 sir right on right on the eye i just went through the videos which is nice yeah man thanks for thanks for connecting and thanks for reaching out man and i've been on i've been on carter for a couple years now and i i built some businesses through it and you know as you as you found me on youtube i i built my youtube channel around it you know for the past year year and a half i just been putting out a bunch of carter videos so i kind of i use it to build my youtube channel i use it to create a an extra stream of income which is the affiliate program and then i use it to build my business which is i have a social media agency and and now i'm selling stuff online so i i do all that through carter so yeah man whatever questions you have or however you you know you're thinking to to strategize and set it up for your business that's what that's what i'm here for bro you got you got me so you can either you can either share your screen and and i can walk you through your your side of it all or or i can you know just share my screen and show you you know my account whatever you want to do bro well i'll just go off of what you found is the easiest way for the process yeah for sure is what whatever you say um go ahead and share your screen that way i can kind of get you used to you know clicking on a few things in in the in the dashboard so i hit the green arrow upper button sir yeah for sure do i do that right um it should ask you which part of your screen you want to share or um if not you may have to click it again that green button right below it says share screen okay did did he go through uh no not yet let me see so i click the green button and this is my second time using zoom so yeah it's all good man it's all good so i okay i i click the green button and then there's a a window that pops up and says select yeah a window or an application that you want to share go ahead and do just go ahead and do whichever one it's it's currently defaulted to just click on okay or click on proceed or whatever it says there oh okay now i see it awesome perfect okay cool so now i see it's coming on right now perfect now i see your zoom your zoom tab you can close that one out that we won't need this this page right here this tab the zoom one yeah you can close that one out but go ahead and click on on on yeah you can see if you can x out if you if anything click on open and and then you can just close it okay yeah perfect and then you could just close out that tab so we won't uh hit the x button okay yeah that work um the zoom this the zoom tab right here you could just close it out at the top yeah right there there you go okay perfect cool yeah so open up open up your account your cartridge account and i'll kind of just you know walk you through it and and kind of just show you how i approach it and just so you show you some basics okay and then i also have you on on my on my i have you in my email sequence for affiliates so now you'll start to receive different tutorial videos videos that i don't put on youtube these will be videos you know specifically for for people that are on cartridge so um you'll start getting a handful of emails every few days from me as well just kind of walking you through from a to z you know my my whole approach to it yeah they they have a uh five step process of five different areas where they they help you with cartridge it to me the layout and all that is is uh it's it's it's it's comparable to a lot of stuff did you uh did you want to uh just for time sake did you want to go through cartridge did you want to start on whatever whatever whatever you need me for whatever you need me for i got you like what do you what do you got questions on facebook you got questions on cartridge whatever whatever it was mostly the the facebook uh ad campaign that i set up the that's uh okay that was the most uh you know difficult thing for me that that was uh kind of like the cardinal thing that i was hoping for okay perfect man let's look at this real quick click on click on edit so right below best moving click on edit right below so you'll click um you'll see the edit yeah there you go edit right there oh there's an edit right here yeah no down down click on edit right there oh that oh okay yeah there we go perfect perfect so let let me see this real quick we'll go we'll just go tab by tab um but this right here you have you have set up conversions perfect so the million dollar question is did you set up a custom conversion uh yes could because that custom conversion would be around the thank you page so as i click on learn more on your ad and i and i go to your page and i enter my name and email or whatever you're asking for when i click on submit i'm then taken to that thank you page i'm then taken to that second page that second page needs to be set up as a custom conversion so if you didn't if you didn't do that then go ahead and click on that second um line up to the top that second best moving help leads yeah click on that one yeah that second one yeah click on that one so if anything you probably just have it set up under under the under facebook's lead conversion which i'll see right here so scroll down yeah so if we just let's see where it's at okay so you have it manual i'd go with automatic that that's one but don't change it now don't change it now um and that's another thing as you as you set these ads live you don't want to really edit like you don't want to you don't want to you don't want to edit it because that's going to completely throw it off um you don't want to turn it off and then turn it back on that throws it off as well so the thing about facebook ads it's a machine and once you throw a wrench in that machine for whatever reason and that's an edit for example or that's turning it off and then turn it back on that's throwing a wrench in the machine it throws it off and it throws it off in a way where your ad cost just increases that's all your ad cost will end up increasing so don't do it now but in the future you for sure want to just go with automatic um i used to go manual a lot but then now now i've been taught to just to just go automatic as facebook's machine continues to get better they know exactly where to place that ad whereas in manual we're trying to tell facebook where to place it but facebook automatic they they know where to place it and they're not going to blow the money on on on different different placements that are not performing they'll end up spending money on the placements that are only performing so going automatic is is what you want to do in the future but let me look at the conversions part is it's either up or down so just keep scrolling down or we'll we'll go back up but um yes see scroll down scroll down we're looking for the actual um the box where you chose okay so you got you got landing page views right here um which could be fine click on click on show more more options and then just scroll down okay so when you get charged is when someone actually just sees it or passes through it okay so scroll back up i'm just looking for the the the um the conversion event okay so where's that ad let me see real quick okay so you got it right there best moving help leads okay cool so you did you did set up a custom conversion because that that's it right there the best moving help leads perfect okay good so then you're good so then let's x out of this all right let's just go to the third one go to the third one conversions best yeah that that one right there so then you're driving it what what type of what page or you're you still have the other software set up right so this is yes yeah okay cool okay so then this link right here let's just let's just take a look at this at this page real quick and i'll just kind of give you some tips if needed on the page okay it's still spinning real quick yeah yeah it'll take a little a little while so um once it pulls to the right then we'll open it up in the news feed and we'll just click on learn more from there and we'll see where it takes us okay perfect so then there's that and then um click on so click on the that square right above the images you have that arrow that down arrow up right there yeah click on that yeah click on