities which are generally not available in this kind of products. Nihar sir can you please go to the next slide. So pro-description it's very straightforward FICA chips has added calcium and added iron. Calcium, all those both nutrients will be added as per the RDA as given by the ICMR. RDA refers to recommended daily allowance and for calcium like taking instance of calcium we have an RDA of 1.2 gram per day per person. So we have to consume at least 1.2 gram of calcium but our calcium quantity consumption should not cross 3 gram per day. So it should remain between 1.2 to 3. So we will be providing around 60% of the daily required calcium that will be something around 1 or 0.8 gram per day. And that will have an efficient fortification bioavailability because R&D has worked specifically for that I'll come to that on later. But due to the enhanced bioavailability of the calcium and iron we will be able to the body will be able to absorb 80 to 90% of the calcium that will make sure that our body is receiving at least 0.7 to 0.8 gram of calcium and recommended similarly about iron in one day. Talking about other description, other benefits, we have three flavors of these Fika foods till now. The salty flavor is right now completed and the flavor is totally made. The other two flavors are still under the research process and we are working on newer flavor innovation based on the indigenous flavors. That will be deriving something as in the chili flavor from Guntur or some Bhut Jolakia flavor from Assam and we will be trying to incorporate that in our, that indigeniously in our products so that it can be easily accepted by the people. Again, since we are focusing on the health aspect, we have we have produced both batches, baked ones and the fried ones and we will be separately selling both of them. But one of them, since we are talking about these particular product, we will be talking about baked chips not the fried ones. Then this will be available in three different packs. That will be about different different ways and different different slides and that sizes and that will be very, very beneficial in order to like reach to the different kinds of requirements of the people. And again, it's quality ingredients and premium products. We are not compromising with any quality and we are going to provide a premium product and at very affordable price. We have made our financial system and our pricing system as such that we are going aggressive into it and we are going to provide it in a very comparable price that it should not go out of the reach because our survey has shown that they can pay more but we cannot ask them excessively. So that will be according to that only. Neha, can I make a list? Yeah, yeah. Okay. Ganga, can you take over please? Yeah. Now, am I audible? Yes, yes. Hello. Am I audible? Yes. Okay. Now we are going to see the target market and the marketing strategy for every business plan. This target market and the strategy is the heart of every business to have a better reach in the market and the strategy which we are going to operators, we are planning for both the strategic level and the tactic level. The tactics what we are going to implement is the most important thing for have a better reach. Now, when coming to the strategic level, the target market, the opportunities where we are getting and where to implement a product, who is the target people and everything will be seen. And in the tactical, what tactics will be used is the product features and the promotion pricing strategy and the service, how we are going to provide all those will come under a tactical level. And one thing, the most important thing about this 45 potato chips is that we can hardly find people who don't patronize them like everyone whom I work for in every party or in every occasion everywhere, people will be using the snack product this potato chips. And the what is the major additional advantage which we are going to have is that we are going to impart a nutritional supplement into our product that is the main advantage which no one has ever tried it before. And the major focus are younger age children, adults and everyone, everyone can eat a product that is, this is not a fried one that is the deep frying which has an oil content and everyone will be facing some diabetes and older patients. They will be likely to eat snack products like a crunchy or chips one, but they will be afraid to eat because of their health issues. So our big product will have an additional advantage and now we will see the marketing strategy what we are going to follow is that in marketing strategy simply we cannot tell like it is the only marketing strategy. It is the heart of any business and in marketing and sales strategy that is publicity, how we are going to advertise a product and the pricing strategy everything will be dependent. From a thorough market research we got to know that 83% of the people are willing to pay extra if there is an additional nutrient content there. And 60% of the people are highly health conscious, health oriented and we are majorly focusing on the customer centric, a product is customer centric only. And most people and most brand many potato chips and products are there and everyone they are focusing on the taste, brand and the appearance how they are going to crunch in is all this. But now here we are having an innovative idea that is an additional implement that is the fortification of our product. But the penetration however we are going to implement this