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Published on Feb 11, 2015
The Public Relations and Event Management (PEM) program is a one-year post-graduate program. Students learn how to deal with the media, become an effective corporate spokesperson, manage challenging PR issues, build strong public presentation skills and become adept at planning, managing and executing successful events to support PR strategies. Specific topics include media relations, crisis communications, issues management, community relations and corporate image, presentation skllls, sponsorship and fund-raising, professional ethics, research techniques, writing skills and all facets of staging a successful event. Visit us at http://www.saultcollege.ca/