that and then go to Facebook desktop news feed okay yeah view on Facebook Facebook desktop news feed yeah click on that one right there bam okay cool so right here you'll see a live shot of the ad in the news feed so if you just scroll down you'll see it um it there goes right there so then go and click on get quote and one thing one thing that has been proven as well is the buttons so Facebook you know they come out with stats showing which button is clicked on the most and the button that's clicked on the most is learn more so even though in your case yeah quote is what you want to give out and it makes sense click on it get quote like that makes sense to me but but it's not clicked on the most um learn more is so that would be another tip for your next ad is to is to change that to learn more don't do it now but in your in your future ads so we're coming straight over here and you have your pixel on this page right um or do you know i was writing those two things that you told me down um the pixel do you know if you installed it on this page yes yes i did the pixel is uh let me see um go ahead and go ahead and take that link at the very very top like that link get dot bestmovinghelp.com take that link right there yet copy all that all the way to the dot com copy that and then shoot it to me real quick shoot it to me in the chat in the in the um yeah copy it and then just shoot it to me in the zoom in the zoom chat you should see a chat button right there okay let's take it open up open up zoom yeah if you come back to zoom or or maybe that that menu bar may just be sitting there on your screen you'll see it i won't be able to see it but normally that menu bar is right there and then you can just click on um if you got to click on options or click on more you'll see chat and you can just shoot to me in the chat perfect got it okay cool so let me let me open this up on my end real quick um because on on my end i think it's on this page what's that i think i did put it on on on i'm i i get a little turned around between my my uh my landing page and my website page um i think this is my my i actually put it on both though i put the i put the the pixel on both anyhow okay okay so here okay so then let me let me share let me share my screen let me let's come back so just go ahead and click on stop share and then let me just kind of show you and just give you some give you some advice on on on this page on the landing page because because looking at your facebook ad site it looks like everything is set up you got the pixel you have the custom conversion setup which will go deeper into the custom conversion i from what i see there it looks like you have it up but but i'm going to dig deeper into your account and really see it if it's set up which we'll get back to but just just on this page right here this is where we're taking people right here right this is the landing page so ain't nothing really wrong with this at all um what i wouldn't do is i probably wouldn't put the phone number like this phone number up here at the top that doesn't need to be there because the whole the whole purpose of the facebook ad is to get them it's it's direct response marketing so it's to get you to click and then enter your name and email it's not really to get you to click and read more about what we got going on great now now now some some some do it that way but those are people that have more money to spend not that you don't have money i don't even know your budget you can have all the money in the world for all i know but but for most of us that don't have a ton on on facebook ads or a ton just shed on it on paid advertising we don't want to spend more than we need to those that have a ton those that have big big budgets they can run a facebook ad bring me to a page where there's a ton of information because their whole strategy is to simply facebook pixel me put me in a custom audience and then just keep retargeting me that's just more money and and that's that's the overall strategy but in the beginning if i don't have a big budget budget i need to get you straight to the point so when you see my facebook ad and you click on get quote or use you click on learn more it needs to come to a page which is pretty much just this now down here it's not that this is hurting it but it's it's it's not that it's hurting it but but most of this is really not even needed and then again the phone number the phone number is not needed because i don't i'm not running the ad to get you to my page so you can see a phone number and pick it up and call i'm running an ad so you can come to my page i can get you to click a button and schedule it that way because because that's going to allow me to track my ad cost like if you're running an ad and people are picking up the phone and calling unless you're asking hey how did you see us or how did you find us oh it's from a facebook ad okay cool and then unless you're making note of that you're not going to really be able to track those numbers and at the same time those numbers are for sure not going to be tracking your ads manager because that was a person that didn't go through the whole process they just got here picked up the phone and called you whereas if they would have if they would have clicked enter their name and email then you'd be able to track that through facebook and look at the dashboard and say okay damn we got 50 leads today and and and those are all tracked the right way right so all i'm saying is that the phone number is not is not needed um and so if i come back over here again if i come back over here again i click on request your move so you're bringing me to a page and this page right here thank you for choosing best move and help um complete basic info form just below so if i click on that it's not taking me anywhere so i have to then scroll down and then and then and then if i click on that it's not taking me anywhere okay it's this part here yeah so so you're losing me right here and then another thing i don't want my social media icons on here because again i'm running a facebook ad the last thing i need you to do is come here and then all of a sudden just click on twitter and follow me on twitter it's like i didn't i don't i didn't pay to have you do that right okay that's not the objective i ain't trying to get you to follow me on facebook no man i'm trying to get you to follow the damn form i'm trying to get you to schedule a call right so yes so this right here this email is not necessary the social media icons now you can show that after i often like if i come to your landing page i see that facebook ad i click i come to the landing page i enter my name and email and i schedule an appointment then it takes you to the thank you for scheduling page then you can show me your social media icons then you can show me testimonies then you can show me all this other stuff that you may provide after i've already opted in but but the least amount of information get to the point i i saw the ad i click i come here this headline needs to get to the point where it's just one button i click on it and i'm entering my name and email or i'm clicking on it and it's taking me to a calendar where i'm now able to schedule an appointment but if i'm coming here this is where you're losing everybody thank you for choosing if i click on that it don't take me nowhere if i click on that it don't take me nowhere and then i got to scroll down and then if i click on that it don't take me nowhere so so so if anything you got the ad part right and we'll dig deeper into the facebook ad site into your ad manager we'll dig deeper into it but from what i just saw real quick that ad is running right um there's a few things i want to see real quick but if anything this is where you're losing everybody okay you're losing everybody on the landing page and to tell you the truth man i'm gonna be i'm gonna be 100 with you this page is trash like we need to get rid of this like you need to cancel this service like i'm telling you cartridge is is everything bro like i'm not i'm not just trying to sell you on it like cartridge is the one software you need like i i'll help you create a a nice ass page which which will out