new one fortification one, but how that is going to get penetrated into a market, how the customers are going to get reached that is the strategy what we are going to follow. Initially if we opened a brand this is a startup, but how we are going to open a product that is the most important thing. If you open with a grand sale with the party by providing and everything or like some flash mob and providing free of those things that will have a major impact of reaching a product those are all the strategy we are going to follow. And for publicity and every social platform and YouTube Instagram and newspaper radios everywhere you are going to reach for having a better advertisement. And the pricing strategy as we are already told that this is a customer centric and what a customer needs through our research we got to know that they are health oriented. So that we have imported this and the payment options whatever building in what method they are wanting to pay or everything is available. Whatever the customer needs that is the thing we are going to provide them. And the next slide sir. Okay in the strategy also the pricing strategy as we are in a startup we are going to get from the venture capitalist as that is everyone is not having any idea everyone is having some lot of idea. But the thing is who is having an innovative idea that is the major problem in venture capitalist who is going to provide the loan. And our idea is the best one that we are going to going for a fortified one. And we are also going to provide a coupon or any lucky withdrawal. This is a COVID situation and now everyone is using data and everyone need that one by having a proper coupon or lucky withdrawal in our product that will have a better rate due to this COVID. We can have a better reach out of that by providing some coupons and all coming to the next that manufacturing and operational plans. We can have some fact that India is the second largest producer of potato. The first one is the China and commonly they both contribute 38% to the world in production of potato. And in India UP is the leading producer and Bihar is the third where we are going to launch a manufacturing plant. And in that what is the most important thing that we are going to have is that near to our manufacturing plant or plant only we are going to implement a farm. That way we are going to produce the potato so that we can monitor our product easily and can have the content nutrient content which is needed and everything can be implemented there only by having a proper monitor. And basically people will have the wrong notation that potato we should not consume or something like that. And but for everything every snack whatever we are eating for any party or having any cold or hot drinks they'll be preferring this potato chips for an side dish. And having an additional nutrient supplement will be an added advantage and this potato is having high potassium more than that of banana that is the fact and vitamin C, fiber content, magnesium and everything is there. And along with that we are going to have a fortification of iron and calcium that will have a better reach. Sorry for interrupting please go faster there is no time. Okay. And nowadays what is the major thing we are facing is in India 16% of the potatoes dumped into waste due to the post harvest and handling. So that we are going to this coming to this manufacturing plant all the raw materials packaging materials and everything is going to have a proper research and proper standard certification like for production of any process food we need and has a piezo and FSA certificate and everything will be going to be tested and we'll have a proper certification. And for processing it is not a deep frying one this is a baking one so baked product will not have much cholesterol or oil content so that it can be taken by everyone every age of group and this is the process flow line how we are going to do and that's it. Thank you. Thank you. Okay. So before like research and development is the next slide and before starting the research and development I'll just take up the question which Sevasar asked us. You can answer later I just in the question. So that answer will be there in this presentation. Yeah that's right. So in my initial so in 2018 I was doing the initial research over the fortification and I found out that there are various sources of the food product food waste from where we can fortify for example for calcium fortification we can take axials. Axials are a great source of calcium carbonate which is the most bioavailable type of calcium for compound for our body and that has been used and formulated in a fortification plan which has also been patented like the patent has been filed for that in the Indian. Wow. Patented office and we are also working on the flavor innovation and product development department and the whole research and development wing is being going very strong and our company will be driven by those fundamentals of research and development and the newer the product is formed and we will be launching them one after the other. And our product has also been received all the clearances and especially from ICMR who says that it is one of the most bioavailable product available right now for the terms of fortified food you can go ahead. Business plans 19 minutes over all the best. The most important thing is here like even after starting the business if these numbers don't show in good space then the plan and idea however good it might be the