convert this one for sure like this ain't this ain't where we want to be taking people at all at all at all like this ain't the page so we need to just up up our game as far as the aesthetics of the page um and and then just have these buttons that actually so for example request your move i land here i see the ad i come here i click i click on request your move right away that takes me to your cartridge calendar right away this right here calendar right away and then boom i'm scheduling my call i'm i'm scheduling my appointment on your calendar right then and there that's when we're crushing it that's when rob's waking up every day to five six seven eight appointments that were just man automatically scheduled without him you know so so taking them to a rate so so they didn't go ahead so from that page from the first page to this page because i was setting this up as a thank you uh you know from here from this landing page clicking here sending them to the thank you that was more so uh you know um imagery wise i get it i was just trying to keep everything simplistic it was more so uh i guess structure for me i was trying to maintain structure yes i i'm off as far as the number but from that page to to this page this was more of like saying hey thank you and then just below yes you know and and then i tried to keep it a one page yes so that they didn't really have to do a whole bunch of you know song and dance yeah no you got the right idea you got the right concept you got right everything but but when i click on this button you should be asking me for my name and email or when i click on this button you should be taking me to a calendar and then when i schedule okay Tuesday at three p.m submit then i'm taken to a thank you page i'm taking that thank you page after you've scheduled an appointment so so in this case i haven't even scheduled anything or given up any information and i'm already taken here okay so it's it's this entire funnel the landing page the thank you page that is that is throwing off the ad okay um for the moving because of the the nature of that particular industry mm-hmm i want more so their basic information so that uh you know i could reach out to them more so than them uh scheduling an appointment with me okay yeah for sure for sure okay that could be you could and you can ask for any questions you want so for example if i land here and i click on request your move a form should pop up and you can ask so i need email so and then so this form down here at the bottom should be at the top that's what this form is well a quick what what you can expect once we get your basic info a quick response to be email simplicity there so i don't even know what to do like as a consumer i should say like as the person that lands here what do i do next like there's no there's no there's nothing you know what i mean like there's no form to fill out so this this uh this submission box here where it says name email phone number yeah this right here to tell you the truth bro i'm gonna keep it real i didn't even know what the heck this was until until this very second okay so if i like i'm keeping it real if i didn't know what the hell this was now i'm reading it name email phone shoe service moving like now i'm reading it bro i looked at this already five times and i didn't even know what that was seriously until you said that and i'm like damn okay there's the form so it's like hey dammit right so let me ask you a question should i move that to the top so bro we should move this in the trash can like we don't need it we need a different form we need to cancel this service bro like like we need to create a new one through cartridge man and i got you i'm gonna help you with that this is this is not how we want to do it at all but but but to answer your question to you to again i'm saying everything respectfully you're my boy like i'm gonna help you with this but but here's here's what i'm saying like if anything this form is what i see when i click this first button so when i click this first button it should pop up in front of my face it does not allow me to go to the next page until i fill out that form so i should not be coming here and then have to scroll down okay cool there's why i put my name in no i should have this should have popped up the moment i clicked on that first button and then once i submit then you take me to this thank you page so you have the right idea it's just yeah everything's in the wrong place and it doesn't flow it doesn't flow and it's it's way more it's way more information than than is even needed um okay we need to just dumb it down we need to clean it up and we need to make it flow landing page click the button enter your information then come to my thank you page and what i would do bro like i don't know like i don't i don't know if you're if you if you're wanting to put your face out there some businesses you know don't have a face to it and they're just you know behind a logo but if you if you're the type words like okay yeah man i do i don't mind putting my face to the brand if if if you are that type of person then you there should be a video of you right here hey guys thank you so much for opting in my name is robert i am the executive i am the vice president i'm the president i'm the founder whatever i am the freaking mover whatever the heck you want to title yourself but i would have a 30 second video right there hey guys thank you so much this is robert i am super excited that you guys chose us and opted in for more information here's what you can expect next so rather than trying to tell me that in freaking in in in text what you can expect why not tell me that in a 30 second video okay now that's just that's just what i would i would suggest like i like i would highly highly suggest that but if you don't want to put yourself out there like that then then then whatever we'll just go with text and it is what it is but to to have an even higher conversion rate a real human being showing me right there that would that would make your conversion rate even higher okay so just a little bit more detailed to what i'm doing so you know i started a moving company but a lot came along with it as far as just different things yeah yeah but anyhow the this right here i realized i just want to be a bridge for movers so i set this up i i made connections you know with the moving companies that will be buying my leads gotcha gotcha gotcha okay okay so then to tell you the truth if if that's the model why not why not increase the value and and increase the the cost of that lead by simply giving them an appointment so forget about just selling you a lead bro i'm gonna sell you an appointment so i'm bringing i'm driving the traffic they're coming to my landing page they're scheduling an appointment so how much is that worth to you right like you're negotiating on you know like i if i was a moving company and i'm you know and you're coming to me i would spend more for that scheduled appointment than i would for that lead okay you feel me like i yeah and that's simple that's what i'm trying to tell you that's simple it's taking you to a landing page and clicking that button to schedule your move date so rather than oh you i know i get what you're saying here's here's uh here's a little perspective to it the only reason why um it's set up as a lead is because you have to gather post information about the move before you can schedule the move gotcha gotcha gotcha okay okay you gotta know one bedroom two bedroom upstairs any heavy items so you have to make that you know so that's why i didn't set it up as appointments i set it up okay so so so whatever you're trying to do bro just know that cartridge can do that and just know that i got your back i will help you do that i'm just trying to add my two cents and and and share my perspective but again you know your business better than i do you know your model better than i do for sure so yeah stop me whenever the hell i'm wrong but at the same time everything everything that that i'm suggesting can easily be done so for example i come here rather than request your move schedule your move now they click on that button a form pops up and on that form i can