business will be a flop. And the things that I'm going to now include in our financials are fixed capital working capital turnover and break even and other rest will be included in our complete report. In fixed capital we have included the price that is the amount that is to be paid for the land and infrastructure as we are going to take it upon a lease basis and it also includes the cost of machinery equipment legal expenses I mean interest on fixed capital and the total fixed capital for our project per annum is about 16 lakhs 16 lakhs and 80 thousands whereas the working cost is working cost includes salaries and wages and this is being calculated per annum per month initially then it is multiplied into 12 to get into per annum. So the salaries and wages for a per month is 70 thousands raw material cost takes about 2 lakhs whereas utilities such as electricity fuel and other water etc costs about 30 thousands and the interest on working capital is about 20 thousands. So per month the total working costs are 2.2 lakhs whereas per annum they turn out to be 26.4 lakhs whereas our turnover like this is also being calculated per month initially and the chips that we are going to produce in a month are about 4000 kgs and also as we have earlier mentioned we have made a price which is low at least in the market and also having these additional benefits of fortification and we have priced it at 200 rupees per kg and by which we will be getting 8 lakhs per month and there will be also the potato edges and the peel that can be used as animal feed and also we can end some little amount in the form of that byproduct and as we are producing our product and we need to pay the sales commission tax that is at the amount of 10% on overall sales that we are going to make so as we have expected 8.4 lakhs as our sales then the 10% will be 84 thousands and so hence total per one month we will be ending about 7.56 lakhs and per annum we are rounded it off to 90 lakhs and also the break even quantity what we need to take is the fixed cost and that is divided by the price of unit cost minus that of the cost per unit production. So the total fixed cost that we have incurred is 16.8 lakhs whereas the unit price is 200 rupees per kg and the cost of production for one kg of chips is 90 rupees so we will be getting around 15300 kgs and after selling of 15300 kgs our company will be achieving break even point and basically we will be starting it as a pilot project then later we will go ahead and if the product is being successful in the market then we will go ahead with the venture capitalist as our friends have already mentioned and then we will make our project a bigger one. Next will be continued by our Raab. I will take the next one and this is the probably last slide before we finish so why should a person invest in our product, why should a person invest in our startup so we have our own SWOT analysis as any other company and our strength is innovation that we are based on research and development and we believe in proper R&D to facilitate better product and also affordable prices. We have also opportunities that there is increasing awareness among people for going for healthy products and mineral fortified products for getting their own well being and another thing is very high mineral deficiency rates so all those things will fuel the peak of foods to raise higher. Our weakness is that it's the beginning stage of our company and we have just developed a seed idea we are yet to implement it on our pilot project which is the big first step we are going to do now. Also there is limited funding and limited funding so we are here to solve this kind of weakness so that if we get funding here we will be able to go for the next product. Threat again it's high competition in R&D in RTC sector but we have our innovation edge so I am sure that will not be a bigger threat for us and again there is a dependence on urban market that urban markets are more known about these kind of things but we are going to plan with the government and we are going to reach to the rural area in order to especially remove the malnourishment and anti malnourishment drives the taking by government and we want to provide food for them for the children in the rural area. Can you put next slide and Nihar just concluded please. Nihar Anmuth please. Our concluding this one like as we have already discussed in the health and nutrition sector there is a large girth of micronutrient supplementation so with this ready to cook and ready to eat micronutrient supplementation that is fortification we will fix that gap and also with our solid innovative research and creative marketing strategy we are going to come up with a better marketing strategy for the better penetration as Sampreet has mentioned it's basically now mainly focused on urban areas we are planning to go for the rural areas also and our strength will out do our weaknesses far bigger margin and the innovation and affordability of our product along with our comprehensive strategy will make sure that it is succeeded in the existing one and as our tagline says health is the main issue health is the main priority we will try to make a healthy India. Thank you. We thank you guys and we appreciate your questions. Wow that's a great logo and an excellent idea to fortify chips and provide chips that are not fried and rather baked and rich. Wow we love that logo there and everything you put in a tremendous effort and there's a lot of idea here and in a way to approach it.