ask them whatever the heck i want to ask them so as that form pops up for them to schedule their appointment their move date i can ask them how many bedrooms when's your move date when do you want to get get us out there like whatever the hell your qualifications are that could be asked in the form now if you're just the type of guy that says you know david no i need that lead i rather just call them and ask them these questions that's cool too but if you really want to automate the damn thing why not just because you probably only have a few questions like you don't have yeah it's it's only five of them it's five questions with you right right i would throw all that in the form so as i come over here and create a form inside of kartra like for example this form right here let's just go into this form and i'll just randomly show you this is when they come to the landing page they see the facebook ad they click schedule your move date now they click that button and that is a form that is for the calendar now we're getting ready to schedule the appointment on the calendar but before you schedule that appointment i need to ask you a few questions and so that's where this can be leveraged i can over here on a normal opt-in form it's first name and email normally but if you're trying to go for appointments okay maybe you ask for a phone number but i can also create a custom field and i can ask for any information i want how many bedrooms when's your move date how fast do you want us out there whatever your five questions are could be could be asked here on the form and then and then as they fill out that form yeah you could you could okay so there here's two ways those five qualifying questions can be asked on the form and then boom you get the lead or those five questions could be asked on the form and then they go and schedule the appointment so it could be it could be both ways it could be three ways and then the third way is you just want name and email because you're going to call them and ask those questions that's the third way so there's just there's just many options there's three options let's just put it that way there's three options you can you can handle it you know so whatever you want to do bro whatever whatever is is your model you know what i mean but so out of the out of the three so what i was doing is is i i have about four or five moving companies that uh you know i was okay gotcha gotcha have uh those five questions are our core questions for moving and then uh you know pass on that customer's name the moving details so that takes me out of the loop i just gathered the information and then that saves me time because i but you know i i put the phone number up to see what was going to get the most response uh uh either the the the the form that you saw at the bottom or the phone number i was trying to kind of do my own little uh analysis of uh you know but i you know what it shouldn't be there you're right and so it just let's let's so let's forget about the calendar let's forget about getting people to schedule an appointment but when i come to the landing page i click on the button you can ask me those five questions on that form okay and then i submit and then i go to a thank you page we're on this thank you page then you could tell me what the next step is you're gonna you're gonna expect a call make sure you expect a call from or whatever your what you can expect right here a quick response to be a email or text simplicity to the process flexibility okay so all that's cool but why don't you tell me something about what really to expect so after i just gave you my information and i told you three bedroom and i gave up all that info in your five questionnaire opt-in form as i click on submit i come to this page up here what to expect next you're going to be receiving a call from one of our preferred movers tell me exactly what's about to happen next so so are they gonna receive a call from you are they gonna receive a call from them are they gonna receive an email are they gonna receive a text what they're gonna receive a call they're gonna receive a call right i mean email or text from them from the movers okay so then i would down here it's it's hidden like i would just put that straight as a headline up here what to expect next okay you know gosh so so it's just a straight call to action boom boom boom boom boom like straight to the point like and it flows okay you know um but yeah this this whole page could could definitely do use a makeover and it could be like easier you know like none of this stuff needs to be up here up here now all the images are cool all the images are cool but but this form down here don't need to be there and then this maybe maybe get more a little more specific with it put it up here um and then again on the landing page when i click on that button a form needs to pop up now now also keep in mind the reason why most direct marketers and a direct marketer is any entrepreneur any business owner anyone who's running paid advertisement that's that's direct response marketing social media marketing which which consists of paid marketing facebook ads instagram ads youtube ads that's considered direct response marketing where you're where you have one product that you're marketing it's one and they click they enter their name name an email and they get that information it's one product it's not many products it's a it's a direct response to one product with that being said the majority of direct response marketers the successful ones only ask for name and email and the reason for it is because two reasons for it number one reason it lowers their ad cost and then number two reason they end up selling that lead whatever they're selling on the back end which is through email automation so as you come into my page and you enter your name in email i'm going to get you on the back end so so either i'm taking you to a to a presentation page you click the button and i come to the next page i enter my name in email and then boom i come to the thank you page and normally there's a presentation right here or there's a calendar to get me to schedule a call and then once i schedule a call you're selling me something more expensive or you're going to now have my email to email me different things in the future that's where you get me that's where most people are going to get that sell is via email automation or on this thank you page so with that being said here's what i'm trying to say here's my point majority of marketers ask for name and email because the reason number one the ad cost is lower the more information you ask the higher that lead cost will be so if you're at five bucks a day you're going to want to start considering 15 bucks a day you're going to want to start considering and start testing $20 per day because now you're asking for more information so maybe maybe upfront maybe just name an email is what you want to ask for so so the the five dollars to twenty dollars price difference what why does the price make a difference because now you're asking for more information now now you're making Facebook work even harder even though it's a machine even though it's freaking automated it's a damn machine it's still sorting through more people to find that ideal person who's likely to give up more information okay i see what you're saying so so now they're just sorting through more people versus versus sorting through only a handful because majority people are willing to give up name and email like i'll give up name and email on anything but the moment that person's asking for a phone number that's a different type of person the moment that person's asking for my address that's a different type of person now we're talking on the front end i see the Facebook ad i click on get quote i come to the landing page this is where the information is being is being asked so if i'm asking for more information up front on this landing page that lead cost will be higher but at the same time that's not that's not anything to be afraid of like if the if the ROI is there on the back end well then shit it don't even matter if i'm spending 20 20 bucks a day but i'm flipping these leads and i'm and i'm and i'm i'm two x in it three x in it five x in it if i'm if i'm spending 20 bucks a day and i'm making a hundred a day well then shit i'll do that all day so so i'm not saying it in a way to be afraid of it no not at all but but at the same time i need you to start thinking that way because now if you ask for more information then then then that's going to be you know you're going to see a difference in ad cost okay and and and maybe not go five dollars daily budget maybe maybe look at it as a weekly campaign and and and let's say for example if you're spending five bucks a day for seven days that's 35 bucks maybe rather than going five bucks daily you go 35 dollars lifetime so that's done in the ad set that's done on the second step so rather than going five bucks daily budget you go 35 dollars lifetime budget and so now facebook has the whole week to find that type of a lead so if one day they're going to spend a lifetime okay so lifetime budget that means that it's it's it's based on a week it's based on however many times however you want to set it like i'm just giving you a week as an example you can set lifetime budget for three days you could set lifetime budget for two weeks it doesn't matter but but what i'm saying is if you're running five bucks a day and and and let's say let's say look let's look at it for the whole month so if we're spending five bucks a day and we're spending one fifty a month you don't know exactly what your lead cost is going to be because now that i'm telling you okay if we're going to ask for more information which i'm suggesting you you might as well if it's only five questions why why get them on the phone or why try to get that through an email when i can get those five questions answered right now on a form you see my ad you come to my page you click the button you answer the five damn questions right now i don't need to call you like answer these questions now or don't or don't submit it now again that would be worth it but yeah that will cost a little more but here's what i'm saying you don't know the cost of that lead just yet you can look at your leads right now you can look at your ads right now and look at the lead cost you can look at if you've captured leads we can look at that for sure right now that lead cost is what we need to know if we were to start asking for more questions but but here's what i'm saying on the on the lifetime in the daily if we're running five bucks a day for a month there's 150 but but you're giving facebook a cap you're giving them a five dollar per day cap your lead is going to cost more than that because now we're asking for more questions we're asking for more answers we're asking more questions so our lead cost will be higher than five dollars for sure so i don't want to cap facebook at five dollars because they're not going to find me any leads today so so what you want to do is change it to lifetime so i would change it to lifetime budget 150 so i would run it for 30 days i'd set the calendar so when you go to lifetime budget versus daily budget daily budget there's no calendar on a lifetime budget we now have the calendar so now i can set it okay five dollars a day i was planning on running it for a month i was already planning on spending 150 but rather than capping it at five dollars a day i'm gonna let facebook do their thing and i'm gonna change it to lifetime budget and i'm gonna schedule the calendar i'm gonna have it set for a 30 day period and i'm gonna give them i'm gonna just let them spend 150 and so that now gives you the ability to really find the cost of that lead if if you end up spending you know 15 bucks a lead well at least facebook was able to find that lead and it was worth it and everyone wins because again even if it was 15 bucks a lead bro you're gonna flip it and make 100 200 or whatever the hell you're selling it for 50 bucks whatever even if you're spending 20 bucks per lead and flipping it for 50 there's still a 30-dollar profit but but we're not going to know that being on five dollar daily budget okay you know what i mean um yes sir so um it was interesting because within less than 24 hours i got a hit on this ad and do you know i haven't got hit since on this setup well less than less than 24 hours and that's what was making me wonder maybe i set up the ad campaign wrong so it's been running for over 30 days now oh yeah man shut shut shut it off let me let me let's go back to the ad let's look at it again go ahead and show your screen you there yes i'm here oh okay yeah so where we at pull up pull up the az manager if you can pull up that tablet top so sorry let's go to know it's all good man so then let's let's go to let's go to let's go to click on those dots to the very left let's look at the the custom conversions real quick here yeah and then we'll look at the numbers once we're done but click on click on events manager yeah right there at the top events manager and if there's that zoom menu bar in your way i don't know if it is but if there is you can always drag it and move it out the way oh you can yeah you can click drag and just move it oh okay i didn't realize so in here in here there's a few different metrics but what we really want to look for is is the custom conversion so click on you'll see a blue triangle to the left once this loads yes it did it did um and i'm going to double check it right here to to see if it's the right pixel which it should be but okay so this your pixel right here and it's 1814 it's 1814 the last four digits of it let me um let me check real quick the one that i pulled up so the one that i yeah 1814 yeah same pixel so you're good you're good with that um so here's here's here's a little a little hiccup why is that red triangle there hover over that red triangle and see if it gives you any info yeah that it just came up it just came up yeah okay click on the diagnostics there's the number one right there that in the middle of the page diagnostics let's click on that real quick okay so fine fine resolve it so that's i mean that's nothing really so if you don't want to allow the domain to send events okay with this pixel we suggest going to traffic permissions and creating okay so just going to click on click on ignore that doesn't that that doesn't matter as long as the pixels on the page it doesn't it doesn't matter so we're good with that so okay so just try to try to refresh this page go to the top and just hit that refresh button that circle yeah there we go try to click that and see if it just deletes okay good we're good okay so now now click on click on that that blue triangle to the left let's click on that and then let's click on custom conversions yeah click on that right there custom conversions that menu bar in the way no no just click on the blue triangle again and then and then custom conversions right there okay there we go okay okay so let's look at this real quick okay so it's active so you're good with that so there's your there's your custom conversion perfect so you're good with that okay cool so then all that comes down to bro is those landing pages you're running the ad the right way it's just and everything is in place the pixel the custom conversion I don't know exactly you're targeting but at the same time it's not really the targeting because you're only you're only targeting a low a local area anyways right you're not or are you targeting the whole country I didn't even ask you that I know just local yeah you're targeting a specific area right yeah Scottsdale um okay Tempe Scottsdale Tempe Chandler Mesa and Phoenix and Glendale like okay perfect so what you want to do also is you want to you want to and this is where the budget is going to have to increase man like you're going to have to increase that budget because what you want to do the right way to run Facebook ads is you want to set up the CBO for one so in the very very beginning go back click on those dots those dots to the left and click on ads manager yeah click on that and then go to ads manager so when you come into a new ad and you smash that green button it's going to ask you if you want to run it under the CBO under the campaign budget optimization uh option and so that right there is what you want to start getting the habit of you want to start running it under that but to really leverage that like hit the green button hey you know what man before you even do this real quick let's turn this ad off like turn that ad off you don't need you don't i'ma i'ma really advise you to turn this this ad off bro just just hit that blue circle and turn it to gray okay so x out of this yeah x out of that and then and then click on that blue dot turn it to gray and then um and then do the same thing for the ad set level yeah you just x out of that so let's let's let's not spend another cent on this ad click that off and then and then click on the middle tab and do the same thing for the middle tab ad sets for one campaign click on that right there and then shade that to gray and then do it do it again for the third tab shade that to gray you don't have to check the box but just go ahead and shade that to gray there you go and then just the third tab as well that one result that was a fluke that was a total fluke that should have actually no i take that back that that that because the custom conversion is set up your running conversion ads so yeah that one came in but you should have had one it came in in less than 24 hours i thought man i was like boom okay i'm set yeah so it's been i don't even know where i could see the date on here but it's been it's been over i don't know i guess about a month yeah that's that's fine all all we gotta really do man is is is clear up but here let's go back to so let's x out of this real quick x out of all those blue one selected one selected one selected just x out of all that and then also what you want to do as well and i'm gonna just i'll just show you this real quick before we go on to the next one but um and really there really is no next one because based on how you set everything up you did run it the right way i'll actually know that's what i was gonna touch on i was gonna touch on ad sets so i'll get i'll get back to ad sets but other than the ad sets and how to really run the ad the right way which i'm gonna share i'm gonna share with you how to do that but other than that other than that it's that landing page that landing page got to go the landing page got to go the thank you page got to go and again i'm gonna keep a row with you if it was if it was really good enough i'd tell you i would tell you i would i don't even care about kartra i would tell you stay with what you're doing if that was a click funnel page and it was legit and it looked good i would say do it stick with it but i'm telling you straight up that page got to go the landing page got to go that thank you page got to go it's not gonna work at all like it's not gonna convert at all like you got one but that was that was a lucky one like you ain't you ain't gonna see no more like that those pages it's because of the pages so that's where i see the biggest issue it's not the ads but then again i am gonna put you on game and i'm gonna show you how the real way you should be running these ads but other than that which i'll show you right now how to do other than that it's those pages it's those pages and so that's why i'm trying to tell you man everything can be done through kartra those pages your email automation and the calendar if you need the calendar but for sure those pages need to go but but real quick right here let's click on that green button real quick hit that green button and then and then let's just go through let's just go through an example of an ad of what i'm saying here's how you want to run these ads so go ahead and click on conversions and then as it as it drops down you're going to see campaign budget optimization so scroll down okay and then and then hit continue so right here on this page right here so after you hit continue it's this next page right here so right here you'll scroll down and you'll see cbo so scroll down right there so campaign budget optimization right here is what you want to shift on you want to turn that to blue that gray circle turn that to blue and this is where you set the budget so your five dollars a day this is where you would set the budget so scroll down what you would go with is you would go you would go lifetime budget so you'd go lifetime budget and it equates to the same dollar amount so so that's another thing if i was running five bucks a day like i mentioned for 30 days there's 150 that's a daily that's daily at five bucks a day but if that's the budget i'm going to go lifetime budget 150 so i'm going to just change them all i'm doing is i'm changing changing the way it's spent that's all i'm doing okay it's the same dollar amount i'm just changing how it's spent okay i hit 150 you know so so and then click on show show more options okay show more options and then just scroll down and then in that that's pretty much and then you're good okay so and then you hit next so that's where the budget goes lifetime go 150 and especially in the beginning because you don't know exactly the cost per lead just yet no one does on the first time around running into a cold market running ads for the first time you don't know what your cost per lead is that's why a lot of times when people say oh debu you know what should i spend on ads it's like dude you have to kind of be willing to spend at least a couple hundred upfront to figure out what your cost per lead is going to be and then once you figure out the cost per lead then you could budget then you could budget if you know you know what i mean but up front you don't know that yet so so lifetime it gives facebook the flexibility to spend as much as they want per day as long as they don't exceed 150 for the month for example or for the week or for the next four days i can go 150 lifetime for four days and just give facebook the flexibility to spend that 150 in the next four days right so do i do i just is there anywhere i distinguish the next four days or five days or yeah we're gonna set the calendar we're gonna set the calendar on this next this next one but but but here's here's here's where where where you want to change it up as you scroll down go down so there's the conversion event we're good with the conversion event so scroll down and then and then we scroll down right here so it's that start and end date scroll back up it's that start and end date that you're able to set so look at this calendar scroll up you just passed it you yeah up up right there so so here's what i always do in in this case it don't matter what time of day it is right now it's 2 p.m it could be it could be it could be it could be 11 a.m it could be 10 a.m it could be 9 a.m what i always do is i always set it to go live the next day so especially right now being 2 p.m don't don't put the start date of october 13th and have it start at 5 p.m you need to give facebook time like give facebook time to review that ad give facebook time to put it in place and i just set it for the next day so i would set it for october 14th 6 a.m october 14th and then and then again whatever your budget is you just run that for 30 days you run it for seven days you run it for for sure you want to go over seven days like you want to be on any ad campaign you want to at least at least go seven days and in seven days you'll have enough data to really know if that ad is performing or not but here's the deal that's why i'm going to put you up on game i'm going to show you the next level i'm going to show you the next level on how to run these ads whatever the calendar date is there okay whatever it is there let's scroll down here's here's what i wanted to show you so i put the start date october 14th but it's not allowing me to change the time yeah you could change the time just go and click number one oh okay and then you said six six six a.m yeah i'll go six a.m next next day six a.m okay i didn't realize you got to click it yeah there you go okay so so that part right there is how you is how you would set up the the lifetime budget and the calendar but here's what i really want to show you it's scroll down here's what here's where everyone gets it wrong well not everyone but but the majority of people scroll back up now now the united states is what you would change for sure leave it on automatic but here's here's the detail yeah on on the united states so that's where rather than in there i don't know if you did this before but what most people would do if they're targeting different locate different cities they'll put all the cities in there so is that what you did on the previous ad yes okay yes that's problem number one so problem number one is that you put multiple cities in that one you want to put one you want to put one that's that's tip number one tip number two is in the detail targeting what what most people also do is in the detail target go to click on edit right there detail targeting what most people do is they'll put in a bunch of keywords if i just put two okay put one so we're gonna go one city we're gonna go one keyword okay and you're gonna and then you're gonna complete do i do that now no no don't do it now i'm just giving you the the game now you can do this later because i gotta jump off in two minutes but we can always chat again if you need a schedule call tomorrow let's let's talk tomorrow so so just go back to my calendar and schedule another call tomorrow or friday or whatever but i gotta pick up my son in 20 minutes so but but this is the last part right here and then and then and then tomorrow or whenever i can go through the full blown ad with you and go from start to finish if you need to but these are the two biggest biggest parts to you not seeing a result on this number one it was it was putting one city not multiple number two it's putting one interest not multiple that becomes one ad set then watch for example just do it real quick do it real quick put in put in one city and then put in one keyword okay and we'll just run through this real quick as an example because um you'll see what i mean once we're once we once we're done so so x out of united states and put in put in a city okay yeah just hit that x to the right if you just the cursor should just go right there recently and that's another big deal as well this that that selection those options so if that one right there fits your your your model then people living in or recently in yeah that would fit your your moving for sure so yeah leave that one and then just type in that city so it's one i was trying to type it in but i don't know why it's put the cursor in there no put the cursor in there just hit search yeah click right there should be a click right right there it is it just came up there we go okay i just did phoenix and scroll down yeah so no actually you know what always hit the drop down always hit that drop down so you could type it in but wait till you see the drop down and choose the drop down so phoenix arizona united states that's the one always choose the drop down okay it helps the algorithms better yeah for sure because it populates it it didn't populate it if you just typed it in so so right here you can go 25 you can go whatever you want on the mileage um but but let's let's yeah let's leave it that let that like that for this example and then scroll down and then type in one keyword and what you're gonna want to do is you're gonna want to have at least four different keywords in mind so pop in one right here okay perfect and you're always going with interest always go with interest so not the demographic not the behavior now now again you can always test those ones but but going with the interest is is is kind of you had it you had it on the on the first one it was moving companies and there was an interest oh it was i didn't even see that so type it back in again okay you'll see a drop down so keep going keep going moving company it was that first one watch it'll come it should pop up actually take away near me take away you don't need to put near me moving company okay go back moving company and see if there's a drop down moving company right there interest it's that first one so go with that one moving company oh right here yeah yeah yeah always go with the drop down oh okay i see interest okay subtly in the corner okay so that's one interest that's one city scroll down let's move on let's proceed let's let's go to the next and then we're going to leave it automatic and then scroll down scroll down and leave all that the same all that the same and then hit hit the next button hit hit the blue button okay so the first step was was was conversions and we're going with cbo the second step is choosing the city and going with that one interest the third is now choosing the image and then writing out the text so just for the sake of this example just put whatever for right now grab any image and just whatever text you're not and go and then and then publish live put in a link for the learn more button and then why this book or is i don't know why this book or is publishing no it's all good it actually yeah you want to finish it first so let's let's yeah let's okay okay so go ahead and that's the page okay cool so what it needs is um an image for the ad so go ahead and create ad hit that ad setup and then and then create the ad or add the image so click on create add the ad setup right here right there yeah click on that drop down and then go with um you can always you yeah click on use existing posts let's just let's just do that for the example right now use existing post and then and then scroll down it's actually right there select post so yeah you can click right there so select post and this is another another thing too when it comes to um yeah click on that one select post i clicked it twice but i guess it's not doing nothing so go ahead and scroll to the left click on the one on the left select post to the left to the left to the left right there select post click on that one okay so now choose choose anyone just see if we can just choose any anyone of them okay hit continue and this is always good too is to post it on the business page first and then come over here and select post that's a good way to do it as well post it on the business page first put the image write out the text everything for the ad that is the ad it's on the business page first and then when i come here i hit select post and i grab that post that way when i when i do turn off the ad it still sits on my business page okay so scroll down so now let's hit publish so everything is in place the link is already there for the learn more button but i think you might have get quote on this one that's fine just hit the publish so here here here's here's where you step up your game here's where here's where the whole meat and potatoes are right here what i'm about to show you so as this publishes go ahead and hit the x in the top left let's x out of this window right here the top left oh right there that x down down down that x right there pam yeah yeah let's get rid of that okay so now here's what's happening we set it for tomorrow to go live so this ain't going to go live anytime soon plus we're going to hit the blue button and turn that to green we're going to completely shut it off and you're going to delete this one because it was just an example but here's what it is x out you're on the third tab so x out of that one selected the blue to the very right x out come to the left x out that blue come to the left x out that blue so let's go let's go okay go ahead x it out right where i'm at right now right there right there that one selected the blue x it out and then x out that middle one and x out the one to the left now let's click on that campaigns tab let's click on that tab let's come back to the campaigns click right there click on that tab campaigns right there yeah so here's here's where you step up your game here is here's where all the magic is here's where the magic happens check that box that first one with the blues on check that box and then click on the middle tab okay now these tabs are everything we set up the first tab is the campaign is the is the conversions cbo the second tab is the city the the the the calendar the the the the interest the keyword moving company that's all the middle tab and then the third tab is the actual image and the and the ad but here's what you do check the box to the left next to the blue circle here's where it's all that man what you want to do now is you want to click on duplicate so what this is called is multiple ad sets you have a budget the budget is 150 hit duplicate the budget is 150 okay but what we're going to do now is we're going to tell facebook we're going to duplicate it number of copies three change that one to three so what i'm going to do now hit the arrow to the right just hit those arrows there you go you can do it that way too so hit that blue button duplicate so here's what's about to happen now i'm telling facebook here's a lifetime budget of 150 now what i'm about to tell them is i'm about to show them four different cities and i'm about to show them four different interest keywords and what facebook is going to go out there and do is spend that 150 on these four different variations to see which one's the winner and then whichever one is the winner that's the one i focus on that's the one you focus on so rather than having all these cities in one ad set rather than having a bunch of keywords for the interest now we're able to break it up and and and now only only only focus on the ones that are actually going to pop because if you had five different cities or four different cities in one ad set which is how you set it up the first time you don't know which city is the one really performing right but when you separate everything and you give facebook the ability to go find that winner for you that's how it's done it's done by multiple ad sets this is multiple ad sets now what you can also do is on the third tab so x out of this x out of this real quick just hit that top left that x here's a position no no just hit the x real quick so now go ahead and just hit hit close hit close okay so now look you don't just have one ad set now you have four different ad sets and all you're going to do in in the second third and fourth all you're going to do it's that bottom one is the master copy the bottom one is is is phoenix the bottom one is moving companies and that's what you'll want to title it so don't title it new ad set actually title it what it is phoenix moving company interest actually be specific not don't write a huge paragraph write a brief description of what that is so when we look at it from this point I can know what that is and then right above the word says copy copy copy I'm going to edit those so the only thing I'm going to do is I'm going to go in I'm going to click on edit no not that one above I'm going to go in I'm going to click on edit and all I'm going to do is I'm going to rename it and I'm going to change the city and I'm going to change the keyword for the interest and I'm gonna title it that. So now when I look at this, I look at first one Phoenix, the second one Tucson, the third one freaking Peoria or Peoria or whatever the hell, the fourth one whatever Scotchdale. So I'm able to see it from this view. Now I got Facebook working on my behalf I got I got I got now I got them now I'm leveraging the hell out of them. I'm giving them these four different sets and they're gonna go out there and find which one's the winner. And so that's one way this is what you call split testing. You're split testing interest groups you're split testing cities. This is split testing at its finest. The third tab click on that third tab ads. Here's how you do it on the third tab. That's why the $5 a day click on that third tab ads. This one here. The very right to the very very right the tab click up up. Oh, sorry. Click on that. That's why that $5 per day ain't gonna cut it. You need to be if anything if anything again you need to look at it 30 days we need to change it to lifetime and that's what we did. So now we're giving Facebook 150 if they want to spend that 150 in the next few days well then so be it that was our budget. But at least we didn't wait the whole month to find out the result right if they spent that in the next five days let it be right but but they're only spending it if leads are coming in because that's the only reason why we're even running an ad we're being verb we're being very specific our only objective Facebook the only reason why I'm giving you money bro is so you can convert I'm looking for a lead so so so so so don't get it twisted they're not gonna just spend your money to show the ad no we're spending money to find a lead so that's what I'm saying if they spend 150 in the next seven days so be it at least I captured leads but this is just giving them different variations now here's what you do on on the ad set now we have copies we also duplicated the ad so here's how you test this in each one you're going to choose a different image so now Facebook they're going to start running these ads at 150 it's one budget but they're going to just break it up in four different cities showing it to different images to see which one's the winner and that's not even something you're going to need to micromanage because at the end of it all they're going to spend all the money on the winner anyways so you don't necessarily need to micromanage it in a way where okay let me turn off these ads because no because I want to make sure Facebook's for sure not spending they're gonna only spend the money on the winner anyways but you're just giving them more to work with you're giving them more images you're giving them more cities and you're breaking it up in separate ad sets which is very very important so it's all set up if anything if you want to just go ahead and pull the trigger on it all you got to do is click on the middle tab and change out those cities you're gonna change out the city you're gonna change out the keyword publish it you're gonna come over here to these three ads you're gonna change out two of the images and publish it and that's it okay if you really want to rock with it but what I'm telling you right now no I'm giving you the big and no do not publish this because we need to change those pages change those damn pages so so please set up another call and another thing bro you didn't I don't think you clicked on my link for the cartridge yeah it was what you sent me in the email man that's weird I don't know why I don't know why it didn't reflect on my end we'll figure that out yeah but but I went into the the email and I clicked the the the scheduling and I clicked the link that you sent me for it's all good I'll email them no big deal at all but schedule another call because okay we said we see if you want to resend the cartridge thing something else for me to play good I'll get it updated it's all good I got I got I got I got flex with I got leverage with with the support team so it's all good they'll update it they'll fix it for me in a heartbeat but it's all good okay but if anything we need to chat again that way we can go into cartridge and really hook up a couple pages for this campaign don't run it with that current landing page okay it takes off tomorrow so I wouldn't no no turn it off turn it off just turn it all off all these all these blues just turn them to gray okay yeah so just so the budget that I set up for tomorrow it won't go then no not if you turn all these to gray so all the blue okay in each tab turn it to gray okay okay and then we can always chat if anything if you can bro if you're not in a super super rush if you can schedule a call for Thursday Thursday not tomorrow because tomorrow I have a pretty booked schedule but if we could chat Thursday morning I could do Thursday I could do Friday whatever okay Thursday or Thursday is fine Thursday about one o'clock is that okay yeah my calendar if you can just go to my calendar link and schedule it on the calendar okay perfect yeah thank you David and then we'll catch up on that page the cartridge I'd like to solidify that because I went you know I mean oh yeah I want to make sure you can credit for that oh yeah no no it's all good don't even worry about that don't even worry about that I'll get that handle no no no sweat at all but I want I want to make sure we're scheduled on the calendar so we can dive into that and get these two pages up and going and run these ads okay I'll do that too I'll schedule for Thursday that sounds good Rob I appreciate you bro thank you David yes sir welcome all right brother talk to you soon bye bye bye